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 Market Research for Mexico

Euromonitor publishes reports on industries, consumers and demographics in Mexico.

  • Industry specific reports offer insight into market size and market share in Malaysia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Mexico report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Mexico 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Mexico statistics factfile.

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Country Report

Herbal/Traditional Products in Mexico

In Mexico there are several herbal raw materials found that are used in herbal/traditional products. Their natural benefits can contribute to health, and are indicated for consumers of all ages, even those with certain ailments, such as diabetes or ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Mexico

In Mexico, the government and diverse associations against the consumption of tobacco are constantly looking for new ways to reduce smoking amongst the Mexican population. However, people begin to smoke at an early age, and as they grow up this ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Consumer Health in Mexico

The National Strategy to Prevent and Control Obesity, Weight and Diabetes, announced by the government at the end of 2013, continued the implementation of different actions in 2014. These included: a tax increase on high-calorie products and ...

Mar 2015 | US$2,400 | Add to cart | View details

Country Report

Sports Nutrition in Mexico

In 2010 there were only two important chained gyms in Mexico, targeting mainly high-income consumers with a traditional model of service and facilities; however, this strategy prevented the development of the market. By 2012 the fitness industry has ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Mexico

Paediatric vitamins and dietary supplements is a highly fragmented category with many competitors, which in 2014 generated fierce competition to gain value share and be the most popular amongst Mexican consumers. After seeing a poor performance in ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Weight Management in Mexico

Meal replacement slimming in Mexico has become more relevant, mainly due to the efforts of two international companies which have been successful with the direct selling model, Herbalife and Usana México. Direct selling targets the low-income ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Wound Care in Mexico

In 2014, manufacturers of wound care products offered attractive and coloured designs of sticking plasters for children, in order for them to be more attractive and fun. Parents increasingly give their children input in purchasing decisions, and now ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Adult Mouth Care in Mexico

In 2014, the lack of mass media advertising campaigns negatively affected the performance of adult mouth care, due to the lack of communication with potential consumers to inform them about the benefits of these products. This category is not ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Analgesics in Mexico

In 2014 topical analgesics/anaesthetic showed strong growth of 12% in current value terms, and represented a 15% share of value sales in analgesics. This can mainly be explained by the increase in people doing exercise, which led to demand for more ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Calming and Sleeping in Mexico

In 2014, the constant increasing trend of doing exercise was also useful therapy to reduce stress levels and set the mind free from everyday work pressures. Activities such as yoga, zumba and pole dancing, mainly amongst the young working population,...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Mexico

Coughs and colds are two of the most contagious and easily spread minor diseases, due to poor hygiene or peoples’ behavioural habits, which makes this the second most important category in consumer health amongst the Mexican population. To avoid ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Dermatologicals in Mexico

Constant communication with consumers about how common dermatological ailments are, and how easy it is to eliminate them with OTC dermatologicals, boosted sales of antifungals. This was mainly due to the strong marketing and mass media advertising ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Digestive Remedies in Mexico

Due to a combination of traditional digestive problems amongst the Mexican population and the increasing concern for healthier lifestyles, laxatives became a popular category in 2014, and recovered from a negative performance in 2013, seeing 9% ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Eye Care in Mexico

Several investigations and studies have determined that the increasing use of electronic devices such as computers, tablets and smartphones affects the regular performance of the eye due to a decrease in blinking, which leads to less moist eyes. In ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Consumer Lending in Mexico

Consumer lending continued to show notable expansion in 2014. Stronger signs of economic recovery continued to emerge in several categories of consumer lending, such as card lending and other personal lending. Gross lending in auto lending slowed ...

Feb 2015 | US$1,900 | Pages: 13 | Add to cart | View details

Country Report

Dishwashers in Mexico

The popularity of dishwashers is growing among upper-income groups, who are willing to invest in luxury appliances in order to have a more relaxed and easy lifestyle. Modern and compact designs with more efficient washing systems are the main ...

Jan 2015 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Food Preparation Appliances in Mexico

In 2014 all imported countertop blenders from China became subject to a new countervailing duty in order to standardised prices with countertop blenders produced in Mexico. This was the result of a complaint presented in April 2013 by Mexican ...

Jan 2015 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Heating Appliances in Mexico

Over the review period the weather in Mexico was cooler, mostly affected by meteorological phenomena in the Pacific and Golf coast regions, which also affected the central region. Despite Mexican consumers being unused to purchasing heating ...

