World Market for Retail Tissue

Introduction

Introduction

Key trends shaping retail tissue

Four areas of opportunity in retail consumer tissue

Global Outlook

Positive growth globally

Bulk of global unmet potential found in India and China

Categories move at different paces

Asia Pacific leads in absolute value and shows healthy growth

MEA is a rising growth frontier but comes with risks

Africa rising: building growth amidst challenges

Deconstructing future growth factors: Look beyond fundamentals

Omnichannel approach to securing growth

Brexit fallout: small negative impact on industry growth

Assessing risks of slowdown in the world’s largest tissue market

Leading Companies and Brands

Global powerhouses dominate but face difficult operating conditions

Regional brands and “ankle biters” succeed across price segments

Private label shows further gains

Key Trends Shaping Retail Tissue

Megatrends shaping global tissue market

Premiumisation to drive revenues in challenging marketplace

Ethical living: Sustainable practices and products to drive value

Shifting growth frontiers: Developed markets drop in share of sales

Reaching market potential can take time

Connected consumers create opportunities for smaller brands

Market Snapshots

Asia Pacific

North America

Western Europe*

Latin America

Eastern Europe

Middle East and Africa*

Australasia

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

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