Strategy Briefing

World Market for Beauty and Personal Care

60 pages, Aug 2018

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

A positive business sentiment in the global beauty industry reflects the sustained propensity for trading up at a time when surging middle classes in growth frontier markets are drawn to new-found luxury, while disruptive direct-to-consumer models continue to inspire and challenge, as well as lure younger cohorts into earlier product adoption. Prospects for premiumisation widen, as perceptions of quality align with new preferences for more ethical, experiential and holistic beauty concepts.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key Themes

Lifestyle-orientated beauty

Beauty, health, nutrition and wellness no longer stand in isolation, as aspirations for healthier lifestyles foster a more holistic approach to beauty routines. Concepts around ingestibles, mental wellbeing, athleisure beauty and more health-aligned preventative and therapeutic solutions now form the fundamentals of a fully comprehensive lifestyle beauty brand. Opportunities around channel distribution, product formats and positioning widen as a result, but so does competition from external players.

Clean, ethical and inclusive beauty

With ‘natural’ claims becoming more elusive, the notion of ‘green’ and ethical beauty is becoming much wider encompassing to include not just purer food-inspired and cleaner formulations, but a 360-degree approach to sustainability and social purpose. An all-around ethical stance would increasingly advocate inclusivity of religion, gender and culture.

Experiential beauty and empowerment

Beyond innovation around sensorial attributes, experiences in beauty increasingly focus on deepening the emotional bond with the consumer; from greater involvement in the creation process and crowdsourcing feedback to enabling community sharing and digitally-enhanced assistance with product selection, education and routine monitoring.

Digital and tech-enabled solutions

The interaction between beauty brands and consumers are increasingly reliant on digitally-enabled conversations and experiences. Digital beauty tools and connected devices allow for real-time diagnosis, more tailored product recommendations and instant solutions. Evolution in AR, VR and AI technology will facilitate closer consumer insight building and consequentially huge scope for further personalisation.

Premium perceptions evolving

As new consumer values shift towards more meaningful consumption, a ‘luxury’ appeal is no longer confined to traditional ‘premium’ cues. With both mass and premium brands looking to adopt new aspirations for ethical, experiential and authentic qualities, coupled with the emergence of ever-growing disruptive brands, the lines between the two segments continue to blur and the ‘masstige’ space is further reinforced.

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Introduction

Scope

Key themes redefining the industry

Global Outlook

Beauty and personal care in context

Beauty and personal care in 2017: value over volume drives the industry

Premium segment continues to thrive, driven by US and China

Top categories benefit from routine expansion and sophistication

Skin care dominates major markets driven by premiumisation…

…and a resurgence on the back of further health convergence

Colour cosmetics hits record-high growth in a decade

Asia Pacific is the world’s growth engine for beauty

Japanese beauty on the global radar

Latin America’s per capita spend to rise sharply

China confirms its status as global powerhouse

India, Brazil and Indonesia flourish as the next growth frontiers

E-commerce is the fastest growing channel in beauty and personal care

Leading Companies and Brands

The rise of disruptive and emerging brands fragments the industry

L’Oréal reinforces its leadership through strategic acquisitions

Top industry growth performers are establishing a solid legacy

Key Trends Shaping Beauty and Personal Care

Megatrends shaping global beauty and personal care

Healthy Living: one of the major forces behind evolution of beauty

Multi-dimensional approach to beauty opens new growth avenues

Simplicity, transparency, purpose: key focus for ethical beauty

Digital technology to continue to transform the face of beauty

Experiential beauty: Power to influence, create and share

Evolving perceptions of premium allow for new reinvention models

Market Snapshots

Global snapshot of baby and child-specific products

Global snapshot of bath and shower

Global snapshot of colour cosmetics

Global snapshot of deodorants

Global snapshot of depilatories

Global snapshot of fragrances

Global snapshot of hair care

Global snapshot of men’s grooming

Global snapshot of oral care

Global snapshot of skin care

Global snapshot of sun care

Regional snapshot: North America

Regional snapshot: Latin America

Regional snapshot: Western Europe

Regional snapshot: Eastern Europe

Regional snapshot: Asia Pacific

Regional snapshot: Middle East and Africa

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market overlap

Treemap

Overlap matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

World Market for Beauty and Personal Care

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key Themes

Lifestyle-orientated beauty

Clean, ethical and inclusive beauty

Experiential beauty and empowerment

Digital and tech-enabled solutions

Premium perceptions evolving

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key themes redefining the industry

Global Outlook

Beauty and personal care in context

Beauty and personal care in 2017: value over volume drives the industry

Premium segment continues to thrive, driven by US and China

Top categories benefit from routine expansion and sophistication

Skin care dominates major markets driven by premiumisation…

…and a resurgence on the back of further health convergence

Colour cosmetics hits record-high growth in a decade

Asia Pacific is the world’s growth engine for beauty

Japanese beauty on the global radar

Latin America’s per capita spend to rise sharply

China confirms its status as global powerhouse

India, Brazil and Indonesia flourish as the next growth frontiers

E-commerce is the fastest growing channel in beauty and personal care

Leading Companies and Brands

The rise of disruptive and emerging brands fragments the industry

L’Oréal reinforces its leadership through strategic acquisitions

Top industry growth performers are establishing a solid legacy

Key Trends Shaping Beauty and Personal Care

Megatrends shaping global beauty and personal care

Healthy Living: one of the major forces behind evolution of beauty

Multi-dimensional approach to beauty opens new growth avenues

Simplicity, transparency, purpose: key focus for ethical beauty

Digital technology to continue to transform the face of beauty

Experiential beauty: Power to influence, create and share

Evolving perceptions of premium allow for new reinvention models

Market Snapshots

Global snapshot of baby and child-specific products

Global snapshot of bath and shower

Global snapshot of colour cosmetics

Global snapshot of deodorants

Global snapshot of depilatories

Global snapshot of fragrances

Global snapshot of hair care

Global snapshot of men’s grooming

Global snapshot of oral care

Global snapshot of skin care

Global snapshot of sun care

Regional snapshot: North America

Regional snapshot: Latin America

Regional snapshot: Western Europe

Regional snapshot: Eastern Europe

Regional snapshot: Asia Pacific

Regional snapshot: Middle East and Africa

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market overlap

Treemap

Overlap matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

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