Strategy Briefing

World Market for Beauty and Personal Care

Sep 2020

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Beauty and personal care began to decelerate slightly in 2019, undermined by sluggish colour cosmetics in some regions but offset by skin care gains globally. Asia Pacific will continue to be a bright spot for the industry due to the region’s systematically better response to the pandemic. E-commerce disruption pre-pandemic prepared beauty players for a more permanent shift to this channel, supported by acceleration in digital tools to offset in-store sensorial trial of beauty products.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key Findings

Definition of sustainability expands to include purpose-driven action

Brands will be challenged to display greater action towards both eco- and social initiatives. With globalisation shaken, we could also see a call for the return of local supply and re-shoring aspects of production.

Digital tools empower the experiential beauty consumer

Trial through digital tools (AR/VR, etc) and at-home sampling/subscription models may be the new default to engage and entertain beauty consumers at home.

Staying power of e-commerce changes where and how beauty consumers shop

E-commerce will accelerate across all regions, while click-and-collect may become the new standard in beauty shopping. In markets where recovery is further out, beauty will be transformed from an experiential, sensorial event to a more transactional process.

Wellness redefined amid growing importance of health and hygiene

Brands will be expected to display greater ingredient transparency and mitigate rising stress and anxiety, accelerating self-care and adjacent products that activate mood.

Minimalist, flexible approach to beauty marks the “new normal”

Inconspicuous consumption and “back to basics” will drive a “natural” aesthetic and preference for multifunctional products. On the industry side, delaying new product launches and utilising available supplies will contribute to company flexibility to adapt to market changes.

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Introduction

Scope

Examining five trends shaping beauty and personal care (1)

COVID-19 impact on beauty and personal care

Global Outlook

Beauty and personal care began to decelerate slightly in 2019

Beauty and personal care in context

Skin care is the most consumed category across most regions

Asia Pacific a key source of growth from 2014 to 2019

Skin care, hair care and colour cosmetics top contributors to sales globally

Asia Pacific salvages colour cosmetics amid steep declines elsewhere

Fragrances unlikely to match pre-pandemic levels until after 2024

Men’s grooming expected to decelerate across all regions

China’s gains over 2019-2024 generated mainly by skin care

Countries set to contract the most; where is there room for growth?

Beauty specialist retailers abruptly pivot from strong historic growth

Fourth largest beauty channel, e-commerce, to grow the fastest by 2024

Leading Companies and Brands

Leading companies face share erosion from smaller players

L'Oréal preserves leadership through heavy investments in China

High exposure to discretionary categories will raise impact of COVID-19

Unilever stands to benefit from its mass and staple product portfolio

M&A activity booms in 2019, but slows down significantly in 2020

Insurgents and local brands drive growth in Asia Pacific

Private label set to experience greater uptake as consumer values shift

Top Five Trends Shaping the Industry

COVID-19 themes and their impact on beauty and personal care

Examining five trends shaping beauty and personal care (2)

Definition of sustainability expands to include purpose-driven action

Hometainment and the new experiential consumer: discovery through AR/VR

Existing e-commerce disruption prepared beauty players for lasting shift

Wellness redefined amid growing importance of health and hygiene

The “new normal”: minimalism, multifunctional, efficacy in beauty

Impact of Coronavirus (COVID-19)

Revisiting the forecast for global beauty under various future scenarios

Slower global recovery expected due to potential for second wave

Skin care, bath and shower may over-index beauty’s total growth globally

Companies must consider how to navigate the “new normal”

Health, hygiene, wellness and functionality will remain key priorities

Market Snapshots

Global snapshot of baby and child-specific products

Global snapshot of bath and shower

Global snapshot of colour cosmetics

Global snapshot of deodorants

Global snapshot of depilatories

Global snapshot of fragrances

Global snapshot of hair care

Global snapshot of men’s grooming

Global snapshot of oral care

Global snapshot of skin care

Global snapshot of sun care

Regional snapshot: Asia Pacific

Regional snapshot: North America

Regional snapshot: Latin America

Regional snapshot: Western Europe

Regional snapshot: Eastern Europe

Regional snapshot: Middle East and Africa

Regional snapshot: Australasia

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Megatrends

Strategy Briefing

World Market for Beauty and Personal Care

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key Findings

Definition of sustainability expands to include purpose-driven action

Digital tools empower the experiential beauty consumer

Staying power of e-commerce changes where and how beauty consumers shop

Wellness redefined amid growing importance of health and hygiene

Minimalist, flexible approach to beauty marks the “new normal”

Want to find out more about this report?

Table of Contents

Introduction

Scope

Examining five trends shaping beauty and personal care (1)

COVID-19 impact on beauty and personal care

Global Outlook

Beauty and personal care began to decelerate slightly in 2019

Beauty and personal care in context

Skin care is the most consumed category across most regions

Asia Pacific a key source of growth from 2014 to 2019

Skin care, hair care and colour cosmetics top contributors to sales globally

Asia Pacific salvages colour cosmetics amid steep declines elsewhere

Fragrances unlikely to match pre-pandemic levels until after 2024

Men’s grooming expected to decelerate across all regions

China’s gains over 2019-2024 generated mainly by skin care

Countries set to contract the most; where is there room for growth?

Beauty specialist retailers abruptly pivot from strong historic growth

Fourth largest beauty channel, e-commerce, to grow the fastest by 2024

Leading Companies and Brands

Leading companies face share erosion from smaller players

L'Oréal preserves leadership through heavy investments in China

High exposure to discretionary categories will raise impact of COVID-19

Unilever stands to benefit from its mass and staple product portfolio

M&A activity booms in 2019, but slows down significantly in 2020

Insurgents and local brands drive growth in Asia Pacific

Private label set to experience greater uptake as consumer values shift

Top Five Trends Shaping the Industry

COVID-19 themes and their impact on beauty and personal care

Examining five trends shaping beauty and personal care (2)

Definition of sustainability expands to include purpose-driven action

Hometainment and the new experiential consumer: discovery through AR/VR

Existing e-commerce disruption prepared beauty players for lasting shift

Wellness redefined amid growing importance of health and hygiene

The “new normal”: minimalism, multifunctional, efficacy in beauty

Impact of Coronavirus (COVID-19)

Revisiting the forecast for global beauty under various future scenarios

Slower global recovery expected due to potential for second wave

Skin care, bath and shower may over-index beauty’s total growth globally

Companies must consider how to navigate the “new normal”

Health, hygiene, wellness and functionality will remain key priorities

Market Snapshots

Global snapshot of baby and child-specific products

Global snapshot of bath and shower

Global snapshot of colour cosmetics

Global snapshot of deodorants

Global snapshot of depilatories

Global snapshot of fragrances

Global snapshot of hair care

Global snapshot of men’s grooming

Global snapshot of oral care

Global snapshot of skin care

Global snapshot of sun care

Regional snapshot: Asia Pacific

Regional snapshot: North America

Regional snapshot: Latin America

Regional snapshot: Western Europe

Regional snapshot: Eastern Europe

Regional snapshot: Middle East and Africa

Regional snapshot: Australasia

Why buy this report?

Want to find out more about this report?

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