Jan 2015 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Home Laundry Appliances in Mexico

In 2014 home laundry appliances was a very active category with new technology focusing on clothes care to help with the economy of householders and innovative systems of customer service via smartphone. The leading brand, Mabe, launched a redesigned...

Jan 2015 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Irons in Mexico

Although laundry services are becoming popular in larger cities, it is also very popular among working people to pay to have clothes ironed by people who perform this service in their own home and do so at a low tariff. It is also common for people ...

Jan 2015 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Large Cooking Appliances in Mexico

Manufacturers of large cooking appliances in 2014 offered a wide range of options and new functions mainly in cookers and ovens, and some special features in hobs and cooker hoods. As in other categories the main driver is saving, and manufacturers ...

Jan 2015 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Microwaves in Mexico

In 2014 almost all competitors offered different efficient systems that identify the intensity of heat and the time needed for different types of meal, such as raw, frozen, liquids and pasta, among others, in order to retain consistency. The trend of...

Jan 2015 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Consumer Appliances in Mexico

In 2014, after the uncertainty about the economic recovery and new reforms proposed by the Mexican Government, the confidence of consumers, which is determined by growth in retail sales, finally recovered in the last quarter of the year according to ...

Jan 2015 | US$2,400 | Pages: 136 | Add to cart | View details

Country Report

Personal Care Appliances in Mexico

Personal care appliances, which comprises categories such as body shavers, hair care appliances and oral care appliances, posted retail volume and current value declines of 2% in 2014. The category became more mature as most consumers have already ...

Jan 2015 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Refrigeration Appliances in Mexico

According to CONUEE (Comisión Nacional para el Uso Eficiente de Energía, or the National Commission for the Efficient Use of Energy) which is part of the Ministry of Energy, refrigeration appliances represents 30% of energy consumption in regular ...

Jan 2015 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Small Cooking Appliances in Mexico

Mini ovens have evolved into multifunctional appliances in order to compete with other smaller and larger appliances, offered at affordable prices for consumers in all categories. Mini ovens are also convenient for urban or rural households with ...

Jan 2015 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Mexico

In 2014, for the fourth consecutive year small non-cooking kitchen appliances posted positive but slow growth of 2% and 8% in retail volume and current value terms respectively. This performance can be attributed to the 9% increase in consumption of ...

Jan 2015 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Vacuum Cleaners in Mexico

Over the review period the development of new floor covering materials expanded throughout the country, mainly in large cities. Manufacturers of floor coverings have evolved with consumers’ lifestyles and needs, developing long-lasting and ...

Jan 2015 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Air Treatment Products in Mexico

The new reforms approved by the Mexican Government during the review period, including the Energy reform, will see its first results after 2015. For the general population, this represents uncertainty regarding real future costs, leading to caution ...

Jan 2015 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Financial Cards and Payments in Mexico

Despite efforts by card issuers and operators, cash remained the preferred method of payment in Mexico. Large amounts of the population are considered unbanked or underserved, meaning significant opportunity remained to bring consumers into the ...

Jan 2015 | US$1,900 | Pages: 75 | Add to cart | View details

Strategy Briefing

New Emerging Markets: Nigeria, Indonesia, Mexico, The Philippines and Turkey

With their growing economies, rising incomes and young, expanding populations, the five emerging markets of Nigeria, Indonesia, Mexico, Philippines and Turkey offer a wealth of opportunities for marketers facing stagnant demand in developed markets. ...

Jan 2015 | US$1,200 | Pages: 85 | Add to cart | View details

Country Report

Direct Selling in Mexico

The Coca-Cola Company, through its different bottlers in the country, continues favouring packaged drink direct selling thanks to its soft drinks home delivery program which was originally launched as Experiencias Coca-Cola, and recently renamed as ...

Dec 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Mexico

After years of slow expansion, the major electronics and appliance specialist retailers have sped up their expansion plans. Radio Shack, for example, had opened only 11 new stores between 2009 and 2012 but jumped from 225 stores in 2012 to 259 by the...

Dec 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Grocery Retailers in Mexico

After grocery retailers showed a positive growth rate of 8% in 2012, they only grew 3% in both 2013 and 2014. This is a result of the Mexican economy slowdown that in 2013 was influenced by several factors, including the impact of the US slowdown and...

Dec 2014 | US$900 | Pages: 69 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Mexico

Farmacias Similares which owns around 5,000 chemists/pharmacies under a franchise model, decided to enter the drugstores/parapharmacies format at the end of 2013. The new stores have shelves with a wider variety of beauty and personal care products, ...

