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Market research for the soft drinks industry

Euromonitor has the world’s most comprehensive research on the soft drinks industry. We monitor and analyse industry trends in soft drinks globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in soft drinks include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Country Report

Juice in Japan

2012 saw a big tomato juice boom thanks to the TV programmes reporting a scientific study that found the contents of tomato juice function to help burn fat and have a positive effect on metabolic syndrome. The volume sales of tomato juice grew by 70%...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Soft Drinks in Japan

Sales of soft drinks continued to grow in 2013, driven by the shift of consumers’ habits. Following the big earthquake in 2011 and the extremely hot summers, consumers came to purchase bottled water and drink soft drinks for the purpose of preventing...

Jul 2014 | US$1,900 | Add to cart | View details

Country Report

RTD Coffee in Japan

Total volume sales of RTD coffee contracted by 2% in 2013. This is mainly due to the ongoing popularity of freshly brewed coffee by convenience stores. Towards the end of the review period, convenience stores increasingly started to serve freshly ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Japan

Consumers increasingly opted to choose convenient options in their purchasing over the review period, as they led busier lifestyles. This was also evident in the beverages market, where consumers migrated from hot drinks to soft drinks. The migration...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Sports and Energy Drinks in Japan

Total volume sales of sports and energy drinks contracted by 1% in 2013, as the dominant category, sports drinks, continued losing popularity. Whilst consumers were more inclined to drink functional drinks for non-sporting purposes such as after ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Asian Speciality Drinks in Japan

Total volume sales of Asian speciality drinks grew by 2% in 2013. Whilst Asian speciality drinks comprises two types of drinks – lactobacillus beverages and vinegar drinks, lactobacillus beverages, exemplified by Calpis Water, increased its sales, ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Bottled Water in Japan

Following 2011 when the demand for bottled water spiked due to the special procurement needs after the earthquake, consumption of bottled water continued to grow in 2012 and 2013. Consumers began to perceive bottled water as something on which to ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Carbonates in Japan

The successful new product launches in 2012 continued to impact the carbonates category favourably in 2013. Following successful orange carbonates brand Orangina and speciality low-calorie cola brand Kirin Mets Cola in 2012, juice-based carbonates as...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Concentrates in Japan

Concentrates declined by 1% in current value to reach sales of ¥48 billion in 2013. Both liquid concentrates and powder concentrates contracted in 2013. Whilst liquid concentrates, which make up the majority of the category, continued to grow thanks ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Concentrates in South Africa

The general increase in the cost of living across South Africa has forced many consumers to cut down on their spending and at times also shift to cheaper alternatives. Such a trend has resulted in increased volume sales of concentrates in place of ...

Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Juice in South Africa

South Africans are increasingly responding well to products deemed to provide health benefits across all juice categories. Manufacturers are adding more healthy products to their existing ranges as a way to remain highly competitive. The cost of ...

Jul 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

RTD Coffee in South Africa

RTD coffee in South Africa is fairly small, with value and volume sales highly negligible, although there are signs that the category may eventually see higher sales growth.

Jul 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

RTD Tea in South Africa

The consumption of ice tea in South Africa was generally low when relating to the overall population size. Consumption levels have been fairly low due to the fact that most consumers are yet to understand the product itself. With more promotional ...

Jul 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Sports and Energy Drinks in South Africa

Television advertisements continue to be highly influential in stimulating demand for sports and energy drinks in South Africa. Investment in promotional activities remains highly relevant in justifying higher unit prices for products such as energy ...

Jul 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Bottled Water in South Africa

Demand for bottled water in South Africa remains fairly low, as the country’s tap water remains fairly clean and safe to drink for local citizens. Volume sales continue to grow year-on-year but the market remains highly compressed in terms of ...

Jul 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Carbonates in South Africa

As the cost of living continues to escalate in South Africa, many consumers have resorted to purchasing value-for-money products when doing their food and beverage shopping. This has been one of the main reasons why carbonates are increasingly ...

