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Strategy Briefing
The World Market for Consumer Electronics
Aug 2018
US$1,325
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Sales of consumer electronics is poised for continued growth as companies improve on existing technologies rather than going after the next big thing. A host of new companies are also shaking up the competitive landscape and driving innovations.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Reinvention of old
Companies are not keen to invest in new technologies as the cost of failure is high compared with the potential returns. Instead, they are focused on enhancing existing technology and product line extension.
New world order
New entrants such as Huawei and Xiaomi are no longer content with being fast followers. They are pushing innovations as a differentiator. Established tech companies such as Samsung and Apple follow these Chinese companies.
Revenue generator
Tech products are helping to generate additional income from other products and services. Companies such as Spotify, Amazon and Uber would not have existed (or thrived) without connected devices.
Invasion of the cool
Fashion brands and luxury brands are entering the market. Their focus on design will appeal to a new group of consumers (fashionistas) who are more interested in the aesthetics of the product rather than the underlining technology.
Connected world
Consumers around the world are now more informed on products and services through reviews and comments online. Access to the internet has allowed consumers in emerging markets to gain access to knowledge, and in turn grow their income.
Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
Trends shaping consumer electronics
Global Outlook
Consumer electronics in context
Volume is increasingly concurrently with value sales
Consumer electronics: per capita consumption by category
Smartphones continue to reign supreme
Asia Pacific leads sales but North America is extremely important
Retailers must offer store-based and internet retailing
Leading Companies and Brands
Stability in mature markets while emerging markets see a reshuffle
Computers and peripherals: top five spots are held by tech giants
Portable consumer electronics: rise of Chinese manufacturers
In-home: Korean companies retain lead but the Chinese are closing in
In-car entertainment: free-falling sales as connected cars gain popularity
The new world order: new companies challenging the old empire
Fashion and tech colliding
Top Five Trends Shaping the Industry
What are the eight megatrends?
Examining trends shaping consumer electronics
Reinvention of old: Manufacturers extend product lifecycles
New world order: new entrants driving innovations
Revenue generator: connected devices drive sales of other industries
Invasion of the cool: fashion and luxury brands entering tech space
Connected world: consumers becoming digitally connected
Market Snapshots
Global snapshot of computers and peripherals
Global snapshot of in-car entertainment
Global snapshot of in-home consumer electronics
Global snapshot of portable consumer electronics
Regional snapshot: Asia Pacific
Regional snapshot: North America
Regional snapshot: Latin America
Regional snapshot: Western Europe
Regional snapshot: Middle East and Africa
Regional snapshot: Eastern Europe
Regional snapshot: Australasia
Appendix
Data parameters and report definitions (1)
Data parameters and report definitions (2)
Data parameters and report definitions (3)
Appendix: Competitor Analytics
Competitor Analytics tool
Overview
Competitors
Market Overlap
Treemap
Overlap Matrices
Appendix: Industry Forecast Model
About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition
Key applications for Industry Forecast Models
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Strategy Reports
- Internet of Things in the Home | May 2018
- Update on Our Top 10 Global Consumer Trends for 2017: Privacy and Security | Oct 2017
- Digital Innovators: New Conduits of Commerce in the Internet of Things Era | Mar 2017
- Asia Pacific Digital Landscape: Mobile Connects an Otherwise Diverse Region | Jan 2017
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The Power of Proximity: The Complex Story of 21st Century Cities | Oct 2011
- Make Way for Generation Z: Marketing to Today’s Tweens and Teens | Feb 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- How Luxury is Vulnerable to a Cold Climate | Dec 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
Country Reports
- Consumer Electronics in Argentina | Aug 2019
- Consumer Electronics in Australia | Aug 2019
- Consumer Electronics in Austria | Aug 2019
- Consumer Electronics in Brazil | Nov 2019
- Consumer Electronics in Canada | Aug 2019
- Consumer Electronics in Chile | Aug 2019
