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 Market Research for Mexico

Euromonitor publishes reports on industries, consumers and demographics in Mexico.

  • Industry specific reports offer insight into market size and market share in Malaysia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Mexico report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Mexico 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Mexico statistics factfile.

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Country Report

Apparel Accessories in Mexico

There is a wide range of apparel accessories in the market. These aim to complement people’s outfits so that they can show their style and personality. For example, hats are considered as elegant garments, but depending on the design, colour and ...

May 2015 | US$1,000 | Pages: 20 | Add to cart | View details

Country Report

Childrenswear in Mexico

Children are increasingly aware of fashion, and are often decision-makers in terms of what to wear and where to buy, also having their favourite brands. In 2014 manufacturers offered a wider range of options for these younger demanding consumers, who...

May 2015 | US$1,000 | Pages: 17 | Add to cart | View details

Country Report

Footwear in Mexico

During the first half of 2014, according to the Ministry of Economy, footwear imports from China and Spain saw significant growth compared with 2013. Imports from China rose by 94% in volume terms, which represented almost 27 million pairs, and ...

May 2015 | US$1,000 | Pages: 23 | Add to cart | View details

Country Report

Hosiery in Mexico

During 2014, manufacturers of socks offered a wide range of options for Mexican consumers. The diversification of the functionality of socks led manufacturers to increase their presence in all distribution channels, with socks for school, sports and ...

May 2015 | US$1,000 | Pages: 15 | Add to cart | View details

Country Report

Jeans in Mexico

Jeans is one of the most versatile garments that can be worn, even for semi-formal events, with exclusive designs of high-end brands such as Hugo Boss or Armani. During 2014, domestic and international manufacturers offered several collections and ...

May 2015 | US$1,000 | Pages: 21 | Add to cart | View details

Country Report

Menswear in Mexico

In 2014 options of menswear increased for both causal and formal clothing. International brands such as H.E. by Mango, Suitsupply, Domenico Vacca, Agustino, 69 Slam, Joe Boxer, Supra and Stüssy arrived to the Mexican market to fill some of the ...

May 2015 | US$1,000 | Pages: 28 | Add to cart | View details

Country Report

Apparel and Footwear in Mexico

The increasing interest of Mexican consumers in fashion and personal appearance led clothing and footwear to see strong value growth in 2014. The dynamic performance of high-end brands and the increasing presence of online sales were key drivers of ...

May 2015 | US$2,100 | Pages: 96 | Add to cart | View details

Country Report

Sportswear in Mexico

The FIFA Football World Cup generated a strong positive impact on sales of sportswear in Mexico, due to the large number of football fans in the country. The participation of Mexico’s national team in the event created high expectations amongst the ...

May 2015 | US$1,000 | Pages: 21 | Add to cart | View details

Country Report

Womenswear in Mexico

One of the most attractive categories in womenswear during 2014 was women’s underwear. This was due to the arrival of new brands such as Etam, Spanks and Triumph, which can be found in department stores such as Liverpool and Sears, and the new launch...

May 2015 | US$1,000 | Pages: 33 | Add to cart | View details

Country Report

Luxury Goods in Mexico

In 2014, luxury goods in Mexico is set to record further positive growth, driven by the entrance of new brands and growing demand for luxury goods as a whole in the country. However, when compared to the review period average, the market is set to ...

Apr 2015 | US$1,225 | Pages: 63 | Add to cart | View details

Country Report

Health and Wellness in Mexico

The Mexican government began levying a new tax on sugary beverages and high calorie packaged food on 1 January 2014. The new tax has seen many Mexican consumers take more interest in sugar and calorie contents and trade standard varieties for ...

Apr 2015 | US$2,100 | Pages: 102 | Add to cart | View details

Country Report

Fresh Food in Mexico

Eggs, poultry, pork and fish all rose by 2% in total volume terms in 2014. Eggs and chicken remained the most popular type of protein among Mexican consumers in 2014, benefiting from a long cultural tradition of consumption and from their prices ...

