Strategy Briefing

World Market for Beauty and Personal Care

Jun 2019

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About This Report

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In 2018 the performance of beauty and personal care was the strongest since 2015, despite flat value gains in some areas including Western Europe. Robust growth reflects Latin America’s sustained revival, as well as Asia’s unabated growth trajectory. Generally, a shift towards premiumisation continues, however a change in the perceptions of premium is allowing the mass segment to narrow the growth gap by offering quality solutions in accessible ways, such as through health and ethical claims.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key Findings

Anti-taboo health narratives come to the fore

The pursuit of better, safer and healthier life choices, coupled with digital tools nurturing candid conversation, call out culture and privacy-enabling direct-to-consumer selling platforms, has turned the beauty industry into a hotbed for taboo-busting beauty solutions, addressing hormonal skin care to chronic afflictions, such as hair loss.

The consumer pursuit for self optimisation

From AI chatbots and voice commerce, to telehealth, biohacking, epigenetics and diagnostics apps, today’s empowered consumers are looking for new ways to optimise their wellbeing with greater autonomy, efficacy and precision.

Blurring lines between premium and mass

The blurring of health and beauty is freeing the industry from a culture embedded in old school vanity and luxury. Today’s status symbols are health and good intentions, which as a marketing message is much easier to convey at any price point than the aspirational codes of yesteryear.

A new era of normalisation in male self-care

With the role of the male in society changing, the stigma surrounding male grooming is softening. For the first time, brands are able to replace persuasion tactics with a focus on the function and benefits of a product, as with female beauty, which is stimulating market growth with long-term potential.

Biotechnology brings a new dawn for ingredients

Instead of pitting science and nature against one another, bioengineered beauty is helping to dispel the disharmony by recreating natural biological process for maximum efficacy and safety, as well as sustainability purposes – a benefit for the health of consumers and the planet.

The sustainability baseline is raised to encompass environmental debt

There is a growing acknowledgement that the production of waste or the use of water cannot be eliminated entirely from manufacturing processes or end usage, and whilst steps to improve environmental footprint are progressing at a rapid pace, these initiatives do not erase the damage. “Blue beauty” puts the emphasis on a positive credit system to repay environmental debt.

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Introduction

Scope

Key themes redefining the industry

Global Outlook

Beauty and personal care in context

Beauty and personal care sees a strong performance in 2018

A mass comeback

Wellness-aligned categories continuing to profit

Skin care staves off maturity to lead from the front

Colour cosmetics destabilised by digital downturn

The health factor: The mundane gets a makeover

Asia Pacific is the world’s growth engine for beauty…

… And home to half of the top 10 forecast growth hotspots

Brexit looms over key territories

Wellness culture boosts per capita spend in Australia

E-commerce now accounts for a tenth of BPC sales

Multi-brand retailers thrive amid “shared ethos” shopping

Leading Companies and Brands

Insurgent brands drive industry fragmentation

Empowered communities cultivate strong regional identities

Incumbent companies incubate to the top

Demand for no-nonsense utility bodes well for private label

Investment in China pays dividends for L'Oréal

Solution-orientated beauty fosters expertise partnerships

Asia Pacific dominates company growth rankings

Key Trends Shaping Beauty and Personal Care

Key trends shaping beauty and personal care (1)

Key trends shaping beauty and personal care (2)

Digital is the conduit for taboo-busting health dialogue

Consumers get under the skin in the quest for self-optimisation

Declining brand power liberates industry from price constraints

Reclaiming male self-care in a new era of normalisation

Brands innovate at the axis of biology and technology

From green to blue beauty: Paying back environmental debt

Market Snapshots

Global snapshot of baby and child-specific products

Global snapshot of bath and shower

Global snapshot of colour cosmetics

Global snapshot of deodorants

Global snapshot of depilatories

Global snapshot of fragrances

Global snapshot of hair care

Global snapshot of men’s grooming

Global snapshot of oral care

Global snapshot of skin care

Global snapshot of sun care

Regional snapshot: North America

Regional snapshot: Latin America

Regional snapshot: Western Europe

Regional snapshot: Eastern Europe

Regional snapshot: Asia Pacific

Regional snapshot: Middle East and Africa

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market overlap

Treemap

Overlap matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

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Megatrends

Strategy Briefing

World Market for Beauty and Personal Care

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key Findings

Anti-taboo health narratives come to the fore

The consumer pursuit for self optimisation

Blurring lines between premium and mass

A new era of normalisation in male self-care

Biotechnology brings a new dawn for ingredients

The sustainability baseline is raised to encompass environmental debt

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key themes redefining the industry

Global Outlook

Beauty and personal care in context

Beauty and personal care sees a strong performance in 2018

A mass comeback

Wellness-aligned categories continuing to profit

Skin care staves off maturity to lead from the front

Colour cosmetics destabilised by digital downturn

The health factor: The mundane gets a makeover

Asia Pacific is the world’s growth engine for beauty…

… And home to half of the top 10 forecast growth hotspots

Brexit looms over key territories

Wellness culture boosts per capita spend in Australia

E-commerce now accounts for a tenth of BPC sales

Multi-brand retailers thrive amid “shared ethos” shopping

Leading Companies and Brands

Insurgent brands drive industry fragmentation

Empowered communities cultivate strong regional identities

Incumbent companies incubate to the top

Demand for no-nonsense utility bodes well for private label

Investment in China pays dividends for L'Oréal

Solution-orientated beauty fosters expertise partnerships

Asia Pacific dominates company growth rankings

Key Trends Shaping Beauty and Personal Care

Key trends shaping beauty and personal care (1)

Key trends shaping beauty and personal care (2)

Digital is the conduit for taboo-busting health dialogue

Consumers get under the skin in the quest for self-optimisation

Declining brand power liberates industry from price constraints

Reclaiming male self-care in a new era of normalisation

Brands innovate at the axis of biology and technology

From green to blue beauty: Paying back environmental debt

Market Snapshots

Global snapshot of baby and child-specific products

Global snapshot of bath and shower

Global snapshot of colour cosmetics

Global snapshot of deodorants

Global snapshot of depilatories

Global snapshot of fragrances

Global snapshot of hair care

Global snapshot of men’s grooming

Global snapshot of oral care

Global snapshot of skin care

Global snapshot of sun care

Regional snapshot: North America

Regional snapshot: Latin America

Regional snapshot: Western Europe

Regional snapshot: Eastern Europe

Regional snapshot: Asia Pacific

Regional snapshot: Middle East and Africa

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market overlap

Treemap

Overlap matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained