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Market research for the soft drinks industry

Euromonitor has the world’s most comprehensive research on the soft drinks industry. We monitor and analyse industry trends in soft drinks globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in soft drinks include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Country Report

Soft Drinks in Saudi Arabia

Soft drinks saw a continuous growth in sales in 2014 in both current value and volume terms. Although population growth and retail expansion played significant roles in this performance, it was largely attributed to the aggressive marketing ...

Feb 2015 | US$1,900 | Add to cart | View details

Country Report

RTD Tea in Saudi Arabia

Home to one of the largest young populations in the region, with 49% of the population between the ages of 18 and 44, Saudi Arabia is rapidly becoming a haven for youth-oriented products, whether in clothing, leisure or food and drink. A growing ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Bottled Water in Saudi Arabia

The rising population of Saudi Arabia is driving retail expansion in the country. New neighbourhoods are being created to cater for the growing population, which is resulting in the growth not only of hypermarkets and supermarkets, but also ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Carbonates in Saudi Arabia

Carbonates benefited greatly from a large and strongly growing young population, who are rapidly embracing the Western way of life. Although health awareness is witnessing a gradual improvement, consumers of carbonates, especially young males and ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Concentrates in Saudi Arabia

The holy month of Ramadan is the time when food and drink consumption soars to its peak, due to lavish arrangements at both Suhoor (start of the fast) and Futoor (breaking of the fast in the evening). Energy-boosting products, especially dairy, fruit...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Juice in Saudi Arabia

The last few years saw the Saudi population inching towards healthier alternatives in food and drink, thanks to growing awareness of health and wellness. 2014 saw a continuation of the trend, with an increasing number of consumers opting for ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Concentrates in Kenya

Concentrates remains a small category within Kenya, and it is showing steady growth from a low base. Parents normally add concentrated drinks to their children’s lunch packs for school, as it is a more affordable alternative than juice. Concentrated...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Juice in Kenya

Kenyans are increasingly responding positively to products deemed to provide health benefits across all juice categories, with fresh juice being largely preferred. The positivity translates into increased consumer demand for juice. Juice products in ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Soft Drinks in Kenya

Soft drinks once again posted positive current value growth in 2014 despite prevailing internal insecurity issues that have led to a rise in political temperatures in the country. Prolonged hot weather in the country, affordable product pricing and ...

Feb 2015 | US$1,900 | Add to cart | View details

Country Report

Bottled Water in Kenya

Given the limited access to safe drinking water in Kenya, bottled water sales remained strong in the country. A high number of households in Kenya, in both urban and rural areas, do not have access to safe drinking water. Local county authorities ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Carbonates in Kenya

Carbonated drinks in Kenya continue to enjoy consumer support, despite the fact that they are deemed unhealthy in comparison to other beverages such as juice or bottled water. Their continued support is due to their affordability in comparison to ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Morocco

RTD tea in Morocco remained rather unpopular in Morocco in 2014. This was due to the prevalence of the use of green tea made at home. The majority of Moroccans use green tea boiled in water and then they add mint and large quantities of sugar before ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Asian Speciality Drinks in Morocco

Asian speciality drinks was not present in Morocco in 2014 as local consumers remained unaware of such drinks.

Feb 2015 | US$900 | Add to cart | View details

Country Report

Bottled Water in Morocco

Bottled water recorded strong total volume growth of 16% and 15% growth in total value sales in 2014. Growth was mainly driven by the fact that in many Moroccan cities, domestic water was sometimes unclean and salty, which encouraged a large number ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Carbonates in Morocco

In Morocco, sales of carbonates are seasonable with high peaks during periods of hot weather. Many consumers use these drinks as they provide refreshment and relief from the heat. Moreover, sales of carbonates also tend to increase during the period ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Concentrates in Morocco

Concentrates in Morocco recorded 4% growth in both retail volume and value in 2014. Sales were mainly driven by a large number of low-income consumers who continued to purchase these products as they could not afford to buy juice. The large number of...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Juice in Morocco

Juice recorded 7% growth in total volume and total value terms in 2014, having benefited from increasing awareness of health and diet issues, particularly among upper- and middle-income earners. In addition, the launch of new products by the majority...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Soft Drinks in Morocco

In Morocco, soft drinks maintained healthy growth in both total value and volume terms in 2014. This was mainly due to an increase in sales of bottled water given the poor quality of domestic drinking water. Energy drinks also gained popularity ...

