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Market Research on Mexico

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Mexico.

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Euromonitor Mexico reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Colour Cosmetics in Mexico

During 2015 premium brands posted healthy growth of 9% in current value terms, which was higher than the 6% value growth for mass brands. The performance of premium brands was boosted by department stores, which engaged in many different marketing ...

Apr 2016 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Deodorants in Mexico

During 2015 clinical deodorants continued to gain relevance in Mexico, thanks to the increasing availability of brands with such claims, and the marketing support that the brand owners gave to clinical products. An example is Secret Clinical Strength...

Apr 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Depilatories in Mexico

As in other beauty and personal care categories, such as skin care and hair care, the trend towards products containing natural ingredients increased in depilatories. For example, hair remover Nair by Church & Dwight includes extracts of ylang-ylang,...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Fragrances in Mexico

As announced in mid-2015, Procter & Gamble sold its premium fragrances division to Coty Inc. However, this move did not change the Mexican national brand owner, Antera. Antera is the exclusive importer of the Hugo Boss, Lacoste, Dolce & Gabbana and ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Hair Care in Mexico

In order to focus on its primary categories, The Procter & Gamble Co closed a deal to sell two of its hair care brands, Wella and Clairol, to Coty Inc in 2015. However, until June 2016 these brands will continue to be managed by Procter & Gamble. ...

Apr 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Men's Grooming in Mexico

In 2015 Eveready de México announced that it had become Edgewell Personal Care México, and also that the global owner had become The Edgewell Personal Care Company instead of Energizer Holdings Inc. This change was the result of the company ...

Apr 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Oral Care in Mexico

Dental floss and mouthwashes/dental rinses showed an interesting recovery and posted higher growth rates in 2015 than in the previous year. Dental floss posted 9% current value growth in 2015, compared with 6% growth in 2014. Mouthwashes/dental ...

Apr 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Beauty and Personal Care in Mexico

During 2015 beauty and personal care posted a positive performance, with better growth than in the previous year. Recovery was influenced by an improvement in households’ disposable income during the year, which encouraged them to increase their ...

Apr 2016 | US$2,650 | Pages: 134 | Add to cart | View details

Country Report

Skin Care in Mexico

Firming/anti-cellulite body care recovered during 2015, posting 10% current value growth after a negligible decline in 2014. The reason for the contraction of firming/anti-cellulite body care during 2014 was consumers giving preference to general ...

Apr 2016 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Sun Care in Mexico

In 2015 Eveready de México announced that it had become Edgewell Personal Care México, and also that the global owner had become The Edgewell Personal Care Company instead of Energizer Holdings Inc. This change was the result of the company ...

Apr 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Mexico

During 2015 baby wipes continued to be the biggest category within baby and child-specific products in Mexico, accounting for a 51% share of value sales. Whilst products in other categories, such as baby and child-specific sun care, hair care, skin ...

Apr 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Bath and Shower in Mexico

Aligned to its strategy of focusing on its main categories, in 2015 Procter & Gamble sold several of its beauty and personal care brands in a global agreement which also impacted its operations in Mexico. The bath and shower brands involved were ...

Apr 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Mexico

The most important story in 2015 to affect AFH tissue and hygiene were increased costs due to the growth of the US dollar compared to the Mexican peso. Cellulose is imported into Mexico as there is no significant production in the country. Prices in ...

Apr 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Incontinence in Mexico

In 2015, strong advertising for incontinence products was detected in the mass media. SCA Consumidor México SA de CV ran a strong campaign for its leading Tena brand and highlighted the benefits of disposable underwear. No other type of product was ...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Mexico

The biggest story in nappies/diapers/ pants in Mexico in 2015 was the decision by Procter & Gamble de México SA de CV to remove its Pampers brand from the market. This decision was part of the new strategy that Procter & Gamble was following to focus...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Tissue and Hygiene in Mexico

Tissue and hygiene maintained stable growth in 2015 despite the difficulties caused by the growth of the US dollar, which affected the prices of imported raw materials of many tissue and hygiene products. Retail unit prices in 2015 increased strongly...

