World Market for Consumer Foodservice

July 2022

The Coronavirus (COVID-19) pandemic has devastated the global foodservice industry in the short term, while radically accelerating existing trends. Surging investment in delivery and online ordering has combined with massive new demand for prepared meals consumed at home. This briefing serves as a guide to the current state of play, running through key regional trends, as well as the five most important global trends for the next five years.

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Key Findings

Strong recovery continuing for global foodservice, yet headwinds growing

The recovery from pandemic-related shocks continued in 2021, even with new COVID-19 strains leading to continued waves of infection and even a return to lockdowns in certain markets, China above all.

The pandemic continues to pressure independents and smaller chains

Whilst 2021 brought a slight pullback, any sustained recovery in independent demand is likely to be 1-2 years away, and many independent outlets have shut permanently. Ongoing shifts in consumer demand are likely to require continued capital investments, meaning large chains are likely to continue to benefit from any recovery.

In-person dining continues to evolve

In-person interaction is not going away; however, the days of strict delineations between online and offline are likely to be over, with demand growing for seamless interactions between the two.

Virtual restaurants and ghost kitchens continue to merge and evolve

Virtual restaurants, in particular, will become an important means of product development and capacity utilisation for more operators, going forward, allowing for more direct-to-consumer innovation.

Sustainability concerns making a mark on consumption and consumer decision-making

The continued expansion of foodservice and smartphone ordering will increase the visibility of prepared food, bringing new concerns about sustainability and health.

Introduction

Scope
Examining five trends shaping consumer foodservice

State of the industry

Strong recovery continuing for global foodservice, yet headwinds growing
Functional brands, bottled water and low/no sugar options spur global market growth
Australasia, the US and Asian markets lead global per capita spending
Strong recovery forecast to 2026, yet risks growing
China’s expansion set to slow and evolve in the post-pandemic era
Asian demand to drive full-service recovery
Home delivery retains pandemic-driven gains in many markets
Distribution

Leading companies and brands

The pandemic continues to pressure independents and smaller chains
Largest chains retain many of the gains made in 2020
Large manufacturers on the hunt for M&A opportunities, particularly in functional drinks

Top five trends shaping the industry

Examining five trends shaping consumer foodservice
On getting together in a more atomised world
Rosé Lumière: Moët embraces art deco, indulgence and experiential luxury
Virtual restaurants, ghost kitchens continue to merge and evolve
Nice Day Chinese creates a new virtual platform for local independents
Need for profitable delivery could drive more centralised production
IFood’s Loop programme offers a path to serving commodity lunch occasions
On the go options diversify as work habits grow more dispersed
Sustainability concerns making a mark on consumption and consumer decision-making

Market snapshots

Global snapshot of cafés/bars
Global snapshot of full-service restaurants
Global snapshot of limited-service restaurants
Global snapshot of self-service cafeterias
Global snapshot of street stalls/kiosks
Regional snapshot: Asia Pacific
Regional snapshot: Australasia
Regional snapshot: Western Europe
Regional snapshot: Eastern Europe
Regional snapshot: Latin America
Regional snapshot: North America
Regional snapshot: Middle East and Africa

Consumer Foodservice

Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks.

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