Euromonitor International’s Top 100 City Destinations Index 2022 uncovers the leading city players, which have improved their economic and business activity, support thriving tourism infrastructure and performance, and show great potential for investment and operation amid increased digitalisation, technological advancement and sustainability developments. This report explores areas of innovation embraced by cities as they fight economic uncertainty and rising costs of living.
This report comes in PPT.
Measures city performance and development across key macroeconomic and demographic parameters. The pillar captures the impact of economic development on tourism performance, and the economic ability of cities to support tourism growth. Demographic factors are also accounted for under the pillar.
Reviews overall tourism demand in the city from international and domestic tourists, as well as value generated by these visitors. Many leading cities have been focused on boosting international travel, with the pandemic highlighting the need for increased focus on domestic travel sector.
The role of favourable tourism policy is critical to the development and enhancement of the travel sector for cities. The pillar explores regulatory aspects, such as ease of travel, the price stability of a destination and social media presence, as these contribute to the attractiveness of a city destination, given changing consumer lifestyles.
Measures the presence of physical infrastructure and attractions needed to support visitor growth in a city. Transportation, lodging, entertainment venues, cultural sites and educational facilities are typically key decision factors for city visitors.
The importance of health and safety for cities has been further underscored by the COVID-19 pandemic, where not only are political stability and social safety relevant, but so is safety against diseases and epidemics. These factors influence many of the tourism policy directives, including visa policies and traveller immunisation.
With the increased impact of climate change and its wider ramifications for the environment and society, governments and companies are putting sustainability on their policy agendas and investing in sustainable business practices. The pillar looks at city performance on aspects such as pollution and levels of over-tourism, as these can determine tourist preferences for destinations.
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.See All of Our Definitions
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