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Market research for the soft drinks industry

Euromonitor has the world’s most comprehensive research on the soft drinks industry. We monitor and analyse industry trends in soft drinks globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in soft drinks include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Country Report

Juice in Russia

Despite the fact that a substantial number of new products were launched in juice in Russia during 2014, the category consistently failed to record positive growth. For the second consecutive year, the category declined in total volume by 4%. ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Soft Drinks in Russia

The Russian soft drinks industry continued to record positive development in 2014. Positive growth was influenced by the frequent use of strong price promotions, growing competition, improvements in distribution, numerous new launches product ...

Mar 2015 | US$1,900 | Add to cart | View details

Country Report

RTD Coffee in Russia

RTD coffee continued its successful development in Russia during 2014, increasing by 11% in off-trade volume and in off-trade value by 15% in current terms. Between 2012 and 2014, RTD coffee in Russia began to record strong growth after a sustained ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Russia

Despite the rapid development of the health and wellness trend among Russian consumers towards the end of the review period, growth in RTD tea slowed down during 2014. RTD increased in total volume by 6% and in total value by 12% in current terms ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Bottled Water in Russia

Bottled water is the largest category in the Russian soft drinks industry. In 2014, bottled water continued to record positive growth, although at a slower rate than earlier in the review period. Bottled water increased in total volume by 4% in 2014,...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Carbonates in Russia

Despite the growing consumer concerns about the importance of maintaining a healthy diet, carbonates continued to record positive growth in Russia during 2014. In Russia, carbonates is a category of products which are considered to be inherently ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Concentrates in Russia

Concentrates in Russia are mainly associated with two key beverages, kvass and kisel, both of which are traditional Russian drinks. Kvass is a beverage produced by natural fermentation of barley and rye malts. Kisel, in turn, is a beverage made by ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Concentrates in Mexico

On 1 January 2014 a new tax was introduced which affected soft drinks that contain added sugar. The new IEPS tax Impuesto Especial Sobre Producción y Servicios (Special Tax over Production and Services) levies all packaged food products considered ...

Mar 2015 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Juice in Mexico

Juice is one of the categories that has seen a new tax affecting its prices. President Enrique Peña released this new tax, called IEPS, Impuesto Especial Sobre Producción y Servicios (Special Tax over Production and Services) to levy almost all ...

Mar 2015 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Soft Drinks in Mexico

On 1 January 2014, a new tax came into effect to combat skyrocketing obesity and diabetes rates. The new IEPS tax Impuesto Especial Sobre Producción y Servicios (Special Tax over Production and Services) levies an 8% tax on all packaged food products...

Mar 2015 | US$1,900 | Pages: 99 | Add to cart | View details

Country Report

RTD Coffee in Mexico

On 1 January 2014 a new tax was introduced which significantly impacted soft drinks that contain sugar and are considered highly caloric. The new IEPS tax Impuesto Especial Sobre Producción y Servicios (Special Tax over Production and Services) ...

Mar 2015 | US$900 | Pages: 34 | Add to cart | View details

Country Report

RTD Tea in Mexico

The RTD tea category is negatively affected by new IEPs tax which started levying sugared sweetened beverages with an additional MXN1 per litre from 1 January 2014. This new tax is a new proposal by President Enrique Peña to combat the high and ...

Mar 2015 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Bottled Water in Mexico

Bottled water does not escape the new tax affecting sugar sweetened beverages because of the large amount of flavoured bottled water offerings in the Mexican market. Flavoured bottled water, functional bottled water and all bottled water products ...

Mar 2015 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Carbonates in Mexico

The most impacting story for the carbonates category during 2014 was a new tax and additional MXN1 per litre for sugar sweetened beverages. This new tax called IEPS, Impuesto Especial Sobre Producción y Servicios (Special Tax on Production and ...

Mar 2015 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Juice in Germany

German consumers remained more oriented towards carbonates and flavoured water, with many young consumers regarding fruit juice as old-fashioned. In 2014, juice posted a further decline in off-trade volume sales, albeit lower than that seen the ...

Mar 2015 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Soft Drinks in Germany

The overall volume sales performance of soft drinks was stagnant in 2014. The reason for this was mainly demographic changes working against an already mature industry. While the German population as a whole experienced a slight increase, the over ...

Mar 2015 | US$1,900 | Pages: 97 | Add to cart | View details

Country Report

RTD Coffee in Germany

RTD coffee posted another strong performance in 2014. The number of consumers who have discovered the convenience of RTD coffee continued to rise in 2014, which led to growth in volume sales. The majority of German consumers have tight work schedules...

