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Strategy Briefing
The World Market for Home Care
May 2018
US$1,325
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
This report examines the outlook for the global home care industry over the coming five years. Recent performance and growth prospects are considered by category and region, including analysis on top-performing companies. This briefing also introduces five key trends shaping home care development over the long term.
Files are delivered directly into your account within a few minutes of purchase.
Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Sustainability
Sustainability is well and truly back on the agenda in 2018. Consider that 700,000 microfibers are released into the environment with every wash, add efficacy relating to cold water washing, and the industry has significant challenges ahead.
System Thinking
Goodbye to silos, the future for home care is undoubtedly found in system thinking, meaning that appliance brands as well as online retailers such as Amazon and JD.com are fast becoming either partners or competitors to established home care brands.
Online
With 10% of home care sales reported as online in China in 2017, the writing may well be on the wall for grocery retailers over the long term. With systems developing as a value generator, online is poised for a concerted period of rapid development –grocery retailers beware.
Hygiene
Hygiene will remain a major driver of home care trends, with consumers across the income spectrum looking to maintain a safe environment around the home, as well as laundry which does not suffer from malodour within hours of wearing.
Scents
The world has gone crazy for scent, even markets such as Japan, which have traditionally been unreceptive to strong scents, changing focus and now demanding stronger and longer-lasting scents right across home care categories.
Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
Examining five trends shaping home care
Areas of opportunity
Global Outlook
Home Care in context
Growth: US upsets the applecart
Home Care: per capita value sales by category
Asia Pacific underpins growth
Venezuela
Income elevator
China
Grocery channel domination
Future prospects broken down
Leading Companies and Brands
Big brands cede ground as category portfolios grow
Western players dominate
Rapid growth players
Top Five Trends Shaping the Industry
Sustainability
System thinking
Online
Hygiene
Fragrance
Category Snapshots
Global snapshot of air care
Global snapshot of bleach
Global snapshot of dishwashing
Global snapshot of home insecticides
Global snapshot of laundry care
Global snapshot of polishes
Global snapshot of surface care
Global snapshot of toilet care
Regional Snapshots
Regional snapshot: Asia Pacific
Regional snapshot: Australasia
Regional snapshot: Latin America
Regional snapshot: Western Europe
Regional snapshot: Middle East and Africa
Regional snapshot: Eastern Europe
Regional snapshot: North America
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Strategy Reports
- Households in Asia Pacific | Feb 2019
- Global FMCG Trends in 2009 and 2010: Legacy of the Downturn | Sep 2010
- Private Label - Potential in a Weakening Economy | Nov 2008
- The Green (and Variegated) Consumer | Mar 2008
Country Reports
- Home Care in Algeria | Feb 2020
- Home Care in Angola | Feb 2020
- Home Care in Argentina | Feb 2019
- Home Care in Australia | Feb 2020
- Home Care in Austria | Feb 2020
- Home Care in Azerbaijan | Feb 2020
- Home Care in Bangladesh | Feb 2019
- Home Care in Belarus | Feb 2020
- Home Care in Belgium | Feb 2020
