Economic growth will help drive pet population growth in emerging markets. Urbanisation will drive strong growth for cats and small dogs and create new frontiers for innovation.
Internet retailing will reshape pet retail. New business models like subscriptions and personalised nutrition will disrupt long-established brands and shake-up the competitive landscape.
Ingredients will serve as a key point of differentiation. Organic and locally-sourced elements will command a price premium, as will superfoods, ancient grains, probiotics and other naturally functional inputs.
The methods used to process these ingredients will become as important as the inputs themselves. Raw, fresh and home-cooked foods will drive premiumisation to new heights.
Pet owners will prioritise value for money. They will closely weigh the costs and benefits of their pet products, creating opportunity for premium private labels and mid-priced brands.
Cat treats have tremendous potential. With continued product innovation and demographic trends that are highly favourable for cat ownership, this category will maintain its momentum.
This is the aggregation of pet food and pet products.See All of Our Definitions
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