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 Market Research for Mexico

Euromonitor publishes reports on industries, consumers and demographics in Mexico.

  • Industry specific reports offer insight into market size and market share in Malaysia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Mexico report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Mexico 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Mexico statistics factfile.

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Country Report

Packaged Food in Mexico

Packaged food in Mexico is expected to register a slower performance during 2014, mainly due to rising prices in many packaged food categories. This situation has had a strong negative influence on consumer expenditure for several years and is a ...

Nov 2014 | US$6,500 | Pages: 327 | Add to cart | View details

Country Report

Ready Meals in Mexico

Mexican consumers are constantly seeking products that can help them with fast and convenient cooking yet are perceived as being healthier, and ready meals are a favourite of many busy Mexican consumers, including families, singles and DINKs. These ...

Nov 2014 | US$900 | Pages: 93 | Add to cart | View details

Country Report

Canned/Preserved Food in Mexico

During 2014 canned/preserved food will demonstrate it is a category that seizes trends and reacts to consumers’ needs despite its maturity in the Mexican market. Leading companies Grupo Herdez SA de CV and Conservas La Costeña SA de CV have launched ...

Nov 2014 | US$900 | Pages: 81 | Add to cart | View details

Country Report

Chilled Processed Food in Mexico

At a time when the economy is weak and there are lower levels of disposable income, many Mexican consumers are choosing to save money by sacrificing convenience. One way they are doing this is by limiting their purchases of food at restaurants or ...

Nov 2014 | US$900 | Pages: 73 | Add to cart | View details

Country Report

Dried Processed Food in Mexico

Dried processed food contains numerous products that are considered to have high-calorie and high-sugar content. Also, as a mature category it has not seen much product innovation in recent years, particularly in the rice and dessert mixes ...

Nov 2014 | US$900 | Pages: 80 | Add to cart | View details

Country Report

Frozen Processed Food in Mexico

During 2014 frozen bakery sales will keep growing at increasing rates among companies. Frozen bakery is becoming more preferred by retailers and foodservice suppliers, which are becoming more and more aware of the benefits that purchasing ...

Nov 2014 | US$900 | Pages: 82 | Add to cart | View details

Country Report

Soup in Mexico

2013 and 2014 have been a period of low economic growth in Mexico, which has affected the level of disposable income that consumers have to spend on soup. With economic growth of 2% and an inflation rate of 4%, many Mexican consumers have faced a ...

Nov 2014 | US$900 | Pages: 68 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Mexico

Driven by the high prevalence of obesity and diabetes II among the Mexican population, on 1 January 2014 new taxation was applied to many categories of packaged food in Mexico. Through the Impuesto Especial Sobre Producción y Servicios (IEPS) ...

Nov 2014 | US$900 | Pages: 69 | Add to cart | View details

Country Report

Noodles in Mexico

Over 2014 the growth of noodles has been affected not only by the increasing trend of health and wellness among consumers in Mexico but also especially by new taxation pertaining to high-calorie products. Having come into force on 1 January 2014, the...

Nov 2014 | US$900 | Pages: 62 | Add to cart | View details

Country Report

Pasta in Mexico

Over 2013 and 2014, there has been a trend of downsizing of pack sizes in pasta. This strategy has been adopted by the leading manufacturers to enable them to compete in a price war without decreasing their average unit prices and without affecting ...

Nov 2014 | US$900 | Pages: 72 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in Mexico

Over 2014 Qualamex SA de CV entered sauces, dressings and condiments giving a strong performance in particular in stock cubes and powders. Stock cubes and powders performed stably over the review period with no significant changes in retail value ...

Nov 2014 | US$900 | Pages: 81 | Add to cart | View details

Country Report

Baked Goods in Mexico

Taking effect on 1 January 2014, a new tax called IEPS – Impuesto Especial Sobre Producción y Servicios (Special Tax Over Production and Services) – imposed an 8% rate on high-calorie foods, which are considered products with 275kcal and up per each ...

Nov 2014 | US$900 | Pages: 69 | Add to cart | View details

Country Report

Bakery in Mexico

Grupo Bimbo leads baked goods with 24% value share expected in 2014 thanks to its leadership in packaged/industrial baked goods. The company is present in bread, cakes and pastries; one of its strengths is its wide distribution network that reaches ...

Nov 2014 | US$1,900 | Pages: 94 | Add to cart | View details

Country Report

Biscuits in Mexico

Taking effect on 1 January 2014 a new tax called IEPS – Impuesto Especial Sobre Producción y Servicios (Special Tax Over Production and Services) imposed an 8% rate on high-calorie foods, which are considered those products with 275kcal and above per...

Nov 2014 | US$900 | Pages: 67 | Add to cart | View details

Country Report

Breakfast Cereals in Mexico

Taking effect on 1 January 2014 a new tax called IEPS – Impuesto Especial Sobre Producción y Servicios (Special Tax Over Production and Services) imposed an 8% rate on high-calorie food, that is those products with 275kcal and above per each 100g of ...

