Retailing growth is driven by the economy and strong consumer demand
The overall retailing market in Norway experienced strong growth during the review period. The main slowdown was in 2009 due to the economic downturn in Europe and in 2013 due to the closure of hypermarkets from two leading chains in Norway, ICA and Coop. The strong economy, high employment rates and the increase in disposable income among consumers boosted value sales in retailing.
Hypermarkets closing due to low profitability
In 2012, ICA Norge decided to discontinue all its ICA Maxi hypermarkets due to decrease in turnover. In 2013, and after several years of losing value sales, Coop Norge decided to discontinue its Smart Club hypermarkets and convert them to Coop Obs! stores. Companies such as ICA and Coop want to consolidate their businesses, strengthen their position as leading players and increase value sales.
Non-grocery retailing growing at a fast pace
Non-grocery retailers had a 51% value share in 2013 with value sales that increased since 2011. The gap between grocery and non-grocery retailing decreased during the review period with non-grocery retailers strengthening its position in the Norwegian market. Consumers are demanding wider variety of products in non-grocery retailers and leading players expanded their stores at a fast pace, particularly in apparel, chemists/pharmacies and a variety of other stores.
NorgesGruppen poses threat to fair competition
NorgesGruppen significantly increased its value sales over the review period. The acquisition in 2012 by NorgesGruppen of ICA Maxi stores to convert them to Meny supermarkets and other retailing chains strengthened its position in the retail market. However, the possible cooperation agreement between NorgesGruppen and ICA Norge on purchasing and distribution of groceries is a much greater concern for grocery retailers such as Rema 1000 or Kiwi and Konkurransetilsynet (The Competition Authority) which is evaluating the case. This situation poses concerns to grocery retailers which believe that NorgesGruppen has too much control of the market.
Retailing in Norway is expected to increase faster than during the review period
The overall retail industry in Norway is expected to continue to increase in the forecast period, with a stronger current value CAGR than during the review period. Mixed retailers is expected to increase the most, followed by apparel and footwear specialist retailers, health and beauty specialist retailers and discounters. The weakest performance is expected by independent small grocers, which is expected to see a negative CAGR during the forecast period.
Samples (FAQs about samples):Sample Retailing Market Research Report
Sample Retailing Data
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Norway with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Retailing industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Norway for free:
The Retailing in Norway market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic number of stores, selling space and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- How big is the grocery/non-grocery/non-store channel in Norway?
- Who are the leading retailers in Norway?
- How is retailing performing in Norway?
- What is the retailing environment like in Norway?
- Which channels are winning or losing in the fight for consumers’ money?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Retailing market research database.