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Market Research on the Soft Drinks Industry

Euromonitor International publishes the world's most comprehensive market research on soft drinks. We provide data and analysis on everything from total market sizes, market shares and industry trends to specific sub-category level information, including:

Related to this market: ingredients, nutrition, personal care, health and wellness products, retailing, hot drinks, soft drinks, dairy drinks, packaged food and institutional channels.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

As well as: business dynamics and commercial industrial supply chains.

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Country Report

Asian Speciality Drinks in Egypt

Asian speciality drinks are not available in the Egyptian market. These products continued to be unfamiliar to many Egyptians, while those who are aware of Asian speciality drinks tend to be those who have travelled to Asia. These products are ...

Jun 2016 | US$990 | Add to cart | View details

Country Report

Bottled Water in Egypt

Bottled water increased by 8% in off-trade current value terms in 2015, compared with the review period CAGR of 13%. Bottled water is the largest category in volume terms and the second largest in value terms in the Egyptian soft drinks market. Many...

Jun 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Carbonates in Egypt

Carbonates were the most popular soft drinks in Egypt in 2015. Carbonates consumption was driven by Egypt’s teenagers and the growing population. Also, the main players, Pepsi-Cola and Coca-Cola, invested in advertising campaigns, especially during ...

Jun 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Energy Drinks in Egypt

Energy drinks saw off-trade current value growth of 9% in 2015, compared with a current value CAGR of 12% over the review period. As an expensive soft drink, energy drinks was strongly affected by the economic and political turbulence in Egypt.

Jun 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Juice in Egypt

In the past juice in Egypt mainly targeted women and children. However, the sweeping health trend has also encouraged producers to target men. Younger males are known to hang around kiosks close to their homes with friends to manage their spending ...

Jun 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Soft Drinks in Egypt

As Egypt was becoming more stable politically, slight recovery was seen in on-trade volume sales of soft drinks during 2015. The off-trade channel, meanwhile, continued to drive growth, supported by strong advertising by the major players and the ...

Jun 2016 | US$2,100 | Pages: 77 | Add to cart | View details

Country Report

RTD Coffee in Egypt

RTD coffee was still a small category in Egypt in 2015, as the product is still unfamiliar to many Egyptians. However, it benefited from a range of new product launches towards the end of the review period. These products are mainly consumed by young...

Jun 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

RTD Tea in Egypt

RTD tea was unpopular in Egypt in 2015. It targets higher-income consumers due to its high price and unusual taste. Egyptians remain strongly tied to the concept and flavour of hot fresh tea, usually heavily sugared, with such tea well-established in...

Jun 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Sports Drinks in Egypt

Overall, sports drinks have a low level of awareness, and are only available in the off-trade channel in Egypt. The majority of middle- and low-income consumers are not familiar with sports drinks and their benefits.

Jun 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Concentrates in Egypt

Concentrates is a small category in the soft drinks market in Egypt, accounting for just a 3% share of RTD off-trade volume sales in 2015, as the majority of Egyptian consumers prefer ready-to-drink soft drinks. Nonetheless, concentrates registered ...

Jun 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Bottled Water in Uruguay

During the second half of 2015, in several areas of the country the quality and potability of tap water was compromised due to several factors. Although this opened a door of opportunity for bottled water, many consumers continued to use tap water, ...

Jun 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Carbonates in Uruguay

The total volume growth of carbonates continued to slow in 2015, reaching 1%. Per capita consumption figures show that there should be room for stronger growth. However, increasing consumer demand for healthier products such as flavoured water and ...

Jun 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Concentrates in Uruguay

After a very difficult 2014 for the owner of Ridozir SA, its employees, the FOEB and the law enforcement and justice authorities, the company’s Mio liquid concentrates were completely withdrawn from the marketplace in 2015.

Jun 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Energy Drinks in Uruguay

In 2015, and for the second consecutive year, energy drinks posted modest off-trade volume growth. Energy drinks have largely failed to take off in Uruguay, with the country remaining among the bottom three in Latin America in terms of per capita ...

Jun 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Juice in Uruguay

During the latter part of the review period a significant number of companies, both domestic and international, launched new products in different juice categories, recognising rising consumer demand for healthier products. As a result, as in 2014, ...

Jun 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Soft Drinks in Uruguay

For the third consecutive year, soft drinks in Uruguay saw a slowdown in volume sales growth in 2015 as consumption in the largest categories of bottled water and carbonates appeared to have reached a plateau. Unit price growth in most categories ...