Apr 2015 | US$1,225 | Pages: 43 | Add to cart | View details

Country Report

Home Insecticides in Mexico

Since January 2014, a new tax on home insecticides has taken effect. The IEPS (Impuesto Especial Sobre Products y Servicios – Special Tax over Products and Services) rate varies according to the toxicity level of pesticides and home insecticides. The...

Apr 2015 | US$1,000 | Pages: 15 | Add to cart | View details

Country Report

Laundry Care in Mexico

Although basic laundry care products continued playing a relevant role in the category, during 2014, innovation was concentrated on formulation improvements that in most cases implied higher average prices due to value-added attributes. An example ...

Apr 2015 | US$1,000 | Pages: 37 | Add to cart | View details

Country Report

Polishes in Mexico

In 2011, SC Johnson & Son acquired the shoe polish brand Kiwi. Before that acquisition, SC Johnson & Son was already present in shoe polish with the well-known Colorfiel brand. By the end of 2014, Kiwi started a fusion process with Colorfiel, with ...

Apr 2015 | US$1,000 | Pages: 15 | Add to cart | View details

Country Report

Surface Care in Mexico

During 2014, SC Johnson & Son continued with product rebranding for its globally recognised Mr Muscle umbrella brand. Until 2012, the company marketed Windex window cleaner, Pato bathroom cleaner and Drano drain opener. In 2013, all those brands had ...

Apr 2015 | US$1,000 | Pages: 31 | Add to cart | View details

Country Report

Toilet Care in Mexico

In-the-bowl (ITB) toilet care in Mexico is dominated by rim blocks, which were considered traditional products that for years remained with low levels of innovation; however, in 2014, there were relevant format changes aimed at providing ...

Apr 2015 | US$1,000 | Pages: 22 | Add to cart | View details

Country Report

Air Care in Mexico

In order to reach a wider base of consumers, leading brands launched smaller pack sizes for spray/aerosol air fresheners. While the typical aerosol sizes are generally above 400ml, the new reduced presentations contain only around 200ml. With this ...

Apr 2015 | US$1,000 | Pages: 23 | Add to cart | View details

Country Report

Bleach in Mexico

Bleach is considered an efficient complement to multi-purpose cleaners, which do not always include anti-bacterial properties; it is also used as a white laundry stain remover and as a food disinfectant, among other uses. Its multifunctionality ...

Apr 2015 | US$1,000 | Pages: 17 | Add to cart | View details

Country Report

Dishwashing in Mexico

During 2014, hand dishwashing economy brands and private label products recorded a growing presence on shelves, appealing to consumers thanks to their affordability. As a response, the leading brands Axion and Salvo by Colgate-Palmolive de México and...

Apr 2015 | US$1,000 | Pages: 25 | Add to cart | View details

Country Report

Home Care in Mexico

Home care posted single-digit current value growth in 2014. For mature categories, such as powder detergents and bleach, growth was mainly supported by population increases, while for some other smaller categories, such as liquid detergents and ...

Apr 2015 | US$2,650 | Pages: 77 | Add to cart | View details

Global Survey Report

Consumers in the Digital World: Hyperconnectivity and Technology Trends

This report is a comprehensive summary of results from Euromonitor International’s Hyperconnectivity survey, undertaken in December 2014, which includes responses from over 8,000 on-line consumers in 17 countries.

Apr 2015 | US$1,450 | Pages: 63 | Add to cart | View details

Country Report

Other Hot Drinks in Mexico

The most important story affecting other hot drinks is the new IEPS tax which entered into effect and started being levied on most of the category’s products on 1 January 2014. This new strategy has been launched to discourage consumption of ...

Mar 2015 | US$1,000 | Pages: 21 | Add to cart | View details

Country Report

Hot Drinks in Mexico

During 2014 hot drinks saw increasing share of private label in many of the industry’s categories. The low economic growth in 2013 and 2014 coupled with lower disposable incomes stemming from industry tax hikes pinched the wallets of many Mexican ...

