Retail in Chile

March 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Chile report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Chile?
  • Which are the leading retailers in Retailing in Chile?
  • How are products distributed in Retailing in Chile?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Chile?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Retail in Chile

Retail in 2023: The big picture
Greater connection between digital and physical still needed
Local consumers are searching for innovation
What next for retail?
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2023
Seasonality
Christmas and New Year
Back to School
Independence Day
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
Table 3 Sales in Retail Offline by Channel: Value 2018-2023
Table 4 Sales in Retail Offline by Channel: % Value Growth 2018-2023
Table 5 Retail Offline Outlets by Channel: Units 2018-2023
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
Table 7 Sales in Retail E-Commerce by Product: Value 2018-2023
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 11 Sales in Grocery Retailers by Channel: Value 2018-2023
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 13 Grocery Retailers Outlets by Channel: Units 2018-2023
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 21 Retail GBO Company Shares: % Value 2019-2023
Table 22 Retail GBN Brand Shares: % Value 2020-2023
Table 23 Retail Offline GBO Company Shares: % Value 2019-2023
Table 24 Retail Offline GBN Brand Shares: % Value 2020-2023
Table 25 Retail Offline LBN Brand Shares: Outlets 2020-2023
Table 26 Retail E-Commerce GBO Company Shares: % Value 2019-2023
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2020-2023
Table 28 Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 29 Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2023-2028
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2023-2028
Table 36 Forecast Sales in Retail Offline by Channel: Value 2023-2028
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-2028
Table 38 Forecast Retail Offline Outlets by Channel: Units 2023-2028
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2023-2028
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2023-2028
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2023-2028
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-2028
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2023-2028
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028

DISCLAIMER

Summary 2 Research Sources

Convenience Retailers in Chile

KEY DATA FINDINGS

Standalone stores driven by forecourt retailers as latter continue to expand
Spid continues to expand, bringing Cencosud closer to consumers
OXXO retains leadership of outlet numbers but gains attention of competition authorities
Innovation of certain product lines can increase foot traffic
Space for alliances and digital payments within convenience retailers
New player Gulf enters forecourt retailers
Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 56 Sales in Convenience Retailers by Channel: Value 2018-2023
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2018-2023
Table 58 Convenience Retailers GBO Company Shares: % Value 2019-2023
Table 59 Convenience Retailers GBN Brand Shares: % Value 2020-2023
Table 60 Convenience Retailers LBN Brand Shares: Outlets 2020-2023
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2023-2028
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2023-2028

Supermarkets in Chile

KEY DATA FINDINGS

Supermarkets remains important grocery channel, with store numbers continuing to dynamically grow
Technologically-driven engagement not a focus for players
Independent and regional players continue to experience limited growth
Lower prices via supermarkets set to increase in number to combat competition
Opening of outlets to remain an area of focus over the forecast period
E-commerce to increasingly become part of omnichannel strategies
Table 65 Supermarkets: Value Sales, Outlets and Selling Space 2018-2023
Table 66 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 67 Supermarkets GBO Company Shares: % Value 2019-2023
Table 68 Supermarkets GBN Brand Shares: % Value 2020-2023
Table 69 Supermarkets LBN Brand Shares: Outlets 2020-2023
Table 70 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 71 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028

Hypermarkets in Chile

KEY DATA FINDINGS

Security concerns remain top of mind for hypermarket operators
Cencosud focuses on launching new payment capabilities
Walmart Chile launches Marketplace to further align with its global strategy
Established chains likely to focus on omnichannel approach
Players to increasingly focus on expanding offer, including private label
Loyalty rewards to regain importance in Chile
Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2018-2023
Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 74 Hypermarkets GBO Company Shares: % Value 2019-2023
Table 75 Hypermarkets GBN Brand Shares: % Value 2020-2023
Table 76 Hypermarkets LBN Brand Shares: Outlets 2020-2023
Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028

Discounters in Chile

KEY DATA FINDINGS

Slowing sales and outlet expansion for discounters following surge in 2022
Walmart’s Bodega ACuenta remains overall leading discounter chain
No new players enter Chilean discounters in 2023
Discounters not expected to experience significant change over the forecast period
Private label remains important, but needs stronger development
E-commerce development still lags behind competing channels
Table 79 Discounters: Value Sales, Outlets and Selling Space 2018-2023
Table 80 Discounters: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 81 Discounters GBO Company Shares: % Value 2019-2023
Table 82 Discounters GBN Brand Shares: % Value 2020-2023
Table 83 Discounters LBN Brand Shares: Outlets 2020-2023
Table 84 Discounters Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 85 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028