Apr 2016 | US$2,650 | Pages: 60 | Add to cart | View details

Country Report

Retail Tissue in Mexico

In 2015, Procter & Gamble, which had a strong position in toilet paper with its Charmin brand, announced that it was going to leave the tissue market and that the Charmin brand would be removed in the same year. In April 2015, the company stopped ...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Sanitary Protection in Mexico

In 2015, sanitary protection had a per capita unit of 176 per woman aged between 12-54. This increased from 133 units in 2010, helped by the increasing presence of standard towels on retail shelves due to the large portfolios of the various players. ...

Apr 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Wipes in Mexico

In 2015, intimate wipes posted the highest value growth of 10%, driven by competition between the brands in the category. Kimberly-Clark changed the image of its Kotex brand to standardise its presence on shelves with its atypical pink and white ...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Better For You Beverages in Mexico

In 2015, beverage manufacturers keep developing products in order to create or increase their offer of healthier options. In some cases, the changes are only in terms of communication, adding specific legends to the packaging or highlighting certain ...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Better For You Packaged Food in Mexico

In 2015 current value sales of better for you (BFY) packaged food increased by 4% to reach MXN28 billion. This rate, slightly slower than that registered in 2014, is evidence that interest among consumers in consumption of BFY packaged foods ...

Apr 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Food Intolerance in Mexico

Lactose-free is the dominant category in the overall food intolerance environment, holding a 91% value share in 2015, up from 90% in 2014. With a growing number of Mexicans suffering lactose intolerance, dairy companies have increased investment in ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Fortified/Functional Beverages in Mexico

In 2015, there is a wide offer of fortified/functional (FF) beverages. In an effort to eliminate the negative perception that certain juice drinks have amongst consumers, manufacturers have developed fortified products. Health claims, such as added ...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Fortified/Functional Packaged Food in Mexico

With increasingly hectic lifestyles and a competitive job environment consumers in Mexico are interested in food and drink products offering added functionality. The widespread availability of such products underpins their performance, with consumers...

Apr 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Naturally Healthy Beverages in Mexico

In 2015, retail sales of superfruit juices observe interesting growth as more brands enter the category. While new companies are offering these products, existing ones are also launching their superfruit products, leveraging their brands and ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Naturally Healthy Packaged Food in Mexico

The NH packaged food category maintained a healthy performance in 2015 with current value growth of 6%. This was down on the previous year’s increase of 8% as the growth seen in 2014 was boosted by the introduction of a new tax. 1 January 2014 saw ...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Organic Beverages in Mexico

Sales of organic fresh coffee are somewhat developed in the country. Many regions are recognised for their high quality, and there several brands offering this product within the country and also to foreign markets. In 2015, the offer of organic ...

Apr 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Organic Packaged Food in Mexico

While organic food sees comparatively limited availability in Mexico, an increased presence in retail outlets towards the end of the review period, coupled with consumers’ growing interest in products with health benefits, served to stimulate sales. ...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Health and Wellness in Mexico

Communication campaigns together with the recent regulation on taxes and advertising imposed on sugar-sweetened beverages and high calorie packaged products have raised consumer awareness about nutrition. As a result, they are increasingly aware of ...

Apr 2016 | US$2,100 | Pages: 96 | Add to cart | View details

Country Report

Apparel Accessories in Mexico

Mexican consumers are early and strong adopters of trends and brands in several industries including apparel and footwear. Luxury brands give a certain status to consumers and apparel accessories are the first engagement with the brand; even though ...

Mar 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Childrenswear in Mexico

Children in Mexico have evolved and participate in a more active way in decisions such as what and where they want to eat, places they want to visit and what they want to wear. As children realise the importance that their parents give to their ...

Mar 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Footwear in Mexico

Besides innovation and fashion designs, footwear brands that offer comfort during the day for both casual and semi-formal styles are popular among Mexicans. Durability is appreciated by consumers mainly because it is related to quality, and consumers...

Mar 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Hosiery in Mexico

In Mexico, diabetes continues to be a major disease and cause of death due to bad eating habits. This disease is an important fact among several industries and categories in the country, including hosiery. Obesity and overweight illness are now at ...