Mar 2015 | US$2,100 | Pages: 45 | Add to cart | View details

Country Report

Tea in Mexico

In 2014, tea saw a better, though still modest, performance in the retail channel after a difficult year in 2013. Stable growth was observed in the on-trade channel, helped by the increasing trend of consuming tea amongst Mexicans who like to ...

Mar 2015 | US$1,000 | Pages: 25 | Add to cart | View details

Country Report

Coffee in Mexico

Private label showed strong performance in Mexico in 2013 and 2014 thanks to weak economic growth and decreased consumer spending power that had many Mexicans looking for ways to save money without sacrificing their quality of life. Mexico’s low ...

Mar 2015 | US$1,000 | Pages: 25 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Mexico

Environmental concerns are increasing and continued to gain in importance amongst businesses/industries, HoReCa channel and shopping centres. This is why leading AFH tissue and hygiene manufacturers give relevance to eco-friendly practices that ...

Mar 2015 | US$1,000 | Pages: 20 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Mexico

During 2011 US Cotton Co, purchased Universal Productora; nevertheless it was not until 2014 when the latter changed its name to US Cotton México to get a closer alignment with its global owner. US Cotton México owns the well-known Zuum and Dalux ...

Mar 2015 | US$1,000 | Pages: 19 | Add to cart | View details

Country Report

Incontinence in Mexico

In the past, light incontinence used to have the same branding as moderate/heavy incontinence; Tena, Depend and Affective. However, during 2014 a trend toward rebranding towels and liners was observed. This is to dissociate some light products from ...

Mar 2015 | US$1,000 | Pages: 31 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Mexico

During 2014, the main product innovation of nappies/diapers/pants included new technologies and specific features to already existing brands with the goal of making them more comfortable and more absorbent. Examples included Kleen Bebé Suavelastic ...

Mar 2015 | US$1,000 | Pages: 33 | Add to cart | View details

Country Report

Tissue and Hygiene in Mexico

During 2014 retail tissue and hygiene posted healthy growth rates. Away-from-home tissue and hygiene also showed a positive performance increasing by 6% in value terms. Growth was supported by population growth among mature categories, and by the ...

Mar 2015 | US$2,650 | Pages: 73 | Add to cart | View details

Country Report

Retail Tissue in Mexico

Given the maturity of retail tissue in Mexico, its growth was mainly driven by population increase factors, and only in a smaller portion, by consumers engaging in the consumption of a wider product portfolio.

Mar 2015 | US$1,000 | Pages: 30 | Add to cart | View details

Country Report

Sanitary Protection in Mexico

Although it is common that sanitary protection marketing campaigns promote the whole brand, during 2014, advertisements showed a trend to prioritise the awareness of night towels. In addition to media support, night towels witnessed several new ...

Mar 2015 | US$1,000 | Pages: 32 | Add to cart | View details

Country Report

Wipes in Mexico

Economy baby wipes, like those from Betone SA de CV and private label gained in relevance during the last years. The natural result is that the average price of the category tends to drop, but in addition, the development of economy brands led to ...

Mar 2015 | US$1,000 | Pages: 35 | Add to cart | View details

Country Report

Concentrates in Mexico

On 1 January 2014 a new tax was introduced which affected soft drinks that contain added sugar. The new IEPS tax Impuesto Especial Sobre Producción y Servicios (Special Tax over Production and Services) levies all packaged food products considered ...

Mar 2015 | US$1,000 | Pages: 36 | Add to cart | View details

Country Report

Juice in Mexico

Juice is one of the categories that has seen a new tax affecting its prices. President Enrique Peña released this new tax, called IEPS, Impuesto Especial Sobre Producción y Servicios (Special Tax over Production and Services) to levy almost all ...

Mar 2015 | US$1,000 | Pages: 36 | Add to cart | View details

Country Report

Soft Drinks in Mexico

On 1 January 2014, a new tax came into effect to combat skyrocketing obesity and diabetes rates. The new IEPS tax Impuesto Especial Sobre Producción y Servicios (Special Tax over Production and Services) levies an 8% tax on all packaged food products...

