In 2025, the dishwashing category in Denmark saw current value sales growth. This was primarily driven by the ongoing expansion of automatic dishwashing tablets, which recorded a 6% value increase on 2024, benefiting from the 80% penetration rate of dishwashers in Danish homes. The convenience and simplicity offered by tablet formats continue to resonate strongly with consumers. Danish households are increasingly prioritising cleaning solutions that streamline tasks, reduce physical effort and d

Dishwashing in Cambodia recorded retail volume sales of 33,300 tonnes in 2025, up 3% from 2024, and retail value sales of KHR240.6 billion, up 7% from 2024. Rising disposable incomes in urban areas have boosted demand for premium dishwashing products, with consumers prioritising health, wellness and convenience. The median disposable income per household in Cambodia was KHR21 million in 2025, indicating a steady increase in household income. Cambodian government initiatives also promoted eco-fri

In 2025, dishwashing in the Dominican Republic registered a moderate growth in retail sales value, reaching DOP4.5 billion, up 5% from 2024. This growth was primarily driven by the sustained development of private label lines, which exerted pressure on leading brands. Private label lines are gaining popularity due to their affordability and improving quality attributes. For example, Líder launched a line of dishwashing liquid, emphasising differentiating quality attributes such as hypoallergenic

In 2025, dishwashing in Greece faced a subdued performance, with retail volume sales reaching 32,175 tonnes and retail value sales declining by 6% to EUR114 million compared to the previous year. This indicates a challenging environment for the category, with consumers being price-sensitive and focused on sustainability.

In 2025, Australian dishwashing retail value sales increased by 4% in current terms to AUD788 million. Hand dishwashing was the best-performing subcategory, with retail value sales rising 4% to AUD323 million. Automatic dishwashing remained the largest subcategory, reaching AUD464 million thanks to increasing adoption of automatic dishwashers among Australian households - which rose to 71%. Economic conditions were stable, with median disposable income per household at AUD117 thousand.

In 2025, dishwashing in Colombia experienced significant changes driven by evolving product formats and the continued rise of private label products, primarily through discounters. Private label share increased from 32% in 2020 to 50% in 2025, indicating a substantial shift in consumer preferences towards more affordable and convenient options. Notably, the median disposable income per household in Colombia was COP43 million in 2025, a 7% increase from its 2024 value, showing steady growth. The

In 2025, dishwashing in Hungary experienced 7% growth on the previous year reaching HUF34.6 billion, driven by the increasing adoption of dishwashers and consumer interest in convenient, innovative and highly effective products. The stability of the median disposable income per household in Hungary has contributed to the growth of automatic dishwashing, which is the largest category in  2025.

The dishwashing market in Saudi Arabia recorded a retail value of SAR689 million in 2025, representing 4% growth from the previous year. This growth is attributed to the increasing demand for convenient and effective dishwashing solutions, driven by busy lifestyles and dual-income households. The median disposable income per household in Saudi Arabia was SAR168,510 in 2025, indicating a relatively stable economic environment that supports consumer spending on home care products.

In 2025, the dishwashing category in the UK experienced retail volume growth of 1%, which supported retail value growth of 2%. The category is driven by consumer necessity, as dishwashing products are essential household items for UK consumers. The median disposable income per household was GBP51,703 in 2025, indicating a relatively stable economic environment that supports consumer spending on essential items. The UK's urban population continued to grow, reaching 57.5 million in 2025, supportin

In 2025, the dishwashing category in India demonstrated a robust performance, boosted by rising median disposable income per household. This increase in disposable income enabled consumers to opt for more premium and convenient dishwashing products. The total retail value of the dishwashing category was INR59 billion, representing growth of 5% on the previous year.

The dishwashing category in Paraguay saw an 8% growth in 2025, driven in part by evolving product formats, with retail value sales reaching PYG142.1 billion in current terms. Concentrated hand dishwashing products have become increasingly popular, as they offer the benefit of prolonged product usage. Consumers continue to show interest in innovations within dishwashing, with smaller pack sizes and concentrated options playing a key role in demand. The rise of concentrated formats is likely linke

Dishwashing recorded 9% current value growth in 2025 to reach ETB182 million, sustained by good levels of volume and value performance as the category experienced lower substitution impact compared to other home care formats. The majority of Ethiopians do not use dishwashing soaps as multi-purpose detergents, reducing the tendency to substitute dishwashing products with alternative cleaning formats used in the market. Hand dishwashing remains the largest category, accounting for the entire retai

In 2025, dishwashing in Tanzania recorded retail value sales of TZS15.6 billion, with a growth rate of 6%. This growth can be attributed to the increasing median disposable income per household in Tanzania, which was TZS5,020,695 in 2025, indicating a steady rise in consumer purchasing power. As households have more disposable income, they are likely to spend more on household essentials like dishwashing products.

