Consumers Our insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.

Privacy Pushback Spreading

Euromonitor International  Profile Picture
Euromonitor International Bio

As consumers expect more brands to tailor products and services to them, they must also surrender more and more personal information so companies can optimise such an experience. This commercial trade-off has become that much more top of mind for more consumers off the back of privacy regulation that has gone into effect in developed markets around the world.

More privacy regulation will be likely come 2020, and tech titans can expect more oversight by governments worldwide as these industries, in which these tech titans operate, including internet search, digital advertising, ecommerce and social media, begin to mature and governments seek to reel in their expanding influence. In general, these changes indicate that the pendulum is shifting to consumers of tomorrow having more power over their data.

Watch our on-demand webinar to learn about the top five digital trends shaping a consumer's path to purchase in 2020 and beyond.

Interested in more insights? Subscribe to our content

Explore More

Shop Our Reports

Understanding the Path to Purchase: Global Consumer Types in 2023

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and…

View Report

Consumer Market Flashpoints: Between Uncertainty and Opportunity

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis…

View Report

Global Inflation Tracker: Q3 2023

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although divergence among the key economies…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More