Dec 2014 | US$900 | Pages: 51 | Add to cart | View details

Country Report

Homeshopping in Mexico

Given the fast development of e-commerce and potential to grow, most homeshopping players have already engaged in multi-channel strategies by opening online stores, giving people the possibility to choose the purchase system of their preference. It ...

Dec 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Internet Retailing in Mexico

The Mexican Association of Online Sales has launched a new initiative to help drive online sales. The campaign, referred to as “Hot Sale”, includes many of the country’s top internet retailers, including Dafiti, Wal-Mart and El Palacio de Hierro, and...

Dec 2014 | US$900 | Pages: 51 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Mexico

During 2014, leisure and personal goods specialist retailers experienced a strong deceleration of sales due to the simultaneous impact of the diverse fiscal reforms some of which directly affected specific channels within this category. As leisure ...

Dec 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Mixed Retailers in Mexico

Warehouse clubs previously seemed like a highly promising channel but has had a dismal performance in recent years. After a positive 2012 when warehouse clubs grew 9% in value, in 2013 it showed just 2% growth, which in 2014 went negative to 1%. The ...

Dec 2014 | US$900 | Pages: 59 | Add to cart | View details

Country Report

Retailing in Mexico

The Mexican economy experienced weaker than expected growth both in 2013 and the first half of 2014, with growth rates of 1.1% for 2013 and an expected rate of 2.3% for 2014. This economic slowdown can be attributed in part to structural reforms and ...

Dec 2014 | US$1,900 | Pages: 174 | Add to cart | View details

Country Report

Vending in Mexico

Taking effect on 1 January 2014, a new tax called IEPS – Impuesto Especial Sobre Producción y Servicios (Special Tax Over Production and Services) imposed an 8% rate on high calorie food and drinks, which are considered those products with 275 ...

Dec 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Mexico

In order to offset weak growth in North America and Western Europe, multinational apparel chains have been flocking to Mexico since 2012. Inditex, Industria de Diseño Textil SA, the world’s second largest apparel specialist retailer, has had success ...

Dec 2014 | US$900 | Pages: 49 | Add to cart | View details

Country Report

Packaged Food in Mexico

Packaged food in Mexico is expected to register a slower performance during 2014, mainly due to rising prices in many packaged food categories. This situation has had a strong negative influence on consumer expenditure for several years and is a ...

Nov 2014 | US$6,500 | Pages: 327 | Add to cart | View details

Country Report

Ready Meals in Mexico

Mexican consumers are constantly seeking products that can help them with fast and convenient cooking yet are perceived as being healthier, and ready meals are a favourite of many busy Mexican consumers, including families, singles and DINKs. These ...

Nov 2014 | US$900 | Pages: 93 | Add to cart | View details

Country Report

Canned/Preserved Food in Mexico

During 2014 canned/preserved food will demonstrate it is a category that seizes trends and reacts to consumers’ needs despite its maturity in the Mexican market. Leading companies Grupo Herdez SA de CV and Conservas La Costeña SA de CV have launched ...

Nov 2014 | US$900 | Pages: 81 | Add to cart | View details

Country Report

Chilled Processed Food in Mexico

At a time when the economy is weak and there are lower levels of disposable income, many Mexican consumers are choosing to save money by sacrificing convenience. One way they are doing this is by limiting their purchases of food at restaurants or ...

Nov 2014 | US$900 | Pages: 73 | Add to cart | View details

Country Report

Dried Processed Food in Mexico

Dried processed food contains numerous products that are considered to have high-calorie and high-sugar content. Also, as a mature category it has not seen much product innovation in recent years, particularly in the rice and dessert mixes ...

Nov 2014 | US$900 | Pages: 80 | Add to cart | View details

Country Report

Frozen Processed Food in Mexico

During 2014 frozen bakery sales will keep growing at increasing rates among companies. Frozen bakery is becoming more preferred by retailers and foodservice suppliers, which are becoming more and more aware of the benefits that purchasing ...

Nov 2014 | US$900 | Pages: 82 | Add to cart | View details

Country Report

Soup in Mexico

2013 and 2014 have been a period of low economic growth in Mexico, which has affected the level of disposable income that consumers have to spend on soup. With economic growth of 2% and an inflation rate of 4%, many Mexican consumers have faced a ...

Nov 2014 | US$900 | Pages: 68 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Mexico

Driven by the high prevalence of obesity and diabetes II among the Mexican population, on 1 January 2014 new taxation was applied to many categories of packaged food in Mexico. Through the Impuesto Especial Sobre Producción y Servicios (IEPS) ...

Nov 2014 | US$900 | Pages: 69 | Add to cart | View details
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