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Soft Drinks

Euromonitor International publishes the world's most comprehensive market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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        Strategy Briefing

        Staying in the Mix: The Global Concentrates Market in 2016

        Aug 2016

        Concentrates are an often overlooked category in the global soft drinks market. However, they represent a significant portion of global sales because of their affordable prices and appeal to low income consumers in places like Latin America. In this ...

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        Company Profile

        Aje Group in Soft Drinks

        Jul 2016

        The Aje Group is a value-oriented Peruvian soft drinks producer focused primarily on carbonates but increasingly moving to a diversified portfolio, including bottled water, juices and RTD teas. The company is present throughout the developing world, ...

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        Country Report

        Soft Drinks in Egypt

        Jun 2016

        As Egypt was becoming more stable politically, slight recovery was seen in on-trade volume sales of soft drinks during 2015. The off-trade channel, meanwhile, continued to drive growth, supported by strong advertising by the major players and the ...

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        Country Report

        Soft Drinks in Uruguay

        Jun 2016

        For the third consecutive year, soft drinks in Uruguay saw a slowdown in volume sales growth in 2015 as consumption in the largest categories of bottled water and carbonates appeared to have reached a plateau. Unit price growth in most categories ...

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        Strategy Briefing

        The Coca-Cola Global Bottling System in 2016: The Purpose of Refranchising

        May 2016

        The Coca-Cola bottling system is comprised of The Coca-Cola Company and a vast network of bottling and distribution partners. This report examines some of the important changes to this global soft drinks production chain as the company ‘refranchises’...

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        Strategy Briefing

        Corporate Strategies for Success – Industry Focus or Diversification?

        May 2016

        Traditionally, conglomerates have spread their presence across different markets to dilute risk, but now leading manufacturers are increasingly streamlining their portfolios to release resources for their core operations, but this limits the growth ...

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        Country Report

        Soft Drinks in Ecuador

        May 2016

        During 2015 the Ecuadorian government reinforced several policies that affected sales in different ways. One was the 116 Resolution that created import barriers for finished products and raw materials. Another was the regulation for the Communication...

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        Strategy Briefing

        Brexit and the Implications for the Consumer Goods Industry

        May 2016

        As the UK heads towards its EU membership referendum, there remains much uncertainty over both the outcome and the implications of a vote to leave. In fact uncertainty is the key challenge in regard to Brexit, and this uncertainty will contribute to ...

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        Company Profile

        Britvic PLC in Soft Drinks

        Apr 2016

        This report covers the global soft drinks portfolio of Britvic PLC, analysing the competitive positioning of Britvic’s soft drinks, its financial performance, the company’s shift to a healthier brand portfolio, new product innovation, international ...

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        Country Report

        Soft Drinks in the United Arab Emirates

        Apr 2016

        Across the soft drinks category there is a definitive trend towards health and wellness. This strongly features “superfruits” such as acai, cranberry, goji berry and pomegranate that are utilised in new products, in large part to increases their ...

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        Country Report

        Soft Drinks in Iran

        Apr 2016

        Only a decade ago, consumption of soft drinks in Iran was limited to carbonates and other categories had a very limited presence due to a general lack of awareness among consumers. This trend changed significantly in 2015 due to further expansion of ...

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        Country Report

        Soft Drinks in Algeria

        Apr 2016

        Algeria’s large and growing population and hot climate ensure growth in soft drinks. Health and wellness concerns, as well as rapid urbanisation, are leading to an increased desire for ready-to-drink soft drinks amongst busy, on-the-go consumers. ...

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        Country Report

        Soft Drinks in New Zealand

        Apr 2016

        Off-trade value growth in 2015 was in-line with that seen in 2014, with premium beverages and healthier options, such as bottled water, coconut water and sugar reduced drinks driving sales. However, the promotional pricing of mainstream brands ...

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        Country Report

        Soft Drinks in Malaysia

        Apr 2016

        Consumers are increasingly aware of healthy living due to campaigns by relevant authorities and the media aimed at lowering rates of obesity and diabetes in Malaysia. More consumers are willing to switch from high-sugar-level soft drinks, such as ...

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        Country Report

        Soft Drinks in Saudi Arabia

        Apr 2016

        Soft drinks witnessed continued growth in 2015 in both volume and current value terms due to the continued efforts of domestic and international operators to launch more advertising campaigns for their brands in juice, soft drinks, energy drinks and ...

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        Country Report

        Soft Drinks in Pakistan

        Apr 2016

        Many soft drinks categories are yet to penetrate in small cities and semi-urban and rural areas, where lifestyles have still not adapted to packaged drinks. As more than half of Pakistan’s population have not yet adapted, the penetration potential is...

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        Country Report

        Soft Drinks in Brazil

        Mar 2016

        With the uncertain economic scenario in the country and rising unit prices due to increasing raw material and production costs, many consumers were forced to reduce their frequency of purchases of several kinds of soft drinks in 2015 as a way to ...

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        Country Report

        Soft Drinks in Poland

        Mar 2016

        The saturated soft drinks market in Poland is becoming increasingly competitive, not only in terms of pricing but also product diversification. Manufacturers in the country have noticed that consumers widely accept novelties, particularly in terms of...

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        Country Report

        Soft Drinks in Chile

        Mar 2016

        Even though the expected deceleration of the Chilean economy unfolded in the range of more pessimistic forecasts (GDP growth of 1.9%) due to international copper prices and a weakening of the Chilean peso to the dollar, soft drinks’ overall ...

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        Country Report

        Soft Drinks in Japan

        Mar 2016

        In 2015, the Japanese soft drinks market witnessed a recovery following a modest decline in volume sales the previous year. 2014’s contraction can be primarily attributed to cooler summer weather, with 2015 benefiting from warmer temperatures and ...

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