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Market Research on Mexico

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Mexico.

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Euromonitor Mexico reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Packaged Food in Mexico

Packaged food retail value sales recovered in 2015, after the deceleration caused by price increases in many categories in 2014. The source of these price rises was the structural remodelling of the Mexican legal system, which included a new IEPS tax...

Jan 2016 | US$7,150 | Pages: 264 | Add to cart | View details

Country Report

Direct Selling in Mexico

In 2015, direct selling posted current value growth of 4%, a performance largely in line with that of the previous year. One factor preventing the stronger growth of the channel was the aggressive strategies of store-based retailers, which are posing...

Jan 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Mexico

In the US, RadioShack declared bankruptcy and began liquidation proceedings in 2015. This had a limited impact on the brand’s existence in Mexico, however. As part of the bankruptcy proceedings, Grupo Gigante SAB de CV, already a participant in a ...

Jan 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Grocery Retailers in Mexico

In 2015, Organización Soriana closed an agreement with Controladora Comercial Mexicana to purchase part of the latter’s retail division. The agreement included its discounter and hypermarket formats, while Comercial Mexicana will retain the ...

Jan 2016 | US$990 | Pages: 68 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Mexico

In 2013, FEMSA Comercio entered the health and beauty specialist channel via chemists/pharmacies through the acquisitions of Farmacias Yza, a southeastern chain, and Farmacias Moderna, a chain in northern Mexico, which combined accounted for 452 ...

Jan 2016 | US$990 | Pages: 54 | Add to cart | View details

Country Report

Home and Garden Specialist Retailers in Mexico

The home improvement and gardening landscape in Mexico is highly fragmented. Despite inroads from major national and international chains, including Home Depot and Lowe’s, the channel in 2015 continued to be dominated by independent retailers, which ...

Jan 2016 | US$990 | Pages: 42 | Add to cart | View details

Country Report

Homeshopping in Mexico

CJ O Shopping is a Korean homeshopping company founded in 1994 which in addition to its home country also has a presence in China, Thailand, the Philippines, Turkey, Vietnam and Japan. It entered Mexico in mid-2015 via the launch of CJ Grand ...

Jan 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Internet Retailing in Mexico

After several months of selling only e-books and e-readers, in mid-2015 Amazon launched a full e-commerce site in Mexico, offering a wide range of different products, including electronics, homewares and beauty and personal care. Its entrance is ...

Jan 2016 | US$990 | Pages: 51 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Mexico

In 2015, bags and luggage specialist retailers posted current value growth of 5% to reach sales of Mx$6 billion. The channel’s growth is being driven by the geographical expansion of chained retailers like Samsonite and Kipling and by the good ...

Jan 2016 | US$990 | Pages: 46 | Add to cart | View details

Country Report

Mixed Retailers in Mexico

Mixed retailers posted robust current value growth of 10% in 2015, this being stronger than the 6% gain registered in 2014. This better performance was due to a marked improvement from the warehouse club channel in particular, but also more stable ...

Jan 2016 | US$990 | Pages: 58 | Add to cart | View details

Country Report

Retailing in Mexico

In 2015, retailing in Mexico recorded current value growth of 5%, reflecting the recovery of the industry after a challenging 2014 which saw consumer confidence fall and householders in general become more cautious with their spending as a result of ...

Jan 2016 | US$2,100 | Pages: 171 | Add to cart | View details

Country Report

Vending in Mexico

Packaged foods remained by far the biggest category in the vending channel in 2015. This is due to the dominance of Grupo Bimbo SAB de CV, which led vending with a 33% value share. Autovend, Bimbo’s vending division, distributes packaged pastries, ...

Jan 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Mexico

The biggest story in apparel and footwear specialist retailers in Mexico in 2015 continued to be the ongoing arrival of new international brands. This trend has been visible for several years, with its origins partially attributable to the global ...

Jan 2016 | US$990 | Pages: 51 | Add to cart | View details

Future Demographic

Mexico in 2030: The Future Demographic

In 2030, the population of Mexico will reach 148 million, an increase of 16.6% from 2015. Mexico’s population growth, although positive, will be slowing down over this period due to declining births and increasing deaths as well as continuing ...

Jan 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Luxury Goods in Mexico

During mid-2015 Mexico saw an increase in the minimum wage along with some other changes in legislation, like that of Mexico’s VAT system. This situation affected the limit on the anti-money laundry law which increased to Mx$45,150 in 2015, with the ...

Jan 2016 | US$1,210 | Pages: 71 | Add to cart | View details

Country Report

Sleep Aids in Mexico

Despite constant efforts by the manufacturers of sleep aids to communicate the benefits of such products as clearly as possible (most of all the “no addiction” message), consumers are still very reluctant to use them, due to the latent fear of ...

