Voice assistants such as Amazon Alexa and Google Assistant will further embed the smart home within consumer lifestyles, while 2018/2019 will be a watershed for direct-to-consumer brands in the home and garden industry. Sustainability will transition from niche to critical in the strategies of home and garden players, while millennials become parents, triggering new home and garden purchases for their children.
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Smart home products go beyond watering and lighting, expanding into food storage, stove-top cookware and indoor gardening.
Home and garden suppliers and retailers recognise consumer demand for sustainable products and practices.
Millennials are moving into the next life stage of adulthood: buying homes and becoming parents. Millennials as parents trigger new home and garden purchases for their children.
Direct-to-consumer brands are emerging in new subcategories, and also help to drive online sales. D2C brands are also looking at offline expansion opportunities
Do-it-for-me behaviour means consumers are increasingly looking for value-added services from home and garden retailers and suppliers.