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 Market Research for Mexico

Euromonitor publishes reports on industries, consumers and demographics in Mexico.

  • Industry specific reports offer insight into market size and market share in Malaysia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Mexico report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Mexico 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Mexico statistics factfile.

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Country Report

Toys and Games in Mexico

In 2013, sales of toys and games in Mexico saw a growth rate that was slower than the review period average. This is explained mostly by the contraction in the economic performance of the country, which saw GDP growth below 2%. As a result, consumer ...

Sep 2014 | US$1,100 | Add to cart | View details

Country Report

Consumer Foodservice in Mexico

Consumer foodservice appears to have fully recovered from the 2009 economic crisis and continued to see steady growth from 2011 onwards. For the third year in a row, despite a slow year for the Mexican economy, consumer foodservice continued growing ...

Sep 2014 | US$1,900 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Mexico

The informal economy is strong in Mexico, with authorities showing increasing concern about this towards the end of the review period. The informal employment rate in Mexico slightly decreased from 60% in February 2013 to 58% in February 2014 while ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Mexico

The biggest story in 100% home delivery/takeaway in 2013 was the resurgence of Little Caesar's Pizza. The brand's sales and outlet numbers had declined in 2012, with the brand struggling to compete with other global competitors such as Domino’s Pizza...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Cafés/Bars in Mexico

Since Starbucks’ entrance to Mexican specialist coffee shops in 2002, the category has been revolutionised, helping to drive on-trade coffee consumption amongst Mexican consumers. Consumers increasingly consider coffee as a premium product or even as...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Consumer Foodservice By Location in Mexico

The highest growth location in 2013 continued to be retail, due to ongoing growth in the number of shopping malls or centres constructed in Mexico. However, the rental price per sq m in retail locations continues to concern many consumer foodservice ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in Mexico

Mexican consumers are increasingly interested in Asian and Middle Eastern food and are showing growing interest in a wide range of cuisines including Japanese, Chinese and Lebanese cuisine. Players thus focused on launching fast food menus with ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Full-Service Restaurants in Mexico

There was a growing focus on offering takeaway options in full-service restaurants at the end of the review period. This is a strong trend, especially in the most urbanised cities in the country. During 2013 this trend saw strong growth. While ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Spirits in Mexico

Over the last few years of the review period, drinking whisky has become an important trend amongst consumers, especially young adults, who are entering the category either because they perceive whiskies as an aspirational category with more social ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Cider/Perry in Mexico

Cider/perry is trying to get out of the stigmatisation of being a category only for the Christmas and New Year’s season. This is a consequence of the recent launch of Heineken México SA de CV’s Strongbow brand, a globally leading cider that is trying...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Mexico

RTDs/high-strength premixes brands are still competing by price or price promotions, and despite having many years without major media advertising campaigns, during 2013 players in RTDs performed ad campaigns. A good example of these campaigns, which...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Beer in Mexico

There were two major stories in the Mexican beer market in 2013. The first was the complete acquisition of Grupo Modelo by the leading Belgian company AB InBev in June 2013. The purchase was valued at US$20.1 billion, giving AB InBev a 95% ownership ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Wine in Mexico

Wine consumption in Mexico is still a growing trend and it has apparently become stronger amongst the middle-income classes where the boom of drinking wine has taken a lead, and now companies are focusing their efforts on reaching this segment. Wine ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Alcoholic Drinks in Mexico

Mexico’s economic growth during 2013 was only 1.3% according to the last estimates at the time of writing, and this small growth has inevitably affected the alcoholic drinks industry, resulting in decreased consumption. Consumers’ habits started to ...

Aug 2014 | US$1,900 | Add to cart | View details

Global Survey Report

Path to Purchase: Apparel and Footwear

Passport Survey explores the typical purchase decision-making process for global consumers when they are buying apparel and footwear. Results are based on responses to Euromonitor’s Personal Appearances survey, fielded in 2014, which includes 6,600 ...

Aug 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Footwear in Mexico

Value sales of sports footwear have increased by 49% since 2007. This positive performance is explained by the growing popularity of brands such as Nike, adidas and Puma and the entrance of new brands such as Under Armour and Reef, which have gained ...

Jul 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Hosiery in Mexico

The use of tights with modern patterns, materials and colours has become very trendy amongst women of all ages in Mexico; younger women or teenagers usually wear them with shorts or mini-skirts whilst older women wear them with regular skirts or ...

