World Market for Consumer Foodservice

Delivery

This report comes in PPT.

Examining six trends shaping consumer foodservice

As main markets such as China and the US recover, the industry will consolidate its recovery. However, long-term challenges can overwrite this scenario.

In constant terms, the industry projects a recovery to 2019 levels in 2025. Easing of COVID restrictions in China will boost growth from 2023 and beyond. While inflation is moving in the right direction, it is still an issue that affects consumers and operators alike, putting pressure on food prices, real estate, job gaps and the supply chain. The imminent threats of war and recession continue to be factors with increasing headwinds.

Digital revamp offers better experience for customers and better margins for operators

Although digital innovation is usually led by global brands, third-party players are democratising services, allowing for any restaurant (chained or independent) the opportunity to improve the front and back end of their operations.

Consumers seek hyper-convenience across all channels

Creating effortless customer journey processes using digital strategies is reshaping omnichannel efforts and restaurant layouts.

Growing consumer concern drives the adoption of sustainable solutions

Companies are prioritising sustainability as a way to appeal to eco-conscious consumers and gain a competitive advantage. Industry players need to focus on sustainable practices such as reducing waste, using sustainable ingredients and energy-efficient cooking methods. Data-driven solutions can help tackle sustainability challenges, while sourcing local ingredients can reduce environmental impact and support local farmers. Automation must be balanced with economic, environmental and social sustainability considerations.

Players increasingly offer plant-based alternatives to meet consumer demand for health and sustainability

The demand for healthier and sustainable food options has created opportunities for innovation, including plant-based alternatives. The three main motivations for adopting a plant-based diet are health, sustainability and animal welfare. As the trend towards plant-based eating continues, foodservice providers who offer high-quality plant-based alternatives will attract customers seeking healthier and ethical choices.

Enhancing customer loyalty through expansion of digital user experiences

By offering innovative services and personalised loyalty programmes through mobile apps, foodservice players aim to captivate customers and establish robust connections that benefit both customers and companies.