World Market for Shared Mobility

August 2022

The briefing provides an overview of the shared mobility market, by taking global, regional and country-level perspectives on trends over the historic and forecast periods. It also touches on the different segments of shared mobility: ride hailing, car sharing, ride sharing, bike sharing and scooter sharing, and the changing market dynamics of each industry. Finally, it provides an overview of the five major trends impacting the shared mobility industry with case studies to illustrate.

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Key findings

Shared mobility market is maturing

The shared mobility market is growing and is expected to continue rising over the forecast period, pushed by the need for on-demand transport. Yet the industry is projected to record single-digit growth by 2024 as the industry matures. This could push more mergers and acquisitions activities to boost growth opportunities.

China and the US lead

Both China and the US are the key global markets for shared mobility. Together, the two accounted for 56% of global shared mobility gross bookings in 2021. Ride hailing is the most popular shared mobility mode in the two countries, accounting for 87.6% and 77.0%, respectively.

Southeast Asian economies are key growth markets

Southeast Asian economies such as Indonesia and Thailand are anticipated to lead the growth in shared mobility bookings over 2021-2026. Rising disposable incomes, growing use of smartphones, coupled with poor public transport provision are some of the factors raising demand.

Didi Chuxing and Uber are the leaders

China’s Didi Chuxing and the US’s Uber are the leading shared mobility companies focused on ride hailing. They accounted for 40% of global shared mobility gross bookings in 2021. However, they are being challenged by regulations and growing competition which has seen their market share drop in 2021 compared with 2016. 

Micro-mobility is growing in importance

Micro-mobility is expected to account for a greater proportion of shared mobility gross bookings in the future as the shift away from private passenger car travel continues. This will be influenced by improving infrastructure and rising urbanisation.

Introduction

Scope
Key findings
Examining five trends shaping shared mobility

State of the industry

Maturing shared mobility market is set single-digit growth in 2024
China and the US are the major global powerhouses of the shared mobility industry
Ride hailing is the dominant segment of shared mobility…
…but micro-mobility is catching up
Western Europe to see an upsurge in scooter sharing but regulations could hamper rise
North America and Asia Pacific seeing drops in market share as Middle East and Africa rises
Scooter sharing shows large potential across most regions as people opt for micro-mobility
Southeast Asian economies to record fastest growth

Leading companies and brands

Didi Chuxing and Uber maintain lead despite regulatory challenges and competition
Leading players are facing growing competition in some key markets
Changing dynamics in market consolidation across shared mobility segments
Four of the top 10 shared mobility brands are Chinese in 2021

Top trends shaping the industry

Examining five trends shaping shared mobility
Electrification: shared mobility is on a mission to decarbonise the transport industry
Uber seeks to be 100% zero emissions by 2040 globally
Regulations: government regulations are creating more challenging business environments
Rome imposing stricter regulations on scooters
Diversification: new revenue streams to deliver more robust business models
Bolt: diversifying its business model
MaaS integration: moving towards a future without private passenger car travel
Moovit integrates Link and Bird e-scooters into MaaS system
AI and tech integration
Lime introduces pavement detection technology

Market snapshots

Asia Pacific
North America
Western Europe
Latin America
Eastern Europe
Australasia
Middle East and Africa
Car sharing
Bike sharing
Ride hailing
Ride sharing
Scooter sharing

Mobility

All vehicles captured by Euromonitor's vehicle volume sales data, i.e. light vehicles -passenger cars and light commercial vehicles combined. Medium and heavy-duty trucks and buses are not covered.

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