The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreAug 2018
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Sales of consumer electronics is poised for continued growth as companies improve on existing technologies rather than going after the next big thing. A host of new companies are also shaking up the competitive landscape and driving innovations.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Companies are not keen to invest in new technologies as the cost of failure is high compared with the potential returns. Instead, they are focused on enhancing existing technology and product line extension.
New entrants such as Huawei and Xiaomi are no longer content with being fast followers. They are pushing innovations as a differentiator. Established tech companies such as Samsung and Apple follow these Chinese companies.
Tech products are helping to generate additional income from other products and services. Companies such as Spotify, Amazon and Uber would not have existed (or thrived) without connected devices.
Fashion brands and luxury brands are entering the market. Their focus on design will appeal to a new group of consumers (fashionistas) who are more interested in the aesthetics of the product rather than the underlining technology.
Consumers around the world are now more informed on products and services through reviews and comments online. Access to the internet has allowed consumers in emerging markets to gain access to knowledge, and in turn grow their income.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.