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World Market For Staple Foods

December 2022

Having emerged from strict pandemic-related restrictions in most markets, 2022’s expected shifts in staple foods expenditure were disrupted by surging inflationary pressures around the globe. These significantly worsened with Russia’s invasion of Ukraine. As populations continue to increase and climate change exacerbates production uncertainty, producers are navigating a post-pandemic landscape characterised by greater demand, greater costs and ever-greater challenges.

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Examining Five Trends Shaping Staple Foods

Functionality and preventative health gain relevance

Functionality and preventative health gain relevance as consumers take an active role in their wellbeing, reinforced by their experience of the COVID-19 pandemic. Consumers seek to boost their immune system through their eating habits, and products with functional claims stand out as they have nutritional properties which contribute to improving nutritional deficiencies.

The rise of alternative proteins and plant-based eating

Alternative proteins and plant-based eating continue to grow driven by health and sustainability concerns. Innovation is very dynamic in this segment as companies experiment with different alternatives such as peas, insects and jackfruit, among others. The main companies are increasing their visibility in the market through partnerships with the foodservice channel, which will improve their market positioning.

Increasing awareness around food waste

Reducing the impact on the environment is key for consumers who support brands and products that are aligned with their values. In this sense, companies that include a strategy about reducing food waste are capturing consumers´ attention as they facilitate the reduction of their environmental footprint.

Preference for locally-sourced products has intensified with the pandemic

Consumers’ growing interest in locally-sourced products is producing greater transparency and simplification of the supply chain. Companies are innovating with the use of technology to improve tracking and traceability. This trend has been reinforced with COVID-19 as countries look for more self sufficiency to avoid food shortages and high freight costs.

Convenience remains necessary among consumers

New lifestyles that emerged with the pandemic have caused consumers to spend more time at home. Despite this, convenience continues to be key. Companies that have adapted to this new reality by offering products that recreate the restaurant experience at home and offer practical formats have remained relevant among consumers.

Scope
Examining five trends shaping staple foods
Inflation drives staple foods value beyond volume sales
Staple foods remains the largest part of food and nutrition
Meal-centre staple foods grow as consumers count costs
Growth prospects are still developing
Affordability is a key driver across staple foods categories
Growth to continue across the top 10 markets, but within constraints
Discounters benefit as spending is squeezed
Breadfast: From online bread delivery to online supermarket in Egypt
Population will drive growth, but stagflation fears are well founded
Staple foods: A highly fragmented part of food and nutrition
While some leading firms regroup, Kellogg’s plans a radical response to loss of share
Major companies manage inflation challenge to maintain growth
Examining five trends shaping staple foods
Inflation’s impact on staple foods has been hard to avoid
ATC launches very affordable Belles Graines rice in Cameroon
Russia/Ukraine grain deal does not resolve wheat woes
Meat under fire
Buy more to eat more; a pandemic legacy
Plant-based meat phenomenon slows
Better Meat launches in South Korea as new products support growth
Global snapshot of Baked Goods
Global snapshot of Breakfast Cereals
Global snapshot of Processed Fruit and Vegetables
Global snapshot of Processed Meat, Seafood and Alternatives to Meat
Global snapshot of Rice, Pasta and Noodles
Regional snapshot: Asia Pacific
Regional snapshot: North America
Regional snapshot: Latin America
Regional snapshot: Western Europe
Regional snapshot: Middle East and Africa
Regional snapshot: Eastern Europe
Regional snapshot: Australasia

Staple Foods

NOTE: Couscous, polenta and quinoa are excluded from staple foods.

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