Jun 2016 | US$2,100 | Pages: 69 | Add to cart | View details

Country Report

RTD Tea in Uruguay

RTD tea is a very new category in Uruguay, with the first products only launched in 2014. Hence, manufacturers and retailers are currently evaluating consumers’ response to flavours, packaging and pricing. The first RTD teas (in several flavours) ...

Jun 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Sports Drinks in Uruguay

Unfavourable demographics, with the number of potential consumers not growing at a rapid pace, and a lack of competition and innovation finally hit the category in 2013, with volume growth rates since then remaining modest compared to the strong ...

Jun 2016 | US$990 | Pages: 20 | Add to cart | View details

Global Briefing

The Coca-Cola Global Bottling System in 2016: The Purpose of Refranchising

The Coca-Cola bottling system is comprised of The Coca-Cola Company and a vast network of bottling and distribution partners. This report examines some of the important changes to this global soft drinks production chain as the company ‘refranchises’...

May 2016 | US$1,325 | Pages: 31 | Add to cart | View details

Global Briefing

Corporate Strategies for Success – Industry Focus or Diversification?

Traditionally, conglomerates have spread their presence across different markets to dilute risk, but now leading manufacturers are increasingly streamlining their portfolios to release resources for their core operations, but this limits the growth ...

May 2016 | US$1,325 | Pages: 45 | Add to cart | View details

Country Report

Bottled Water in Ecuador

As consumers become more interested in pursuing healthier lifestyles, they tend to consume more bottled water, which is considered the healthiest soft drink available as it is the most natural and the one beverage that is essential for a properly ...

May 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Carbonates in Ecuador

In November 2013, a mandatory traffic light system was introduced for packaged food and beverages. From August 2014 the levels of sugar, fat and salt must be indicated on product labels using the new system. Consumption of products considered ...

May 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Concentrates in Ecuador

With growing interest in healthier products, consumers are demanding more natural products and ingredients. This is why concentrates are becoming less attractive to middle- and higher-income groups, as they are seen as highly processed. However, the ...

May 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Energy Drinks in Ecuador

Import barriers created by Resolution 116 affected growth rates, as most brands in the category are imported. Also, the traffic light system on labels which shows levels of sugar, salt and fat is expected to affect sales. Also, the label regulation ...

May 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Juice in Ecuador

Traditionally, Ecuadorians were not health orientated and consumed products regardless of the effect on their health. However, to avoid health problems and develop and maintain a lean figure, many are more inclined to consume healthier juices and ...

May 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Soft Drinks in Ecuador

During 2015 the Ecuadorian government reinforced several policies that affected sales in different ways. One was the 116 Resolution that created import barriers for finished products and raw materials. Another was the regulation for the Communication...

May 2016 | US$2,100 | Pages: 62 | Add to cart | View details

Country Report

RTD Tea in Ecuador

The trend for consuming healthier beverages that provide the most health benefits continued. This is why consumers tend to be more interested in natural products, as they associate natural with healthy. This is also why local flavours and raw ...

May 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Sports Drinks in Ecuador

Ecuadorians are becoming more eager to participate in sports. This trend derives from their need to keep healthy. For example, cities such as Guayaquil and Cuenca have more cycle paths. All over the country more races are being created and more ...

May 2016 | US$990 | Pages: 21 | Add to cart | View details

Strategy Briefing

Brexit and the Implications for the Consumer Goods Industry

As the UK heads towards its EU membership referendum, there remains much uncertainty over both the outcome and the implications of a vote to leave. In fact uncertainty is the key challenge in regard to Brexit, and this uncertainty will contribute to ...

May 2016 | US$1,325 | Pages: 24 | Add to cart | View details

Country Report

Concentrates in Brazil

Unlike it did for most non-alcoholic drinks categories, weak economic conditions positively impacted the market of concentrates – mainly powder – in 2015. Because these products are usually low priced when compared to ready-to-drink versions of tea ...

May 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Concentrates in Malaysia

Concentrates products are commonly used in many households in Malaysia due to ease of preparation and economy. Consumers are able to determine how sweet they would like their drink to be by adding water to the product. It is also cheaper than many ...

May 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Concentrates in Chile

Manufacturers’ strategies to keep consumption from decreasing in this category were mainly through embracing adult women’s concerns over their weight and fitness, offering a convenient low cost sugar-free soft drinks alternative. New launches of ...