Mar 2015 | US$900 | Pages: 28 | Add to cart | View details

Country Report

RTD Tea in Germany

RTD tea registered an off-trade volume decline of 3% in 2014, which was, however, an improvement on the previous year’s decline of 5%. The rapid growth of carbonated RTD tea in 2014 partly offset the decline in the much bigger still RTD tea category....

Mar 2015 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Asian Speciality Drinks in Germany

Asian speciality drinks is the least valuable soft drinks category in Germany. However, an uptrend was seen over the review period, with volume sales growing from 0.2 million litres in 2009 to 0.9 million litres in 2014. The products are not yet well...

Mar 2015 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Bottled Water in Germany

Bottled water consumption continues to grow in Germany due to the long-lasting impact of the health and wellness trend. Thus, the category registered both positive off-trade current value and volume growth in 2014. Compared to the review period ...

Mar 2015 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Carbonates in Germany

Despite a small dip in volume sales, carbonates remained the kind of soft drinks that Germans spent the most money on and drank the largest amounts of, more than bottled water or juice. In current value terms, a 2% increase was registered in the ...

Mar 2015 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Concentrates in Germany

Most German consumers regard concentrates as inconvenient in their preparation and never consider them as a possible purchase. The products are mainly associated with children, who remain the category’s key consumer group. Parents appreciate the ...

Mar 2015 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Bottled Water in Iran

Bottled water is relatively a new product in Iran, and demand was still far from saturation in 2014. In fact, the low base of this category was the main driver of growth in 2014, as many Iranian households were still discovering bottled water as a ...

Mar 2015 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Carbonates in Iran

The consumption of carbonates started to increase again in 2014, after a negative performance the previous year. This was mainly a result of the stabilisation of prices after a surge in 2013, which gave consumers a chance to re-establish their ...

Mar 2015 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Concentrates in Iran

In 2014 concentrates continued to see a positive performance, with total RTD volume growth of 3%. Alifard Co, as the leading company, offers products in liquid concentrates in large size formats of up to one gallon. Low unit prices and a high ...

Mar 2015 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Juice in Iran

Juice remained one of the most dynamic categories in the soft drinks market in 2014, mainly as result of its low base and the introduction of more sophisticated products. Iran is a four season country, and nearly all types of fresh fruits are ...

Mar 2015 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Soft Drinks in Iran

The sudden decline in the value of the national currency and the high inflation rate in 2012 and 2013 had a very negative impact on the performance of soft drinks in 2013, resulting in a volume decline, which was the first during the last 10 years. ...

Mar 2015 | US$1,900 | Pages: 57 | Add to cart | View details

Country Report

RTD Coffee in Iran

RTD coffee first made an appearance in Iran in 2008, and is available in large supermarkets and hypermarkets in wealthy areas, specifically in northern Tehran.

Mar 2015 | US$900 | Pages: 16 | Add to cart | View details

Country Report

RTD Tea in Iran

Although per capita volume consumption of tea remained very high in Iran in 2014, consumer acceptance of RTD tea was minimal. Although Golestan Co introduced Golestan Iced tea in Iran in 2010, the response to this new product launch was not ...

Mar 2015 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Bottled Water in Greece

2014 saw an impressive increase in tourist arrivals. This provided a substantial boost to bottled water sales as tourists account for around 12-15% of overall bottled water consumption in Greece. Increasing tourism, however, was not enough to ...

Mar 2015 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Carbonates in Greece

Carbonates started to show signs of a recovery in the off-trade channel in 2014, witnessing marginal volume growth. This was mostly due to the products’ performance in supermarkets, where sales increased as a result of aggressive discounting.

Mar 2015 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Concentrates in Greece

The launch of Lipton Ice Tea & Honey continued to generate growth for powder concentrates in both current value and volume terms in 2014. The category, which has suffered from a lack of investment and innovation for several years, was rejuvenated by ...

Mar 2015 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Juice in Greece

2014 was a better year for juice, with promotional activities stimulating consumer interest in the category. Although juice consumption has dropped tremendously from previous years, the category is gradually recovering, with growth remaining negative...

Mar 2015 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Soft Drinks in Greece

2014 was a better year for soft drinks, with the market starting to show signs of recovery. Growth rates remained negative in most categories but the decline in sales was more moderate in comparison to previous years. Negative growth was mostly ...