Jul 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

RTD Coffee in Kenya

Jul 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

RTD Tea in Kenya

Jul 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Sports and Energy Drinks in Kenya

The growing nightlife and sporting culture continued to drive sales of sports and energy drinks in 2013, with the category registering total volume growth of 3%. Kenya is witnessing increasing demand for energy drinks among young urban consumers ...

Jul 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Bottled Water in Kenya

2013 continued to witness growing environmental concerns with regard to the bottled water industry in Kenya. Stories of counterfeit water filling by some vendors continued to be reported. The key allegation was that these vendors are actually filling...

Jul 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Carbonates in Kenya

The key event of 2013 was the full return of PepsiCo to the country with the launch of a KES2.6 billion soft drinks manufacturing plant. The company now has a plant in Kenya with the capacity to manufacture around 600 bottles per minute, thus showing...

Jul 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Concentrates in Kenya

Concentrates in Kenya in 2013 continued to be perceived as old-fashioned and cheap beverages. In addition, the category continued to be hampered by the fact that these products have to be diluted, with the quality of tap water considered poor.

Jul 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Juice in Kenya

Fruit and vegetable juices are becoming increasingly popular in Kenya. This situation has been driven by rising consumer health awareness. Greater awareness about nutrition and the risk factors associated with conditions such as diabetes, obesity and...

Jul 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Soft Drinks in Kenya

Soft drinks in Kenya continued to achieve positive growth rates in 2013. With consumers becoming more health-conscious, non-cola carbonates remained a key growth driver. Rising health awareness also bolstered demand for juice, with manufacturers in ...

Jul 2014 | US$1,900 | Pages: 50 | Add to cart | View details

Country Report

Bottled Water in Argentina

During 2012, total bottled water volume sales increased by 2%, driven mainly by flavoured and still bottled water. The category performed well, although growth was below the review period average of 3%. Flavoured bottled water also experienced very ...

Jul 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Carbonates in Argentina

According to Euromonitor figures, Argentinean off-trade carbonates consumption, at 137 litres per capita per year, is the highest in the world. There are three identified causes to explain the love of carbonates by Argentines. The first is cultural: ...

Jul 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Concentrates in Argentina

Powdered concentrates witnessed growth to represent the most affordable product to offer a flavoured drink for a broad number of consumption occasions. As a general concern, consumers sought convenience, portability, better taste, and better ...

Jul 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Juice in Argentina

The premium juice product of not from concentrate 100% juice continued to grow regardless of tightening economic conditions, as it targets the high socio economic sector and so is likely to be less affected by the recession.

Jul 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Soft Drinks in Argentina

Although the economy continued it’s growing in 2013, double-digit inflation became a key weakness for the Argentinean economy, eroding consumer purchasing power. According to the International Monetary Fund figures, Argentina is among the three ...

Jul 2014 | US$1,900 | Pages: 84 | Add to cart | View details

Country Report

RTD Tea in Argentina

Growing demand for naturally, healthy products forge the future growth of RTD tea drinks.

Jul 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Sports and Energy Drinks in Argentina

Risen indicators show that the consumer base for energy drinks continued to broaden outside of nocturnal consumption with an increase in the modern and traditional channels, there are new consumers entering the category with daytime consumption ...

Jul 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Carbonates in Switzerland

Health and wellness remained an enduring trend in soft drinks, as it was over the review period. Within cola carbonates, demand for low calorie products continued to increase far more rapidly than in other carbonates categories, with these products ...

Jul 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Concentrates in Switzerland

Concentrates continued to experience difficult times, as demand for these products remained lacklustre in 2013. Lack of innovation, high amounts of sugar and the perception of this format as containing highly artificial ingredients negatively ...

Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Juice in Switzerland

Overall off-trade value sales decreased marginally in 2013 as Swiss consumers, in spite of the health and wellness benefits of juice, became more concerned about its high sugar content and began shifting, consequently, to healthier alternatives, such...