May 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Concentrates in Iran

Concentrates remained a niche category in soft drinks in Iran during 2015, mainly as a result of the widespread consumption of fresh fruit, which is offered at affordable unit prices. Typically, Iranian consumers use concentrates, usually liquid ...

May 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Concentrates in Poland

The main factor impacting sales of concentrates is seasonality. Manufacturers are adapting their products and their use according to the season. During the summer the best-selling concentrates are syrups with light and refreshing flavours, such as ...

May 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Concentrates in Saudi Arabia

Towards the end of the review period, both liquid concentrates and powder concentrates witnessed acceleration in sales growth. This was likely due in part to the efforts of leading companies such as Mondelez, which offers the powder concentrate brand...

May 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Concentrates in Pakistan

Concentrates current off-trade value sales increased by 18% in 2015. Factors driving growth included consumption inertia from previous years and differentiated summer promotional campaign by leading manufacturers.

May 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Concentrates in the United Arab Emirates

The obesity rate in the United Arab Emirates is double the world average, according to a report by the World Health Organisation. The Government is therefore implementing various awareness campaigns and initiatives to raise awareness of the issues ...

May 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Concentrates in Algeria

Concentrates in Algeria increased by 7% in off-trade current value terms during 2015, whilst off-trade volume sales rose by 2%. The category was influenced by the trends which had a generally positive effect on other soft drinks categories, ...

May 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Concentrates in New Zealand

Although the category remained in decline in 2015, there were a number of trends developing and performance in 2015 was actually slightly better than in 2014. Nevertheless, concentrates current value sales still fell by 4%.

May 2016 | US$990 | Pages: 30 | Add to cart | View details

Company Profile

Britvic PLC in Soft Drinks

This report covers the global soft drinks portfolio of Britvic PLC, analysing the competitive positioning of Britvic’s soft drinks, its financial performance, the company’s shift to a healthier brand portfolio, new product innovation, international ...

Apr 2016 | US$570 | Pages: 42 | Add to cart | View details

Country Report

Asian Speciality Drinks in the United Arab Emirates

Asian speciality drinks has no market in the United Arab Emirates and there are no indications that this will change going into the forecast period.

Apr 2016 | US$990 | Add to cart | View details

Country Report

Bottled Water in the United Arab Emirates

By the end of 2015, bottled water players were in full compliance with the regulations set by the Emirates Standardisation and Metrology Authority (ESMA) on bottled water products within the country. In GBO terms, Agthia Group PJSC, which distributes...

Apr 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Carbonates in the United Arab Emirates

There has been a definitive trend within the urban population to veer away from carbonates, mirroring the global shift in soft drinks towards healthier options. There is a push from the Government to raise awareness and ensure obesity levels are kept...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Energy Drinks in the United Arab Emirates

Sharjah municipality enforced a ban on adding energy drinks to juice and other beverages in restaurants and cafés. The high caffeine content was cited as one of the main reasons for this move, with most energy drinks products containing more than ...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Juice in the United Arab Emirates

The key story for 2015 was the introduction of more functional products within the juice category. This was mainly in an effort to counter the government-imposed price caps, as a shift towards higher-value enriched products would make these products ...

Apr 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Soft Drinks in the United Arab Emirates

Across the soft drinks category there is a definitive trend towards health and wellness. This strongly features “superfruits” such as acai, cranberry, goji berry and pomegranate that are utilised in new products, in large part to increases their ...

Apr 2016 | US$2,100 | Pages: 81 | Add to cart | View details

Country Report

RTD Coffee in the United Arab Emirates

RTD coffee is still a niche category in the United Arab Emirates as most consumers prefer the convenience of buying from chained coffee outlets. The high value growth rate seen in the category throughout the review period is mainly due to the ...

Apr 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

RTD Tea in the United Arab Emirates

The main brands in the category are leveraging the health and wellness trend, with more expats buying into the category. RTD tea is mainly bought by the Western expat consumer segment. The health concerns regarding beverages that are high in sugar ...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Sports Drinks in the United Arab Emirates

With rising health concerns, more gyms and fitness centres are opening up across the country. Fitness centres offer many types of discounts all year round and, with a growing population inclined to eat healthily and exercise on a regular basis, there...

Apr 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Bottled Water in Iran

Consumption of bottled water increased significantly in Iran in 2015, which was mainly the result of changes in consumer preference, specifically the shift away from tap water towards the healthier option of bottled water. Although bottled water has ...

Apr 2016 | US$990 | Pages: 25 | Add to cart | View details
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