The home and garden industry reached USD1.25 trillion in 2025, declining 0.4% as macroeconomic headwinds, subdued home transactions and weak consumer confidence weighed on demand. A flat -0.03% CAGR is forecast to 2030, with growth shifting from mature markets to India, Turkey, Malaysia, the UAE and Brazil. Consumer preferences are changing and while growth is minimal on the top level, select subcategories are expected to see growth albeit at a slower pace.
Delivery
This report comes in PPT.
Key findings
Macroeconomic headwinds continue to weigh on demand
The global home and garden market reached almost USD1.3 trillion in 2025, recording a year-on-year decline of 0.4%. Key demand constraints persist: subdued home transactions, elevated interest rates for mortgages and big-ticket financing, and weakened consumer confidence. With a forecast CAGR of just -0.03% through 2030, the industry faces structural stagnation driven by overlapping economic pressures.
Asia Pacific emerges as the growth frontier in home and garden
India leads global growth, followed by Malaysia driven by rising urbanisation and expanding middle-class demand for gardening and home improvement. Turkey and the UAE further reinforce the shift towards emerging markets from mature markets in Western Europe and North America. Within Asia Pacific, middle class expansion and the desire for renovation create opportunities for DIY category growth.
Gardening and decorative categories lead 2025 growth pockets
In an otherwise flat market, there are pockets of growth in categories that help create an oasis at home. Lawn care, indoor plants and home paint emphasise the shift towards personalisation of indoor and outdoor space continuing the home wellness trend.
Demographic shifts reshape the long-term demand outlook
The birth rate decline is reshaping demographics within the five-year forecast horizon. In North America and Europe where birth rates are below replenishment rates child-orientated furniture and décor face structural demand decline. With an overall expectation of -0.03% CAGR through 2030 in constant terms, brands must pivot towards servicing varied adult population needs and ageing populations.
Our expert’s view of home and garden in 2026
Home and garden snapshot
Key findings
Key facts to share
Top five trends in home and garden
Top five trends uncovered
Drivers of consumer markets and impact on home and garden
Adjacent industries and how they impact home and garden
Sales to remain flat as shoppers reassess their priorities when it comes to homes
Non-essential categories are slowing as consumers prioritise core spending
North America and Europe supporting expenditure on home furnishings
Growth categories are shifting towards smaller home goods at a lower cost
Budget constraints are boosting resale market and private label development
Rethinking growth: Generational shifts in home goods consumption
Fragmented global market as companies specialise in specific categories and regions
South Asia and the Middle East creating growth opportunities outside of China
Market growth is delivered by smaller companies outside of the top five
Sustainability is an expanding effort at the forefront of strategic planning
Omnichannel synergy optimises results by combining stability with dynamic growth
Offline benefits service-led business models while online delivers with lower assets
Growth markets emerge in Asia as major markets face stagnation
Growth markets readjust to new market demand bringing forward new markets
Major markets are expected to stagnate or decline with smaller ones delivering growth
India’s positive economic outlook to support home improvement demand
SWOT analysis for home and garden
Opportunities for growth
Our expert’s view of home and garden to 2030
Scope
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
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