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Mexico

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Mexico.

Mexico StatisticsConsumer Lifestyles in Mexico

Mexico Country BriefingsFuture Demographics: Mexico in 2030

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    Baby and Child-Specific Products in Mexico

    May 2017

    In 2016, Unilever de México re-launched Dove Baby, a brand that was previously available in a bar soap presentation. However, following the re-launch and redesign of the brand, it now offers a wide selection of personal care products for babies. The ...

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    Country Report

    Bath and Shower in Mexico

    May 2017

    During 2016, Kimberly-Clark de México announced the acquisition of Escudo, a bar soap and liquid soap that enjoys strong brand recognition in the country. Escudo was part of Procter & Gamble’s portfolio and has a presence in Mexico and other Latin ...

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    Country Report

    Colour Cosmetics in Mexico

    May 2017

    In 2016, premium colour cosmetics posted 19% current value growth. Its positive development was influenced by the good performance that department stores and beauty specialist retailers displayed during the year. Department stores not only continued ...

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    Country Report

    Deodorants in Mexico

    May 2017

    During the review period, deodorant creams posted a 3% current value CAGR, showing the lowest growth among all deodorants. Cream is not a common deodorant format in Mexico, and only several brands such as Natura and Vichy offer it. However, in 2016 ...

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    Country Report

    Depilatories in Mexico

    May 2017

    Modern grocery retailers is the main distribution channel for depilatories, and during 2016 it accounted for a 65% value share. Health and beauty specialists ranked second with an 11% value share, closely followed by direct sellers. Regarding ...

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    Country Report

    Fragrances in Mexico

    May 2017

    By the end of 2016, the luxury department store El Palacio de Hierro innovated with the introduction of its own premium fragrance named Esencia del Palacio (Palace’s Essence). The collection of three unisex fragrances was created by the Arquiste ...

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    Country Report

    Hair Care in Mexico

    May 2017

    In 2015, The Procter & Gamble Co closed a deal to sell Wella and Miss Clairol hair care brands to Coty Inc. However, it was not until June 2016, when the corporation’s fiscal year ended, that these brands ceased to be managed by Procter & Gamble and ...

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    Country Report

    Men's Grooming in Mexico

    May 2017

    During the review period, barber shops started to develop and to open new salons in different affluent neighbourhoods, mainly Mexico City and its suburbs. Examples of these shops include The Barber Shop, The Shaving Co., and Barbería Capital. In ...

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    Country Report

    Oral Care in Mexico

    May 2017

    Modern grocery retailers is the main distribution channel for oral care, and during 2016 it accounted for an 84% value share. Modern grocery retailers includes convenience stores, discounters, forecourt retailers, hypermarkets and supermarkets. ...

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    Country Report

    Beauty and Personal Care in Mexico

    May 2017

    In 2016, beauty and personal care in Mexico displayed dynamism, posting a high single-digit value increase. Growth drivers included innovation, marketing campaigns, higher penetration of smaller categories and consumers trading up to more ...

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    Country Report

    Skin Care in Mexico

    May 2017

    In 2016, direct selling was the biggest distribution channel for skin care due to the leadership of companies such as Mary Kay, Avon Cosmetics, and Dirsamex which ranked second, fourth and sixth respectively. Direct selling represented a 32% value ...

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    Country Report

    Sun Care in Mexico

    May 2017

    During the review period, lighter, invisible and non-sticky formulations started to gain relevance across sun care innovations, and during 2016 they continued to be a differentiator claim among new product introductions. An example in sun protection ...

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    Country Report

    Cat Food in Mexico

    May 2017

    According to 2017 provisional estimates, the industry will see 9% current value growth and 5% volume sales growth over the year. This positive trend is expected to continue over the next few years....

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    Country Report

    Dog Food in Mexico

    May 2017

    Dog food sales continue to recover from the imposition of 16% VAT in 2014. Modern grocery retailers, such as supermarkets and hypermarkets have increased their selling space, while the expansion of new pet specialists continues, thus the availability...

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    Country Report

    Other Pet Food in Mexico

    May 2017

    Based on provisional 2017 estimates, sales of other pet food are expected to continue on a similar trajectory as in recent years, mainly because the main retailers, like PetCo and Maskota, have not announced any significant expansion in the year....

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    Country Report

    Pet Care in Mexico

    May 2017

    In 2016, the pet care industry continued to see stable growth after the 2014 VAT rise. Recent years have been a tough period for the industry, but sales continue to rise. In 2016, sales of pet care industry rose by 8% in current value terms. Dog food...

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    Country Report

    Pet Products in Mexico

    May 2017

    Pet products is predicted to show a similar performance in 2017 to that of recent years. Other pet products saw strong current value growth of 8% in 2016, up by two percentage points from the previous year. In 2017, however, growth is predicted to ...

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    Country Briefing

    Business Dynamics: Mexico

    May 2017

    Mexico’s business environment has continued to benefit from competitive wage levels and positive reforms implemented by the government to curb monopolistic activities, mainly in the telecom sector, and boost private as well as foreign investment. ...

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    Country Report

    Gardening in Mexico

    May 2017

    Gardening continues to be underdeveloped in Mexico, mainly due to the ongoing strong urbanisation trend in major cities, where real estate in recent years has strongly fuelled the construction of apartments or high-density housing complexes over ...

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    Country Report

    Home Furnishings in Mexico

    May 2017

    Despite the deceleration of the Mexican economy – real GDP grew by 2.3%, down from 2.5% in 2015 – and increasing inflation, especially in the fourth quarter of the year, in 2016 home furnishings reported a relatively positive performance, buoyed by ...

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