Retail in Israel

June 2026
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Overview:

Understand the latest market trends and future growth opportunities for the Retail industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retail industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retail in Israel report includes:

  • Analysis of key retail trends
  • Detailed segmentation of offline and online retail sales
  • Historic channel sizes (retail value sales, outlet counts, and selling space)
  • Company and brand market shares (retail value sales and outlet counts)
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retail in Israel?
  • Which are the leading retailers in Retail in Israel?
  • How are products distributed in Retail in Israel?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Israel?
  • To what extent are sales shifting towards digital channels?​
  • What is the long-term outlook for bricks-and-mortar? 
  • How is macroeconomic and political uncertainty affecting the retail industry?​
  • What types of retailers are seeing the fastest growth in digital sales?​
  • What is the future of retail?

Retail in Israel

2025 Developments

Key Data Insights

Chart 1 Key Industry Trends for Retail
Discounters and E-Commerce Outperform Traditional Formats as Shoppers Seek Value
Wolt’S Digital Innovation Reshapes Everyday Shopping Habits
Chart 2 Wolt’S Platform Expansion Accelerates E-Commerce Transformation
Chart 3 Value Sales 2020-2030
Chart 4 Value Sales by Category 2025
International Brands Accelerate Digital Transformation to Meet Hybrid Demand
Chart 5 Forecast Value Sales 2020-2030
Chart 6 Forecast Value Sales by Category 2025-2030
Chart 7 Analyst Insight for Retail
Rami Levy’S Value Focus Narrows Shufersal’S Lead as Innovation Accelerates
Zara Launches Innovative Flagship Store
Chart 8 Zara Merges Fashion and Home to Create a Seamless Lifestyle Shopping Experience
Adidas Launches Digital Transformation in Concept Stores
Chart 9 Digital Transformation in Adidas Concept Stores
Chart 10 Company Shares 2025
Chart 11 Brand Shares 2025
Informal Retail
Opening Hours for Physical Retail
Chart 12 Standard Opening Hours by Channel Type 2025
Seasonality
Jewish New Year
Passover
Chart 13 Economic Context for Retail
Chart 14 Real Gdp Growth 2020-2030
Chart 15 Inflation 2020-2030
Chart 16 Consumer Context for Retail
Chart 17 Population 2020-2030
Chart 18 Population by Generation 2025

Convenience Retailers in Israel

Key Data Insights

Convenience Retailers Summary
Chart 19 Key Industry Trends for Convenience Retailers
Wolt Accelerates Digital Convenience as Retailers Adapt to New Consumer Demands
Chart 20 Wolt’S Growth Drives Digital Transformation in Convenience Retail
Sonol Transforms In-Store Experience to Drive Higher Consumer Engagement
Chart 21 Sonol’S Experiential Strategy to Drive Consumer Engagement and Brand Differentiation
Chart 22 Value Sales 2020-2030
Chart 23 Value Sales by Category 2025
Digital Transformation Will Elevate Convenience, Supporting Category Growth
Retailers Expand Private Label and Integrate Rapid Delivery to Meet Urban Demand
Chart 24 Forecast Value Sales 2020-2030
Chart 25 Forecast Value Sales by Category 2025-2030
Paz Oil Co Leverages Digital Loyalty to Expand Its Leading Position Despite Outlet Reduction
Chart 26 Company Shares 2025
Chart 27 Brand Shares 2025
Chart 28 Economic Context for Convenience Retailers
Chart 29 Real Gdp Growth 2020-2030
Chart 30 Inflation 2020-2030
Chart 31 Consumer Context for Convenience Retailers
Chart 32 Population 2020-2030
Chart 33 Population by Generation 2025

Supermarkets in Israel

Key Data Insights

Supermarkets Summary
Chart 34 Key Industry Trends for Supermarkets
Discount Appeal Reshapes Shopper Behaviour
Chart 35 Rising Cost of Living Drives Rami Levy's Growth in Israel’S Retail Market
Carrefour Leverages Ai to Boost Loyalty and Operational Gains
Chart 36 Value Sales 2020-2030
Retailers Deploy Ai and Omnichannel Strategies to Sharpen Value and Loyalty
Chart 37 Forecast Value Sales 2020-2030
Carrefour Consolidates Banners and Accelerates Share Gains with Ai
Chart 38 Company Shares 2025
Chart 39 Brand Shares 2025
Chart 40 Economic Context for Supermarkets
Chart 41 Real Gdp Growth 2020-2030
Chart 42 Inflation 2020-2030
Chart 43 Consumer Context for Supermarkets
Chart 44 Population 2020-2030
Chart 45 Population by Generation 2025

