The global consumer tissue market sees positive growth, mainly in developing regions. With high input costs and competitive pressures, price increases and premium innovation are among the key components of key players’ strategies. Innovation also takes the form of products positioned as eco-friendly, reflecting increasing emphasis on sustainability. This report reveals the latest trends and projections for consumer tissue globally and by region, including competitive dynamic and risk scenarios.
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In the tight profit margin environment, value-added innovation to support price increases will remain one of the key growth strategies, which plays out in developed regions as well as developing markets. In the latter, the key target audience is found among middle to high income consumers.
Sustainability is among the key strategies in tissue, in part driven by consumers and in large part by the realities of supply chain, government pressures, and the need to innovate. Sustainability in tissue products manifests itself in a variety of ways, from alternative fibres to overhauls in supply chain and environmental certificates on products attesting to sustainable practices in production and distribution.
Private label is a significant player in developed markets and has gained traction in growth markets. Retailers continue to innovate across price segments. However, some of the manufacturers are re-evaluating their commitment to private label due to difficulties in securing profit margins.
Growth frontiers continue to shift to emerging and developing regions. But market opportunities vary by country, including the dynamic between premium and affordable as well as growth and opportunities across various tissue product categories.