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Strategy Briefing

The World Market for Home Care

May 2018

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

This report examines the outlook for the global home care industry over the coming five years. Recent performance and growth prospects are considered by category and region, including analysis on top-performing companies. This briefing also introduces five key trends shaping home care development over the long term.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Sustainability

Sustainability is well and truly back on the agenda in 2018. Consider that 700,000 microfibers are released into the environment with every wash, add efficacy relating to cold water washing, and the industry has significant challenges ahead.

System Thinking

Goodbye to silos, the future for home care is undoubtedly found in system thinking, meaning that appliance brands as well as online retailers such as Amazon and JD.com are fast becoming either partners or competitors to established home care brands.

Online

With 10% of home care sales reported as online in China in 2017, the writing may well be on the wall for grocery retailers over the long term. With systems developing as a value generator, online is poised for a concerted period of rapid development –grocery retailers beware.

Hygiene

Hygiene will remain a major driver of home care trends, with consumers across the income spectrum looking to maintain a safe environment around the home, as well as laundry which does not suffer from malodour within hours of wearing.

Scents

The world has gone crazy for scent, even markets such as Japan, which have traditionally been unreceptive to strong scents, changing focus and now demanding stronger and longer-lasting scents right across home care categories.

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Introduction

Scope

Examining five trends shaping home care

Areas of opportunity

Global Outlook

Home Care in context

Growth: US upsets the applecart

Home Care: per capita value sales by category

Asia Pacific underpins growth

Venezuela

Income elevator

China

Grocery channel domination

Future prospects broken down

Leading Companies and Brands

Big brands cede ground as category portfolios grow

Western players dominate

Rapid growth players

Top Five Trends Shaping the Industry

Sustainability

System thinking

Online

Hygiene

Fragrance

Category Snapshots

Global snapshot of air care

Global snapshot of bleach

Global snapshot of dishwashing

Global snapshot of home insecticides

Global snapshot of laundry care

Global snapshot of polishes

Global snapshot of surface care

Global snapshot of toilet care

Regional Snapshots

Regional snapshot: Asia Pacific

Regional snapshot: Australasia

Regional snapshot: Latin America

Regional snapshot: Western Europe

Regional snapshot: Middle East and Africa

Regional snapshot: Eastern Europe

Regional snapshot: North America

Why buy this report?

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Megatrends

Strategy Briefing

The World Market for Home Care

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Sustainability

System Thinking

Online

Hygiene

Scents

Want to find out more about this report?

Table of Contents

Introduction

Scope

Examining five trends shaping home care

Areas of opportunity

Global Outlook

Home Care in context

Growth: US upsets the applecart

Home Care: per capita value sales by category

Asia Pacific underpins growth

Venezuela

Income elevator

China

Grocery channel domination

Future prospects broken down

Leading Companies and Brands

Big brands cede ground as category portfolios grow

Western players dominate

Rapid growth players

Top Five Trends Shaping the Industry

Sustainability

System thinking

Online

Hygiene

Fragrance

Category Snapshots

Global snapshot of air care

Global snapshot of bleach

Global snapshot of dishwashing

Global snapshot of home insecticides

Global snapshot of laundry care

Global snapshot of polishes

Global snapshot of surface care

Global snapshot of toilet care

Regional Snapshots

Regional snapshot: Asia Pacific

Regional snapshot: Australasia

Regional snapshot: Latin America

Regional snapshot: Western Europe

Regional snapshot: Middle East and Africa

Regional snapshot: Eastern Europe

Regional snapshot: North America

Why buy this report?

Want to find out more about this report?

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