Mar 2015 | US$1,900 | Pages: 76 | Add to cart | View details

Country Report

RTD Coffee in Greece

Starbucks Discoveries was introduced to the Greek market in October 2014 by Arla Foods Hellas SA. In view of the time that the launch took place, its impact on the category was marginal, although it is set to become a driver of growth in 2015.

Mar 2015 | US$900 | Pages: 23 | Add to cart | View details

Country Report

RTD Tea in Greece

Regardless of the recession and the fact that RTD tea has been witnessing a steep decline in sales, heavy investment in the category continues. Several new launches were seen in 2014, reflecting the fact that manufacturers seem to still consider RTD ...

Mar 2015 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Concentrates in Algeria

Concentrates in Algeria increased in off-trade value by 7% in current terms during 2014, while off-trade volume sales rose by 3%. The category is being influenced by the trends which are having a generally positive effect on other soft drinks ...

Mar 2015 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Carbonates in Algeria

Carbonates in Algeria increased in off-trade value by 5% in current terms during 2014, while off-trade volume sales increased by 2%. On-trade value sales of carbonates, meanwhile, increased in current terms by 6% in 2014, while on-trade volume sales ...

Mar 2015 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Bottled Water in Algeria

Off-trade value sales of bottled water in Algeria increased by 8% in current terms during 2014, while off-trade volume sales increased by 4%. These growth rates were slower than the 11% current value CAGR and 5% volume CAGR recorded in off-trade ...

Mar 2015 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Soft Drinks in Algeria

Health and wellness concerns have resulted in emerging campaigns against artificial sweeteners, which is having a particularly strong influence on sales of carbonates in Algeria. One of the outcomes of this has been slower growth rates in carbonates,...

Mar 2015 | US$1,900 | Pages: 58 | Add to cart | View details

Country Report

Juice in Algeria

Juice in Algeria increased in off-trade value by 10% in current terms during 2014, while off-trade volume sales increased by 7%. Higher value growth was recorded in on-trade sales during the year, with on-trade value sales rising by 11% in 2014, ...

Mar 2015 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Bottled Water in Canada

Retail volume sales increased by 3% in 2014 to reach 2.4 billion litres. Many key growth drivers are still noticeable in Canada. Price deflation remains a factor, although prices were more stable in 2014. There was higher demand for healthy, portable...

Mar 2015 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Carbonates in Canada

Regular cola carbonates registered a 3% decrease in both retail volume and current value terms in 2014. The decline in carbonates has become more pronounced. There is an abundance of choice when it comes to soft drinks, and many consumers are ...

Mar 2015 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Concentrates in Canada

In 2014, concentrates grew by 27% in retail volume terms and 26% in current value terms, with liquid concentrates fuelling growth. With expanded brand and product selections, Mio’s followers have significantly expanded in the marketplace. The brand ...

Mar 2015 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Juice in Canada

Juice posted retail sales decline of 3% in volume terms and 2% in current value terms in 2014. The decline in juice sales was more evident towards the end of the review period. The sluggish performance of juice manifested itself in strong decreases ...

Mar 2015 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Soft Drinks in Canada

In 2014, the overall volume sales of soft drinks showed a weak performance. The key type, cola carbonates, continued to see a decline as Canadians moved towards healthier and more exciting alternatives. However, RTD tea and sports and energy drinks ...

Mar 2015 | US$1,900 | Pages: 82 | Add to cart | View details

Country Report

RTD Coffee in Canada

RTD coffee is still a relatively small category in soft drinks in Canada, but it is picking-up pace as more products enter the market. In 2014, retail sales grew by 131% in current value terms and 121% in volume terms, strongly outpacing the positive...

Mar 2015 | US$900 | Pages: 22 | Add to cart | View details

Country Report

RTD Tea in Canada

RTD tea remained an important soft drinks category in retail and foodservice in Canada. In 2014, retail sales rose by 5% in both volume and current value terms. RTD tea, in general, witnessed similar trends as the better performing hot tea category. ...

Mar 2015 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Soft Drinks in Saudi Arabia

Soft drinks saw a continuous growth in sales in 2014 in both current value and volume terms. Although population growth and retail expansion played significant roles in this performance, it was largely attributed to the aggressive marketing ...

Feb 2015 | US$1,900 | Pages: 75 | Add to cart | View details

Country Report

RTD Tea in Saudi Arabia

Home to one of the largest young populations in the region, with 49% of the population between the ages of 18 and 44, Saudi Arabia is rapidly becoming a haven for youth-oriented products, whether in clothing, leisure or food and drink. A growing ...

Feb 2015 | US$900 | Pages: 24 | Add to cart | View details
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