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 Market Research for Mexico

Euromonitor publishes reports on industries, consumers and demographics in Mexico.

  • Industry specific reports offer insight into market size and market share in Malaysia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Mexico report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Mexico 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Mexico statistics factfile.

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Country Profile

Mexico: Country Profile

Mexico will see somewhat faster growth in 2015. Gains in manufacturing, construction and services offset problems for oil and other resource industries. A cut in government spending is a drag on the economy. The fall in oil prices is also slowing ...

Aug 2015 | US$200 | Pages: 10 | Add to cart | View details

Country Report

Gardening in Mexico

Gardening culture in Mexico has historically been underdeveloped, for a number of reasons. Most notably, Mexico is a highly urbanised country, and most urban consumers live in apartment blocks or other types of high-density housing complexes that do ...

Aug 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Home Furnishings in Mexico

2013 was a very bad year for the Mexican economy and consumers had to considerably adapt their budgets, leaving high-priced purchases for more prosperous times. During 2014, despite the slow recovery and final GDP growth of only 2.1%, which despite ...

Aug 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Home Improvement in Mexico

Improving homes in Mexico is a job mostly considered to be done by specialists whom consumers pay to do “the hard work” of such tasks. Thus, demand for home improvement products has been undermined by the relatively weak state of the local DIY ...

Aug 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Homewares in Mexico

The homewares category has struggled with persistently slow GDP growth in the Mexican economy, which has made consumers limit their expenditures and budgets. During 2014, GDP growth was slightly higher at 2.1% than the 1.4% during 2013; however, this...

Aug 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Home and Garden in Mexico

The home and garden industry benefited from modest GDP growth in Mexico during 2014. During 2013, GDP growth was sluggish and reached an almost imperceptible 1.4% and this situation affected consumers’ expenditure power since the inflation rate ...

Aug 2015 | US$2,100 | Pages: 52 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Mexico

In 2014, sales of 100% home delivery/takeaway recorded dynamic 8% growth in value terms and a 5% rise in outlet terms. The was driven by the growing competition in pizza 100% home delivery/takeaway, where in addition to the leading brand, Domino’s ...

Jul 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Cafés/Bars in Mexico

The cafés/bars category is highly fragmented and clearly dominated by independent suppliers. In 2014, independent bars/pubs accounted for 86% of total value sales and 91% of outlets. The greater prevalence of independent bars/pubs when compared with ...

Jul 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Fast Food in Mexico

In 2014, FEMSA (Fomento Económico Mexicano SA de CV) was the leading player in the fast food category, competing with its convenience stores fast food brand OXXO. Although consumer foodservice is not the main focus of the brand, its 12,599 outlets ...

Jul 2015 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Full-Service Restaurants in Mexico

In 2014 the weak economic performance combined with several tax increases, resulting from the recently approved fiscal reform that entered into force in January 2014, had a noticeable impact on consumers’ disposable income. Many consumers limited ...

Jul 2015 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Consumer Foodservice in Mexico

In 2014 the consumer foodservice industry faced several challenges posed by the weak economic performance and a significant increase in taxation rates. Tax increases on specific foods and beverages resulted in cost increases for consumer foodservice ...

Jul 2015 | US$2,100 | Pages: 115 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Mexico

Street stalls/kiosks represents one of the main sources of non-organised economy in the country and employs six out of 10 workers in the nation. There are many different formats of street stalls/kiosks, which range from small outlets located on ...

Jul 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Mining of Metal Ores in Mexico: ISIC 13

Mining of metal ores market in Mexico declines by nearly 9% as prices of silver, gold and copper fall despite growing production quantities. Iron ore miners suffer from cartel activities in Mexico due to extortion, illegal mining and metal ore mine...

Jun 2015 | US$660 | Pages: 17 | Add to cart | View details

Global Briefing

Natural Colours: Essentials Not Just Options

Use of colour is vital in giving fmcgs the visual appeal to attract consumers. Natural colours, specifically, are mainly used in food and beverages, and pet food, with the popularity of these ingredients rising due to concerns surrounding ...