Small Local Grocers in Chile

KEY DATA FINDINGS

Chileans appreciate the chance to buy local and benefit their communities
Issues accessing funds limits expansion and innovation for small local grocers
Innovation and specialisation key elements going forward
Small local grocers expected to lose ground over forecast period
Shifting cities to become a challenge in the coming years
Channel players to remain relevant by offering additional services
Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space 2018-2023
Table 87 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 88 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 89 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028

General Merchandise Stores in Chile

KEY DATA FINDINGS

Further sales decline for physical department stores in 2023
Falabella remains challenged in terms of adapting to changing times
La Polar and ABC DIN merger approved
Value growth to return to more stable levels over the forecast period
Leading players set to resume opening of outlets
E-commerce will continue to cannibalise sales of department stores
Table 90 General Merchandise Stores: Value Sales, Outlets and Selling Space 2018-2023
Table 91 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 92 Sales in General Merchandise Stores by Channel: Value 2018-2023
Table 93 Sales in General Merchandise Stores by Channel: % Value Growth 2018-2023
Table 94 General Merchandise Stores GBO Company Shares: % Value 2019-2023
Table 95 General Merchandise Stores GBN Brand Shares: % Value 2020-2023
Table 96 General Merchandise Stores LBN Brand Shares: Outlets 2020-2023
Table 97 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 98 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 99 Forecast Sales in General Merchandise Stores by Channel: Value 2023-2028
Table 100 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2023-2028

Apparel and Footwear Specialists in Chile

KEY DATA FINDINGS

Independent players experience a difficult year
Multitiendas Corona revamps and leverages omnichannel strategy to remain on top
H&M expands and remodels flagship store
Continual arrival of international brands but local players to focus on slow fashion
Luxury, while niche, set to record important growth
Department stores and e-commerce to remain significant competitors to specialists
Table 101 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 102 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 103 Apparel and Footwear Specialists GBO Company Shares: % Value 2019-2023
Table 104 Apparel and Footwear Specialists GBN Brand Shares: % Value 2020-2023
Table 105 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2020-2023
Table 106 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 107 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028

Appliances and Electronics Specialists in Chile

KEY DATA FINDINGS

Promotional activities in attempt to drive sales of appliances and electronics in 2023
ABC DIN looks to merge with La Polar in a process that is likely to extend into 2024
Independent players continue to experience challenging times
Inflation likely to remain a concern heading into 2024
E-commerce will continue to place pressure on physical specialists
Opportunities can be found in sustainability
Table 108 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 109 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 110 Appliances and Electronics Specialists GBO Company Shares: % Value 2019-2023
Table 111 Appliances and Electronics Specialists GBN Brand Shares: % Value 2020-2023
Table 112 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2020-2023
Table 113 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 114 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028

Home Products Specialists in Chile

KEY DATA FINDINGS

Further shift online forces channel players to adjust strategies
Pet shops and superstores stand out in terms of outlet growth
IKEA finds a stronger footing in the local market
Sustainability set to be an important topic in the channel over the forecast period
Easy and Sodimac to reactivate a more intense opening of stores
No new international arrivals mentioned for the near future
Table 115 Home Products Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 116 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 117 Sales in Home Products Specialists by Channel: Value 2018-2023
Table 118 Sales in Home Products Specialists by Channel: % Value Growth 2018-2023
Table 119 Home Products Specialists GBO Company Shares: % Value 2019-2023
Table 120 Home Products Specialists GBN Brand Shares: % Value 2020-2023
Table 121 Home Products Specialists LBN Brand Shares: Outlets 2020-2023
Table 122 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 123 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 124 Forecast Sales in Home Products Specialists by Channel: Value 2023-2028
Table 125 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2023-2028

Health and Beauty Specialists in Chile

KEY DATA FINDINGS

Pharmacies continues to expand, while ownership of Farmacias Ahumada is changing
Beauty specialist Maicao sees new opportunity in offering pharmacy products
By partnering with Kiko Milano, DBS Beauty Store achieves a long sought-after goal
K-Beauty to gain new followers, and focused retailers to expand store footprint
Greater competition for pharmacies likely over the forecast period
Loyalty propositions can be leveraged for increased purchases
Table 126 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 127 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 128 Sales in Health and Beauty Specialists by Channel: Value 2018-2023
Table 129 Sales in Health and Beauty Specialists by Channel: % Value Growth 2018-2023
Table 130 Health and Beauty Specialists GBO Company Shares: % Value 2019-2023
Table 131 Health and Beauty Specialists GBN Brand Shares: % Value 2020-2023
Table 132 Health and Beauty Specialists LBN Brand Shares: Outlets 2020-2023
Table 133 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 134 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 135 Forecast Sales in Health and Beauty Specialists by Channel: Value 2023-2028
Table 136 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2023-2028