- Home Care in Bolivia | Feb 2020
- Home Care in Bosnia and Herzegovina | Feb 2020
- Home Care in Bosnia-Herzegovina | Feb 2019
- Home Care in Brazil | Feb 2020
- Home Care in Bulgaria | Feb 2020
- Home Care in Cambodia | Feb 2020
- Home Care in Cameroon | Feb 2020
- Home Care in Canada | Mar 2019
- Home Care in Chile | Feb 2019
- Home Care in China | Feb 2020
- Home Care in Colombia | Feb 2020
- Home Care in Costa Rica | Feb 2019
- Home Care in Côte d'Ivoire | Mar 2019
- Home Care in Croatia | Feb 2020
- Home Care in Denmark | Feb 2020
- Home Care in Dominican Republic | Feb 2020
- Home Care in Ecuador | Feb 2020
- Home Care in Egypt | Feb 2020
- Home Care in El Salvador | Feb 2020
- Home Care in Estonia | Feb 2020
- Home Care in Ethiopia | Feb 2020
- Home Care in Finland | Feb 2020
- Home Care in France | Feb 2020
- Home Care in Georgia | Feb 2020
- Home Care in Germany | Feb 2020
- Home Care in Ghana | Mar 2019
- Home Care in Greece | Feb 2020
- Home Care in Guatemala | Feb 2020
- Home Care in Honduras | Feb 2020
- Home Care in Hong Kong, China | Feb 2019
- Home Care in Hong Kong, China | Feb 2020
- Home Care in Hungary | Feb 2020
- Home Care in India | Feb 2019
- Home Care in Indonesia | Feb 2020
- Home Care in Iraq | Feb 2020
- Home Care in Ireland | Feb 2020
- Home Care in Israel | Feb 2020
- Home Care in Italy | Feb 2020
- Home Care in Japan | Feb 2020
- Home Care in Jordan | Feb 2020
- Home Care in Kazakhstan | Feb 2020
- Home Care in Kenya | Feb 2020
- Home Care in Kuwait | Feb 2019
- Home Care in Laos | Feb 2020
- Home Care in Latvia | Feb 2020
- Home Care in Lebanon | Feb 2019
- Home Care in Lithuania | Feb 2020
- Home Care in Macedonia | Feb 2019
- Home Care in Malaysia | Feb 2020
- Home Care in Mexico | Feb 2020
- Home Care in Morocco | Feb 2020
- Home Care in Myanmar | Feb 2020
- Home Care in New Zealand | Feb 2020
- Home Care in Nigeria | Feb 2020
- Home Care in North Macedonia | Feb 2020
- Home Care in Norway | Feb 2020
- Home Care in Oman | Feb 2020
- Home Care in Pakistan | Apr 2019
- Home Care in Panama | Feb 2020
- Home Care in Paraguay | Feb 2020
- Home Care in Peru | Feb 2019
- Home Care in Poland | Feb 2020
- Home Care in Portugal | Feb 2020
- Home Care in Qatar | Feb 2020
- Home Care in Romania | Feb 2020
- Home Care in Russia | Feb 2020
- Home Care in Saudi Arabia | Feb 2020
- Home Care in Serbia | Feb 2020
- Home Care in Singapore | Feb 2020
- Home Care in Slovakia | Feb 2020
- Home Care in Slovenia | Feb 2019
- Home Care in South Africa | Feb 2019
- Home Care in South Korea | Feb 2020
- Home Care in Spain | Feb 2020
- Home Care in Sri Lanka | Feb 2020
- Home Care in Sweden | Feb 2019
- Home Care in Switzerland | Feb 2020
- Home Care in Taiwan | Feb 2019
- Home Care in Tanzania | Mar 2019
- Home Care in Thailand | Feb 2020
- Home Care in the Czech Republic | Feb 2020
- Home Care in the Netherlands | Feb 2020
- Home Care in the Philippines | Feb 2020
- Home Care in the United Arab Emirates | Feb 2019
- Home Care in the United Kingdom | Feb 2020
- Home Care in the US | Feb 2019
- Home Care in Tunisia | Feb 2020
- Home Care in Turkey | Feb 2020
- Home Care in Uganda | Feb 2019
- Home Care in Ukraine | Feb 2020
- Home Care in Uruguay | Feb 2020
- Home Care in Uzbekistan | Feb 2020
- Home Care in Venezuela | Feb 2018
- Home Care in Vietnam | Feb 2020
Complete Catalogue
Strategy Reports
- Households in Asia Pacific | Feb 2019
- Global FMCG Trends in 2009 and 2010: Legacy of the Downturn | Sep 2010
- Private Label - Potential in a Weakening Economy | Nov 2008
- The Green (and Variegated) Consumer | Mar 2008
Country Reports
- Home Care in Algeria | Feb 2020
