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 Market Research for Mexico

Euromonitor publishes reports on industries, consumers and demographics in Mexico.

  • Industry specific reports offer insight into market size and market share in Malaysia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Mexico report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Mexico 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Mexico statistics factfile.

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Country Report

Consumer Lending in Mexico

Consumer lending showed notable expansion, with gross lending growing faster in 2013 compared to the CAGR observed over the review period. Stronger signs of economic recovery have emerged in several categories, like card lending, auto lending and ...

Apr 2014 | US$1,900 | Pages: 13 | Add to cart | View details

Country Report

Concentrates in Mexico

Concentrates are strongly pushed in sales by the convenience that they represent. However, the category is facing two main difficulties that are not supporting volume growth. One of them is the increasing offering amongst other soft drinks categories...

Apr 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Juice in Mexico

Health and wellness and convenience trends are increasing amongst Mexican consumers and this driving juice category growth in 2013. Mexican consumers are having a stressful lifestyle and tend to have breakfast in their cars at traffic hours of job ...

Apr 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Soft Drinks in Mexico

2013’s performance was good in general terms; however, this year showed increasing trends in health and wellness concerns within consumers giving more careful thought to their purchasing decisions. Soft drinks industry shows that health and wellness ...

Apr 2014 | US$1,900 | Pages: 98 | Add to cart | View details

Country Report

RTD Tea in Mexico

New brand Fuze Tea reached a 2% off-trade volume share after one year of being on the market. Fuze Tea benefits from the excellent distribution network of its owner Coca-Cola de México, in both the off-trade and on-trade channel, but is facing a ...

Apr 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Sports and Energy Drinks in Mexico

In February 2012 the Mexican Senate proposed a complex law restricting the development of energy drinks in a number of ways. These included: no sale of these products to minors; banning the mixing of these products with alcoholic drinks in bars; ...

Apr 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

RTD Coffee in Mexico

RTD coffee keeps benefitting from the increasing trend in coffee consumption in Mexico even from modern retailers or from specialists coffee shops. However, during 2013 RTD coffee did not present an outstanding volume increase compared to previous ...

Apr 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Bottled Water in Mexico

Fierce competition in 2013 is affecting companies’ bottled water margins. Mexican consumers have shown low loyalty to specific still bottled water brands when price promotions are attractive. Companies know that and during 2013 price promotions ...

Apr 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Carbonates in Mexico

Carbonates faces a threat as President Enrique Peña promoted a new law that imposes new taxes on sugarised beverages during 2013. This situation has forced many carbonate companies and the Mexican Association of Carbonates and Carbonated Water ...

Apr 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Air Care in Mexico

During 2013 SC Johnson & Son (Glade) and Reckitt Benckiser México (Air Wick) showed dynamism in terms of introducing new formats and fragrances, with gel and electric being the predominant formats. In addition to regular launches they also introduced...

Apr 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Bleach in Mexico

In 2013, manufacturers emphasised that bleach can be user-friendly. In addition to their traditional products they emphasised the easy use of their gel innovations. Also, packaging enhancements, such as the dosage lid of Clorox Power Gel, were aimed ...

Apr 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Dishwashing in Mexico

In Mexico dishwashers are not common appliances. According to Euromonitor International, only 5% of households have a dishwasher; this is the reason that automatic dishwashing continued to be only a niche category, accounting for a 6% share of ...

Apr 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Home Insecticides in Mexico

During 2012 and 2013 growth in home insecticides remained stable due to a lack of product innovation and low penetration amongst consumers. This led to a vicious circle, as companies were not willing to invest in new product development in a category...

Apr 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Laundry Care in Mexico

During 2013 liquid tablet detergents started to be sold in Mexico, thanks to the introduction of Ariel Power Pods (Procter & Gamble). The product received strong marketing support, including television advertisements featuring a group of grandmothers...

Apr 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Home Care in Mexico

Home care showed growth in value and volume terms over the review period in Mexico. Factors such as the expansion of one and two person households due to young adults moving out of their parents’ homes provided opportunities for growth in home care. ...

Apr 2014 | US$2,400 | Pages: 73 | Add to cart | View details

Country Report

Polishes in Mexico

In 2011 SC Johnson & Son acquired the shoe polish brand Kiwi, which helped the company to improve its competitive positioning in this category. Since then the Kiwi brand has started to slightly regain share, which previous to the change of owner was ...

Apr 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Surface Care in Mexico

In 2013 surface care increased by 8% in current value terms; this was higher than the 6% growth in 2012. This difference came mainly due to the effect of inflationary pressures, which generated an impact on prices and thus on value sales. ...

