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 Market Research for Mexico

Euromonitor publishes reports on industries, consumers and demographics in Mexico.

  • Industry specific reports offer insight into market size and market share in Malaysia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Mexico report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Mexico 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Mexico statistics factfile.

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Country Report

Writing Instruments in Mexico

In 2014 sales of writing instruments were driven by important advertising and promotional efforts by companies. In addition to the availability of products through a well-developed distribution network, which is crucial for these companies, several ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Bags and Luggage in Mexico

In 2014, sales of bags and luggage suffered from the unexpected economic slowdown that forced consumers to cut back on certain non-essential expenses. Although sales of bags and luggage were driven by the entrance of new brands offering products of ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Jewellery in Mexico

In 2014 sales of jewellery were noticeably driven by the exclusivity and novelty offered by designers. Although materials were still very significant, the combination of colours, textures and design became increasingly important for consumers. In ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Personal Accessories in Mexico

Although sales of personal accessories posted positive growth during 2014, both volume and value growth remained in line with 2013 results. This was the result of a rather unexpected economic slowdown, which encouraged consumers to limit their ...

Oct 2014 | US$1,100 | Add to cart | View details

Country Report

Watches in Mexico

In 2014 several new competitors entered the category, offering products with already positioned brands. These competitors sought to leverage their brands’ presence and popularity in other categories in order to attract consumers. Some examples of ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Spectacles in Mexico

In 2014, sales of spectacles were driven by the increasing availability of high-value brands. This was the result of an increase in the number of sales points, which was at the same time driven by the entrance of new players to the industry in ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Contact Lenses in Mexico

The expansion of specialised optics shops observed over the review period has greatly contributed to the availability of a wide range of contact lenses products that has encouraged consumers to try them and choose them either as an alternative to the...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Eyewear in Mexico

Compared to the average for the review period, sales of eyewear products recorded faster growth in current value terms during 2014. This growth was largely driven by an increase in the availability of eyewear products in Mexico and by the entrance of...

Oct 2014 | US$1,100 | Add to cart | View details

Country Report

Home Audio and Cinema in Mexico

As music formats are in continuous evolution, moving away from CDs towards MP3 portable players, manufacturers are being forced to adapt along the way. This has translated into devices across many categories of home audio and cinema featuring ...

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Imaging Devices in Mexico

In line with trends observed towards the end of the review period, a boom in smartphones and tablets in Mexico is irremediably having a negative effect on the dynamism of imaging devices in general, which is seeing a retail volume sales decline of 2%...

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

In-Car Entertainment in Mexico

During 2014, in-car entertainment products are registering a decline of 3% in retail volume sales. A variety of factors are influencing this behaviour; however, the most decisive one is the constant replacement rate of vehicles in Mexico, with new ...

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Mobile Phones in Mexico

2013 and early 2014 witnessed the emergence of a new generation of smartphones, following the launch of the iPhone 5S and the Samsung Galaxy S5. As manufacturers realise how such flagship products serve their brand reputation building, they are ...

Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Consumer Electronics in Mexico

The Mexican economy showed weakness during 2013, a year in which growth forecasts were consistently reduced to a weak 1% expansion of real GDP. Although economic performance is certainly tied to confidence indexes and consumption levels, consumer ...

Oct 2014 | US$1,900 | Pages: 84 | Add to cart | View details

Country Report

Portable Players in Mexico

In line with what was observed in the review period, portable players has exhibited a somewhat short product lifecycle curve, not being able to enjoy a burgeoning peak stage before other products with substitute functionalities have bounced into ...

Oct 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Computers and Peripherals in Mexico

An ongoing trend towards greater portability is becoming increasingly evident in the segment of computers and peripherals in Mexico. Sales of desktops continued to exhibit steady decline of 4% in 2013 in retail volume terms and are decreasing by 3% ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Toys and Games in Mexico

In 2013, sales of toys and games in Mexico saw a growth rate that was slower than the review period average. This is explained mostly by the contraction in the economic performance of the country, which saw GDP growth below 2%. As a result, consumer ...

Sep 2014 | US$1,100 | Pages: 42 | Add to cart | View details

Country Report

Consumer Foodservice in Mexico

Consumer foodservice appears to have fully recovered from the 2009 economic crisis and continued to see steady growth from 2011 onwards. For the third year in a row, despite a slow year for the Mexican economy, consumer foodservice continued growing ...

