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 Market Research for Mexico

Euromonitor publishes reports on industries, consumers and demographics in Mexico.

  • Industry specific reports offer insight into market size and market share in Malaysia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Mexico report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Mexico 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Mexico statistics factfile.

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Global Survey Report

Path to Purchase: Apparel and Footwear

Passport Survey explores the typical purchase decision-making process for global consumers when they are buying apparel and footwear. Results are based on responses to Euromonitor’s Personal Appearances survey, fielded in 2014, which includes 6,600 ...

Aug 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Footwear in Mexico

Value sales of sports footwear have increased by 49% since 2007. This positive performance is explained by the growing popularity of brands such as Nike, adidas and Puma and the entrance of new brands such as Under Armour and Reef, which have gained ...

Jul 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Hosiery in Mexico

The use of tights with modern patterns, materials and colours has become very trendy amongst women of all ages in Mexico; younger women or teenagers usually wear them with shorts or mini-skirts whilst older women wear them with regular skirts or ...

Jul 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Jeans in Mexico

In 2013 plus size jeans were offered by several brands, mostly in department stores and through catalogue sales. The overweight and obesity problems amongst the Mexican population is the main driver for textile and apparel companies to develop ...

Jul 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Menswear in Mexico

In 2013 volume and value sales of men’s outerwear increased by 4% and 7%, respectively. This dynamic performance is explained in part by the constant increase of men’s interest in fashion that leads them to buy more clothes just for the pleasure of ...

Jul 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Apparel and Footwear in Mexico

In 2013 apparel companies had great opportunities to consolidate Mexican consumers who look for fashion in order to get the trendy style that mostly comes from Europe and the US. The increasing number of young working people and working moms ...

Jul 2014 | US$1,900 | Pages: 94 | Add to cart | View details

Country Report

Sportswear in Mexico

In 2013 the Mexican sportswear market benefitted from the opening of Under Armour flagship stores and the arrival of Reef in a commercial venture with El Puerto de Liverpool. Also the fast growth of internet retailers such as NetShoes.com brought new...

Jul 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Womenswear in Mexico

During 2013 womenswear observed the entrance of new competitors which included the arrival of big multinational companies. One such example is American Eagle Outfitters, which decided to open three flagship stores in Mexico after noting that two of ...

Jul 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Apparel Accessories in Mexico

There is a wide range of clothing accessories in the market; however, amongst Mexican consumers scarves are perceived as an essential and versatile accessory that can improve an outfit. In 2013 sales of scarves represented 4% of total value sales. ...

Jul 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Childrenswear in Mexico

Childrenswear is still an underdeveloped category in Mexico and there is a strong opportunity for top brands to position themselves in children´s and parents´ minds by offering more options for babies and children. Brands that specialise in clothes ...

Jul 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Smoking Tobacco in Mexico

The tradition of pipe smoking in Mexico is weak. Pipe tobacco’s characteristics, the process of selecting, mixing and preparing it, and the diverse types of pipes, are all fairly sophisticated, so pipe smokers are considered more educated smokers. It...

Jul 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Smokeless Tobacco in Mexico

In Mexico, few consumers are familiar with smokeless tobacco, and given the restrictions on tobacco advertisements the product cannot be openly promoted; nevertheless it is possible to advertise it in magazines for adults.

Jul 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Tobacco in Mexico

Since 2006, smoking prevalence showed a continuous decreasing trend as the result of the anti-tobacco legislation actions which included limitations on tobacco advertisement and the ban of smoking in public places. These actions resulted in smokers ...

Jul 2014 | US$1,900 | Pages: 70 | Add to cart | View details

Country Report

Cigarettes in Mexico

During 2013, the president Enrique Peña Nieto introduced a controversial tax increase that impacted several products and services like high caloric foods and beverages, pet food, interstate transportation and salaries among others. The preferential ...

Jul 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Cigars in Mexico

In Mexico, cigar and cigarillo smoking does not have a strong tradition, since these tobacco products are regarded by most consumers as luxury items to be consumed on a special occasion. Many people find cigars unpleasant to consume, because of their...

Jul 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Transportation in Mexico

In 2013 domestic airlines carried 30.5 million passengers, which represents an increase of 9% when compared to previous year. The main driver for this growth was the low-cost airlines, such as ABC Aerolineas (Interjet) and Vuela Cía de Aviación ...