Discounters in Israel

Key Data Insights

Discounters Summary
Chart 46 Key Industry Trends for Discounters
Rami Levy Attracts Price-Sensitive Shoppers with Affordable Private Label
Chart 47 Rising Consumer Price Sensitivity Drives Rami Levy’S Growth in Discount Retail
Fresh Produce and Dairy Lead Growth as Discounters Expand Reach
Private Label Innovation Reshapes Loyalty as Rami Levy Cuts Milk Prices
Chart 48 Value Sales 2020-2030
Discounters Leverage Private Label to Drive Shopper Loyalty and Price Competition
Osher Ad Adopts Checkout-Free Technology to Meet Digital-First Shopper Demands
Rising Prices and Cautious Spending Reinforce Discounters’ Growth Prospects
Chart 49 Forecast Value Sales 2020-2030
Shufersal’S Defensive Rebranding Opens the Door for Osher Ad’S Rapid Gains
Chart 50 Company Shares 2025
Chart 51 Brand Shares 2025
Chart 52 Economic Context for Discounters
Chart 53 Real Gdp Growth 2020-2030
Chart 54 Inflation 2020-2030
Chart 55 Consumer Context for Discounters
Chart 56 Population 2020-2030
Chart 57 Population by Generation 2025

Small Local Grocers in Israel

Key Data Insights

Small Local Grocers Summary
Essential Goods Like Fresh Produce and Bakery Drive Everyday Shopping Patterns
Chart 58 Value Sales 2020-2030
Neighbourhood Grocers Embrace Digital Tools to Protect Personal Service
Grocers Use Local Partnerships and Value-Led Sourcing to Counter Discounters
Chart 59 Forecast Value Sales 2020-2030
Discounters Accelerate Share as Independents Prioritise Personalisation
Chart 60 Company Shares 2025
Chart 61 Brand Shares 2025
Chart 62 Economic Context for Small Local Grocers
Chart 63 Real Gdp Growth 2020-2030
Chart 64 Inflation 2020-2030
Chart 65 Consumer Context for Small Local Grocers
Chart 66 Population 2020-2030
Chart 67 Population by Generation 2025

General Merchandise Stores in Israel

Key Data Insights

General Merchandise Stores Summary
Chart 68 Key Industry Trends for General Merchandise Stores
Rising Appeal of Variety Stores Creates Positive Momentum
Variety Stores Attract Budget-Focused Shoppers as Demand Rises
Direct Import and Logistics Empower Private Label Innovation
Chart 69 Direct Import and Logistics Drive Private Label Expansion
Chart 70 Value Sales 2020-2030
Chart 71 Value Sales by Category 2025
Max Stock Expands Grocery Offer to Attract Budget-Focused Shoppers
Digital Integration and Policy Reforms Intensify Retail Competition
Chart 72 Forecast Value Sales 2020-2030
Chart 73 Forecast Value Sales by Category 2025-2030
Max Stock Expands Logistics and Private Label to Defend Lead
Yochananof Divests Zol Stock to Fuel Discount Expansion
Chart 74 Company Shares 2025
Chart 75 Brand Shares 2025
Chart 76 Economic Context for General Merchandise Stores
Chart 77 Real Gdp Growth 2020-2030
Chart 78 Inflation 2020-2030
Chart 79 Consumer Context for General Merchandise Stores
Chart 80 Population 2020-2030
Chart 81 Population by Generation 2025

Apparel and Footwear Specialists in Israel

Key Data Insights

Apparel and Footwear Specialists Summary
Chart 82 Key Industry Trends for Apparel and Footwear Specialists
Terminal X Accelerates Digital-First Shopping with Rapid Delivery and Curated Promotions
Fox Captures Value-Driven Shoppers through Aggressive Discounting
Chart 83 Deep Discount Strategies Drive Consumer Traffic and Market Competition
Sportswear and Casualwear Outperform as Consumers Shift Towards Versatility
Chart 84 Value Sales 2020-2030
Fast-Fashion and Secondhand Platforms Capture Price-Sensitive Shoppers
Mobile-First Platforms and Experiential Stores Drive Omnichannel Integration
Casualwear and Athleisure Expand as Formalwear Stagnates
Chart 85 Forecast Value Sales 2020-2030
Fox Wizel Acquires Youth Brands to Strengthen Fast-Fashion Retailing
Chart 86 Company Shares 2025
Chart 87 Brand Shares 2025
Chart 88 Economic Context for Apparel and Footwear Specialists
Chart 89 Real Gdp Growth 2020-2030
Chart 90 Inflation 2020-2030
Chart 91 Consumer Context for Apparel and Footwear Specialists
Chart 92 Population 2020-2030
Chart 93 Population by Generation 2025

