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 Market Research for Mexico

Euromonitor publishes reports on industries, consumers and demographics in Mexico.

  • Industry specific reports offer insight into market size and market share in Malaysia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Mexico report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Mexico 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Mexico statistics factfile.

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Country Report

Dishwashers in Mexico

The popularity of dishwashers is growing among upper-income groups, who are willing to invest in luxury appliances in order to have a more relaxed and easy lifestyle. Modern and compact designs with more efficient washing systems are the main ...

Jan 2015 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Food Preparation Appliances in Mexico

In 2014 all imported countertop blenders from China became subject to a new countervailing duty in order to standardised prices with countertop blenders produced in Mexico. This was the result of a complaint presented in April 2013 by Mexican ...

Jan 2015 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Heating Appliances in Mexico

Over the review period the weather in Mexico was cooler, mostly affected by meteorological phenomena in the Pacific and Golf coast regions, which also affected the central region. Despite Mexican consumers being unused to purchasing heating ...

Jan 2015 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Home Laundry Appliances in Mexico

In 2014 home laundry appliances was a very active category with new technology focusing on clothes care to help with the economy of householders and innovative systems of customer service via smartphone. The leading brand, Mabe, launched a redesigned...

Jan 2015 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Irons in Mexico

Although laundry services are becoming popular in larger cities, it is also very popular among working people to pay to have clothes ironed by people who perform this service in their own home and do so at a low tariff. It is also common for people ...

Jan 2015 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Large Cooking Appliances in Mexico

Manufacturers of large cooking appliances in 2014 offered a wide range of options and new functions mainly in cookers and ovens, and some special features in hobs and cooker hoods. As in other categories the main driver is saving, and manufacturers ...

Jan 2015 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Microwaves in Mexico

In 2014 almost all competitors offered different efficient systems that identify the intensity of heat and the time needed for different types of meal, such as raw, frozen, liquids and pasta, among others, in order to retain consistency. The trend of...

Jan 2015 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Consumer Appliances in Mexico

In 2014, after the uncertainty about the economic recovery and new reforms proposed by the Mexican Government, the confidence of consumers, which is determined by growth in retail sales, finally recovered in the last quarter of the year according to ...

Jan 2015 | US$2,400 | Pages: 136 | Add to cart | View details

Country Report

Personal Care Appliances in Mexico

Personal care appliances, which comprises categories such as body shavers, hair care appliances and oral care appliances, posted retail volume and current value declines of 2% in 2014. The category became more mature as most consumers have already ...

Jan 2015 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Refrigeration Appliances in Mexico

According to CONUEE (Comisión Nacional para el Uso Eficiente de Energía, or the National Commission for the Efficient Use of Energy) which is part of the Ministry of Energy, refrigeration appliances represents 30% of energy consumption in regular ...

Jan 2015 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Small Cooking Appliances in Mexico

Mini ovens have evolved into multifunctional appliances in order to compete with other smaller and larger appliances, offered at affordable prices for consumers in all categories. Mini ovens are also convenient for urban or rural households with ...

Jan 2015 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Mexico

In 2014, for the fourth consecutive year small non-cooking kitchen appliances posted positive but slow growth of 2% and 8% in retail volume and current value terms respectively. This performance can be attributed to the 9% increase in consumption of ...

Jan 2015 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Vacuum Cleaners in Mexico

Over the review period the development of new floor covering materials expanded throughout the country, mainly in large cities. Manufacturers of floor coverings have evolved with consumers’ lifestyles and needs, developing long-lasting and ...

Jan 2015 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Air Treatment Products in Mexico

The new reforms approved by the Mexican Government during the review period, including the Energy reform, will see its first results after 2015. For the general population, this represents uncertainty regarding real future costs, leading to caution ...

Jan 2015 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Financial Cards and Payments in Mexico

Despite efforts by card issuers and operators, cash remained the preferred method of payment in Mexico. Large amounts of the population are considered unbanked or underserved, meaning significant opportunity remained to bring consumers into the ...

Jan 2015 | US$1,900 | Pages: 75 | Add to cart | View details

Strategy Briefing

New Emerging Markets: Nigeria, Indonesia, Mexico, The Philippines and Turkey

With their growing economies, rising incomes and young, expanding populations, the five emerging markets of Nigeria, Indonesia, Mexico, Philippines and Turkey offer a wealth of opportunities for marketers facing stagnant demand in developed markets. ...

Jan 2015 | US$1,200 | Pages: 85 | Add to cart | View details

Country Report

Direct Selling in Mexico

The Coca-Cola Company, through its different bottlers in the country, continues favouring packaged drink direct selling thanks to its soft drinks home delivery program which was originally launched as Experiencias Coca-Cola, and recently renamed as ...

Dec 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Mexico

After years of slow expansion, the major electronics and appliance specialist retailers have sped up their expansion plans. Radio Shack, for example, had opened only 11 new stores between 2009 and 2012 but jumped from 225 stores in 2012 to 259 by the...

