World Market for Retail Tissue
Strategy Briefing
About This Report
Mar 2019The global consumer tissue market sees positive growth, mainly in developing regions. With high input costs and competitive pressures, price increases and premium innovation are among the key components of key players’ strategies. Innovation also takes the form of products positioned as eco-friendly, reflecting increasing emphasis on sustainability. This report reveals the latest trends and projections for consumer tissue globally and by region, including competitive dynamic and risk scenarios.
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World Market for Retail Tissue
Key trends shaping retail tissue
Premiumisation
In the tight profit margin environment, value-added innovation to support price increases will remain one of the key growth strategies, which plays out in developed regions as well as developing markets. In the latter, the key target audience is found among middle to high income consumers.
Sustainability and ethical living
Sustainability is among the key strategies in tissue, in part driven by consumers and in large part by the realities of supply chain, government pressures, and the need to innovate. Sustainability in tissue products manifests itself in a variety of ways, from alternative fibres to overhauls in supply chain and environmental certificates on products attesting to sustainable practices in production and distribution.
Private label
Private label is a significant player in developed markets and has gained traction in growth markets. Retailers continue to innovate across price segments. However, some of the manufacturers are re-evaluating their commitment to private label due to difficulties in securing profit margins.
Engines of growth - Asia and Africa in focus
Growth frontiers continue to shift to emerging and developing regions. But market opportunities vary by country, including the dynamic between premium and affordable as well as growth and opportunities across various tissue product categories.
Introduction
Introduction
Key trends shaping retail tissue
Four areas of opportunity in retail consumer tissue
Global Outlook
Positive growth globally
Bulk of global unmet potential found in India and China
Categories move at different paces
Asia Pacific leads in absolute value and shows healthy growth
MEA is a rising growth frontier but comes with risks
Africa rising: building growth amidst challenges
Deconstructing future growth factors: Look beyond fundamentals
Omnichannel approach to securing growth
Brexit fallout: small negative impact on industry growth
Assessing risks of slowdown in the world’s largest tissue market
Leading Companies and Brands
Global powerhouses dominate but face difficult operating conditions
Regional brands and “ankle biters” succeed across price segments
Private label shows further gains
Key Trends Shaping Retail Tissue
Megatrends shaping global tissue market
Premiumisation to drive revenues in challenging marketplace
Ethical living: Sustainable practices and products to drive value
Shifting growth frontiers: Developed markets drop in share of sales
Reaching market potential can take time
Connected consumers create opportunities for smaller brands
Market Snapshots
Asia Pacific
North America
Western Europe*
Latin America
Eastern Europe
Middle East and Africa*
Australasia
Appendix: Competitor Analytics
Competitor Analytics tool
Overview
Competitors
Market Overlap
Treemap
Overlap Matrices
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