Jul 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Soft Drinks in Switzerland

Switzerland has one of the most competitive economies in the world, and the economic situation in Switzerland remained positive despite pressure from numerous domestic challenges (the combination of the Swiss Franc’s strength against the Euro, higher...

Jul 2014 | US$1,900 | Pages: 90 | Add to cart | View details

Country Report

RTD Coffee in Switzerland

Lifestyle changes have put a premium on time for most Swiss people. Many time-pressed consumers continue to make good use of the large offer of RTD coffee available in various retail formats, such as self-service cafeterias, takeaway outlets, street ...

Jul 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

RTD Tea in Switzerland

With per capita consumption estimated at 21 litres in 2013, Swiss consumers are among the leading RTD tea drinkers in the world. RTD tea in Switzerland is sensitive to influences, such as climate, and health and wellness trends. As a result, RTD tea ...

Jul 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Sports and Energy Drinks in Switzerland

Dynamic health and wellness trends resulted in the proliferation of highly developed and specialised beverage products with functional and fortified ingredients that address consumer demand for efficient products that can be easily consumed and that ...

Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Bottled Water in Switzerland

In spite of the numerous criticisms that the industry faced over the review period and that it continues facing, demand for bottled water increased marginally in 2013, mainly as a result of rising consumer health awareness and the growing number of ...

Jul 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Asian Speciality Drinks in Taiwan

Although Asian speciality drinks were not deeply affected by the 2011 scandal, the smaller food scandals in 2013 did affect the sales of these products. Companies such as Uni-President Enterprise Corp and AGV had to remove some of their Asian ...

Jul 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Bottled Water in Taiwan

Taiwan’s overall economic outlook in 2013 remained positive, which increased domestic spending amongst consumers. This led more consumers buying bottled water from convenience stores and supermarkets.

Jul 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Carbonates in Taiwan

The rising consumer health trend was seen as a major factor in off-trade value sales in 2013 as sales grew only slightly. Consumers started to switch to healthier drinks. Despite this, carbonates continue to remain popular amongst the young male ...

Jul 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Concentrates in Taiwan

The changing lifestyles of Taiwanese consumers had a negative effect on concentrates in 2013. The busy lifestyles caused more people to dine out and consume drinks outside home rather than using concentrates to make drinks at home.

Jul 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Juice in Taiwan

Given the boost of consumer health awareness in Taiwan, it was expected that off-trade volume sales for juices would also rise, but that was not the case due to the 2011 plasticiser incident. Of all types of soft drinks in Taiwan, juices was the most...

Jul 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Soft Drinks in Taiwan

Total market performance of soft drinks in Taiwan was better in 2013 when compared to 2012. Total value sales increased by 3% in 2013 and total volume increased by 1%. Healthier categories such as bottled water, sports and energy drinks and RTD tea ...

Jul 2014 | US$1,900 | Pages: 88 | Add to cart | View details

Country Report

RTD Coffee in Taiwan

The growing trends of dining out and Western cultural influences caused more Taiwanese consumers to drink RTD coffee. According to the local consumers, coffee is perceived as a drink that represents foreign high-class culture. Besides, the growing ...

Jul 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

RTD Tea in Taiwan

RTD tea drinks are gradually gaining popularity in Taiwan due to the rising health trend. In 2013, they accounted for a significant portion of the new products that were launched in 2013.

Jul 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Sports and Energy Drinks in Taiwan

Off-trade value sales recovered from the 2011 plasticiser incident, when contaminated ingredients were found in sports and energy drinks in Taiwan. In response to this incident, manufacturers repackaged and ensured the safety of the drinks, which ...

Jul 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Asian Speciality Drinks in India

Consumers continued to make Asian specialty juices like tamarind juice at home to give a sour taste to curries. There are no brands available for such juices.

Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Bottled Water in India

Bottled water recorded further growth due to rising health awareness among consumers in tier II and tier III cities. Many consumers who do not have water purifiers at home bought bulk water bottles of 20 litres on a more frequent basis in 2013. In ...

Jul 2014 | US$900 | Pages: 45 | Add to cart | View details
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