Sep 2014 | US$1,900 | Pages: 118 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Mexico

The informal economy is strong in Mexico, with authorities showing increasing concern about this towards the end of the review period. The informal employment rate in Mexico slightly decreased from 60% in February 2013 to 58% in February 2014 while ...

Sep 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Mexico

The biggest story in 100% home delivery/takeaway in 2013 was the resurgence of Little Caesar's Pizza. The brand's sales and outlet numbers had declined in 2012, with the brand struggling to compete with other global competitors such as Domino’s Pizza...

Sep 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Cafés/Bars in Mexico

Since Starbucks’ entrance to Mexican specialist coffee shops in 2002, the category has been revolutionised, helping to drive on-trade coffee consumption amongst Mexican consumers. Consumers increasingly consider coffee as a premium product or even as...

Sep 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Consumer Foodservice By Location in Mexico

The highest growth location in 2013 continued to be retail, due to ongoing growth in the number of shopping malls or centres constructed in Mexico. However, the rental price per sq m in retail locations continues to concern many consumer foodservice ...

Sep 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Fast Food in Mexico

Mexican consumers are increasingly interested in Asian and Middle Eastern food and are showing growing interest in a wide range of cuisines including Japanese, Chinese and Lebanese cuisine. Players thus focused on launching fast food menus with ...

Sep 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Full-Service Restaurants in Mexico

There was a growing focus on offering takeaway options in full-service restaurants at the end of the review period. This is a strong trend, especially in the most urbanised cities in the country. During 2013 this trend saw strong growth. While ...

Sep 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Spirits in Mexico

Over the last few years of the review period, drinking whisky has become an important trend amongst consumers, especially young adults, who are entering the category either because they perceive whiskies as an aspirational category with more social ...

Aug 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Cider/Perry in Mexico

Cider/perry is trying to get out of the stigmatisation of being a category only for the Christmas and New Year’s season. This is a consequence of the recent launch of Heineken México SA de CV’s Strongbow brand, a globally leading cider that is trying...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Mexico

RTDs/high-strength premixes brands are still competing by price or price promotions, and despite having many years without major media advertising campaigns, during 2013 players in RTDs performed ad campaigns. A good example of these campaigns, which...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Beer in Mexico

There were two major stories in the Mexican beer market in 2013. The first was the complete acquisition of Grupo Modelo by the leading Belgian company AB InBev in June 2013. The purchase was valued at US$20.1 billion, giving AB InBev a 95% ownership ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Wine in Mexico

Wine consumption in Mexico is still a growing trend and it has apparently become stronger amongst the middle-income classes where the boom of drinking wine has taken a lead, and now companies are focusing their efforts on reaching this segment. Wine ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Alcoholic Drinks in Mexico

Mexico’s economic growth during 2013 was only 1.3% according to the last estimates at the time of writing, and this small growth has inevitably affected the alcoholic drinks industry, resulting in decreased consumption. Consumers’ habits started to ...

Aug 2014 | US$1,900 | Add to cart | View details

Future Demographic

Mexico in 2030: The Future Demographic

In 2030, the population of Mexico will reach 135 million, an increase of 16.6% from 2012. The population will continue to age in 2012-2030 and this will be compounded by falling birth rates and fertility. Population growth will be driven by huge ...

Aug 2014 | US$900 | Pages: 26 | Add to cart | View details

Global Survey Report

Path to Purchase: Apparel and Footwear

Passport Survey explores the typical purchase decision-making process for global consumers when they are buying apparel and footwear. Results are based on responses to Euromonitor’s Personal Appearances survey, fielded in 2014, which includes 6,600 ...

Aug 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Footwear in Mexico

Value sales of sports footwear have increased by 49% since 2007. This positive performance is explained by the growing popularity of brands such as Nike, adidas and Puma and the entrance of new brands such as Under Armour and Reef, which have gained ...

Jul 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Hosiery in Mexico

The use of tights with modern patterns, materials and colours has become very trendy amongst women of all ages in Mexico; younger women or teenagers usually wear them with shorts or mini-skirts whilst older women wear them with regular skirts or ...

Jul 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Jeans in Mexico

In 2013 plus size jeans were offered by several brands, mostly in department stores and through catalogue sales. The overweight and obesity problems amongst the Mexican population is the main driver for textile and apparel companies to develop ...

