The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreMay 2018
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This report examines the outlook for the global home care industry over the coming five years. Recent performance and growth prospects are considered by category and region, including analysis on top-performing companies. This briefing also introduces five key trends shaping home care development over the long term.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Sustainability is well and truly back on the agenda in 2018. Consider that 700,000 microfibers are released into the environment with every wash, add efficacy relating to cold water washing, and the industry has significant challenges ahead.
Goodbye to silos, the future for home care is undoubtedly found in system thinking, meaning that appliance brands as well as online retailers such as Amazon and JD.com are fast becoming either partners or competitors to established home care brands.
With 10% of home care sales reported as online in China in 2017, the writing may well be on the wall for grocery retailers over the long term. With systems developing as a value generator, online is poised for a concerted period of rapid development –grocery retailers beware.
Hygiene will remain a major driver of home care trends, with consumers across the income spectrum looking to maintain a safe environment around the home, as well as laundry which does not suffer from malodour within hours of wearing.
The world has gone crazy for scent, even markets such as Japan, which have traditionally been unreceptive to strong scents, changing focus and now demanding stronger and longer-lasting scents right across home care categories.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.