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Soft Drinks

Euromonitor International publishes the world's most comprehensive market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Country Report

Soft Drinks in Hong Kong, China

Feb 2017

Health-consciousness continued to increase amongst local consumers in Hong Kong, China and impacted their purchasing decisions regarding soft drinks. For example, local consumers are reducing their sugar intake with encouragement from the government ...

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Country Report

Soft Drinks in Romania

Feb 2017

Romania is one of the fastest growing economies within the European Union and growth is mainly fuelled by domestic consumption. Recovery after a tough financial crisis has led to continuously growing disposable incomes throughout the entire ...

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Country Report

Soft Drinks in Sweden

Feb 2017

Volume sales of soft drinks remained stable, seeing only minor ups and downs over the review period. Hence producers continued to pay even greater attention to value sales in 2016, which brought value growth. Producers focused on the health trend, in...

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Country Report

Soft Drinks in Ukraine

Feb 2017

Soft drinks in Ukraine registered further volume decline in 2016 following on from the previous year. Ukrainians’ behaviour has changed, and thus consumption of products considered to be unnecessary decreased with consumers reducing the value of ...

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Country Report

Soft Drinks in Serbia

Feb 2017

In 2016 Serbian consumers continued to show increased care for their health when it came to soft drinks products. This was most visible in their increased awareness about the harmfulness of a high sugar intake on human wellbeing. Manufacturers ...

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Country Report

Soft Drinks in Hungary

Feb 2017

In 2016 soft drinks sales continued to enjoy an excellent performance in Hungary. After a good year in 2015 the expansion continued, thanks to the increasing purchasing power of consumers. Several soft drinks categories posted above average growth, ...

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Country Report

Soft Drinks in Latvia

Feb 2017

Health and wellness trends and a consumer shift towards higher-quality products were observed within most soft drinks categories in Latvia in 2016. This trend defined a significant number of new product launches and consumer shifts between different ...

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Country Report

Soft Drinks in Norway

Feb 2017

The health and wellness trend continued to have the most significant impact on soft drinks in Norway in 2016. Specifically, Norwegians continued to reject soft drinks with high sugar content, a trend that has been followed by manufacturers that focus...

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Country Report

Soft Drinks in Slovenia

Feb 2017

As the economic situation in Slovenia stabilised, with unemployment declining and consumer purchasing power slowly increasing, sales of soft drinks recorded increases in 2016 in retail volume and value terms. Promotional activities supported growth, ...

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Country Report

Soft Drinks in Slovakia

Feb 2017

A rising number of consumers in Slovakia are interested in higher-priced soft drinks with a quality composition and with natural sweetener stevia instead of artificial sweeteners, following the health and wellness trend. This is mostly the case in ...

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Strategy Briefing

Near-Water: Profiling Growth Opportunities in Hydration Beverages

Feb 2017

Bottled water is expected to be the fastest growing category in global packaged beverages over the next five years. Meanwhile, functional waters and plant waters have emerged as two of the fastest growing ‘enhanced’ water categories. As consumers ...

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Country Report

Soft Drinks in Egypt

Feb 2017

In recent years, Egypt has been witnessing an acute drop in growth in the travel and tourism industry. This has been one of the causes of the severe devaluation of the ongoing Egyptian pound which started towards the end of 2015. According to the ...

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Country Report

Soft Drinks in Lithuania

Feb 2017

On 1 February 2016 a deposit system was implemented in Lithuania for one-way packaging. All glass, metal and plastic packaging with a volume of less than three litres and more than one tenth of a litre is subject to a 10-euro-cents deposit, which is ...

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Country Report

Soft Drinks in Russia

Feb 2017

Consumption of soft drinks in 2016 in Russia continued to decline although only marginally. Different segments performed differently given unequal recovery of consumer demand depending on prices. Bottled water, the most popular soft drink, posted ...

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Country Report

Soft Drinks in New Zealand

Feb 2017

Bottled water continued to show strong double-digit growth in off-trade value terms driven by a number of factors in 2016. The category is strong in health and wellness positioning, and continued to be the preferred beverage over many high sugar ...

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Country Report

Soft Drinks in the Czech Republic

Feb 2017

Slightly improving purchasing power among Czech consumers as well as a warm summer season helped boost soft drinks sales in 2016. Growth was achieved in almost all soft drinks categories, whilst growing health-awareness led consumers to purchase ...

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Country Report

Soft Drinks in Turkey

Feb 2017

In 2016, off-trade sales of soft drinks registered growth in current terms that was above the average for the review period, stimulated by a higher number of new product developments. Also, increased unit prices towards the end of the review period, ...

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Country Report

Soft Drinks in Finland

Feb 2017

The adverse operating environment for Finnish soft drinks companies remained in effect during 2016 as total volume sales of soft drinks declined by 1%. The main reasons behind the market’s negative performance were the cold summer during the year, ...

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Country Report

Soft Drinks in Denmark

Feb 2017

Soft drinks in Denmark saw moderate growth in volume sales in 2016 across most categories and as a whole. The weakest-performing category in 2016 was juice as the health and wellness trend saw consumers continue to move away from reconstituted juice ...

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Country Report

Soft Drinks in Italy

Feb 2017

The saturated soft drinks environment in Italy is becoming increasingly competitive, not only in terms of pricing but also in product diversification. Manufacturers in the country have noticed that consumers are widely accepting of novelties, ...

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