Vending in Chile

KEY DATA FINDINGS

Vending innovations extremely rare
Lider al Paso concept from Walmart continues expansion in Chile
Greater efforts in terms of innovation likely over the forecast period
Vending likely to further adapt to demand for more efficient and cashless payments
Table 137 Vending by Product: Value 2018-2023
Table 138 Vending by Product: % Value Growth 2018-2023
Table 139 Vending GBO Company Shares: % Value 2019-2023
Table 140 Vending GBN Brand Shares: % Value 2020-2023
Table 141 Vending Forecasts by Product: Value 2023-2028
Table 142 Vending Forecasts by Product: % Value Growth 2023-2028

Direct Selling in Chile

KEY DATA FINDINGS

Beauty and personal care remains most important product category for direct selling
Competition for direct selling from other retail channels
Natura & Co sells The Body Shop to focus on direct selling
Experiences still limited in the channel
No new players likely to enter direct selling in the short term
Channel mix to remain stable in Chile
Table 143 Direct Selling by Product: Value 2018-2023
Table 144 Direct Selling by Product: % Value Growth 2018-2023
Table 145 Direct Selling GBO Company Shares: % Value 2019-2023
Table 146 Direct Selling GBN Brand Shares: % Value 2020-2023
Table 147 Direct Selling Forecasts by Product: Value 2023-2028
Table 148 Direct Selling Forecasts by Product: % Value Growth 2023-2028

Retail E-Commerce in Chile

KEY DATA FINDINGS

Costs of shipping drive consumers to click-and-collect
Home products and groceries continue to drive e-commerce sales in 2023
Key players maintain channel leadership
E-commerce set for further growth, but players still need to review omnichannel strategies
Loyalty programmes to gain importance in attracting consumers
Marketplaces to remain dynamic driver of e-commerce growth
Table 149 Retail E-Commerce by Channel: Value 2017-2022
Table 150 Retail E-Commerce by Channel: % Value Growth 2017-2022
Table 151 Retail E-Commerce by Product: Value 2017-2022
Table 152 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 153 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 154 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 155 Forecast Retail E-Commerce by Channel: Value 2022-2027
Table 156 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
Table 157 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 158 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027
The following categories and subcategories are included:

Retailing

      • Fashion Vending
      • Health and Beauty Vending
      • Appliances and Electronics Vending
        • Alcoholic Drinks Vending
        • Hot Drinks Vending
        • Soft Drinks Vending
        • Tobacco Products Vending
      • Foods Vending
      • Home Products Vending
      • Other Products Vending
        • Apparel and Footwear Direct Selling
        • Personal Accessories Direct Selling
        • Eyewear Direct Selling
        • Beauty and Personal Care Direct Selling
        • Consumer Health Direct Selling
        • Tissue and Hygiene Direct Selling
      • Appliances and Electronics Direct Selling
      • Drinks and Tobacco Direct Selling
      • Foods Direct Selling
      • Home Products Direct Selling
      • Other Products Direct Selling
        • Apparel and Footwear E-Commerce
        • Personal Accessories E-Commerce
        • Eyewear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Health E-Commerce
        • Tissue and Hygiene E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Toys and Games E-Commerce
      • Drinks and Tobacco E-Commerce
      • Foods E-Commerce
        • Home Care E-Commerce
        • Home and Garden E-Commerce
        • Pet Care E-Commerce
      • Other Products E-Commerce
        • First-Party (1P) Marketplace E-Commerce
        • Third-Party (3P) Marketplace E-Commerce
      • Grocery E-Commerce
      • General Merchandiser E-Commerce
      • Apparel and Footwear Specialist E-Commerce
      • Appliances and Electronics Specialist E-Commerce
      • Home Products Specialist E-Commerce
      • Health and Beauty Specialist E-Commerce
      • Leisure and Personal Goods Specialist E-Commerce
      • Other E-Commerce Retailers

Retailing

Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, and wholesale sales (e.g. Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.

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