Apr 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Toilet Care in Mexico

In-cistern devices and rim blocks accounted for 90% of value sales in toilet care in 2013. In 2010 both categories held a 45% value share, but since then, the convenience trend has favoured the development of in-cistern devices, meaning that in 2013 ...

Apr 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Pet Products in Mexico

Based on provisional estimates, pet products will continue to enjoy healthy current value sales growth of 5% in 2013. Although the pet humanisation trend is leading to more dogs attending veterinary clinics, this change will primarily benefit pet ...

Apr 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Other Pet Food in Mexico

Based on provisional 2013 estimates, it is expected that other pet food will see similar retail volume and value growth rates to 2012. Retail volume and current value sales are set to rise by 1% and 8%, respectively, in 2013 versus 1% in volume and ...

Apr 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Pet Care in Mexico

Pet care is expected to post healthy current value sales growth in 2013, driven by the good performance of cat and dog food. Mexicans’ increasing perception of the benefits of feeding their pets with packaged food instead of just scraps is ...

Apr 2014 | US$1,900 | Pages: 63 | Add to cart | View details

Country Report

Cat Food in Mexico

In 2013, retail sales of cat food are expected to grow by 11% in current value terms and 4% in volume terms to reach Mx$6.1 billion and 123,000 tonnes. These growth rates are somewhat than those recorded in 2012, as the market is now growing from a ...

Apr 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Dog Food in Mexico

In 2013, retail sales are predicted to grow by 16% in current value terms and 11% in volume terms to reach Mx$22.1 billion and 784,000 tonnes. These growth rates are slightly lower than in 2012, as the market is now growing from a much larger base ...

Apr 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Financial Cards and Payments in Mexico

The number of cards in circulation, number of transactions and retail value showed dynamic growth in 2013. Greater product availability and merchant acceptance, as well as extended promotions in terms of interest-free financing programmes drove this ...

Mar 2014 | US$1,900 | Pages: 75 | Add to cart | View details

Country Report

Microwaves in Mexico

Technological innovation in microwaves evolved considerably over the review period. From previous years when volume capacity, coloured designs, stylish mirror-like finishes and touch screens were at the core of innovation activity, in 2013 a new ...

Mar 2014 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Consumer Appliances in Mexico

In 2013, volume growth in consumer appliances in Mexico remained in line with the review period average, although a slight deceleration from the previous year was observed. Although many large manufacturers in most categories invested heavily in ...

Mar 2014 | US$2,400 | Pages: 145 | Add to cart | View details

Country Report

Personal Care Appliances in Mexico

Personal care appliances, which comprises categories such as body shavers, hair care appliances and oral care appliances, posted retail volume and current value growth of 5% and 10%, respectively, in 2013. Positive results in most categories were ...

Mar 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Refrigeration Appliances in Mexico

In 2013, the third Buen Fin, a sales event held every year in late November which replicates the Black Friday model in the US, achieved positive results, with total spending growing by 16% on the previous event and sales amounting to Mx$173.6 million...

Mar 2014 | US$900 | Pages: 53 | Add to cart | View details

Country Report

Small Cooking Appliances in Mexico

Towards the end of the review period small cooking appliances registered stronger sales activity in alternative channels such as internet retailing. A greater number of online campaigns featuring names such as Moulinex, Krups, Tefal, Oster, Rival, ...

Mar 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Mexico

For the third year in a row, small non-cooking kitchen appliances posted positive but modest growth following negative results at the start of the review period. In 2013, the category grew by1% and 6% in retail volume and current value terms, ...

Mar 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Vacuum Cleaners in Mexico

Ongoing evolution in floor coverings over the review period posed a severe challenge to the manufacturers of vacuum cleaners in Mexico. Mexican consumers are increasingly replacing once popular carpets with laminate floors, tiled floors, mats or a ...

Mar 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Air Treatment Products in Mexico

The FIDE (Trust for Savings of Electric Energy) programme implemented by the Mexican government remained effective throughout 2013, with certain models of air treatment products being eligible for subsidies, thus explaining the category’s ongoing ...

Mar 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Dishwashers in Mexico

The perception among Mexican consumers regarding the use and necessity of dishwashers did not vary a great deal over the review period. In general, dishwashers are regarded as non-essential luxuries, with consumption limited to upper-income groups. ...

Mar 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Food Preparation Appliances in Mexico

Towards the end of the review period food preparation appliances registered stronger sales activity in alternative channels such as internet retailing. A greater number of online campaigns featuring names such as Moulinex, Tefal, Oster, Rival, ...