Dec 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Grocery Retailers in Mexico

After grocery retailers showed a positive growth rate of 8% in 2012, they only grew 3% in both 2013 and 2014. This is a result of the Mexican economy slowdown that in 2013 was influenced by several factors, including the impact of the US slowdown and...

Dec 2014 | US$900 | Pages: 63 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Mexico

Farmacias Similares which owns around 5,000 chemists/pharmacies under a franchise model, decided to enter the drugstores/parapharmacies format at the end of 2013. The new stores have shelves with a wider variety of beauty and personal care products, ...

Dec 2014 | US$900 | Pages: 51 | Add to cart | View details

Country Report

Homeshopping in Mexico

Given the fast development of e-commerce and potential to grow, most homeshopping players have already engaged in multi-channel strategies by opening online stores, giving people the possibility to choose the purchase system of their preference. It ...

Dec 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Internet Retailing in Mexico

The Mexican Association of Online Sales has launched a new initiative to help drive online sales. The campaign, referred to as “Hot Sale”, includes many of the country’s top internet retailers, including Dafiti, Wal-Mart and El Palacio de Hierro, and...

Dec 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Mexico

During 2014, leisure and personal goods specialist retailers experienced a strong deceleration of sales due to the simultaneous impact of the diverse fiscal reforms some of which directly affected specific channels within this category. As leisure ...

Dec 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Mixed Retailers in Mexico

Warehouse clubs previously seemed like a highly promising channel but has had a dismal performance in recent years. After a positive 2012 when warehouse clubs grew 9% in value, in 2013 it showed just 2% growth, which in 2014 went negative to 1%. The ...

Dec 2014 | US$900 | Pages: 50 | Add to cart | View details

Country Report

Retailing in Mexico

The Mexican economy experienced weaker than expected growth both in 2013 and the first half of 2014, with growth rates of 1.1% for 2013 and an expected rate of 2.3% for 2014. This economic slowdown can be attributed in part to structural reforms and ...

Dec 2014 | US$1,900 | Pages: 170 | Add to cart | View details

Country Report

Vending in Mexico

Taking effect on 1 January 2014, a new tax called IEPS – Impuesto Especial Sobre Producción y Servicios (Special Tax Over Production and Services) imposed an 8% rate on high calorie food and drinks, which are considered those products with 275 ...

Dec 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Mexico

In order to offset weak growth in North America and Western Europe, multinational apparel chains have been flocking to Mexico since 2012. Inditex, Industria de Diseño Textil SA, the world’s second largest apparel specialist retailer, has had success ...

Dec 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Packaged Food in Mexico

Packaged food in Mexico is expected to register a slower performance during 2014, mainly due to rising prices in many packaged food categories. This situation has had a strong negative influence on consumer expenditure for several years and is a ...

Nov 2014 | US$6,500 | Pages: 327 | Add to cart | View details

Country Report

Ready Meals in Mexico

Mexican consumers are constantly seeking products that can help them with fast and convenient cooking yet are perceived as being healthier, and ready meals are a favourite of many busy Mexican consumers, including families, singles and DINKs. These ...

Nov 2014 | US$900 | Pages: 93 | Add to cart | View details

Country Report

Canned/Preserved Food in Mexico

During 2014 canned/preserved food will demonstrate it is a category that seizes trends and reacts to consumers’ needs despite its maturity in the Mexican market. Leading companies Grupo Herdez SA de CV and Conservas La Costeña SA de CV have launched ...

Nov 2014 | US$900 | Pages: 81 | Add to cart | View details

Country Report

Chilled Processed Food in Mexico

At a time when the economy is weak and there are lower levels of disposable income, many Mexican consumers are choosing to save money by sacrificing convenience. One way they are doing this is by limiting their purchases of food at restaurants or ...

Nov 2014 | US$900 | Pages: 73 | Add to cart | View details

Country Report

Dried Processed Food in Mexico

Dried processed food contains numerous products that are considered to have high-calorie and high-sugar content. Also, as a mature category it has not seen much product innovation in recent years, particularly in the rice and dessert mixes ...

Nov 2014 | US$900 | Pages: 80 | Add to cart | View details

Country Report

Frozen Processed Food in Mexico

During 2014 frozen bakery sales will keep growing at increasing rates among companies. Frozen bakery is becoming more preferred by retailers and foodservice suppliers, which are becoming more and more aware of the benefits that purchasing ...

Nov 2014 | US$900 | Pages: 82 | Add to cart | View details

Country Report

Soup in Mexico

2013 and 2014 have been a period of low economic growth in Mexico, which has affected the level of disposable income that consumers have to spend on soup. With economic growth of 2% and an inflation rate of 4%, many Mexican consumers have faced a ...

Nov 2014 | US$900 | Pages: 68 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Mexico

Driven by the high prevalence of obesity and diabetes II among the Mexican population, on 1 January 2014 new taxation was applied to many categories of packaged food in Mexico. Through the Impuesto Especial Sobre Producción y Servicios (IEPS) ...