Feb 2015 | US$1,900 | Add to cart | View details

Country Report

RTD Coffee in Morocco

There is no market for RTD coffee in Morocco

Feb 2015 | US$900 | Add to cart | View details

Country Report

RTD Coffee in the Netherlands

RTD coffee registered impressive double-digit growth in both off-trade volume and current value terms in 2014. This can be mainly attributed to the category still being underdeveloped, with significant room for expansion. Consumers are looking for ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in the Netherlands

RTD tea was one of the best performing categories in soft drinks in 2014. It performed particularly well in off-trade volume and current value terms, registering double-digit growth. The strongest growth driver has been the healthy image of RTD tea. ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Asian Speciality Drinks in the Netherlands

Asian speciality drinks enjoyed continued double-digit growth in 2014. Strong growth was driven by the category being underdeveloped in the Netherlands. At the same time, consumer awareness of Asian speciality drinks increased.

Feb 2015 | US$900 | Add to cart | View details

Country Report

Bottled Water in the Netherlands

Health consciousness is translating into looking for ways to reduce one’s sugar intake and has resulted in a move away from products with (artificial) additives. This led to the increased consumption of water in the Netherlands in 2014. While tap ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Carbonates in the Netherlands

Both off-trade and on-trade volumes of carbonates continued to decline in 2014, with these declines in line with those of the previous year. In current value terms, both the on-trade and off-trade saw growth rates change from positive figures in 2013...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Concentrates in the Netherlands

Concentrates used to be mainly consumed by children and students in the Netherlands but the category’s consumer base is growing, along with consumption frequency. This is naturally positively influencing growth rates, with the category achieving both...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Juice in the Netherlands

Juice in 2014 remained under pressure due to the economic situation, which was still a prominent concern for consumers. This resulted in consumers looking for cheaper alternatives like concentrates and tap water. Due to both cost and sugar content, ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Soft Drinks in the Netherlands

In 2014, the focus within soft drinks was mostly on natural and healthier products. Dutch consumers are becoming increasingly critical of the content of the products they consume. At the same time, their health focus has intensified. This has ...

Feb 2015 | US$1,900 | Add to cart | View details

Country Report

Juice in Egypt

Juice in Egypt has always targeted mainly females and children, however, recently players have realised that there is an untapped market for male consumers too. The young male generation have been known to hang around kiosks close to their homes with...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Soft Drinks in Egypt

Even with some instability in the economy in Egypt during 2014, sales of soft drinks recovered, benefiting from the political situation becoming more stable during the year as curfews were no longer imposed. This resulted in a slight recovery of ...

Feb 2015 | US$1,900 | Add to cart | View details

Country Report

RTD Coffee in Egypt

RTD coffee is still a small category in Egypt in 2014 as the product is still unfamiliar to many Egyptians, but benefited from a range of new product launches towards the end of the review period. While it is true that RTD coffee remains a niche soft...

Feb 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Egypt

RTD tea remained relatively unpopular in Egypt in 2014 as the product is still very unfamiliar to Egyptians and hot, fresh tea and mint tea are traditional products that are both cheap and widely available. Egyptians remain strongly tied to the ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Bottled Water in Egypt

Consumers in Egypt try to avoid using normal tap water at home for drinking since they believe that tap water contains additives that lead to diseases like kidney stones and others. Consequently, a big percentage of consumers tends to use bottled ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Carbonates in Egypt

Carbonates remains among the most popular soft drinks category in Egypt in 2014, continuing to see healthy growth rates. To a large extent, carbonates consumption is driven by Egypt's young and growing population, while major players such as ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Concentrates in Egypt

Concentrates remains a small category within overall soft drinks in Egypt, accounting for just 3% of RTD off-trade volume sales in 2014, since the majority of Egyptian consumers prefer ready-to-drink soft drinks. Nonetheless, concentrates registers ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Soft Drinks in Israel

The health and wellness trend had a significant effect on soft drinks sales over the review period as a whole. Leading players released new products with health and wellness benefits, which, due to growing demand for healthier products, proved ...