Mar 2015 | US$2,100 | Pages: 99 | Add to cart | View details

Country Report

RTD Coffee in Mexico

On 1 January 2014 a new tax was introduced which significantly impacted soft drinks that contain sugar and are considered highly caloric. The new IEPS tax Impuesto Especial Sobre Producción y Servicios (Special Tax over Production and Services) ...

Mar 2015 | US$1,000 | Pages: 34 | Add to cart | View details

Country Report

RTD Tea in Mexico

The RTD tea category is negatively affected by new IEPs tax which started levying sugared sweetened beverages with an additional MXN1 per litre from 1 January 2014. This new tax is a new proposal by President Enrique Peña to combat the high and ...

Mar 2015 | US$1,000 | Pages: 35 | Add to cart | View details

Country Report

Bottled Water in Mexico

Bottled water does not escape the new tax affecting sugar sweetened beverages because of the large amount of flavoured bottled water offerings in the Mexican market. Flavoured bottled water, functional bottled water and all bottled water products ...

Mar 2015 | US$1,000 | Pages: 41 | Add to cart | View details

Country Report

Carbonates in Mexico

The most impacting story for the carbonates category during 2014 was a new tax and additional MXN1 per litre for sugar sweetened beverages. This new tax called IEPS, Impuesto Especial Sobre Producción y Servicios (Special Tax on Production and ...

Mar 2015 | US$1,000 | Pages: 42 | Add to cart | View details

City Review

Mexico City Review

Once the manufacturing hub of the country, Mexico City is experiencing a rise of FDI inflows into the tertiary sector. In Mexico City, service industries account for one of the largest shares of GVA among the major Latin American metropolises (82% in...

Mar 2015 | US$725 | Pages: 23 | Add to cart | View details

Country Report

Herbal/Traditional Products in Mexico

In Mexico there are several herbal raw materials found that are used in herbal/traditional products. Their natural benefits can contribute to health, and are indicated for consumers of all ages, even those with certain ailments, such as diabetes or ...

Mar 2015 | US$1,000 | Pages: 29 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Mexico

In Mexico, the government and diverse associations against the consumption of tobacco are constantly looking for new ways to reduce smoking amongst the Mexican population. However, people begin to smoke at an early age, and as they grow up this ...

Mar 2015 | US$1,000 | Pages: 22 | Add to cart | View details

Country Report

Consumer Health in Mexico

The National Strategy to Prevent and Control Obesity, Weight and Diabetes, announced by the government at the end of 2013, continued the implementation of different actions in 2014. These included: a tax increase on high-calorie products and ...

Mar 2015 | US$2,650 | Pages: 116 | Add to cart | View details

Country Report

Sports Nutrition in Mexico

In 2010 there were only two important chained gyms in Mexico, targeting mainly high-income consumers with a traditional model of service and facilities; however, this strategy prevented the development of the market. By 2012 the fitness industry has ...

Mar 2015 | US$1,000 | Pages: 25 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Mexico

Paediatric vitamins and dietary supplements is a highly fragmented category with many competitors, which in 2014 generated fierce competition to gain value share and be the most popular amongst Mexican consumers. After seeing a poor performance in ...

Mar 2015 | US$1,000 | Pages: 47 | Add to cart | View details

Country Report

Weight Management in Mexico

Meal replacement slimming in Mexico has become more relevant, mainly due to the efforts of two international companies which have been successful with the direct selling model, Herbalife and Usana México. Direct selling targets the low-income ...

Mar 2015 | US$1,000 | Pages: 29 | Add to cart | View details

Country Report

Wound Care in Mexico

In 2014, manufacturers of wound care products offered attractive and coloured designs of sticking plasters for children, in order for them to be more attractive and fun. Parents increasingly give their children input in purchasing decisions, and now ...

Mar 2015 | US$1,000 | Pages: 21 | Add to cart | View details

Country Report

Adult Mouth Care in Mexico

In 2014, the lack of mass media advertising campaigns negatively affected the performance of adult mouth care, due to the lack of communication with potential consumers to inform them about the benefits of these products. This category is not ...

Mar 2015 | US$1,000 | Pages: 21 | Add to cart | View details
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