Jun 2015 | US$1,325 | Pages: 39 | Add to cart | View details

Country Report

Beer in Mexico

During 2013 the Mexican Federal Competition Commission declared that Grupo Modelo and Heineken México should restrict their exclusive contracts to 20% of their clients or else face fines in order to stop monopolist practices and leave beer in a ...

Jun 2015 | US$990 | Pages: 44 | Add to cart | View details

Country Report

Cider/Perry in Mexico

Despite the entrance of Strongbow during 2012, the vast majority of brands within this category are sold or mostly sold during the winter season and this situation has not changed. Cider keeps being seen and sought for as a seasonal beverage for ...

Jun 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Alcoholic Drinks in Mexico

Mexico’s economic performance during 2014 showed a slight but favourable increase as the country’s GDP grew 2.1% during the year. This small but perceived positive performance helped consumers to have more disposable money and thus become less ...

Jun 2015 | US$2,100 | Pages: 106 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Mexico

RTDs/high-strength remixes saw the birth of many popular or successful brands in the category during the end of 2013 and 2014. Up-and-coming spirits brands such as Kraken and Captain Morgan, which just saw their growing success amongst young adults ...

Jun 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Spirits in Mexico

2014 witnessed the rebirth of the tequila category with great performance amongst young adults. Mexican consumers have been used to tequila for a number of decades and tequila is precisely one of the distinctive products of Mexico. Nevertheless ...

Jun 2015 | US$990 | Pages: 47 | Add to cart | View details

Country Report

Wine in Mexico

Driven by the fact that Mexican consumers like to try different experiences, wine grapes, varietals and choices, it has become difficult for this sector to keep loyal consumers. However, thanks to the great efforts of Consejo Mexicano Vitivinícola or...

Jun 2015 | US$990 | Pages: 45 | Add to cart | View details

Country Report

Packaging Industry in Mexico

In 2013, the Mexican government approved several measures that aimed to decrease the high prevalence of obesity in the country. These measures entered into force in January 2014, affecting several industries within foods and beverages. The new tax ...

Jun 2015 | US$2,100 | Pages: 45 | Add to cart | View details

Country Report

Chilled Processed Food Packaging in Mexico

The demand for chilled/processed food observed positive growth over the review period as the changing lifestyles favour those products that allow consumers to save time while cooking. Chilled processed meat is very popular for children’s lunches and ...

Jun 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Confectionery Packaging in Mexico

In January 2014 several tax reforms came into force, including the special tax on products with high caloric content. This reform was approved in an effort from the government to combat the growing prevalence of obesity and diabetes as according to a...

Jun 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Dairy Packaging in Mexico

Over the review period many consumers reduced their consumption of milk amongst other dairy products. In 2014 there was a noticeable decline of 3% in the sales volume of milk which is the biggest category amongst dairy products. This trend is driven ...

Jun 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments Packaging in Mexico

In 2014 there is a wide offer of sauces, dressings and condiments sold in many different pack types and sizes. Pickled products account for the biggest sales volume which is explained mostly by the demand for chili products. The latter are usually ...

Jun 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Baby Food Packaging in Mexico

Although glass jars remain the most popular pack type for baby food products in 2014, there are new products offered by some of the leading brands that use different pack types and are increasing their presence in the market. Some of these products ...

Jun 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Canned/Preserved Food Packaging in Mexico

In 2014, sales of canned tuna observed a significant increase as the prices of this product stabilised after an upturn in 2013. The latter is explained by the lift of the tuna embargo that caused an increase in the exports to the US and European ...

Jun 2015 | US$990 | Pages: 33 | Add to cart | View details

Global Briefing

Health-based Beauty Resetting Industry Standards

The beauty-health alignment is progressing, with the proliferation of multifunctional and cross-industry inspired innovation, reaffirming the space for products like dermocosmetics and nutricosmetics. In parallel, industry players are exploring new ...