- Home Care in Angola | Feb 2020
- Home Care in Argentina | Feb 2019
- Home Care in Australia | Feb 2020
- Home Care in Austria | Feb 2020
- Home Care in Azerbaijan | Feb 2020
- Home Care in Bangladesh | Feb 2019
- Home Care in Belarus | Feb 2020
- Home Care in Belgium | Feb 2020
- Home Care in Bolivia | Feb 2020
- Home Care in Bosnia and Herzegovina | Feb 2020
- Home Care in Bosnia-Herzegovina | Feb 2019
- Home Care in Brazil | Feb 2020
- Home Care in Bulgaria | Feb 2020
- Home Care in Cambodia | Feb 2020
- Home Care in Cameroon | Feb 2020
- Home Care in Canada | Mar 2019
- Home Care in Chile | Feb 2019
- Home Care in China | Feb 2020
- Home Care in Colombia | Feb 2020
- Home Care in Costa Rica | Feb 2019
- Home Care in Côte d'Ivoire | Mar 2019
- Home Care in Croatia | Feb 2020
- Home Care in Denmark | Feb 2020
- Home Care in Dominican Republic | Feb 2020
- Home Care in Ecuador | Feb 2020
- Home Care in Egypt | Feb 2020
- Home Care in El Salvador | Feb 2020
- Home Care in Estonia | Feb 2020
- Home Care in Ethiopia | Feb 2020
- Home Care in Finland | Feb 2020
- Home Care in France | Feb 2020
- Home Care in Georgia | Feb 2020
- Home Care in Germany | Feb 2020
- Home Care in Ghana | Mar 2019
- Home Care in Greece | Feb 2020
- Home Care in Guatemala | Feb 2020
- Home Care in Honduras | Feb 2020
- Home Care in Hong Kong, China | Feb 2019
- Home Care in Hong Kong, China | Feb 2020
- Home Care in Hungary | Feb 2020
- Home Care in India | Feb 2019
- Home Care in Indonesia | Feb 2020
- Home Care in Iraq | Feb 2020
- Home Care in Ireland | Feb 2020
- Home Care in Israel | Feb 2020
- Home Care in Italy | Feb 2020
- Home Care in Japan | Feb 2020
- Home Care in Jordan | Feb 2020
- Home Care in Kazakhstan | Feb 2020
- Home Care in Kenya | Feb 2020
- Home Care in Kuwait | Feb 2019
- Home Care in Laos | Feb 2020
- Home Care in Latvia | Feb 2020
- Home Care in Lebanon | Feb 2019
- Home Care in Lithuania | Feb 2020
- Home Care in Macedonia | Feb 2019
- Home Care in Malaysia | Feb 2020
- Home Care in Mexico | Feb 2020
- Home Care in Morocco | Feb 2020
- Home Care in Myanmar | Feb 2020
- Home Care in New Zealand | Feb 2020
- Home Care in Nigeria | Feb 2020
- Home Care in North Macedonia | Feb 2020
- Home Care in Norway | Feb 2020
- Home Care in Oman | Feb 2020
- Home Care in Pakistan | Apr 2019
- Home Care in Panama | Feb 2020
- Home Care in Paraguay | Feb 2020
- Home Care in Peru | Feb 2019
- Home Care in Poland | Feb 2020
- Home Care in Portugal | Feb 2020
- Home Care in Qatar | Feb 2020
- Home Care in Romania | Feb 2020
- Home Care in Russia | Feb 2020
- Home Care in Saudi Arabia | Feb 2020
- Home Care in Serbia | Feb 2020
- Home Care in Singapore | Feb 2020
- Home Care in Slovakia | Feb 2020
- Home Care in Slovenia | Feb 2019
- Home Care in South Africa | Feb 2019
- Home Care in South Korea | Feb 2020
- Home Care in Spain | Feb 2020
- Home Care in Sri Lanka | Feb 2020
- Home Care in Sweden | Feb 2019
- Home Care in Switzerland | Feb 2020
- Home Care in Taiwan | Feb 2019
- Home Care in Tanzania | Mar 2019
- Home Care in Thailand | Feb 2020
- Home Care in the Czech Republic | Feb 2020
- Home Care in the Netherlands | Feb 2020
- Home Care in the Philippines | Feb 2020
- Home Care in the United Arab Emirates | Feb 2019
- Home Care in the United Kingdom | Feb 2020
- Home Care in the US | Feb 2019
- Home Care in Tunisia | Feb 2020
- Home Care in Turkey | Feb 2020
- Home Care in Uganda | Feb 2019
- Home Care in Ukraine | Feb 2020
- Home Care in Uruguay | Feb 2020
- Home Care in Uzbekistan | Feb 2020
- Home Care in Venezuela | Feb 2018
- Home Care in Vietnam | Feb 2020