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Mexico

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Mexico.

Mexico StatisticsConsumer Lifestyles in Mexico

Mexico Country BriefingsFuture Demographics: Mexico in 2030

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    Apparel Accessories in Mexico

    Jan 2017

    Apparel accessories continued to experience growth in 2016, mainly driven by the strong expansion of apparel retailers, including domestic brands such as Julio and Pineda Covalin, as well as international players such as Inditex, Industria de Diseño ...

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    Childrenswear in Mexico

    Jan 2017

    Current value sales of childrenswear grew by 10% in 2016, to reach MXN44.8 billion, outperforming both womenswear and menswear, which grew by only 7% and 8% respectively. Despite the steady decline in the fertility rate of Mexican women, increasing ...

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    Footwear in Mexico

    Jan 2017

    Mexico is the ninth footwear producer worldwide, with a manufacturing industry which dates back 400 years. Under this premise, it comes as no surprise that despite the fact that imports from Asian countries such as China, Vietnam and Cambodia ...

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    Hosiery in Mexico

    Jan 2017

    Hosiery is a relatively mature category in Mexico, which in recent years saw a low degree of innovation in terms of materials and technology. Hosiery, especially non-sheer hosiery, is seen as a commoditised category, in which price is king. Trade ...

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    Country Report

    Jeans in Mexico

    Jan 2017

    Jeans continue to be amongst Mexicans’ favourite garments, used by people of all ages, sexes and socioeconomic segments. Although in recent years the country lost competitiveness vis-à-vis other manufacturers, such as Vietnam and Bangladesh, Mexico ...

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    Menswear in Mexico

    Jan 2017

    Menswear is the second largest category within apparel in Mexico after womenswear, holding a 33% share of overall value sales of apparel in 2016, compared with 42% for womenswear. In recent years men became increasingly interested in fashion, with an...

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    Apparel and Footwear in Mexico

    Jan 2017

    Apparel and footwear in Mexico continued to experience retail current value growth in 2016. This was primarily driven by the consolidation of international fast fashion retailers, which aggressively entered the market in recent years with aggressive ...

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    Country Report

    Sportswear in Mexico

    Jan 2017

    Mexico currently reports obesity growth rates amongst the highest in the world, with seven out of 10 adults being overweight or obese. The reasons for this trend are to be found in the high consumption of fatty food and sugar-heavy drinks, a diet ...

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    Country Report

    Womenswear in Mexico

    Jan 2017

    Womenswear represents the largest category within apparel in Mexico, holding a 42% share of overall value sales of apparel in 2016; nine percentage points more than menswear. Despite the deceleration of the Mexican economy in 2016 (real GDP is set to...

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    Country Report

    Dishwashing in Mexico

    Jan 2017

    The Mexican population has several traditions, culturally and through heritage, whereby some home care activities are undertaken manually instead of using machines, to ensure better cleaning, including washing the dishes, which explains the consumer ...

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    Country Report

    Home Insecticides in Mexico

    Jan 2017

    In 2016, the Mexican population encompassing most regions of the country experienced increasing concerns over disease outbreaks since early 2015, due to the presence of virus transmitting mosquitoes of Zika, chikungunya and dengue fever, initiated in...

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    Country Report

    Laundry Care in Mexico

    Jan 2017

    The presence of concentrated liquid detergents strengthened in 2016, due primarily to the launch of Ariel Power Liquid by Procter & Gamble de México SA de CV during the second half of 2015 and the launch of Ace in early 2016. However, other ...

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    Country Report

    Home Care in Mexico

    Jan 2017

    Despite the maturity of some home care categories, the constant development of new formulas or products along with the increasing concern over hygiene habits to eliminate diseases caused by viruses and bacteria, has led to many home care categories ...

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    Country Report

    Polishes in Mexico

    Jan 2017

    The 7% current value increase in 2016 was faster than in 2015, mostly driven by the entrance of new competitors with higher prices in furniture polish and the better performance of specialised floor polish....

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    Country Report

    Surface Care in Mexico

    Jan 2017

    The presence of various diseases in some regions of Mexico such as AH1N1 or Zika, along with the increase in pollution, is leading consumers to be more thorough when cleaning their homes and the products they choose to do this with. Consumers look ...

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    Country Report

    Toilet Care in Mexico

    Jan 2017

    Leading manufacturers of ITBs have been developing more products with special features that cannot be found with in-cistern devices and toilet liquids/foam, thereby attracting more consumers. This positive performance has led the category to surpass ...

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    Country Report

    Air Care in Mexico

    Jan 2017

    The availability of a product is the key to creating awareness of a brand and attract consumers by having distribution in all channels in order to reach more consumers, even those who are not considered as possible targets, boosting impulsive ...

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    Country Report

    Bleach in Mexico

    Jan 2017

    Mexican consumers have used bleach for many years as the main product to disinfect, wash and clean, due to its longstanding presence and its cleaning properties. An increasing trend towards natural products and the concern of consumers regarding the ...

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    Country Report

    Financial Cards and Payments in Mexico

    Jan 2017

    Financial cards and payments’ growth remained positive in 2016. Electronic direct/ACH transactions and pre-paid transactions were among the fastest-growing categories in current value terms. Favouring category growth are factors such as the greater ...

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    Country Report

    Dairy in Mexico

    Dec 2016

    Grupo Lala led cheese with a 19% value share in 2016. The company’s share includes its own brands as well as the Nestlé’s ones that Grupo Lala manufactures and distributes under licence. Sigma Alimentos was second with a 15% value share. The company ...

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