Nov 2014 | US$900 | Pages: 74 | Add to cart | View details

Country Report

Ice Cream in Mexico

Frozen yoghurt is expected to be the fastest-growing category in 2014 with 3% volume growth. This category has seen strong support by the leading company in the category, Grupo Nutrisa SA de CV. Nutrisa was recently purchased by Grupo Herdez SA de ...

Nov 2014 | US$900 | Pages: 78 | Add to cart | View details

Country Report

Oils and Fats in Mexico

Private label products are entering oils and fats categories where they have not been significantly present before. These brands keep benefitting from mainly two things. One of them is the increasingly good quality perception amongst some private ...

Nov 2014 | US$900 | Pages: 78 | Add to cart | View details

Country Report

Snack Bars in Mexico

Taking effect on 1 January 2014 a new tax called IEPS – Impuesto Especial Sobre Producción y Servicios (Special Tax Over Production and Services) imposed an 8% rate on high-calorie food, which are considered those products with 275kcal and above per ...

Nov 2014 | US$900 | Pages: 66 | Add to cart | View details

Country Report

Spreads in Mexico

The top story amongst many packaged food products is the passage of a new tax. This new law was proposed by Mexico’s president, Enrique Peña Nieto, and is aimed to fight increasing obesity amongst the Mexican population. The new tax is levied on ...

Nov 2014 | US$900 | Pages: 68 | Add to cart | View details

Country Report

Sugar Confectionery in Mexico

Taking effect on 1 January 2014, a new tax called IEPS – Impuesto Especial Sobre Producción y Servicios (Special Tax Over Production and Services) imposed an 8% rate over high caloric food, which are considered those products with more than 275 ...

Nov 2014 | US$900 | Pages: 68 | Add to cart | View details

Country Report

Yoghurt and Sour Milk Products in Mexico

During the second half of 2013, Nestlé announced that it would grant the license of its cheese and yoghurt brands in Mexico to a third party in order to improve their distribution. The production of those categories would also be absorbed by that ...

Nov 2014 | US$900 | Pages: 76 | Add to cart | View details

Country Report

Baby Food in Mexico

In 2012, Nestlé SA acquired Pfizer's baby food division at a global level. In Mexico, Pfizer had the SMA brand of baby milk formula, nevertheless, the Federal Competition Commission in Mexico did not allow Nestlé to manage the brand in the country to...

Nov 2014 | US$900 | Pages: 71 | Add to cart | View details

Country Report

Cheese in Mexico

During the second half of 2013, Nestlé announced that it would grant the license of its cheese and yoghurt brands in Mexico to a third party in order to improve distribution. The production of those categories would also be absorbed by that third ...

Nov 2014 | US$900 | Pages: 76 | Add to cart | View details

Country Report

Chocolate Confectionery in Mexico

Taking effect on 1 January 2014 a new tax called IEPS – Impuesto Especial Sobre Producción y Servicios (Special Tax Over Production and Services) imposed an 8% rate on high caloric food, which are considered those products with more than 275 calories...

Nov 2014 | US$900 | Pages: 72 | Add to cart | View details

Country Report

Drinking Milk Products in Mexico

Taking effect on 1 January 2014, a new tax called IEPS – Impuesto Especial Sobre Producción y Servicios (Special Tax Over Production and Services) imposed an 8% rate on high caloric food, which are considered those products with 275 kilocalories and ...

Nov 2014 | US$900 | Pages: 84 | Add to cart | View details

Country Report

Gum in Mexico

A massive revision to the tax schedule was passed in Mexico in 2013, taking effect on 1 January 2014 affecting many products, including packaged food and drinks, pet food and gasoline. In Mexico, food is exempted from VAT as a measure to avoid ...

Nov 2014 | US$900 | Pages: 67 | Add to cart | View details

Country Report

Meal Replacement in Mexico

During the last few years of the review period, direct selling has been gaining relevance in meal replacement. It is estimated than in 2014 that channel would represent 81% of the whole meal replacement category and 93% of meal replacement slimming ...

Nov 2014 | US$900 | Pages: 62 | Add to cart | View details

Country Report

Other Dairy in Mexico

Flavoured fromage frais faces strong competition from yoghurts targeting children, because the latter generally have a lower average price that leads consumers to switch categories. During 2014, flavoured fromage frais and quark is expected to post ...

Nov 2014 | US$900 | Pages: 74 | Add to cart | View details

Country Report

Dairy in Mexico

Sigma Alimentos is expected to lead cheese in 2014, with a 16% value share. Its main brands are Noche Buena, targeted towards middle- to high-income consumers, and the El Torito and Chalet brands for lower-income consumers. Sigma Alimentos ...

Nov 2014 | US$1,900 | Pages: 107 | Add to cart | View details

Country Report

Confectionery in Mexico

Nestlé México and Effem México lead chocolate confectionery with value shares of 25% and 21%, respectively. Both of them have a number of well recognised brands with nationwide distribution, including modern and traditional grocers, as well as ...

Nov 2014 | US$1,900 | Pages: 88 | Add to cart | View details

Strategy Briefing

The Sugar Backlash and its Effects on Global Consumer Markets

Added sugars – in particular fructose - in processed food and drinks play a key part in the growing problems of obesity, diabetes and tooth decay. Consumer demand is forcing manufacturers to reduce sugar content and develop natural alternatives to ...