Appliances and Electronics Specialists in Israel

Key Data Insights

Appliances and Electronics Specialists Summary
Chart 94 Key Industry Trends for Appliances and Electronics Specialists
Digital Transformation Gains Pace to Provide Hybrid Shopping and Value Focus
Low-Cost Innovation Meets Value-Driven Consumer Demand
Chart 95 Electra’S Value-Driven Strategy Reflects Shift toward Affordable Quality
Chart 96 Value Sales 2020-2030
International Brands Expand Digital Strategies as Price-Sensitive Shoppers Drive Polarised Demand
Chart 97 Forecast Value Sales 2020-2030
Electra Consumer Products Expands Store Network and Launches Value Lines to Strengthen Lead
Chart 98 Company Shares 2025
Chart 99 Brand Shares 2025
Chart 100 Economic Context for Appliances and Electronics Specialists
Chart 101 Real Gdp Growth 2020-2030
Chart 102 Inflation 2020-2030
Chart 103 Consumer Context for Appliances and Electronics Specialists
Chart 104 Population 2020-2030
Chart 105 Population by Generation 2025

Home Products Specialists in Israel

Key Data Insights

Home Products Specialists Summary
Chart 106 Key Industry Trends for Home Products Specialists
Value-Driven Retail Formats Reshape the Competitive Landscape
Golf & Co’S Logistics Investment Drives E-Commerce Momentum
Chart 107 Golf & Co’S Logistics Investment Accelerates E-Commerce Growth Amid Market Pressures
Design Shifts and Second-Hand Demand Redefine Home Environments
Chart 108 Value Sales 2020-2030
Chart 109 Value Sales by Category 2025
Regulatory Reform Enables Agile Retailers to Lower Prices and Expand Assortments
Logistics Investments Redefine Shopper Loyalty as Expectations Rise
Private Label and Exclusive Sourcing Boost Margins Amid Intensifying Competition
Chart 110 Forecast Value Sales 2020-2030
Chart 111 Forecast Value Sales by Category 2025-2030
Fox Wizel Shows Rapid Expansion While Soltam’S Promotions Disrupt Premium Players
Chart 112 Company Shares 2025
Chart 113 Brand Shares 2025
Chart 114 Economic Context for Home Products Specialists
Chart 115 Real Gdp Growth 2020-2030
Chart 116 Inflation 2020-2030
Chart 117 Consumer Context for Home Products Specialists
Chart 118 Population 2020-2030
Chart 119 Population by Generation 2025

Health and Beauty Specialists in Israel

Key Data Insights

Health and Beauty Specialists Summary
Chart 120 Key Industry Trends for Health and Beauty Specialists
Discount Retailers Trigger Price War in Beauty Specialists
Chart 121 Good Pharm Expands into Mainstream Malls Sparking Price War across Beauty Retail
Chart 122 Value Sales 2020-2030
Chart 123 Value Sales by Category 2025
Budget Brands Win Loyalty as Shoppers Prioritise Value and Functionality
Beauty Specialists Accelerate Growth by Merging Wellness and Technology
Cross-Category Innovation and Digital Investment Redefine Shopper Expectations
Chart 124 Forecast Value Sales 2020-2030
Chart 125 Forecast Value Sales by Category 2025-2030
Super-Pharm Defends Its Dominance as Price Competition Intensifies
Chart 126 Company Shares 2025
Chart 127 Brand Shares 2025
Chart 128 Economic Context for Health and Beauty Specialists
Chart 129 Real Gdp Growth 2020-2030
Chart 130 Inflation 2020-2030
Chart 131 Consumer Context for Health and Beauty Specialists
Chart 132 Population 2020-2030
Chart 133 Population by Generation 2025

Vending in Israel

Key Data Insights

Vending Summary
Coffee and Cold Drinks Vending Operators Capture Demand for Convenience
Operators Focus on Coffee and Cold Drinks as Health Drives Demand
Cashless Vending Operators Boost Efficiency and Healthier Offerings
Chart 134 Value Sales 2020-2030
Chart 135 Value Sales by Category 2025
Operators Prioritise Contactless Payments to Meet Rising Demand for Convenience
Collaborations with Technology Firms Drive Healthier and Eco-Friendly Offerings
Chart 136 Forecast Value Sales 2020-2030
Chart 137 Forecast Value Sales by Category 2025-2030
Mashkar Ltd Leverages Cashless Innovation to Defend Leadership
Chart 138 Company Shares 2025
Chart 139 Brand Shares 2025
Chart 140 Economic Context for Vending
Chart 141 Real Gdp Growth 2020-2030
Chart 142 Inflation 2020-2030
Chart 143 Consumer Context for Vending
Chart 144 Population 2020-2030
Chart 145 Population by Generation 2025

