The global pet care market is expected to increase in 2021, based on increased ownership in developed countries during lockdown, and people’s rising awareness of pets in emerging markets post-pandemic. Premiumisation and humanisation will continue, and claims around allergy care, mental health and sustainability are considered important components of future premium trends. E-commerce channels surged during the pandemic – a trend that is expected to continue.
The global pet care market it expected to increase in 2021, continuing its strong growth from 2020, as the trend of bonding with companion animals during lockdown will persist. People’s negative perceptions about animals and viruses in emerging markets will become weaker as the pandemic recedes.
Mars and Nestlé retain their top positions in global pet care. They are clearly leading in on-trend areas like sustainability and premiumisation. However, in emerging markets, local players are showing strong performances based on factors such as localised distribution, live streaming and rapid delivery services.
E-commerce surged in 2020, and this trend will continue over the forecast period. Subscription services for premium brands which are freshly made and delivered also expanded rapidly. This shift in distribution is contributing to further humanisation in pet food through cuisines that look like real human food. In contrast, store-based channels will show a comparatively weak performance.
Premiumisation and humanisation are only accelerating with new product development. Emerging frontiers within these trends include an increase in allergy care claims and products claimed to help manage pets’ mood and mental wellbeing.
Sustainability is also a key trend in global pet care. Players are focused on developing reusable and eco-friendly packaging, and new ingredients that are more suitable for sustainability are also being introduced. Insect-based and vegan pet foods are being watched more closely by owners concerned with sustainability.
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