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Strategy Briefing

World Market for Retail Tissue

40 pages, Apr 2018

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

While facing increasing pricing and competitive pressures, the global retail tissue market continues to see positive growth, energised by demand in the developing regions that offer an estimated unmet potential in excess of USD40 billion. The current report reviews growth prospects in the global retail tissue market, including key demand drivers in developed vs developing markets, top markets by unmet potential, retail distribution, and key product and consumer trends.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Weak fundamentals in developed, and key growth opportunities in developing regions

Fundamentals – GDP and population – remain key drivers in the developed regions, making it difficult for the industry to drive organic growth. However, lower per capita consumption, habit formation, and improved access to products in developing regions will continue to propel the industry’s growth globally.

Private label expansion

While premium-quality tissue meets demand among some mid-and high-income consumers, private label continues to gain in many markets, including developing regions, as its availability and quality improve and manufacturers and retailers invest in expanding production capacities. Growth of discounters also creates a platform for further private label expansion.

E-commerce

Online retail sees strong growth, as consumers seek cost efficiencies and convenience. For the industry, however, it is also important to assess opportunities in store-based retailing, which can support better margins and brand equity in the long term.

Green/natural/ethical

Although still relatively small in absolute value compared to “standard” offerings, green products have been gaining share of sales, supported by consumer demand as well as the industry search for alternative fibres.

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Introduction

Key trends shaping disposable hygiene

Four areas of opportunity in disposable hygiene

Global Outlook

Positive growth globally

Large unmet potential is led by China and India

In the top 10 among consumer goods industries

Categories move at different pace globally

Asia Pacific leads in absolute value…

…and features 6 out of top 10 global markets by absolute growth

E-commerce grows, but store-based retail still dominates

Fundamentals vs soft drivers: understanding future growth factors

Leading Companies and Brands

Power brands and private labels fight it out in developed regions

Share losses for global leaders…

…but fast growth for regional and domestic players

Key Trends Shaping Disposable Hygiene

Megatrends shaping global disposable hygiene

Shifting market frontiers

Ethical living: green, eco-friendly, alternative fibres in tissue

Premium and value-added tissue: success is in tangible benefits

Connected consumers: growth of e-commerce

Away-from-home tissue: watch hospitality space

Market Snapshots

Asia Pacific

North America

Western Europe

Latin America

Eastern Europe

Middle East and Africa

Australasia

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

World Market for Retail Tissue

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Weak fundamentals in developed, and key growth opportunities in developing regions

Private label expansion

E-commerce

Green/natural/ethical

Want to find out more about this report?

Table of Contents

Introduction

Introduction

Key trends shaping disposable hygiene

Four areas of opportunity in disposable hygiene

Global Outlook

Positive growth globally

Large unmet potential is led by China and India

In the top 10 among consumer goods industries

Categories move at different pace globally

Asia Pacific leads in absolute value…

…and features 6 out of top 10 global markets by absolute growth

E-commerce grows, but store-based retail still dominates

Fundamentals vs soft drivers: understanding future growth factors

Leading Companies and Brands

Power brands and private labels fight it out in developed regions

Share losses for global leaders…

…but fast growth for regional and domestic players

Key Trends Shaping Disposable Hygiene

Megatrends shaping global disposable hygiene

Shifting market frontiers

Ethical living: green, eco-friendly, alternative fibres in tissue

Premium and value-added tissue: success is in tangible benefits

Connected consumers: growth of e-commerce

Away-from-home tissue: watch hospitality space

Market Snapshots

Asia Pacific

North America

Western Europe

Latin America

Eastern Europe

Middle East and Africa

Australasia

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Why buy this report?

Want to find out more about this report?

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