Soft drinks and, moreover, the plastic bottles that are used as packaging, have drawn attention for not being sustainable enough. Home soda makers are competing strongly in some markets, as consumers increasingly favour package-less solutions for preparing their beverages at home. This report looks at some key markets for home soda makers, and evaluates their impact on the soft drinks industry.
This report comes in PPT.
While there is already quite a sizeable DIY carbonated water market, especially in Western markets, there is still potential for far more growth. The increasingly popularity of healthier sparkling drinks could further increase the importance of soda machines, as more consumers decide (or are compelled by regulation) to move away from single-use packaging.
Expansion opportunities, however, very much depend on the local water infrastructure. Soda machines that are limited solely to carbonating the water without filtering or purifying could potentially face problems in markets where tap water quality is low (or it is simply perceived as sub-standard by consumers).
Especially in 2022, producers must focus on the cost factor, which will still play a major role, despite the growing importance of sustainability attributes and convenience. However, the taste of countertop beverage products will be the determining factor, as consumers decide between the bottled “original” drinks versus making their own DIY version at home.
As consumers demand more personalised drinks, there are opportunities in offering more customised solutions to consumers – including adding botanicals or other functional ingredients to tap water via countertop systems. Smart machines that connect the dots between offering healthy beverages and tasty drinks could move into people’s homes.
Over the coming years, it can be expected that besides Pepsi’s brands, other big brands will move into the syrup market. As in Germany, where has Coca-Cola launched its syrups, the growing DIY beverages market will lead to the increasing presence of various brands. While some companies fear cannibalisation of their own packaged drinks, the opportunities are bigger, as brands can not only reach more consumers but also use a multilateral sustainability strategy.
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.See All of Our Definitions
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