Nov 2014 | US$1,200 | Pages: 84 | Add to cart | View details

Country Report

Writing Instruments in Mexico

In 2014 sales of writing instruments were driven by important advertising and promotional efforts by companies. In addition to the availability of products through a well-developed distribution network, which is crucial for these companies, several ...

Oct 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Bags and Luggage in Mexico

In 2014, sales of bags and luggage suffered from the unexpected economic slowdown that forced consumers to cut back on certain non-essential expenses. Although sales of bags and luggage were driven by the entrance of new brands offering products of ...

Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Jewellery in Mexico

In 2014 sales of jewellery were noticeably driven by the exclusivity and novelty offered by designers. Although materials were still very significant, the combination of colours, textures and design became increasingly important for consumers. In ...

Oct 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Personal Accessories in Mexico

Although sales of personal accessories posted positive growth during 2014, both volume and value growth remained in line with 2013 results. This was the result of a rather unexpected economic slowdown, which encouraged consumers to limit their ...

Oct 2014 | US$1,100 | Pages: 63 | Add to cart | View details

Country Report

Watches in Mexico

In 2014 several new competitors entered the category, offering products with already positioned brands. These competitors sought to leverage their brands’ presence and popularity in other categories in order to attract consumers. Some examples of ...

Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Spectacles in Mexico

In 2014, sales of spectacles were driven by the increasing availability of high-value brands. This was the result of an increase in the number of sales points, which was at the same time driven by the entrance of new players to the industry in ...

Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Contact Lenses in Mexico

The expansion of specialised optics shops observed over the review period has greatly contributed to the availability of a wide range of contact lenses products that has encouraged consumers to try them and choose them either as an alternative to the...

Oct 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Eyewear in Mexico

Compared to the average for the review period, sales of eyewear products recorded faster growth in current value terms during 2014. This growth was largely driven by an increase in the availability of eyewear products in Mexico and by the entrance of...

Oct 2014 | US$1,100 | Pages: 34 | Add to cart | View details

City Review

Mexico City Review

Once the manufacturing hub of the country, Mexico City is experiencing a rise of FDI inflows into the tertiary sector. In Mexico City, service industries account for one of the largest shares of GVA among the major Latin American metropolises (79% in...

Oct 2014 | US$650 | Pages: 23 | Add to cart | View details

Country Report

Home Audio and Cinema in Mexico

As music formats are in continuous evolution, moving away from CDs towards MP3 portable players, manufacturers are being forced to adapt along the way. This has translated into devices across many categories of home audio and cinema featuring ...

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Imaging Devices in Mexico

In line with trends observed towards the end of the review period, a boom in smartphones and tablets in Mexico is irremediably having a negative effect on the dynamism of imaging devices in general, which is seeing a retail volume sales decline of 2%...

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

In-Car Entertainment in Mexico

During 2014, in-car entertainment products are registering a decline of 3% in retail volume sales. A variety of factors are influencing this behaviour; however, the most decisive one is the constant replacement rate of vehicles in Mexico, with new ...

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Mobile Phones in Mexico

2013 and early 2014 witnessed the emergence of a new generation of smartphones, following the launch of the iPhone 5S and the Samsung Galaxy S5. As manufacturers realise how such flagship products serve their brand reputation building, they are ...

Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Consumer Electronics in Mexico

The Mexican economy showed weakness during 2013, a year in which growth forecasts were consistently reduced to a weak 1% expansion of real GDP. Although economic performance is certainly tied to confidence indexes and consumption levels, consumer ...

Oct 2014 | US$1,900 | Pages: 84 | Add to cart | View details

Country Report

Portable Players in Mexico

In line with what was observed in the review period, portable players has exhibited a somewhat short product lifecycle curve, not being able to enjoy a burgeoning peak stage before other products with substitute functionalities have bounced into ...

Oct 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Computers and Peripherals in Mexico

An ongoing trend towards greater portability is becoming increasingly evident in the segment of computers and peripherals in Mexico. Sales of desktops continued to exhibit steady decline of 4% in 2013 in retail volume terms and are decreasing by 3% ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Toys and Games in Mexico

In 2013, sales of toys and games in Mexico saw a growth rate that was slower than the review period average. This is explained mostly by the contraction in the economic performance of the country, which saw GDP growth below 2%. As a result, consumer ...

Sep 2014 | US$1,100 | Pages: 42 | Add to cart | View details

Country Report

Consumer Foodservice in Mexico

Consumer foodservice appears to have fully recovered from the 2009 economic crisis and continued to see steady growth from 2011 onwards. For the third year in a row, despite a slow year for the Mexican economy, consumer foodservice continued growing ...

Sep 2014 | US$1,900 | Pages: 118 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Mexico

The informal economy is strong in Mexico, with authorities showing increasing concern about this towards the end of the review period. The informal employment rate in Mexico slightly decreased from 60% in February 2013 to 58% in February 2014 while ...

Sep 2014 | US$900 | Pages: 22 | Add to cart | View details
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