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 Market Research for Mexico

Euromonitor publishes reports on industries, consumers and demographics in Mexico.

  • Industry specific reports offer insight into market size and market share in Malaysia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Mexico report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Mexico 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Mexico statistics factfile.

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Country Report

Home and Garden in Mexico

Growth in total home and garden current value sales in Mexico in 2013 was down slightly on 2012. This was mainly due to a slowdown in the domestic economy, which dampened consumer confidence, though total current value growth was also tempered by the...

Jul 2014 | US$1,900 | Add to cart | View details

Country Report

Gardening in Mexico

Gardening remained by far the smallest of the four main home and garden categories in Mexico in current value sales terms in 2013. Its comparatively small size reflected the fact that the local gardening culture has historically been underdeveloped, ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Home Furnishings in Mexico

In recent years, domestic home furnishings manufacturers have faced a growing challenge from competitively priced imported brands and private label products available from major specialist chains such as Zara Home, H&M Home and Crate & Barrel. In ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Home Improvement in Mexico

Similar to the case with gardening, demand for home improvement products in Mexico has historically been undermined by the relatively weak state of the local DIY culture. Busy lifestyles and the widespread availability of cheap labour mean that many ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Homewares in Mexico

Growth in total homewares current value sales in 2013 was down on 2012, and also slower than the review period CAGR. This was partly due to weakening GDP growth, which dented consumer confidence and led many Mexicans to continue using older homewares...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Dog Food in Mexico

Based on provisional 2014 estimates, dog food sales growth rates are expected to slow down over the coming years due to the impact of new tax regulations on pet food. Starting on 1 January 2014, pet food products and sales of pet animals were made ...

Jul 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Cat Food in Mexico

Based on provisional estimates, cat food growth is expected to slow down in 2014 due to price increases. Starting on 1 January 2014, pet food products were made subject to a 16% value added tax. Price increases observed during the first months of ...

Jul 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Pet Products in Mexico

Based on provisional 2014 estimates, sales of pet products are expected to increase further over the forecast period as a result of changing consumer lifestyles and an expected increase in household disposable incomes. In 2014, there were over 4 ...

Jul 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Pet Care in Mexico

Pet food recorded dynamic growth over the review period. New companies have entered the market while existing ones have launched several product extensions and even new brands to participate in different segments. Changing lifestyles, an increase in ...

Jul 2014 | US$1,900 | Pages: 55 | Add to cart | View details

Country Report

Other Pet Food in Mexico

Based on provisional 2014 estimates, sales of other pet food will continue to increase over the coming year, mostly due to the expansion of pet specialist retailers such as Maskota and PetCo, which have already announced aggressive expansion plans ...

Jul 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Canned/Preserved Food Packaging in Mexico

Unit volume of canned/preserved food packaging decreased by 4% in 2013 to 2.1 billion units. In spite of convenience trends being prominent in the Mexican market due to particularly hectic lifestyles in large cities, such as Mexico City, Guadalajara ...

Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Confectionery Packaging in Mexico

After bans on the sale of junk food in schools were imposed in 2012, manufacturers of many areas within packaged food and beverages faced severe challenges to maintaining their positions. In particular, manufacturers of confectionery product ...

Jul 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Dairy Packaging in Mexico

Dairy is quite a mature category, where penetration is deeply tied to household income levels. In order to improve the dynamism of this category, manufacturers are in a continuous fight to deliver new products and formulas, engaging in wider ...

Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments Packaging in Mexico

Sauces, dressings and condiments is quite mature in Mexico, with brands that have long been present and are widely recognised by local consumers. Unit volume of sauces, dressings and condiments packaging grew by almost 2% to reach 2.7 billion units ...

Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Baby Food Packaging in Mexico

A greater proportion of women with babies joining the workforce in Mexico is the main growth driver for baby food packaging in Mexico. Women grew from representing 23% of the total number of heads of households in Mexico in 2008 to 26% in 2013. With ...

Jul 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Mexico

In January 2012, Mexico’s Department of Health issued an official norm, “Normal Oficial Mexicana NOM-141-SSA1/SCFI-2012”, modifying the requirements for sun care products sold in Mexico. Products now are forbidden to claim that they offer SPF greater...

Jun 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Bath and Shower in Mexico

Although liquid soap is gaining popularity among Mexican consumers, in 2013 bar soap remained the dominant product in bath and shower with sales of Mx$7.1 billion, which accounted for 75% of total retail sales. Consumers are accustomed to bar soap ...