Nov 2014 | US$900 | Pages: 69 | Add to cart | View details

Country Report

Noodles in Mexico

Over 2014 the growth of noodles has been affected not only by the increasing trend of health and wellness among consumers in Mexico but also especially by new taxation pertaining to high-calorie products. Having come into force on 1 January 2014, the...

Nov 2014 | US$900 | Pages: 62 | Add to cart | View details

Country Report

Pasta in Mexico

Over 2013 and 2014, there has been a trend of downsizing of pack sizes in pasta. This strategy has been adopted by the leading manufacturers to enable them to compete in a price war without decreasing their average unit prices and without affecting ...

Nov 2014 | US$900 | Pages: 72 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in Mexico

Over 2014 Qualamex SA de CV entered sauces, dressings and condiments giving a strong performance in particular in stock cubes and powders. Stock cubes and powders performed stably over the review period with no significant changes in retail value ...

Nov 2014 | US$900 | Pages: 81 | Add to cart | View details

Country Report

Baked Goods in Mexico

Taking effect on 1 January 2014, a new tax called IEPS – Impuesto Especial Sobre Producción y Servicios (Special Tax Over Production and Services) – imposed an 8% rate on high-calorie foods, which are considered products with 275kcal and up per each ...

Nov 2014 | US$900 | Pages: 69 | Add to cart | View details

Country Report

Bakery in Mexico

Grupo Bimbo leads baked goods with 24% value share expected in 2014 thanks to its leadership in packaged/industrial baked goods. The company is present in bread, cakes and pastries; one of its strengths is its wide distribution network that reaches ...

Nov 2014 | US$1,900 | Pages: 94 | Add to cart | View details

Country Report

Biscuits in Mexico

Taking effect on 1 January 2014 a new tax called IEPS – Impuesto Especial Sobre Producción y Servicios (Special Tax Over Production and Services) imposed an 8% rate on high-calorie foods, which are considered those products with 275kcal and above per...

Nov 2014 | US$900 | Pages: 67 | Add to cart | View details

Country Report

Breakfast Cereals in Mexico

Taking effect on 1 January 2014 a new tax called IEPS – Impuesto Especial Sobre Producción y Servicios (Special Tax Over Production and Services) imposed an 8% rate on high-calorie food, that is those products with 275kcal and above per each 100g of ...

Nov 2014 | US$900 | Pages: 74 | Add to cart | View details

Country Report

Ice Cream in Mexico

Frozen yoghurt is expected to be the fastest-growing category in 2014 with 3% volume growth. This category has seen strong support by the leading company in the category, Grupo Nutrisa SA de CV. Nutrisa was recently purchased by Grupo Herdez SA de ...

Nov 2014 | US$900 | Pages: 78 | Add to cart | View details

Country Report

Oils and Fats in Mexico

Private label products are entering oils and fats categories where they have not been significantly present before. These brands keep benefitting from mainly two things. One of them is the increasingly good quality perception amongst some private ...

Nov 2014 | US$900 | Pages: 78 | Add to cart | View details

Country Report

Snack Bars in Mexico

Taking effect on 1 January 2014 a new tax called IEPS – Impuesto Especial Sobre Producción y Servicios (Special Tax Over Production and Services) imposed an 8% rate on high-calorie food, which are considered those products with 275kcal and above per ...

Nov 2014 | US$900 | Pages: 66 | Add to cart | View details

Country Report

Spreads in Mexico

The top story amongst many packaged food products is the passage of a new tax. This new law was proposed by Mexico’s president, Enrique Peña Nieto, and is aimed to fight increasing obesity amongst the Mexican population. The new tax is levied on ...

Nov 2014 | US$900 | Pages: 68 | Add to cart | View details

Country Report

Sugar Confectionery in Mexico

Taking effect on 1 January 2014, a new tax called IEPS – Impuesto Especial Sobre Producción y Servicios (Special Tax Over Production and Services) imposed an 8% rate over high caloric food, which are considered those products with more than 275 ...

Nov 2014 | US$900 | Pages: 68 | Add to cart | View details

Country Report

Yoghurt and Sour Milk Products in Mexico

During the second half of 2013, Nestlé announced that it would grant the license of its cheese and yoghurt brands in Mexico to a third party in order to improve their distribution. The production of those categories would also be absorbed by that ...

Nov 2014 | US$900 | Pages: 76 | Add to cart | View details

Country Report

Baby Food in Mexico

In 2012, Nestlé SA acquired Pfizer's baby food division at a global level. In Mexico, Pfizer had the SMA brand of baby milk formula, nevertheless, the Federal Competition Commission in Mexico did not allow Nestlé to manage the brand in the country to...

Nov 2014 | US$900 | Pages: 71 | Add to cart | View details

Country Report

Cheese in Mexico

During the second half of 2013, Nestlé announced that it would grant the license of its cheese and yoghurt brands in Mexico to a third party in order to improve distribution. The production of those categories would also be absorbed by that third ...

Nov 2014 | US$900 | Pages: 76 | Add to cart | View details
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