In 2025, dishwashing in Qatar was characterised by strong growth driven by consumer affluence and increasing demand for premium and convenient products. The retail value sales of dishwashing products reached QAR79 million, up 2 percentage points from 2024. While hand dishwashing remains widespread, this growth is largely attributed to the rising demand for automatic dishwashing products, which saw a significant increase in sales. This was supported by increasing dishwasher ownership and demand f

In 2025, the dishwashing category in Côte d'Ivoire increased by 5% in current terms in 2025 to XOF7.1 billion, driven by a combination of economic growth, health-conscious consumer behaviour and product innovation. The median disposable income per household in Côte d'Ivoire increased from XOF3.8 million in 2024 to XOF4 million in 2025, reflecting the country's rising GDP and stabilising inflation.

Dishwashing recorded strong current value growth of 11% in 2025, reaching HNL653 million. Growth is driven by an expanding range of formats, including bar, paste and liquid options, which resonate with a broader base of consumers through affordable price points, strong degreasing performance and appealing aromatic properties. Hand dishwashing remains the sole category, accounting for the entirety of sales. Category growth is supported by a gradual shift among Hondurans from using alternative pro

The dishwashing category in El Salvador grew by 7% in 2025 to reach retail value sales of USD30 million. New generations of consumers are adopting specialised dishwashing products, unlike previous generations who used alternative products such as multipurpose bar soaps or powdered detergent in the name of affordability. The growing availability of affordable dishwashing products, especially in paste form, is driving this growth, even amongst consumers who would previously have used alternative p

In 2025, dishwashing in Kuwait was characterised by a combination of economic stability and high disposable incomes, which supports demand for premium and imported brands. The category has seen steady growth, with retail value sales of KWD11 million in 2025, representing 3% growth on the previous year.

Dishwashing in Uruguay saw low-moderate value growth in 2025, albeit with volume sales remaining in a small negative slump, following the trend seen in the previous year. While value sales saw 4% growth to reach UYU1.9 billion, volume saw a 1% decline to 10,735 tonnes. Stronger value sales are thus being driven by higher-priced premium and sustainable products, with concentrated hand dishwashing options gaining share. Hand dishwashing remains the largest category, due to a low penetration rate o

In 2025, dishwashing in Croatia experienced notable retail current value growth of 3%, to reach EUR50.5 million, and also saw a slightly slower retail volume increase. Growth was largely driven by consumer demand for sustainability, as well as technological advancements in product formats. Economic considerations were also important, with the relatively stable economic environment supporting consumer spending on household essentials like dishwashing products.

In 2025, the dishwashing category in Sri Lanka saw a significant increase in retail value, with sales reaching LKR4.6 billion, representing 15% growth. This growth was driven by consumers seeking reasonably priced and efficient cleaning solutions amidst economic pressures. The median disposable income per household in Sri Lanka increased from LKR2.19 million in 2024 to LKR2.21 million in 2025, and the urban population is growing, indicating an increase in consumer spending power, with urban cons

In 2025, the dishwashing market in Laos experienced 12% growth, with retail value sales reaching LAK78.6 billion. This growth was largely driven by the increasing popularity of refill pouch formats, which are perceived as more affordable and convenient by consumers, particularly among low- to middle-income households. The shift towards refill pouches is also being driven by manufacturers, with many brands, both international and local, allocating more shelf space to pouches over bottles in moder

In 2025, dishwashing in Uganda showed steady growth, with retail volume and current value increasing moderately. The retail value sales for dishwashing in Uganda was UGX59.8 billion, representing a 8% growth. This growth was driven by changing consumer behaviours, product innovation and sustainability initiatives. Consumers increasingly sought convenient formats, alongside plant-based and hypoallergenic formulations, reflecting a stronger focus on health, wellness and efficiency.

In 2025, dishwashing in Ghana was characterised by a mix of economic pressures and shifting consumer behaviour, regulatory scrutiny, and product innovation. Retail sales value reached GHS92 million in 2025, showing 11% value growth. High inflation and foreign exchange volatility have pushed up production and retail costs for soaps and detergents, and this has made households more price-sensitive and encouraged widespread use of cheaper multipurpose options like Madar or Sunlight’s traditional so