Strategy Briefing

Where Consumers Shop for Beauty and Personal Care

Aug 2019

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About This Report

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Wellness and sustainability drive the beauty and personal care industry globally and across all channels. Asia Pacific remains a major engine of growth for internet retailing, while Latin America’s direct selling giants expand to other regions through acquisitions and partnerships. Retailers that incorporate product discovery, convenience, and frictionless consumer experiences in beauty will remain successful over the forecast period.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key Findings

Wellness, sustainability and “clean” drive beauty and personal care industry

Wellness, sustainability, and “clean” drive the future of beauty and personal care in both developed and emerging markets. Wellness in particular has been an area of emphasis for modern grocery retailers that have given more focus than in past years to natural-positioned beauty and personal products, including beauty-positioned supplements and CBD-infused products.

Asia Pacific is a major engine of growth for beauty, beauty retailing, and internet retailing

Across all CPG industries, Asia Pacific is the largest region and the fastest growing region in the world for internet retailing and the world's growth engine for beauty, driven by aggressive activity of internet giants in China, their expansion into non-Chinese-speaking parts of Southeast Asia and South Asia, and rising demand for functional wellness skin care.

Direct selling dominates non-store retailing in Latin America

Non-store retailing is gaining share across all regions and categories, driven primarily by e-commerce giants’ aggressive expansion but also direct sellers’ mergers and acquisitions in particular markets, such as Latin America, whose non-store retailing landscape is dominated by direct selling.

Beauty specialist retailers’ fast growth in recent years stems from fulfilment of consumer need for information and experience

Multi-brand retailers are experiencing a revival both online and offline, as the power of the brand declines and consumers shift more into “shared ethos” shopping. Additionally, beauty specialist retailers fulfil consumers' information-seeking needs, attraction to augmented reality and virtual technologies, personalisation preferences, and exclusive product variety, more so than other distribution channels.

Amazon taking major strides to dominate beauty globally

The introduction of Amazon’s private label beauty brand, expansion of pop-up stores that sell D2C brands, partnerships with existing brick-and-mortar stores, entry into professional beauty, and exclusivity agreements with beauty brands all point to its strategy to become a dominant player in the beauty industry.

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Introduction

Scope

Key findings

Industry Snapshot

Beauty and personal care grew almost 3% in 2018 to USD488 billion

Wellness-aligned categories continuing to profit, especially skin care

Asia Pacific is the world’s growth engine for beauty

Channel Shifts

Store-based retail reigning, but losing ground to non-store retail

Non-store retailing gains are driven by internet retailing in most regions…

…but direct selling dominates non-store retailing in Latin America

Channels are shifting in Latin America

Store-Based Channels

Health and beauty specialists dominates retail landscape

Mixed retailers grows almost 2% globally using various strategies

Information, experience and brands drive growth of beauty specialists

Multi-brand retailers thrive amid “shared ethos” shopping

Retailers, brands transform into wellness destinations in Latin America

Wellness diverges into “clean” and “natural”, but interpretations vary

Ulta Beauty climbs ranks, future growth likely as it expands into Canada

Expansion to other parts of Asia Pacific a focus area for beauty specialists

Store-based channels

Retailers draw on concept stores and personalisation for innovation

Drugstores and parapharmacies expand services in UK and US

Modern grocery retailers push naturals in beauty, value in personal care

Walmart maintains its global lead amid a shifting retail landscape

Aldi Group expands while Carrefour SA struggles in Asia Pacific

Demand for international brands high in fast-growing emerging markets

Private label makes up 3% of global beauty and personal care sales

Skin care offers best prospects for private label, but also in hair care

Private label grows in importance across all regions

Private label sales grew in every leading market in 2018 except France

Healthy living drives natural and organic formulations in private label

Non-Store Channels

Internet retailing overtakes direct selling as dominant non-store channel

E-commerce leads the way, but direct seller acquisitions point to growth

Skin care has the highest penetration of internet retailing of categories

Local e-commerce retailers expand in emerging markets

Internet giants’ expansion drives up internet sales in Asia Pacific

Amazon and Alibaba maintain first and second rankings, respectively

Retailers shift strategy to channels where they have less presence

Brazilian beauty internet retailing continues to evolve…

…while retailers leverage existing store platforms in Mexico and India

Future Developments

Wellness and sustainability drive the future of beauty

Global growth of internet retailing in beauty is expected to decelerate

Key takeaways

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Megatrends

Strategy Briefing

Where Consumers Shop for Beauty and Personal Care

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key Findings

Wellness, sustainability and “clean” drive beauty and personal care industry

Asia Pacific is a major engine of growth for beauty, beauty retailing, and internet retailing

Direct selling dominates non-store retailing in Latin America

Beauty specialist retailers’ fast growth in recent years stems from fulfilment of consumer need for information and experience

Amazon taking major strides to dominate beauty globally

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Industry Snapshot

Beauty and personal care grew almost 3% in 2018 to USD488 billion

Wellness-aligned categories continuing to profit, especially skin care

Asia Pacific is the world’s growth engine for beauty

Channel Shifts

Store-based retail reigning, but losing ground to non-store retail

Non-store retailing gains are driven by internet retailing in most regions…

…but direct selling dominates non-store retailing in Latin America

Channels are shifting in Latin America

Store-Based Channels

Health and beauty specialists dominates retail landscape

Mixed retailers grows almost 2% globally using various strategies

Information, experience and brands drive growth of beauty specialists

Multi-brand retailers thrive amid “shared ethos” shopping

Retailers, brands transform into wellness destinations in Latin America

Wellness diverges into “clean” and “natural”, but interpretations vary

Ulta Beauty climbs ranks, future growth likely as it expands into Canada

Expansion to other parts of Asia Pacific a focus area for beauty specialists

Store-based channels

Retailers draw on concept stores and personalisation for innovation

Drugstores and parapharmacies expand services in UK and US

Modern grocery retailers push naturals in beauty, value in personal care

Walmart maintains its global lead amid a shifting retail landscape

Aldi Group expands while Carrefour SA struggles in Asia Pacific

Demand for international brands high in fast-growing emerging markets

Private label makes up 3% of global beauty and personal care sales

Skin care offers best prospects for private label, but also in hair care

Private label grows in importance across all regions

Private label sales grew in every leading market in 2018 except France

Healthy living drives natural and organic formulations in private label

Non-Store Channels

Internet retailing overtakes direct selling as dominant non-store channel

E-commerce leads the way, but direct seller acquisitions point to growth

Skin care has the highest penetration of internet retailing of categories

Local e-commerce retailers expand in emerging markets

Internet giants’ expansion drives up internet sales in Asia Pacific

Amazon and Alibaba maintain first and second rankings, respectively

Retailers shift strategy to channels where they have less presence

Brazilian beauty internet retailing continues to evolve…

…while retailers leverage existing store platforms in Mexico and India

Future Developments

Wellness and sustainability drive the future of beauty

Global growth of internet retailing in beauty is expected to decelerate

Key takeaways

Why buy this report?

Want to find out more about this report?

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