Jun 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Colour Cosmetics in Mexico

In 2012, Garnier (L’Oréal) launched the first BB cream in Mexico with a strong presence in modern grocery retailers and parapharmacies. Several premium and mass brands also launched BB creams. Notably, direct sellers such as Avon, Oriflame and Yanbal...

Jun 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Deodorants in Mexico

Although sales of deodorant creams declined at the start of the review period since 2009 this trend reversed as a result of the increasing popularity of clinical deodorants. In 2013 retail value sales of deodorant creams increased by 8% in current ...

Jun 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Depilatories in Mexico

In the second half of 2013 there was a noticeable economic slowdown that had a perceptible impact on sales of depilatories. Sales of women’s razors and pre-shave products observed acceleration in terms of growth while sales of hair removers and ...

Jun 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Fragrances in Mexico

During 2013 Estée Lauder Cosméticos SA de CV launched DKNY Delicious Skin, a fragrance line formulated with the so-called “Apple Fusion Complex” that has skin nutrients intended to hydrate and nourish the skin. The product is a line extension of the ...

Jun 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Hair Care in Mexico

In Mexico the per capita consumption of conditioners is only about around 0.25 litres per year as lower-income consumers do not consider it an essential product. In addition, there is a myth that conditioners contribute to hair loss, which ...

Jun 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Men's Grooming in Mexico

Direct selling is a significant channel in Mexico for several beauty and personal care categories. However, its presence in men’s grooming remains limited although most direct sellers dedicate at least a few pages to men’s grooming products in their ...

Jun 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Oral Care in Mexico

In 2013, toothpaste increased by 10% in current retail value terms to Mx$6.7 billion, and accounted for 45% of total sales in oral care. The positive performance of this category is explained by the availability of more sophisticated products. During...

Jun 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Beauty and Personal Care in Mexico

Beauty and personal care showed moderate current retail value growth in 2013, but lower than the growth seen in each of the previous five years. Some categories such as hair loss treatments and intimate washes saw outstanding value growth in 2013, ...

Jun 2014 | US$2,400 | Pages: 126 | Add to cart | View details

Country Report

Sets/Kits in Mexico

During 2013 direct sellers Jafra Cosmetics, House of Fuller, Mary Kay Cosméticos and Avon Cosmetics occupied the top positions in sets/kits. The direct selling channel accounted for 74% of retail value sales in 2013. Direct sellers’ sets/kits are ...

Jun 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Skin Care in Mexico

[Q: PA – for the heading here, I’d go with: Royal Jelly. If this image is going to be a problem to add here (we don’t usually have photos in the Trends section) then OK to just delete it]

Jun 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Sun Care in Mexico

In January 2012, Mexico’s Department of Health issued an official norm, “Normal Oficial Mexicana NOM-141-SSA1/SCFI-2012”, modifying the requirements for sun care products sold in Mexico. Products now are forbidden to claim that they offer an SPF over...

Jun 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Incontinence in Mexico

For a number of citizens, suffering from incontinence is an embarrassing condition and therefore marketing campaigns try to highlight the discreet nature of their products, which enable the user to continue on with their usual lifestyles. For ...

May 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Mexico

In Mexico, modern grocery retailers plays an important role as a distribution channel for nappies/diapers/pants. The channel often offers jumbo and bundle packs which are attractive for consumers willing to pay a higher level per purchase but save on...

May 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Tissue and Hygiene in Mexico

In 2013 tissue and hygiene posted a strong performance in retail value terms, reflecting volume growth as well as price increases. The categories with the better performance in volume terms were incontinence followed by nappies/diapers/pants. ...

May 2014 | US$2,400 | Pages: 72 | Add to cart | View details

Country Report

Retail Tissue in Mexico

Retail tissue posted positive growth in retail value terms in 2013 at 9%. Nevertheless, it increased by only 2% in volume because of the maturity of its categories, which comprise toilet paper, paper tableware, kitchen towels and tissues. This volume...

May 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Sanitary Protection in Mexico

In 2013 sanitary protection witnessed frequent marketing activity. It is also interesting to highlight the product innovation of Procter & Gamble with its Always Platinum Collection. This is a premium line extension of the already well-positioned ...

