Where Consumers Shop for Snacks

Key findings

Anytime, anywhere key for snacks

Snacks enjoy the widest distribution networks in all packaged food. Consumers can buy snacks almost anywhere, and ensuring smooth fulfilment through impulse channels and meeting consumers’ craving for something sweet or salty remains a vital part of snacks retailing.

Snacks more premeditated rather than impulse driven

Since the pandemic, snacks purchases have become more pre-planned rather than relying on impulse-driven purchases, especially with the evolution of e-commerce channels. However, the demand for impulse still exist, sustaining sales through “on-the-go” channels, like convenience stores.

Growing demand for affordability boosts discounters

Tough economic conditions have seen consumers looking for more affordable snacking options. Discounters have benefited by offering lower priced snacks to consumers, while supermarkets and hypermarkets have innovated in their private label to offer value for money. E-commerce retailers have also invested in private label innovation to remain competitive.

Digitalisation key to leveraging shift to e-commerce?

Alternative business models and the harnessing of vast amounts of consumer data have propelled snacks into the digital era. Snacks brands have realised the importance of an online presence that allows them to connect with consumers.

Ethically minded consumers to reshape snacks

Growing concerns for the planet have increased demand for plant-based and sustainably sourced snacks. This, along with changing diets, is expected to reshape how consumers snack, boosting demand for planet- and diet-friendly snacks.