Jul 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Travel Accommodation in Mexico

In 2013 demand for accommodation led occupancy rates to see an increase of 5% when compared to previous year in all regions and an increase of 14% in average daily rates. Mexico City saw the highest occupancy rate of 65%, which increased from 63% in ...

Jul 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Travel Retail in Mexico

Compared with the review period’s CAGR of 1%, in 2013 travel retail observed a significant current value increase of 9% reaching Mx$35.0 billion and also a 4% increase in outlets accounting for 6,374 when compared to previous year. This can probably ...

Jul 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Car Rental in Mexico

During 2013 tourists were able to find new offices and outlets of the main car rental companies in more cities and airports. Being closer to their customers and target audience allowed car rental companies to improve their results and increase their ...

Jul 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Health and Wellness Tourism in Mexico

Mexico strives to be among the top destinations for health and wellness tourism in the world, and its close proximity and cost savings of up to and even over 50% for surgeries and medical procedures when compared to the same procedures in the US make...

Jul 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Travel and Tourism in Mexico

Governmental efforts to boost tourism and the economic recovery led tourism’s key performance indicators of revenues and flows inbound to reach their highest levels since 2008 in 2013, as well as to register the strongest results seen over the last ...

Jul 2014 | US$1,900 | Pages: 74 | Add to cart | View details

Country Report

Tourism Flows Domestic in Mexico

During 2013 domestic tourism flows saw positive performance due to the confidence in the new presidential administration, but in the last trimester the newly announced fiscal and economic reforms caused people to become more cautious in spending and ...

Jul 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Tourism Flows Inbound in Mexico

In 2013 international arrivals and inbound expenditure surpassed the highest results from 2008, which was the year with best results for the last 10 years. During the review period overall international arrivals by air increased by 13%; they rose by ...

Jul 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Tourism Flows Outbound in Mexico

Economic growth in 2013 was much slower than anticipated, reaching only 1% real GDP growth according to Euromonitor International statistics. Due to the relatively weak state of the national economy, many consumers were more conservative with their ...

Jul 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Tourist Attractions in Mexico

Compared with the review period, in 2013 tourist attractions observed a significant increase in terms of visitors and sales. This positive performance can probably be explained by an increase in both domestic and incoming tourists, and also by the ...

Jul 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Home and Garden in Mexico

Growth in total home and garden current value sales in Mexico in 2013 was down slightly on 2012. This was mainly due to a slowdown in the domestic economy, which dampened consumer confidence, though total current value growth was also tempered by the...

Jul 2014 | US$1,900 | Pages: 52 | Add to cart | View details

Country Report

Gardening in Mexico

Gardening remained by far the smallest of the four main home and garden categories in Mexico in current value sales terms in 2013. Its comparatively small size reflected the fact that the local gardening culture has historically been underdeveloped, ...

Jul 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Home Furnishings in Mexico

In recent years, domestic home furnishings manufacturers have faced a growing challenge from competitively priced imported brands and private label products available from major specialist chains such as Zara Home, H&M Home and Crate & Barrel. In ...

Jul 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Home Improvement in Mexico

Similar to the case with gardening, demand for home improvement products in Mexico has historically been undermined by the relatively weak state of the local DIY culture. Busy lifestyles and the widespread availability of cheap labour mean that many ...

Jul 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Homewares in Mexico

Growth in total homewares current value sales in 2013 was down on 2012, and also slower than the review period CAGR. This was partly due to weakening GDP growth, which dented consumer confidence and led many Mexicans to continue using older homewares...

Jul 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Dog Food in Mexico

Based on provisional 2014 estimates, dog food sales growth rates are expected to slow down over the coming years due to the impact of new tax regulations on pet food. Starting on 1 January 2014, pet food products and sales of pet animals were made ...

Jul 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Cat Food in Mexico

Based on provisional estimates, cat food growth is expected to slow down in 2014 due to price increases. Starting on 1 January 2014, pet food products were made subject to a 16% value added tax. Price increases observed during the first months of ...

Jul 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Pet Products in Mexico

Based on provisional 2014 estimates, sales of pet products are expected to increase further over the forecast period as a result of changing consumer lifestyles and an expected increase in household disposable incomes. In 2014, there were over 4 ...

Jul 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Pet Care in Mexico

Pet food recorded dynamic growth over the review period. New companies have entered the market while existing ones have launched several product extensions and even new brands to participate in different segments. Changing lifestyles, an increase in ...