Jul 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Menswear in Mexico

In 2013 volume and value sales of men’s outerwear increased by 4% and 7%, respectively. This dynamic performance is explained in part by the constant increase of men’s interest in fashion that leads them to buy more clothes just for the pleasure of ...

Jul 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Apparel and Footwear in Mexico

In 2013 apparel companies had great opportunities to consolidate Mexican consumers who look for fashion in order to get the trendy style that mostly comes from Europe and the US. The increasing number of young working people and working moms ...

Jul 2014 | US$1,900 | Pages: 94 | Add to cart | View details

Country Report

Sportswear in Mexico

In 2013 the Mexican sportswear market benefitted from the opening of Under Armour flagship stores and the arrival of Reef in a commercial venture with El Puerto de Liverpool. Also the fast growth of internet retailers such as NetShoes.com brought new...

Jul 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Womenswear in Mexico

During 2013 womenswear observed the entrance of new competitors which included the arrival of big multinational companies. One such example is American Eagle Outfitters, which decided to open three flagship stores in Mexico after noting that two of ...

Jul 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Apparel Accessories in Mexico

There is a wide range of clothing accessories in the market; however, amongst Mexican consumers scarves are perceived as an essential and versatile accessory that can improve an outfit. In 2013 sales of scarves represented 4% of total value sales. ...

Jul 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Childrenswear in Mexico

Childrenswear is still an underdeveloped category in Mexico and there is a strong opportunity for top brands to position themselves in children´s and parents´ minds by offering more options for babies and children. Brands that specialise in clothes ...

Jul 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Smoking Tobacco in Mexico

The tradition of pipe smoking in Mexico is weak. Pipe tobacco’s characteristics, the process of selecting, mixing and preparing it, and the diverse types of pipes, are all fairly sophisticated, so pipe smokers are considered more educated smokers. It...

Jul 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Smokeless Tobacco in Mexico

In Mexico, few consumers are familiar with smokeless tobacco, and given the restrictions on tobacco advertisements the product cannot be openly promoted; nevertheless it is possible to advertise it in magazines for adults.

Jul 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Tobacco in Mexico

Since 2006, smoking prevalence showed a continuous decreasing trend as the result of the anti-tobacco legislation actions which included limitations on tobacco advertisement and the ban of smoking in public places. These actions resulted in smokers ...

Jul 2014 | US$1,900 | Pages: 70 | Add to cart | View details

Country Report

Cigarettes in Mexico

During 2013, the president Enrique Peña Nieto introduced a controversial tax increase that impacted several products and services like high caloric foods and beverages, pet food, interstate transportation and salaries among others. The preferential ...

Jul 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Cigars in Mexico

In Mexico, cigar and cigarillo smoking does not have a strong tradition, since these tobacco products are regarded by most consumers as luxury items to be consumed on a special occasion. Many people find cigars unpleasant to consume, because of their...

Jul 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Transportation in Mexico

In 2013 domestic airlines carried 30.5 million passengers, which represents an increase of 9% when compared to previous year. The main driver for this growth was the low-cost airlines, such as ABC Aerolineas (Interjet) and Vuela Cía de Aviación ...

Jul 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Travel Accommodation in Mexico

In 2013 demand for accommodation led occupancy rates to see an increase of 5% when compared to previous year in all regions and an increase of 14% in average daily rates. Mexico City saw the highest occupancy rate of 65%, which increased from 63% in ...

Jul 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Travel Retail in Mexico

Compared with the review period’s CAGR of 1%, in 2013 travel retail observed a significant current value increase of 9% reaching Mx$35.0 billion and also a 4% increase in outlets accounting for 6,374 when compared to previous year. This can probably ...

Jul 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Car Rental in Mexico

During 2013 tourists were able to find new offices and outlets of the main car rental companies in more cities and airports. Being closer to their customers and target audience allowed car rental companies to improve their results and increase their ...

Jul 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Health and Wellness Tourism in Mexico

Mexico strives to be among the top destinations for health and wellness tourism in the world, and its close proximity and cost savings of up to and even over 50% for surgeries and medical procedures when compared to the same procedures in the US make...

Jul 2014 | US$900 | Pages: 10 | Add to cart | View details
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