Feb 2015 | US$1,900 | Add to cart | View details

Country Report

RTD Coffee in Israel

The main consumers of RTD coffee in Israel are busy professionals who wish to obtain a caffeine boost in the morning or during the day, especially in hot weather, which is common in Israel. RTD coffee products are available in almost all grocery ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Israel

As a result of the competition between Fuze Tea and Nestea, various price promotions were seen in 2014 in order to win over consumers..

Feb 2015 | US$900 | Add to cart | View details

Country Report

Bottled Water in Israel

The bottled water category continued to decline in 2014 as a result of an increase in uptake of water filter machines. Fortunately, many bottled water companies, such as Mayanot Eden, also offer filtered water machines. These are machines which are ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Carbonates in Israel

Health and wellness in Israel has become less of a trend and more of a way of life, having now reached the carbonates category in the form of reduced sugar as well as stevia-sweetened drinks. As consumers on the whole are leading healthier ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Concentrates in Israel

Concentrates in 2014 saw little innovation, although the influence of SodaStream was still evident. Particularly with the rise of soda bars, concentrated syrups to add flavour to water have gained in popularity.

Feb 2015 | US$900 | Add to cart | View details

Country Report

Juice in Israel

Local consumers are buying fewer concentrated juices and more 100% natural juices as they are becoming more aware of the content of unhealthy sugars in syrup-based concentrates.

Feb 2015 | US$900 | Add to cart | View details

Country Report

Concentrates in Brazil

When Brazilians buy powder concentrates they are seeking convenience at a low cost. However, with the recent increase in consumer purchasing power and the expansion of RTD juice, there has been some migration to perceived added-value alternatives. ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Juice in Brazil

A new normative instruction signed by the Brazilian Ministry of Agriculture (MAPA) is set to change the dynamics of producing nectars (25-99% juice), as it will require a gradual increase in the fruit content of the final product. For instance, ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Soft Drinks in Brazil

Seasonal factors such as late Carnival and special events like the FIFA World Cup positively influenced soft drinks’ performance in 2014. The industry also benefited from interesting new product launches, such as Ducoco, a sports drink with coconut ...

Feb 2015 | US$1,900 | Add to cart | View details

Country Report

RTD Coffee in Brazil

After exponential off-trade volume sales growth of 615% in 2013, which expanded the market size to three million litres, a 5% decrease was recorded in 2014. This was mostly due to natural adjustments in an exciting new category for Brazilians. The ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Brazil

Although Brazilians are not used to drinking tea on a regular basis, there is a general perception that it is light, healthy and quenches thirst. Such attributes are slowing changing consumers’ habits when it comes to beverages. This has had a ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Bottled Water in Brazil

Total sales grew by 6% in volume terms and 15% in current value terms in 2014. As Brazilians became more aware of the relationship between diet and health, there was a shifting from carbonates to healthier options, such as bottled water. A recent ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Carbonates in Brazil

Carbonates struggled to register total volume and value growth rates in 2014. 2013 was a tough year for carbonates for several reasons, including a hard winter, high inflation and decreasing disposable income, which consumers committed to paying-off ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Soft Drinks in Tunisia

There was strong review period growth for soft drinks in Tunisia, with sales being boosted by a number of positive factors. Growth was notably supported by rising disposable income levels and, towards the end of the review period, a growing sense of ...

Feb 2015 | US$1,900 | Add to cart | View details

Country Report

Bottled Water in the United Arab Emirates

During 2013, the Cabinet of Ministers of United Arab Emirates approved a unified regulation, introduced by the Emirates Standardisation and Metrology Authority (Esma), concerning all potable bottled water products, all materials that come in contact ...

Feb 2015 | US$900 | Add to cart | View details
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