Top Five Trends in Home Care

Delivery

This report comes in PPT.

Key findings

Pet-centric cleaning

The influence of pets on household purchasing and cleaning habits continues to grow, creating demand for products that address a wider range of cleaning occasions across the home. This is encouraging the development of solutions that combine effective cleaning with suitability for shared living environments.

Behaviour-led innovation

Advances in connectivity, digital ecosystems and analytics are providing richer visibility into how products fit into everyday routines. These insights enable brands to identify emerging needs more quickly, refine propositions with greater precision and respond more effectively to changing consumer expectations.

Desire-driven cleaning

Purchasing decisions are increasingly influenced by product experience, brand identity and lifestyle fit alongside performance. Companies that create stronger relevance, distinctiveness and consumer appeal are likely to strengthen consideration, conversion and repeat purchase.

Home care as wellbeing management

Consumers are becoming more mindful of ingredient choices, household environments and everyday exposure to products used in the home. This is creating growing interest in solutions that provide reassurance, transparency and support healthier living spaces.

The efficiency imperative

Consumers increasingly value solutions that fit seamlessly into busy schedules and simplify everyday tasks. Products that reduce effort, shorten routines and deliver dependable results in practical household conditions will become increasingly important drivers of category growth.