Jun 2015 | US$1,325 | Pages: 42 | Add to cart | View details

Global Briefing

More Needs to be Done: Nutrition Data Reveal Packaged Food and Soft Drinks Deliver too Little Fibre

At 4.3g per person per day, the global consumer still purchases too little fibre from packaged food and soft drinks. Given the favourable regulatory environment that allows companies to benefit from fibre-related health claims, manufacturers have the...

Jun 2015 | US$1,325 | Pages: 34 | Add to cart | View details

Country Report

Legal Services in Mexico: ISIC 7411

In 2013, the legal services industry grows by 4%, due to an increase in corporate activity and the introduction of structural reforms in the country. Purchases of legal services generated by households and business enterprises grow by 5% and 4%, ...

Jun 2015 | US$660 | Pages: 16 | Add to cart | View details

Country Report

Accounting and Auditing in Mexico: ISIC 7412

Growing business formation, rising FDI in the country and new tax and labour laws contribute to the 5% growth in the accounting and auditing industry in Mexico in 2013. 68% of total revenue comes from financial auditing and book-keeping services in...

Jun 2015 | US$660 | Pages: 16 | Add to cart | View details

Country Report

Business and Management Consultancies in Mexico: ISIC 7414

In 2013, business and management consulting revenue grows by 4%, fuelled by structural reforms and the liberalisation of core sectors in Mexico. Management of holding companies accounts for 84% of domestic revenue in 2013. Local business and ...

Jun 2015 | US$660 | Pages: 15 | Add to cart | View details

Country Report

Recruitment Agencies in Mexico: ISIC 7491

Increasing business activity and new labour laws in Mexico are the main factors driving the recruitment agencies industry in 2013. Employment agencies are the largest category in the review industry, generating 78% of total revenue in 2013. ...

Jun 2015 | US$660 | Pages: 16 | Add to cart | View details

Country Report

Other Business Services in Mexico: ISIC 7499

Due to favourable government policies and growing business confidence in the country, revenue of other business services grows by 5% in 2013. B2B purchases account for 67% of the total market in 2013. The graphic design, fashion and other ...

Jun 2015 | US$660 | Pages: 16 | Add to cart | View details

Country Report

Hairdressing and Beauty Treatment in Mexico: ISIC 9302

Mexican hairdressing and beauty treatments market expands 4% in 2013, underpinned by Mexico’s growing middle class and rising incomes. Other beauty treatment services most dynamic category in 2013 following growth of 6%, due largely to Mexicans’ ...

Jun 2015 | US$660 | Pages: 15 | Add to cart | View details

Country Report

Telecommunications in Mexico: ISIC 642

Mexican telecommunications industry expands 2% in 2013, fuelled by increasing mobile and fixed internet usage in the country. Free messaging apps such as WhatsApp drag down revenue from traditional mobile services for major companies such as ...

Jun 2015 | US$660 | Pages: 17 | Add to cart | View details

Country Report

Monetary Intermediation in Mexico: ISIC 651

In 2013, Mexico’s monetary intermediation revenue grows by 10%, due to rising foreign investment, good results from pension funds, and financial reforms. The country’s financial reforms, launched in November 2013, aim to promote transparency and ...

Jun 2015 | US$660 | Pages: 13 | Add to cart | View details

Country Report

Advertising in Mexico: ISIC 743

Mexico’s advertising industry grows by 6% in 2013, driven by rising expenditure on marketing. B2B buyers are the main purchasers in the advertising industry, with the health, personal care and cosmetics industries being the leaders. Medium size ...

Jun 2015 | US$660 | Pages: 16 | Add to cart | View details

Country Report

Hospitals, Medical and Dental Services in Mexico: ISIC 851

Market grows 10% driven by government initiatives to increase number of patients covered by public sector. Government spending on hospitals, medical and dental services increases 13% over 2013. B2B costs rise 13% in 2013 as hospitals invest into ...

Jun 2015 | US$660 | Pages: 17 | Add to cart | View details

Country Report

Veterinary Services in Mexico: ISIC 852

Sales for the veterinary service industry decline slightly in 2013, with the poor performance of livestock veterinary services partially counterbalanced by the rapidly growing pet category. Sales of the livestock veterinary service industry decline...