Jul 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Jeans in Mexico

In 2013 plus size jeans were offered by several brands, mostly in department stores and through catalogue sales. The overweight and obesity problems amongst the Mexican population is the main driver for textile and apparel companies to develop ...

Jul 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Menswear in Mexico

In 2013 volume and value sales of men’s outerwear increased by 4% and 7%, respectively. This dynamic performance is explained in part by the constant increase of men’s interest in fashion that leads them to buy more clothes just for the pleasure of ...

Jul 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Apparel and Footwear in Mexico

In 2013 apparel companies had great opportunities to consolidate Mexican consumers who look for fashion in order to get the trendy style that mostly comes from Europe and the US. The increasing number of young working people and working moms ...

Jul 2014 | US$1,900 | Pages: 94 | Add to cart | View details

Country Report

Sportswear in Mexico

In 2013 the Mexican sportswear market benefitted from the opening of Under Armour flagship stores and the arrival of Reef in a commercial venture with El Puerto de Liverpool. Also the fast growth of internet retailers such as NetShoes.com brought new...

Jul 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Womenswear in Mexico

During 2013 womenswear observed the entrance of new competitors which included the arrival of big multinational companies. One such example is American Eagle Outfitters, which decided to open three flagship stores in Mexico after noting that two of ...

Jul 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Apparel Accessories in Mexico

There is a wide range of clothing accessories in the market; however, amongst Mexican consumers scarves are perceived as an essential and versatile accessory that can improve an outfit. In 2013 sales of scarves represented 4% of total value sales. ...

Jul 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Childrenswear in Mexico

Childrenswear is still an underdeveloped category in Mexico and there is a strong opportunity for top brands to position themselves in children´s and parents´ minds by offering more options for babies and children. Brands that specialise in clothes ...

Jul 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Smoking Tobacco in Mexico

The tradition of pipe smoking in Mexico is weak. Pipe tobacco’s characteristics, the process of selecting, mixing and preparing it, and the diverse types of pipes, are all fairly sophisticated, so pipe smokers are considered more educated smokers. It...

Jul 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Smokeless Tobacco in Mexico

In Mexico, few consumers are familiar with smokeless tobacco, and given the restrictions on tobacco advertisements the product cannot be openly promoted; nevertheless it is possible to advertise it in magazines for adults.

Jul 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Tobacco in Mexico

Since 2006, smoking prevalence showed a continuous decreasing trend as the result of the anti-tobacco legislation actions which included limitations on tobacco advertisement and the ban of smoking in public places. These actions resulted in smokers ...

Jul 2014 | US$1,900 | Pages: 70 | Add to cart | View details

Country Report

Cigarettes in Mexico

During 2013, the president Enrique Peña Nieto introduced a controversial tax increase that impacted several products and services like high caloric foods and beverages, pet food, interstate transportation and salaries among others. The preferential ...

Jul 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Cigars in Mexico

In Mexico, cigar and cigarillo smoking does not have a strong tradition, since these tobacco products are regarded by most consumers as luxury items to be consumed on a special occasion. Many people find cigars unpleasant to consume, because of their...

Jul 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Transportation in Mexico

In 2013 domestic airlines carried 30.5 million passengers, which represents an increase of 9% when compared to previous year. The main driver for this growth was the low-cost airlines, such as ABC Aerolineas (Interjet) and Vuela Cía de Aviación ...

Jul 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Travel Accommodation in Mexico

In 2013 demand for accommodation led occupancy rates to see an increase of 5% when compared to previous year in all regions and an increase of 14% in average daily rates. Mexico City saw the highest occupancy rate of 65%, which increased from 63% in ...

Jul 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Travel Retail in Mexico

Compared with the review period’s CAGR of 1%, in 2013 travel retail observed a significant current value increase of 9% reaching Mx$35.0 billion and also a 4% increase in outlets accounting for 6,374 when compared to previous year. This can probably ...

Jul 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Car Rental in Mexico

During 2013 tourists were able to find new offices and outlets of the main car rental companies in more cities and airports. Being closer to their customers and target audience allowed car rental companies to improve their results and increase their ...