- Consumer Electronics in China | Aug 2019
- Consumer Electronics in Colombia | Aug 2019
- Consumer Electronics in Denmark | Aug 2019
- Consumer Electronics in Egypt | Aug 2019
- Consumer Electronics in France | Aug 2019
- Consumer Electronics in Germany | Aug 2019
- Consumer Electronics in Greece | Aug 2019
- Consumer Electronics in Hong Kong, China | Aug 2019
- Consumer Electronics in Hungary | Aug 2019
- Consumer Electronics in India | Sep 2019
- Consumer Electronics in Indonesia | Aug 2019
- Consumer Electronics in Israel | Aug 2019
- Consumer Electronics in Italy | Aug 2019
- Consumer Electronics in Japan | Aug 2019
- Consumer Electronics in Malaysia | Aug 2019
- Consumer Electronics in Mexico | Aug 2019
- Consumer Electronics in Morocco | Aug 2019
- Consumer Electronics in Nigeria | Aug 2019
- Consumer Electronics in Norway | Aug 2019
- Consumer Electronics in Poland | Aug 2019
- Consumer Electronics in Portugal | Aug 2019
- Consumer Electronics in Romania | Aug 2019
- Consumer Electronics in Russia | Aug 2019
- Consumer Electronics in Saudi Arabia | Aug 2019
- Consumer Electronics in Singapore | Aug 2019
- Consumer Electronics in South Africa | Sep 2019
- Consumer Electronics in South Korea | Aug 2019
- Consumer Electronics in Spain | Aug 2019
- Consumer Electronics in Sweden | Aug 2019
- Consumer Electronics in Taiwan | Aug 2019
- Consumer Electronics in Thailand | Aug 2019
- Consumer Electronics in the Czech Republic | Aug 2019
- Consumer Electronics in the Netherlands | Aug 2019
- Consumer Electronics in the Philippines | Aug 2019
- Consumer Electronics in the United Arab Emirates | Aug 2019
- Consumer Electronics in the United Kingdom | Aug 2019
- Consumer Electronics in the US | Aug 2019
- Consumer Electronics in Turkey | Aug 2019
- Consumer Electronics in Ukraine | Aug 2019
- Consumer Electronics in Venezuela | Aug 2018
- Consumer Electronics in Vietnam | Aug 2019
Complete Catalogue
Strategy Reports
- Internet of Things in the Home | May 2018
- Update on Our Top 10 Global Consumer Trends for 2017: Privacy and Security | Oct 2017
- Digital Innovators: New Conduits of Commerce in the Internet of Things Era | Mar 2017
- Asia Pacific Digital Landscape: Mobile Connects an Otherwise Diverse Region | Jan 2017
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The Power of Proximity: The Complex Story of 21st Century Cities | Oct 2011
- Make Way for Generation Z: Marketing to Today’s Tweens and Teens | Feb 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- How Luxury is Vulnerable to a Cold Climate | Dec 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
Country Reports
- Consumer Electronics in Argentina | Aug 2019
- Consumer Electronics in Australia | Aug 2019
- Consumer Electronics in Austria | Aug 2019
- Consumer Electronics in Brazil | Nov 2019
- Consumer Electronics in Canada | Aug 2019
- Consumer Electronics in Chile | Aug 2019
- Consumer Electronics in China | Aug 2019
- Consumer Electronics in Colombia | Aug 2019
- Consumer Electronics in Denmark | Aug 2019
- Consumer Electronics in Egypt | Aug 2019
- Consumer Electronics in France | Aug 2019
- Consumer Electronics in Germany | Aug 2019
- Consumer Electronics in Greece | Aug 2019
- Consumer Electronics in Hong Kong, China | Aug 2019
- Consumer Electronics in Hungary | Aug 2019
- Consumer Electronics in India | Sep 2019
- Consumer Electronics in Indonesia | Aug 2019
- Consumer Electronics in Israel | Aug 2019
- Consumer Electronics in Italy | Aug 2019
- Consumer Electronics in Japan | Aug 2019
- Consumer Electronics in Malaysia | Aug 2019
- Consumer Electronics in Mexico | Aug 2019
- Consumer Electronics in Morocco | Aug 2019
- Consumer Electronics in Nigeria | Aug 2019
- Consumer Electronics in Norway | Aug 2019
- Consumer Electronics in Poland | Aug 2019
- Consumer Electronics in Portugal | Aug 2019
- Consumer Electronics in Romania | Aug 2019
- Consumer Electronics in Russia | Aug 2019
- Consumer Electronics in Saudi Arabia | Aug 2019
- Consumer Electronics in Singapore | Aug 2019
- Consumer Electronics in South Africa | Sep 2019
- Consumer Electronics in South Korea | Aug 2019
- Consumer Electronics in Spain | Aug 2019
- Consumer Electronics in Sweden | Aug 2019
- Consumer Electronics in Taiwan | Aug 2019
- Consumer Electronics in Thailand | Aug 2019
- Consumer Electronics in the Czech Republic | Aug 2019
- Consumer Electronics in the Netherlands | Aug 2019
- Consumer Electronics in the Philippines | Aug 2019
- Consumer Electronics in the United Arab Emirates | Aug 2019
- Consumer Electronics in the United Kingdom | Aug 2019
- Consumer Electronics in the US | Aug 2019
- Consumer Electronics in Turkey | Aug 2019
- Consumer Electronics in Ukraine | Aug 2019
- Consumer Electronics in Venezuela | Aug 2018
- Consumer Electronics in Vietnam | Aug 2019