World Market for Pet Care

June 2023

Pet care keeps growing albeit more slowly due to economic downturn and the return to offices that means less time spent with pets. It benefits from the growing cat population, while humanisation drives demand for healthy, human-grade, premium pet food/products. Companies focus on omnichannel to reach a wider audience with a seamless mix of online and offline formats. Climate change and supply shortage threats lead to sustainable ingredients and packaging becoming important features of pet care.

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This report comes in PPT.

Examining five trends shaping pet care

High costs lead to declining purchasing power, making consumers trade down and look for extra benefits

Inflation and shrinking disposable income, currently the most significant challenges for pet care producers, are leading to polarisation in the market. The premium segment continues to benefit from low price elasticity and the pet humanisation trend, while more price-sensitive consumers are trading down, looking for promotions, private label and discounts. Nevertheless, pet care is more resilient to economic challenges in comparison to other fmcg industries as consumers are not willing to economise on their pets.

Humanisation contributes to the growth of treats and mixers, premium products as well as human-like pet food, products and services

Increasing pet humanisation, reinforced due to the time spent together during the lockdowns, supports prioritising pet wellbeing. Despite inflationary pressures, pet owners continue to invest in their pets’ premium diets. They are increasingly searching for healthy, human-grade ingredients, pet snacks, and human-like menus and services.

Natural and functional ingredients are turning into a new norm in pet food

Treating their pets as family members, consumers are increasingly looking for healthy pet food that contains natural and functional ingredients. The demand is increasing for products specific to age, breed, lifestyle and health condition such as immune system, oral care, hygiene, gut, and mental health. Within this trend, a rising number of pet owners use dietary supplements as a way to make pets’ meals more nutritious.

Omnichannel presence is the key for successful distribution

After the pandemic, which led to the boom of e-commerce, consumers are coming back to offline stores. E-commerce keeps recording slower but still high growth rates and is developing in the direction of marketplaces and subscription models. The former provides wider options and the convenience of one point of purchase, while the latter enable personalisation of the offer. Combining the benefits of online and offline purchasing, omnichannels are gaining ground.

Sustainability drives alternative proteins and recyclable packaging

The increasing concern about climate change among pet owners is driving the demand for alternative proteins, sustainable packaging and green processing technologies. Being a niche and mainly presented in mature markets, the trend is slowly spreading to emerging markets as brands are switching to sustainable ways of production.

Examining five trends shaping pet care
The return to offices and high inflation hamper the pet care market
Among other consumer goods, pet care is growing fast from a small base
Cat food driving pet food market growth
Convenience and urbanisation drive the demand for cats and small dogs
Cat food sales are driving the pet care market in the majority of the global regions
Pet care products for cats are expected to grow the fastest over the forecast period
North America dominates pet care sales while Asia Pacific and Latin America are growing fast
Producers are targeting small dogs living in apartments with limited activities
Chinese market is playing catch-up with the US market in absolute growth terms
E-commerce: The key channel in the pet care market grows the fastest
Leading companies are reinforcing their positions in the pet care market
Two main players in the pet care market are gaining shares
Small Chinese companies are being boosted while General Mills benefits from acquisitions
Examining five trends shaping pet care
High costs raise the prices and make consumers search for extra benefits
Responding to declining purchasing power, consumers tend to trade down
Premium pet food is losing its strong growth pace but keeps its leading position
Humanisation of pets drives sales for premium products
Humanisation is driving human-like products, treats and mixers
Pet owners are searching for human-like services for their pets
Functional ingredients benefit from increasing awareness of preventative pet care
Healthy claims are expanding in pet food bringing additional value
New processing methods contribute to the development of premium pet food
Omnichannel combines advantages of online and offline purchases
E-commerce contributes to the development of emerging markets
E-commence and subscription services increase personalisation
Environmental concerns among consumers drive sustainable pet care products
Alternative proteins and sustainable ingredients are gaining ground in pet food
Pet owners are looking for sustainable packaging to reduce their environmental footprint
Global snapshot of cat food
Global snapshot of dog food
Global snapshot of other pet food
Global snapshot of pet products
Regional snapshot: Asia Pacific
Regional snapshot: North America
Regional snapshot: Latin America
Regional snapshot: Western Europe
Regional snapshot: Middle East and Africa
Regional snapshot: Eastern Europe
Regional snapshot: Australasia

Pet Care

This is the aggregation of pet food and pet products.

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