Jul 2014 | US$1,900 | Pages: 55 | Add to cart | View details

Country Report

Other Pet Food in Mexico

Based on provisional 2014 estimates, sales of other pet food will continue to increase over the coming year, mostly due to the expansion of pet specialist retailers such as Maskota and PetCo, which have already announced aggressive expansion plans ...

Jul 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Canned/Preserved Food Packaging in Mexico

Unit volume of canned/preserved food packaging decreased by 4% in 2013 to 2.1 billion units. In spite of convenience trends being prominent in the Mexican market due to particularly hectic lifestyles in large cities, such as Mexico City, Guadalajara ...

Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Confectionery Packaging in Mexico

After bans on the sale of junk food in schools were imposed in 2012, manufacturers of many areas within packaged food and beverages faced severe challenges to maintaining their positions. In particular, manufacturers of confectionery product ...

Jul 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Dairy Packaging in Mexico

Dairy is quite a mature category, where penetration is deeply tied to household income levels. In order to improve the dynamism of this category, manufacturers are in a continuous fight to deliver new products and formulas, engaging in wider ...

Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments Packaging in Mexico

Sauces, dressings and condiments is quite mature in Mexico, with brands that have long been present and are widely recognised by local consumers. Unit volume of sauces, dressings and condiments packaging grew by almost 2% to reach 2.7 billion units ...

Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Baby Food Packaging in Mexico

A greater proportion of women with babies joining the workforce in Mexico is the main growth driver for baby food packaging in Mexico. Women grew from representing 23% of the total number of heads of households in Mexico in 2008 to 26% in 2013. With ...

Jul 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Mexico

In January 2012, Mexico’s Department of Health issued an official norm, “Normal Oficial Mexicana NOM-141-SSA1/SCFI-2012”, modifying the requirements for sun care products sold in Mexico. Products now are forbidden to claim that they offer SPF greater...

Jun 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Bath and Shower in Mexico

Although liquid soap is gaining popularity among Mexican consumers, in 2013 bar soap remained the dominant product in bath and shower with sales of Mx$7.1 billion, which accounted for 75% of total retail sales. Consumers are accustomed to bar soap ...

Jun 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Colour Cosmetics in Mexico

In 2012, Garnier (L’Oréal) launched the first BB cream in Mexico with a strong presence in modern grocery retailers and parapharmacies. Several premium and mass brands also launched BB creams. Notably, direct sellers such as Avon, Oriflame and Yanbal...

Jun 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Deodorants in Mexico

Although sales of deodorant creams declined at the start of the review period since 2009 this trend reversed as a result of the increasing popularity of clinical deodorants. In 2013 retail value sales of deodorant creams increased by 8% in current ...

Jun 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Depilatories in Mexico

In the second half of 2013 there was a noticeable economic slowdown that had a perceptible impact on sales of depilatories. Sales of women’s razors and pre-shave products observed acceleration in terms of growth while sales of hair removers and ...

Jun 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Fragrances in Mexico

During 2013 Estée Lauder Cosméticos SA de CV launched DKNY Delicious Skin, a fragrance line formulated with the so-called “Apple Fusion Complex” that has skin nutrients intended to hydrate and nourish the skin. The product is a line extension of the ...

Jun 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Hair Care in Mexico

In Mexico the per capita consumption of conditioners is only about around 0.25 litres per year as lower-income consumers do not consider it an essential product. In addition, there is a myth that conditioners contribute to hair loss, which ...

Jun 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Men's Grooming in Mexico

Direct selling is a significant channel in Mexico for several beauty and personal care categories. However, its presence in men’s grooming remains limited although most direct sellers dedicate at least a few pages to men’s grooming products in their ...

Jun 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Oral Care in Mexico

In 2013, toothpaste increased by 10% in current retail value terms to Mx$6.7 billion, and accounted for 45% of total sales in oral care. The positive performance of this category is explained by the availability of more sophisticated products. During...

Jun 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Beauty and Personal Care in Mexico

Beauty and personal care showed moderate current retail value growth in 2013, but lower than the growth seen in each of the previous five years. Some categories such as hair loss treatments and intimate washes saw outstanding value growth in 2013, ...

Jun 2014 | US$2,400 | Pages: 126 | Add to cart | View details
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