May 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Wipes in Mexico

In 2013 wipes grew by 8% in value terms, which was a little lower than the 9% posted in 2012. In 2013 the Mexican economy suffered a slowdown, which impacted growth, given that these products are not considered necessity goods.

May 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Mexico

By the end of 2012, Universal Productora, the owner of the Zuum brand, completed the acquisition of Dalux, a company which held a 6% value share in that year. With this purchase Universal Productora strengthened its leading position to reach a 32% ...

May 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Mexico

Sales of AFH incontinence increased by 3% in volume and 8% in value terms in 2013 with the latter reaching Mx$32 million. Although there are several health institutions in Mexico which provide incontinence products to their patients, the general ...

May 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Health and Wellness in Mexico

The health and wellness industry continued to record strong growth during the review period, though growth for both HW beverages and HW packaged food decelerated somewhat in current value terms in 2013. The awareness and knowledge of health and ...

May 2014 | US$1,900 | Pages: 100 | Add to cart | View details

Country Report

Coffee in Mexico

In 2013 total coffee consumption per capita was 0.7kg. This represents an 11% increase when compared to the per capita consumption of 0.6kg observed in 2008. The expansion of chained coffee specialists and convenience stores witnessed over the ...

May 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Other Hot Drinks in Mexico

Other hot drinks is stable, with little product innovation, and dominated by the top three players: Mead Johnson Nutricionales de México, Nestlé and Unilever. In 2012, General Mills attempted to enter the market with its new product Nutriatole, which...

May 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Hot Drinks in Mexico

Hot drinks in Mexico is still a growing market, mainly led by the increasing trend of tea consumption as well as still-increasing per capita consumption of coffee. Coffee and tea consumption are growing trendy and popular among not only the highest ...

May 2014 | US$1,900 | Add to cart | View details

Country Report

Tea in Mexico

During 2013 tea registered stronger retail volume and value growth than the previous year, driven mainly by the increasing custom of drinking tea after meals or when socialising. Also, tea is still considered medicinal and/ or beneficial for health ...

May 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Fresh Food in Mexico

After being severely hit by an outbreak of avian flu in 2012, which, according to Union Nacional de Avicultores (the National Union of Poultry and Eggs Producers), resulted in losses of MX$15 billion pesos, the cull of 22 million chickens and rising ...

May 2014 | US$1,100 | Pages: 40 | Add to cart | View details

Country Report

Dermatologicals in Mexico

Over the review period consumers became progressively aware of their health and physical appearance. As a result they were willing to pay for effective and immediate solutions for problems that they might have ignored before. This was evident with ...

May 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Digestive Remedies in Mexico

Digestive ailments became increasingly common as people have busier lifestyles that frequently do not allow them to dedicate much time to plan and/or prepare their meals. Commuting between home and the workplace in big cities is often time-consuming ...

May 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Herbal/Traditional Products in Mexico

Mexico has a strong tradition of herbal/traditional remedies that are popular amongst a large percentage of the population. While in the past many consumers switched to OTC remedies, a growing trend favouring natural products encouraged Mexican ...

May 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Mexico

Despite the fact that smoking prevalence among Mexicans is declining (number of smokers increasing slower than the rate of population growth), NRT smoking cessation aids fell by -17% in 2013 when one of the two major players exited the market. While ...

May 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Consumer Health in Mexico

The Mexican Government was concerned about osteoporosis, obesity and overweight consumers in Mexico which was a key driver of vitamins and dietary supplements’ value growth of 9% and weight management’s value growth of 7% in 2013. In this year the ...

May 2014 | US$2,400 | Pages: 105 | Add to cart | View details

Country Report

Sports Nutrition in Mexico

Government continued its campaign to promote a healthier way of life by doing exercise, eating healthily and going regularly to the doctor. With this campaign the expectations are that people will become more active and look for different activities ...

May 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Mexico

Mexican Government ran strong media advertising campaigns to prevent the main diseases in Mexico such as diabetes, osteoporosis, osteoarthritis, heart and cardiovascular disease. Public and private clinics and hospitals also support these campaigns ...

May 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Weight Management in Mexico

The main factor driving growth in weight management products in Mexico was the obesity epidemic that gripped the country. As of 2013, 70% of the Mexican population is either overweight or obese and the prevalence of obesity increased by one ...

May 2014 | US$900 | Pages: 30 | Add to cart | View details
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