Direct Selling in Israel

Key Data Insights

Direct Selling Summary
Chart 146 Key Industry Trends for Direct Selling
Digital Engagement Helps to Sustain Growth Amid Cautious Spending
Chart 147 Oriflame Israel Upgrades Mobile & E-Commerce Platform to Transform Distributor Experience
Herbalife Maintains a Strong Position Even as Health and Beauty Contracts
Chart 148 Value Sales 2020-2030
Chart 149 Value Sales by Category 2025
Data-Driven Personalisation Reshapes Customer Relationships through Digital Tools
Eco-Friendly Wellness Brands Capture Rising Demand for Transparency
Hybrid Selling Attracts New Sellers as Digital-First Strategies Expand
Chart 150 Forecast Value Sales 2020-2030
Chart 151 Forecast Value Sales by Category 2025-2030
Herbalife Nutrition Accelerates Digital Transformation
Chart 152 Company Shares 2025
Chart 153 Brand Shares 2025
Chart 154 Economic Context for Direct Selling
Chart 155 Real Gdp Growth 2020-2030
Chart 156 Inflation 2020-2030
Chart 157 Consumer Context for Direct Selling
Chart 158 Population 2020-2030
Chart 159 Population by Generation 2025

Retail E-Commerce in Israel

Key Data Insights

Retail E-Commerce Summary
Chart 160 Key Industry Trends for Retail E-Commerce
Temu Reshapes Shopping Habits with Aggressive Pricing and Fast Delivery
Chart 161 Temu’S Rise in Israel’S E-Commerce Market
Temu Captures Parcel Volume as Local Players Adapt to New Expectations
Super-Pharm’S Omnichannel Strategy Sets a New Benchmark for Convenience
Chart 162 Value Sales 2020-2030
Chart 163 Value Sales by Category 2025
Aliexpress and Temu Marketplaces Sustain Growth as Price Competition Intensifies
Marketplace E-Commerce Capitalises on Global Reach and Low Prices
Omnichannel Investment Becomes Essential as Shoppers Demand Flexibility
Chart 164 Forecast Value Sales 2020-2030
Chart 165 Forecast Value Sales by Category 2025-2030
Chart 166 Analyst Insight for Retail E-Commerce
Temu Leverages Discounts and Speed to Disrupt Entrenched Leaders
Chart 167 Company Shares 2025
Chart 168 Brand Shares 2025
Chart 169 Economic Context for Retail E-Commerce
Chart 170 Real Gdp Growth 2020-2030
Chart 171 Inflation 2020-2030
Chart 172 Consumer Context for Retail E-Commerce
Chart 173 Population 2020-2030
Chart 174 Population by Generation 2025

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The following categories and subcategories are included:

Retail

      • Fashion Vending
      • Health and Beauty Vending
      • Appliances and Electronics Vending
        • Alcoholic Drinks Vending
        • Hot Drinks Vending
        • Soft Drinks Vending
        • Tobacco Products Vending
      • Foods Vending
      • Home Products Vending
      • Other Products Vending
        • Apparel and Footwear Direct Selling
        • Personal Accessories Direct Selling
        • Eyewear Direct Selling
        • Beauty and Personal Care Direct Selling
        • Consumer Health Direct Selling
        • Tissue and Hygiene Direct Selling
      • Appliances and Electronics Direct Selling
      • Drinks and Tobacco Direct Selling
      • Foods Direct Selling
      • Home Products Direct Selling
      • Other Products Direct Selling
        • Apparel and Footwear E-Commerce
        • Personal Accessories E-Commerce
        • Eyewear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Health E-Commerce
        • Tissue and Hygiene E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Toys and Games E-Commerce
      • Drinks and Tobacco E-Commerce
      • Foods E-Commerce
        • Home Care E-Commerce
        • Home and Garden E-Commerce
        • Pet Care E-Commerce
      • Other Products E-Commerce
        • First-Party (1P) Marketplace E-Commerce
        • Third-Party (3P) Marketplace E-Commerce
      • Grocery E-Commerce
      • General Merchandiser E-Commerce
      • Apparel and Footwear Specialist E-Commerce
      • Appliances and Electronics Specialist E-Commerce
      • Home Products Specialist E-Commerce
      • Health and Beauty Specialist E-Commerce
      • Leisure and Personal Goods Specialist E-Commerce
      • Other E-Commerce Retailers

Retail

Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, wholesale sales (e.g. Cash and Carry), and sales through cannabis dispensaries in markets where cannabis is sold legally. Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.

See all of our definitions
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This report originates from Passport, our Retail research and analysis database.

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