Jul 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Health and Wellness Tourism in Mexico

Mexico strives to be among the top destinations for health and wellness tourism in the world, and its close proximity and cost savings of up to and even over 50% for surgeries and medical procedures when compared to the same procedures in the US make...

Jul 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Travel and Tourism in Mexico

Governmental efforts to boost tourism and the economic recovery led tourism’s key performance indicators of revenues and flows inbound to reach their highest levels since 2008 in 2013, as well as to register the strongest results seen over the last ...

Jul 2014 | US$1,900 | Pages: 74 | Add to cart | View details

Country Report

Tourism Flows Domestic in Mexico

During 2013 domestic tourism flows saw positive performance due to the confidence in the new presidential administration, but in the last trimester the newly announced fiscal and economic reforms caused people to become more cautious in spending and ...

Jul 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Tourism Flows Inbound in Mexico

In 2013 international arrivals and inbound expenditure surpassed the highest results from 2008, which was the year with best results for the last 10 years. During the review period overall international arrivals by air increased by 13%; they rose by ...

Jul 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Tourism Flows Outbound in Mexico

Economic growth in 2013 was much slower than anticipated, reaching only 1% real GDP growth according to Euromonitor International statistics. Due to the relatively weak state of the national economy, many consumers were more conservative with their ...

Jul 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Tourist Attractions in Mexico

Compared with the review period, in 2013 tourist attractions observed a significant increase in terms of visitors and sales. This positive performance can probably be explained by an increase in both domestic and incoming tourists, and also by the ...

Jul 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Home and Garden in Mexico

Growth in total home and garden current value sales in Mexico in 2013 was down slightly on 2012. This was mainly due to a slowdown in the domestic economy, which dampened consumer confidence, though total current value growth was also tempered by the...

Jul 2014 | US$1,900 | Pages: 52 | Add to cart | View details

Country Report

Gardening in Mexico

Gardening remained by far the smallest of the four main home and garden categories in Mexico in current value sales terms in 2013. Its comparatively small size reflected the fact that the local gardening culture has historically been underdeveloped, ...

Jul 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Home Furnishings in Mexico

In recent years, domestic home furnishings manufacturers have faced a growing challenge from competitively priced imported brands and private label products available from major specialist chains such as Zara Home, H&M Home and Crate & Barrel. In ...

Jul 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Home Improvement in Mexico

Similar to the case with gardening, demand for home improvement products in Mexico has historically been undermined by the relatively weak state of the local DIY culture. Busy lifestyles and the widespread availability of cheap labour mean that many ...

Jul 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Homewares in Mexico

Growth in total homewares current value sales in 2013 was down on 2012, and also slower than the review period CAGR. This was partly due to weakening GDP growth, which dented consumer confidence and led many Mexicans to continue using older homewares...

Jul 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Dog Food in Mexico

Based on provisional 2014 estimates, dog food sales growth rates are expected to slow down over the coming years due to the impact of new tax regulations on pet food. Starting on 1 January 2014, pet food products and sales of pet animals were made ...

Jul 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Cat Food in Mexico

Based on provisional estimates, cat food growth is expected to slow down in 2014 due to price increases. Starting on 1 January 2014, pet food products were made subject to a 16% value added tax. Price increases observed during the first months of ...

Jul 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Pet Products in Mexico

Based on provisional 2014 estimates, sales of pet products are expected to increase further over the forecast period as a result of changing consumer lifestyles and an expected increase in household disposable incomes. In 2014, there were over 4 ...

Jul 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Pet Care in Mexico

Pet food recorded dynamic growth over the review period. New companies have entered the market while existing ones have launched several product extensions and even new brands to participate in different segments. Changing lifestyles, an increase in ...

Jul 2014 | US$1,900 | Pages: 55 | Add to cart | View details

Country Report

Other Pet Food in Mexico

Based on provisional 2014 estimates, sales of other pet food will continue to increase over the coming year, mostly due to the expansion of pet specialist retailers such as Maskota and PetCo, which have already announced aggressive expansion plans ...

Jul 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Canned/Preserved Food Packaging in Mexico

Unit volume of canned/preserved food packaging decreased by 4% in 2013 to 2.1 billion units. In spite of convenience trends being prominent in the Mexican market due to particularly hectic lifestyles in large cities, such as Mexico City, Guadalajara ...

Jul 2014 | US$900 | Pages: 31 | Add to cart | View details
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