Mar 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Heating Appliances in Mexico

Mexico is not a natural market for heating appliances due to the country’s warm climate. Demand for heating appliances is limited by seasonal and geographical factors, with such products seeing their greatest popularity, for example, in northern ...

Mar 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Home Laundry Appliances in Mexico

In 2012, new product development in home laundry appliances focused on water-saving systems. The leading players Mabe and Whirlpool were the first to launch automatic washing machines featuring the ‘Sello de Grado Ecológico’ (ecological grade stamp) ...

Mar 2014 | US$900 | Pages: 51 | Add to cart | View details

Country Report

Irons in Mexico

Hectic lifestyles are radically changing the way of life in large urban areas. This has altered not only the way consumers eat, exercise, commute or spend their leisure time, but has also re-shaped their garment care habits. As consumers spend less ...

Mar 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Large Cooking Appliances in Mexico

Throughout 2013, manufacturers of large cooking appliances focused heavily on the development of more efficient heating and cooking technologies. This was prevalent across almost every category, with Acros becoming the spearhead of the ...

Mar 2014 | US$900 | Pages: 49 | Add to cart | View details

Country Report

Direct Selling in Mexico

Some direct sellers are increasingly focused on multichannel distribution. One example of this is Price Shoes, a shoes and personal accessories company which opened its 12th store in December 2012. Although this is not a new development and its first...

Mar 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Mexico

In 2013 the American electronics specialist retailer, Best Buy, opened its 16th store in the Patio Universidad shopping centre in Mexico City. For Best Buy this represented a 46% increase in terms of sites/outlets when compared to the previous year.

Mar 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Grocery Retailers in Mexico

In the second half of 2011 new legislation, called Norma 29, aimed to prevent the expansion of modern retailers in residential areas and secondary streets of Mexico City. This restriction looked after the interests of traditional retailers, but ...

Mar 2014 | US$900 | Pages: 70 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Mexico

At the end of 2012 FEMSA (Fomento Economico Mexicano SA de CV) acquired a 75% share of Farmacias Yza chain, a southern retailer which ended that year with 300 chemists/pharmacies sites/outlets. FEMSA is the most important Coca-Cola bottler in the ...

Mar 2014 | US$900 | Pages: 54 | Add to cart | View details

Country Report

Homeshopping in Mexico

Homeshopping grew by 6% and 5% in value terms in 2012 and 2013, respectively, registering lower rates than in previous periods. This slowdown can be attributed to an increase in internet retailing penetration, with a growing number of consumers ...

Mar 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Internet Retailing in Mexico

Food and drink internet retailing posted outstanding growth in 2012 and 2013. Working females in urban centres with a busy lifestyle find it convenient and time saving to purchase groceries online. It is true that the high growth rates of 80% and ...

Mar 2014 | US$900 | Pages: 55 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Mexico

In 2012 Grupo Gigante reached an agreement with Tiendas Neto to sell all of its Tiendas Super Precio business units, and with that Grupo Gigante exited the grocery business to focus on the leisure and personal goods specialist retailers channel with ...

Mar 2014 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Mixed Retailers in Mexico

In February 2013 Grupo Sanborns re-entered the Mexican stock exchange with an offer of 18% of its shares. The goal was to obtain financial resources of about Mx$12 million for the opening of 37 Sanborn’s variety stores, 37 Sears department stores and...

Mar 2014 | US$900 | Pages: 56 | Add to cart | View details

Country Report

Retailing in Mexico

Retailing posted strong positive growth in value terms in 2013. Non-store retailing was the most dynamic thanks to the accelerated expansion of internet retailing, but certain categories among store retailers, such as convenience stores, ...

Mar 2014 | US$1,900 | Pages: 178 | Add to cart | View details

Country Report

Vending in Mexico

Vending is characterised by packaged food and drinks, and to a lesser degree, hot drinks, representing 88% of sales in 2013; nevertheless other product categories are beginning to enter vending, although sales were still low; in several cases they ...

Mar 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Mexico

In 2013 the global economic slowdown severely affected the performance of multinational companies in some of the major markets, such as the US and Europe. As a result, many of these players shifted their attention towards developing economies, where ...

Mar 2014 | US$900 | Pages: 50 | Add to cart | View details

Country Report

Packaged Food in Mexico

Packaged food in Mexico is expected to register healthy retail value sales growth in 2013. Most product types continued to recover strongly after the economic downturn in 2009, when the industry recorded one of its smallest growth rates in several ...

Feb 2014 | US$6,500 | Pages: 302 | Add to cart | View details
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Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook