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Strategy Briefing

The World Market for Consumer Electronics

54 pages, Aug 2018

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Sales of consumer electronics is poised for continued growth as companies improve on existing technologies rather than going after the next big thing. A host of new companies are also shaking up the competitive landscape and driving innovations.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Reinvention of old

Companies are not keen to invest in new technologies as the cost of failure is high compared with the potential returns. Instead, they are focused on enhancing existing technology and product line extension.

New world order

New entrants such as Huawei and Xiaomi are no longer content with being fast followers. They are pushing innovations as a differentiator. Established tech companies such as Samsung and Apple follow these Chinese companies.

Revenue generator

Tech products are helping to generate additional income from other products and services. Companies such as Spotify, Amazon and Uber would not have existed (or thrived) without connected devices.

Invasion of the cool

Fashion brands and luxury brands are entering the market. Their focus on design will appeal to a new group of consumers (fashionistas) who are more interested in the aesthetics of the product rather than the underlining technology.

Connected world

Consumers around the world are now more informed on products and services through reviews and comments online. Access to the internet has allowed consumers in emerging markets to gain access to knowledge, and in turn grow their income.

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Introduction

Scope

Trends shaping consumer electronics

Global Outlook

Consumer electronics in context

Volume is increasingly concurrently with value sales

Consumer electronics: per capita consumption by category

Smartphones continue to reign supreme

Asia Pacific leads sales but North America is extremely important

Retailers must offer store-based and internet retailing

Leading Companies and Brands

Stability in mature markets while emerging markets see a reshuffle

Computers and peripherals: top five spots are held by tech giants

Portable consumer electronics: rise of Chinese manufacturers

In-home: Korean companies retain lead but the Chinese are closing in

In-car entertainment: free-falling sales as connected cars gain popularity

The new world order: new companies challenging the old empire

Fashion and tech colliding

Top Five Trends Shaping the Industry

What are the eight megatrends?

Examining trends shaping consumer electronics

Reinvention of old: Manufacturers extend product lifecycles

New world order: new entrants driving innovations

Revenue generator: connected devices drive sales of other industries

Invasion of the cool: fashion and luxury brands entering tech space

Connected world: consumers becoming digitally connected

Market Snapshots

Global snapshot of computers and peripherals

Global snapshot of in-car entertainment

Global snapshot of in-home consumer electronics

Global snapshot of portable consumer electronics

Regional snapshot: Asia Pacific

Regional snapshot: North America

Regional snapshot: Latin America

Regional snapshot: Western Europe

Regional snapshot: Middle East and Africa

Regional snapshot: Eastern Europe

Regional snapshot: Australasia

Appendix

Data parameters and report definitions (1)

Data parameters and report definitions (2)

Data parameters and report definitions (3)

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

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Megatrends

Strategy Briefing

The World Market for Consumer Electronics

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Reinvention of old

New world order

Revenue generator

Invasion of the cool

Connected world

Want to find out more about this report?

Table of Contents

Introduction

Scope

Trends shaping consumer electronics

Global Outlook

Consumer electronics in context

Volume is increasingly concurrently with value sales

Consumer electronics: per capita consumption by category

Smartphones continue to reign supreme

Asia Pacific leads sales but North America is extremely important

Retailers must offer store-based and internet retailing

Leading Companies and Brands

Stability in mature markets while emerging markets see a reshuffle

Computers and peripherals: top five spots are held by tech giants

Portable consumer electronics: rise of Chinese manufacturers

In-home: Korean companies retain lead but the Chinese are closing in

In-car entertainment: free-falling sales as connected cars gain popularity

The new world order: new companies challenging the old empire

Fashion and tech colliding

Top Five Trends Shaping the Industry

What are the eight megatrends?

Examining trends shaping consumer electronics

Reinvention of old: Manufacturers extend product lifecycles

New world order: new entrants driving innovations

Revenue generator: connected devices drive sales of other industries

Invasion of the cool: fashion and luxury brands entering tech space

Connected world: consumers becoming digitally connected

Market Snapshots

Global snapshot of computers and peripherals

Global snapshot of in-car entertainment

Global snapshot of in-home consumer electronics

Global snapshot of portable consumer electronics

Regional snapshot: Asia Pacific

Regional snapshot: North America

Regional snapshot: Latin America

Regional snapshot: Western Europe

Regional snapshot: Middle East and Africa

Regional snapshot: Eastern Europe

Regional snapshot: Australasia

Appendix

Data parameters and report definitions (1)

Data parameters and report definitions (2)

Data parameters and report definitions (3)

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

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