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Strategy Briefing

World Market for Retail Tissue

Mar 2019

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The global consumer tissue market sees positive growth, mainly in developing regions. With high input costs and competitive pressures, price increases and premium innovation are among the key components of key players’ strategies. Innovation also takes the form of products positioned as eco-friendly, reflecting increasing emphasis on sustainability. This report reveals the latest trends and projections for consumer tissue globally and by region, including competitive dynamic and risk scenarios.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key trends shaping retail tissue

Premiumisation

In the tight profit margin environment, value-added innovation to support price increases will remain one of the key growth strategies, which plays out in developed regions as well as developing markets. In the latter, the key target audience is found among middle to high income consumers.

Sustainability and ethical living

Sustainability is among the key strategies in tissue, in part driven by consumers and in large part by the realities of supply chain, government pressures, and the need to innovate. Sustainability in tissue products manifests itself in a variety of ways, from alternative fibres to overhauls in supply chain and environmental certificates on products attesting to sustainable practices in production and distribution.

Private label

Private label is a significant player in developed markets and has gained traction in growth markets. Retailers continue to innovate across price segments. However, some of the manufacturers are re-evaluating their commitment to private label due to difficulties in securing profit margins.

Engines of growth - Asia and Africa in focus

Growth frontiers continue to shift to emerging and developing regions. But market opportunities vary by country, including the dynamic between premium and affordable as well as growth and opportunities across various tissue product categories.

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Introduction

Key trends shaping retail tissue

Four areas of opportunity in retail consumer tissue

Global Outlook

Positive growth globally

Bulk of global unmet potential found in India and China

Categories move at different paces

Asia Pacific leads in absolute value and shows healthy growth

MEA is a rising growth frontier but comes with risks

Africa rising: building growth amidst challenges

Deconstructing future growth factors: Look beyond fundamentals

Omnichannel approach to securing growth

Brexit fallout: small negative impact on industry growth

Assessing risks of slowdown in the world’s largest tissue market

Leading Companies and Brands

Global powerhouses dominate but face difficult operating conditions

Regional brands and “ankle biters” succeed across price segments

Private label shows further gains

Key Trends Shaping Retail Tissue

Megatrends shaping global tissue market

Premiumisation to drive revenues in challenging marketplace

Ethical living: Sustainable practices and products to drive value

Shifting growth frontiers: Developed markets drop in share of sales

Reaching market potential can take time

Connected consumers create opportunities for smaller brands

Market Snapshots

Asia Pacific

North America

Western Europe*

Latin America

Eastern Europe

Middle East and Africa*

Australasia

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

World Market for Retail Tissue

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key trends shaping retail tissue

Premiumisation

Sustainability and ethical living

Private label

Engines of growth - Asia and Africa in focus

Want to find out more about this report?

Table of Contents

Introduction

Introduction

Key trends shaping retail tissue

Four areas of opportunity in retail consumer tissue

Global Outlook

Positive growth globally

Bulk of global unmet potential found in India and China

Categories move at different paces

Asia Pacific leads in absolute value and shows healthy growth

MEA is a rising growth frontier but comes with risks

Africa rising: building growth amidst challenges

Deconstructing future growth factors: Look beyond fundamentals

Omnichannel approach to securing growth

Brexit fallout: small negative impact on industry growth

Assessing risks of slowdown in the world’s largest tissue market

Leading Companies and Brands

Global powerhouses dominate but face difficult operating conditions

Regional brands and “ankle biters” succeed across price segments

Private label shows further gains

Key Trends Shaping Retail Tissue

Megatrends shaping global tissue market

Premiumisation to drive revenues in challenging marketplace

Ethical living: Sustainable practices and products to drive value

Shifting growth frontiers: Developed markets drop in share of sales

Reaching market potential can take time

Connected consumers create opportunities for smaller brands

Market Snapshots

Asia Pacific

North America

Western Europe*

Latin America

Eastern Europe

Middle East and Africa*

Australasia

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Why buy this report?

Want to find out more about this report?

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