Dec 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Adult Mouth Care in Mexico

During 2014 and 2015 many healthcare products were undermined by the disappearance of Casa Saba, the main distributor of medicines in Mexico, and the reduction of inventories of OTC products displayed in Walmart, the leading retailer in Mexico. ...

Dec 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Analgesics in Mexico

In December 2013, Casa Saba, the leading Mexican distributor of medicines, sold its distribution business to the North American companies Pharma Equity Global and World Global Equity. This was the first of many moves that Casa Saba made after ...

Dec 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Mexico

In December 2013 the leading Mexican distributor of medicines, Casa Saba, sold its distribution business to the North American companies Pharma Equity Global and World Global Equity. This was the first of many moves that Casa Saba would make after ...

Dec 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Dermatologicals in Mexico

Seasonal promotion is a predominant strategy amongst dermatological brands and products, and 2015 was no exception. During 2015 it was easy to see that in the warm back-to-school season, the leading brands in antiparasitics/lice treatments invested ...

Dec 2015 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Digestive Remedies in Mexico

In December 2013 the leading Mexican distributor of medicines, Casa Saba, sold its distribution business to the North American companies Pharma Equity Global and World Global Equity. This was the first of many moves by Casa Saba after declaring ...

Dec 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Eye Care in Mexico

In Mexico there are not many official statistics regarding eye ailments such as dry eye or allergies; however, it is estimated that the incidence of such problems increases by 50% every year, mainly amongst the working population. One of the main ...

Dec 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Herbal/Traditional Products in Mexico

Herbal/traditional products is benefiting from the increasing trend towards natural ingredients, as well as lower prices and wide availability. In December 2013 the leading Mexican company in the distribution of medicines, Casa Saba, sold its ...

Dec 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Mexico

NRT smoking cessation aids in Mexico stopped declining after the complete disappearance of categories such as NRT inhalators and NRT gum; hence was boosted by the presence of NRT patches, in which GlaxoSmithKline holds the dominant position. ...

Dec 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Consumer Health in Mexico

In 2015 companies used mass media and social media channels to educate Mexican consumers about common health issues relevant to their demographic, including obesity, diabetes, gastritis, dry eyes and allergies, to name a few. This increased awareness...

Dec 2015 | US$2,650 | Pages: 107 | Add to cart | View details

Country Report

Sports Nutrition in Mexico

Over the last five years, and increasingly during Miguel Ángel Mancera’s government of Mexico City, in order to keep fighting the obesity rate many sports activities were promoted. At the beginning of Mr Mancera’s government, many public abandoned ...

Dec 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Mexico

Consumers are becoming more aware of the need to consume additional nutrients to those provided by daily meals. This situation benefited vitamins and dietary supplements, and companies made strong efforts in the mass media to show the products that ...

Dec 2015 | US$990 | Pages: 42 | Add to cart | View details

Country Report

Weight Management in Mexico

Starting in 2014 and continuing in 2015, the Mexican Ministry of Health started a crackdown on so-called “miracle products”. These were not necessarily marketed as such; however, they promised to give excellent results in terms of slimming and/or ...

Dec 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Wound Care in Mexico

Wound care was a category which suffered strongly from Casa Saba’s disappearance from distribution. In December 2013 the leading Mexican company in the distribution of medicines, Casa Saba, sold its distribution business to the North American ...

Dec 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Processed Meat and Seafood in Mexico

Convenience remained the biggest driver of retail sales of processed meat and seafood. The increasing numbers of consumers with fast-paced lifestyles favoured sales of time-saving products. Processed meat and seafood offers formats that, in many ...

Dec 2015 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Processed Fruit and Vegetables in Mexico

Metal food cans remain by far the most widely used pack type in this category. However, over the review period, other pack types increased their volume share as brands tried to stand out by offering innovative alternatives that might add value for ...

Dec 2015 | US$990 | Pages: 44 | Add to cart | View details

Country Report

Ready Meals in Mexico

In 2015, several leading players in other packaged food categories launched more sophisticated products to compete in ready meals. This proved a successful strategy as consumers already recognised their brands and were willing to try the new ...

Dec 2015 | US$990 | Pages: 47 | Add to cart | View details

Country Report

Rice, Pasta and Noodles in Mexico

Rice is a popular staple in Mexico, and accounted for 42% of rice, pasta and noodles current value sales in the country in 2015. It is usually prepared with carrots and peas, and sometimes also with tomato. When prepared with tomato, it acquires the ...

