Strategy Briefing

World Market for Beauty and Personal Care

Jun 2021

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About This Report

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Beauty and personal care sales declined in 2020, with major losses in Western Europe and North America. Colour cosmetics and fragrances were the main casualties, while raised hygiene standards made bath and shower the clear winner. The post-COVID-19 era will centre on survival of the fittest and adapting to beauty’s “new normal”, with sustainability-focused and digitally-savvy brands likely to thrive, as well as those that offer affordable, clinically-backed and wellness-orientated solutions.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Examining five trends shaping the beauty and personal care industry

2021: the year of climate action, as consumers want eco-anxiety transformed into eco-action.

2020 was a year of sustainability milestones, with emissions levels dropping dramatically and major companies like L’Oréal and Shiseido unveiling new climate targets and commitments. Going forward, companies will need to live up to these pledges.

Global consumers want beauty brands that deliver the best value and create positive change.

Beauty brands that are purpose-driven, digitally-savvy, clinically-backed, affordable and approachable are most likely to thrive post-COVID-19. efficacy, science-backed clinical positioning and affordability will be common themes in beauty-facing categories (like skin care) but also in personal care, especially bath and shower, and oral care.

Post-COVID-19 recovery enables consumers to resume beauty discovery through personalisation.

As more shoppers rely on digital for beauty purchases globally, the desire to find and use beauty products that suit individuals’ needs will grow. Personalisation will be more common in super-premium and premium segments.

Evolving priorities around wellness have consumers calling for a back-to-basics approach

Consumer priorities around physical and emotional health are creating demand for simplicity, creating opportunities for brands that adopt a no-frills approach with simple messaging and safe formulations, alongside those with science-backed credentials and proven efficacy.

Omnichannel reality is the next battleground for beauty brands

Players that rode that omnichannel wave during the e-commerce acceleration benefited greatly in 2020, suggesting that the next playing field of competition will be to create “phygital” spaces that allow beauty consumers to digitally interact with each other and with brands.

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Introduction

Scope

COVID-19 impact on beauty and personal care

Examining five trends shaping the beauty and personal care industry

Global outlook

2020 decline unparalleled, but not expected to hamper long-term growth

Beauty and personal care in context

Skin care is the largest category in most regions

Western Europe and Asia Pacific register largest absolute value losses

Skin care declined slightly in 2020, but healthy rebound expected in 2021

Skin care continues to be Asia Pacific’s key driver, especially facial care

Besides bath and shower, oral care among categories that posted gains

China’s gains over 2020-2025 generated mainly by skin care

Following decline in 2019, fragrances to see a global rebound in 2021

Beauty specialist retailers abruptly pivot from strong historic growth

Direct sellers expected to rebound in cosmetics and skin care in 2021

E-commerce expected to ride 2020 momentum across regions, categories

Leading Companies and Brands

Market fragmentation continues to rise in most regions

L’Oréal preserves leadership, while Coty falls in the ranks

Geographic exposure a key factor in ongoing performance

L’Oréal’s derma-division and digital investments offsets vulnerability

Local Chinese brands are some of the fastest growing globally

Private label fuelled by store closures and reduced consumer confidence

Top Trends Shaping the Industry

2020 themes remain relevant, but will transition towards newer trends

Examining five trends shaping the beauty and personal care industry

From sustainability to purpose: climate action

Survival of the fittest in beauty and personal care

Democratising personalisation in health and beauty

Value creation through back to basics in health and beauty

Phygital reality

Impact of Coronavirus (COVID-19)

Scenarios hinge on spread of COVID-19 mutations and vaccination rates

Skin care maintains momentum to over-index beauty’s total growth

Asia Pacific to offer a bright spot amid uncertain global recovery

Shifts in attitudes and behaviour in the context of COVID-19

Market Snapshots

Global snapshot of baby and child-specific products

Global snapshot of bath and shower

Global snapshot of colour cosmetics

Global snapshot of deodorants

Global snapshot of depilatories

Global snapshot of fragrances

Global snapshot of hair care

Global snapshot of men’s grooming

Global snapshot of oral care

Global snapshot of skin care

Global snapshot of sun care

Regional snapshot: Asia Pacific

Regional snapshot: North America

Regional snapshot: Latin America

Regional snapshot: Western Europe

Regional snapshot: Middle East and Africa

Regional snapshot: Eastern Europe

Regional snapshot: Australasia

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Megatrends

Strategy Briefing

World Market for Beauty and Personal Care

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Examining five trends shaping the beauty and personal care industry

2021: the year of climate action, as consumers want eco-anxiety transformed into eco-action.

Post-COVID-19 recovery enables consumers to resume beauty discovery through personalisation.

Evolving priorities around wellness have consumers calling for a back-to-basics approach

Omnichannel reality is the next battleground for beauty brands

Want to find out more about this report?

Table of Contents

Introduction

Scope

COVID-19 impact on beauty and personal care

Examining five trends shaping the beauty and personal care industry

Global outlook

2020 decline unparalleled, but not expected to hamper long-term growth

Beauty and personal care in context

Skin care is the largest category in most regions

Western Europe and Asia Pacific register largest absolute value losses

Skin care declined slightly in 2020, but healthy rebound expected in 2021

Skin care continues to be Asia Pacific’s key driver, especially facial care

Besides bath and shower, oral care among categories that posted gains

China’s gains over 2020-2025 generated mainly by skin care

Following decline in 2019, fragrances to see a global rebound in 2021

Beauty specialist retailers abruptly pivot from strong historic growth

Direct sellers expected to rebound in cosmetics and skin care in 2021

E-commerce expected to ride 2020 momentum across regions, categories

Leading Companies and Brands

Market fragmentation continues to rise in most regions

L’Oréal preserves leadership, while Coty falls in the ranks

Geographic exposure a key factor in ongoing performance

L’Oréal’s derma-division and digital investments offsets vulnerability

Local Chinese brands are some of the fastest growing globally

Private label fuelled by store closures and reduced consumer confidence

Top Trends Shaping the Industry

2020 themes remain relevant, but will transition towards newer trends

Examining five trends shaping the beauty and personal care industry

From sustainability to purpose: climate action

Survival of the fittest in beauty and personal care

Democratising personalisation in health and beauty

Value creation through back to basics in health and beauty

Phygital reality

Impact of Coronavirus (COVID-19)

Scenarios hinge on spread of COVID-19 mutations and vaccination rates

Skin care maintains momentum to over-index beauty’s total growth

Asia Pacific to offer a bright spot amid uncertain global recovery

Shifts in attitudes and behaviour in the context of COVID-19

Market Snapshots

Global snapshot of baby and child-specific products

Global snapshot of bath and shower

Global snapshot of colour cosmetics

Global snapshot of deodorants

Global snapshot of depilatories

Global snapshot of fragrances

Global snapshot of hair care

Global snapshot of men’s grooming

Global snapshot of oral care

Global snapshot of skin care

Global snapshot of sun care

Regional snapshot: Asia Pacific

Regional snapshot: North America

Regional snapshot: Latin America

Regional snapshot: Western Europe

Regional snapshot: Middle East and Africa

Regional snapshot: Eastern Europe

Regional snapshot: Australasia

Why buy this report?

Want to find out more about this report?

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