Jun 2015 | US$660 | Pages: 15 | Add to cart | View details

Country Report

Basic Chemicals in Mexico: ISIC 2411

Basic chemicals market in Mexico surges 15% in 2013 driven by growing demand from plastic in primary forms and synthetic rubber industry, as well as growing revenue from paints and varnishes industries. Mexican Government restricts production and ...

Jun 2015 | US$660 | Pages: 17 | Add to cart | View details

Country Report

Fertilisers and Nitrogen Compounds in Mexico: ISIC 2412

Despite increased demand from agricultural industry, fertilizers and nitrogen compounds market in Mexico declines 2.5% in 2013 due to lower prices of phosphate and potash fertilizers. Phosphate rock and potash price declines of 20.3% and 17.4% have...

Jun 2015 | US$660 | Pages: 18 | Add to cart | View details

Country Report

Pesticides and Other Agro-chemical Products in Mexico: ISIC 2421

Market size of pesticides and other agro-chemical products in Mexico grows 3% due to increase in agricultural land area of 1%. Mexican Government introduces input subsidies and offers appealing credit facility services in hope of boosting domestic ...

Jun 2015 | US$660 | Pages: 18 | Add to cart | View details

Country Report

Paints and Varnishes in Mexico: ISIC 2422

Sales of paints and varnishes in Mexico soar 5% in 2013 to MX$55.5 billion, propelled by thriving automotive industry and, despite sluggish construction turnover, growth of industrial and commercial construction in Mexico. Besides business buyers, ...

Jun 2015 | US$660 | Pages: 18 | Add to cart | View details

Country Report

Pharmaceuticals in Mexico: ISIC 2423

Pharmaceuticals market grows 4% to reach MX$270.7 billion in 2013 due to growing public expenditure on healthcare and rising incidence of chronic diseases. Most popular drugs are generics, with Cialis, Dolo-Neurobion and Asenlix the best-sellers. ...

Jun 2015 | US$660 | Pages: 17 | Add to cart | View details

Country Report

Household Cleaning and Personal Care Products in Mexico: ISIC 2424

Household cleaning and personal care products market in Mexico expands by impressive 7% to MX$167.8 billion, propelled mostly by continuous growth of consumer base. Soap and cleaning products represents largest category in 2013 due to widespread ...

Jun 2015 | US$660 | Pages: 19 | Add to cart | View details

Country Report

Engines and Turbines, Except Aircraft, Vehicle and Cycle Engines in Mexico: ISIC 2911

Market value contracts by 9% in 2013, to Mx$37.2 billion, due to the sluggish performance of refined petroleum products, and production and collection and distribution of electricity. The decline is partially eased by rising purchases from the ...

Jun 2015 | US$660 | Pages: 16 | Add to cart | View details

Country Report

Pumps, Compressors, Taps and Valves in Mexico: ISIC 2912

Market grows 2% in 2013 to MX$42.6 billion, propelled by new water-related and electricity distribution industries’ infrastructure projects. Growth of automotive industry also positively contributes to development of Mexico’s pumps, taps and valves...

Jun 2015 | US$660 | Pages: 18 | Add to cart | View details

Country Report

Agricultural and Forestry Machinery in Mexico: ISIC 2921

Agriculture and forestry machinery market shrinks 7% in 2013 due to decreasing capital budgets of agricultural industry. Agriculture industry’s drop in investment budgets spurred by low agricultural commodity prices and continuously rising diesel ...

Jun 2015 | US$660 | Pages: 17 | Add to cart | View details

Country Report

Machine Tools in Mexico: ISIC 2922

Value sales of machine tools grow by modest 1% in 2013 to reach MX$52.8 billion, driven by increased purchases from automotive and construction industries. Increasing production capacity of automotive industry, due to relatively low manufacturing ...

Jun 2015 | US$660 | Pages: 17 | Add to cart | View details
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