Dec 2015 | US$990 | Pages: 47 | Add to cart | View details

Country Report

Soup in Mexico

Knorr (Unilever de México S de RL de CV) remained the leading soup brand in Mexico in 2015 thanks to its diverse product portfolio. This portfolio offers dehydrated and UHT soup products in a wide range of flavours. 2015 saw a number of Knorr soup ...

Dec 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Mexico

After facing a difficult year in 2014, when a special tax of 8% was applied to most products in the category, sweet and savoury snacks showed a gradual recovery in 2015. The special tax, which came into effect in January 2014, is part of a wider ...

Dec 2015 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in Mexico

In 2015 manufacturers of table sauces attempted to use packaging to differentiate their products and attract consumers. In such a mature category, this type of strategy has become an interesting way to communicate with consumers. Examples include ...

Dec 2015 | US$990 | Pages: 42 | Add to cart | View details

Country Report

Computers and Peripherals in Mexico

During 2015, the competition between computers and smartphones intensified. This led competitors to develop new features and designs for tablets and laptops, in order to fulfil consumers’ demands for high performance and productivity and their ...

Dec 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Home Audio and Cinema in Mexico

Home cinema and speaker systems witnessed a growing trend of portability, connectivity and interaction with smartphones and internet through Bluetooth and Wi-Fi technology. Sony, LG and Bose offered minimalistic and sophisticated wireless designs of ...

Dec 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Imaging Devices in Mexico

Digital camera manufacturers continued to be challenged by growing sales of smartphones. Smartphones featuring cameras with over eight megapixels were often preferred, such as Sony Xperia, Samsung Galaxy and iphone. The remaining fixed lens camera ...

Dec 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

In-Car Entertainment in Mexico

The complexity of large cities in Mexico, such as Mexico City, Guadalajara or Monterrey, makes driving difficult, with drivers beset by constant street closures or simply regular traffic flows. Resolving these major problems is one of the goals of ...

Dec 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Mobile Phones in Mexico

Mexico proved to be attractive to international manufacturers of mobile phones, mainly smartphones. These international players tried to lure consumers with innovative smartphones and assume leadership of the category. Most of the new players were ...

Dec 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Consumer Electronics in Mexico

The Mexican economy has struggled with the fast rising exchange rate between the Mexican peso and the US dollar. This has affected all income groups in the country; however, the implementation of new reforms helped consumer electronics players to ...

Dec 2015 | US$2,640 | Pages: 83 | Add to cart | View details

Country Report

Portable Players in Mexico

According to INEGI’s lecture module (Módulo de lectura – MOLEC), 84% of the literate population in Mexico read some type of publication or reading material, such as books, magazines, newspapers or online articles, in 2015. Of these, 60% read books, ...

Dec 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Wearable Electronics in Mexico

Between mid-2014 and early 2015 leading brands like Sony, Samsung, LG and Motorola launched smartwatches in Mexico. These competitors wanted to position themselves among Mexican consumers and gain first-mover advantages before the arrival of the most...

Dec 2015 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Home Video in Mexico

The last plasma TV manufacturers still operating in Mexico announced in late 2014 that they would cease production and distribution as LED technology had appropriated the market. Large electronics players like Panasonic, LG, Samsung and Pioneer ...

Dec 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Toys and Games in Mexico

The Mexican toys and games market posted robust current value growth of 13% in 2014, driven by strong performances from both traditional toys and games and video games. This was fuelled by stronger GDP growth in 2014 than in 2013 and a robust ...

Nov 2015 | US$2,100 | Pages: 36 | Add to cart | View details

Country Report

Traditional Toys and Games in Mexico

Traditional toys and games registered 8% current value growth in 2014, well above the 4.1% rate of inflation. This was the category’s best performance of the review period and can be attributed to the improved economic climate in the country. Sales ...

Nov 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Video Games in Mexico

Video games continued to perform well in 2014, registering double-digit current value growth of 19% to reach sales of Mx$35.2 billion. Unlike traditional toys and games, whose performance correlates strongly with changes in economic indicators, video...

Nov 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Profile

Mexico: Country Profile

Mexico’s economy will improve modestly in 2015. Gains in manufacturing, construction and services partially offset problems for oil and other resource industries. Increased volatility in financial markets and a cut in government spending are drags. ...

Nov 2015 | US$150 | Pages: 10 | Add to cart | View details

Global Briefing

Latin America Payscape 2020

The evolving payment landscape in Latin America is unique in a variety of ways and is evolving as more consumers adopt financial services. Weaker economic growth will negatively impact financial service adoption and consumer card payments in the ...

Nov 2015 | US$1,325 | Pages: 38 | Add to cart | View details
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