Mar 2016 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Jeans in Mexico

Mexico is not only one of the biggest manufacturers of jeans and jeans fabric, but also one of the greatest consumers of jeans. Jeans are considered versatile garments among the Mexican population and are even accepted as casualwear for work at some ...

Mar 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Menswear in Mexico

Fashion and trends are now part of men’s lifestyles in Mexico. The constant arrival of new competitors has allowed men to define their style by selecting their favourite brands. Menswear brands have specialised in different styles in order to fulfil ...

Mar 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Apparel and Footwear in Mexico

For most Mexicans, 2015 was a difficult year as their personal finances were negatively affected by the country’s economic situation. However, millennial consumers are expected to be the generation that revives the Mexican economy with their ...

Mar 2016 | US$2,100 | Pages: 97 | Add to cart | View details

Country Report

Sportswear in Mexico

It can be evident that the highly educated population in Mexico are more concerned about changing their habits to achieve a healthier lifestyle. They are willing to practise any sport in order to be healthier as they become older. On one hand there ...

Mar 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Womenswear in Mexico

The constant arrival of new international and domestic apparel brands in the Mexican market has increased buying options for all income segments, allowing more consumers to purchase the latest designs and the collections that are available in the US ...

Mar 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Coffee in Mexico

Foodservice (on-trade) coffee sales are increasingly relevant in Mexico. Over the review period, coffee saw a 3% on-trade volume CAGR to reach 27,000 tonnes in 2015. This outpaced the 2% off-trade volume CAGR. As a result, foodservice accounted for a...

Mar 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Other Hot Drinks in Mexico

The IEPS tax implemented in 2014 applies to “other” hot drinks. This tax levies Mx$1.00 per litre on all sugary drinks without milk content, though this is based on the volume each package will produce when prepared as directed. Thus, powdered drinks...

Mar 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Hot Drinks in Mexico

On-trade hot drinks specialists continue their rapid expansion in Mexico

Mar 2016 | US$2,100 | Pages: 42 | Add to cart | View details

Country Report

Tea in Mexico

Hot drinks in Mexico continued to be dominated by coffee in 2015. Consumers are attracted by the utility of the drink, which they consume to help them get through the day. However, rather than simply a caffeine boost, consumers increasingly see ...

Mar 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Air Treatment Products in Mexico

Mexico is a country with different types of weather in different regions. It tends to be warmest in the northeastern and southern regions, which are home to the most popular tourist resorts such as Cancún, Acapulco, Chiapas and Los Cabos. Beach towns...

Mar 2016 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Dishwashers in Mexico

In Mexico, the lifestyles of young working people have changed to include more time for relaxing and social activities with friends and family in order to reduce the stress associated with their demanding but well-paid jobs. Household chores, in ...

Mar 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Food Preparation Appliances in Mexico

The home décor trend in Mexico also extends to small appliances, particularly food preparation appliances, with consumers demanding both functional and stylish products. Consumers in Mexico like to purchase complete lines of small appliances which ...

Mar 2016 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Heating Appliances in Mexico

According to the SMN (National Meteorological System), Mexico had its longest winter over 2014/2015, largely due to an extended number of cold fronts, which started again in late August 2015. Being surrounded by oceans, Mexico is more vulnerable and ...

Mar 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Home Laundry Appliances in Mexico

Increasing apparel sales in Mexico along with more hectic lifestyles have led to consumers demanding larger capacity home laundry appliances. The apparel industry posted a retail volume CAGR of 5% over the review period, with sales driven by the ...

Mar 2016 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Irons in Mexico

Manufacturers of small appliances which are present in several categories have also turned to irons, increasing the number of brands available to consumers. Since the Mexican government started imposing antidumping duties on imported blenders from ...

Mar 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Large Cooking Appliances in Mexico

Large cooking appliances recorded retail volume growth of 5% in 2015, this being a significantly weaker performance than the 10% gain registered the previous year. This can be primarily attributed to overall maturity and slowdowns in most categories,...

Mar 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Microwaves in Mexico

In 2015, microwaves posted retail volume growth of 8%. Although still healthy, this was a weaker performance than the 12% increase registered in 2014. The category’s slowdown was likely due to many consumers having already taken advantage of retailer...

Mar 2016 | US$990 | Pages: 37 | Add to cart | View details
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