Tea market research

Euromonitor has the world’s most comprehensive research on the tea category within the hot drinks industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organisation’s awareness of the tea market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our tea market research answer questions such as:

What is the market size of tea?
What are the major brands in tea?
Is loose leaf tea available?
Is there a shift from unpackaged to packaged tea?
Is there a market for tea pods?
What is the market size for different tea flavours (green tea, black tea, herbal tea, etc.)?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Filter Results

Total: (85)

Country Report

Tea in Morocco

Growing consumer demand for convenience boosted sales of tea bags towards the end of the review period across tea. Tea bags are typically higher-priced per cup than loose tea but are regarded as considerably more easy to use. Consequently, tea bags ...

Aug 2011 | $900| Add to cart | View details ›

Country Report

Tea in Australia

Tea remained the second-largest hot drinks category in 2010, with almost 4% value growth, accounting for 23% of hot drinks’ total off-trade value. The pace of off-trade value growth was slightly accelerated from 2009, being supported by the ...

Aug 2011 | $900| Add to cart | View details ›

Country Report

Tea in Serbia

From 2000, tea saw significant expansion in Serbia, due to domestic and foreign producers increasing their product offerings and drastically improving their distribution networks. Consumers responded extremely well to the increased offering of tea ...

Aug 2011 | $900| Add to cart | View details ›

Country Report

Tea in Macedonia

Fruit/herbal tea faced a sharp decline in sales in 2010 over the previous year with off-trade volume decline of 3% and current value decline of 19%. This product area is characterised by heavy fragmentation and the economic downturn resulted in many ...

Jul 2011 | $900| Add to cart | View details ›

Country Report

Tea in Spain

Coffee consumption is a long-standing cultural tradition in Spain. Although tea is consumed in some Spanish households, it cannot be compared to other Western European markets. The rising consumer concern about health over the last few years has ...

Jul 2011 | $900| Add to cart | View details ›

Company Profile

Associated British Foods in Hot Drinks

ABF has a good platform in black speciality tea, but a lack of dynamism is threatening to waste this advantage. The company must accelerate its expansion plans, both in terms of geography and category, if it is to avoid the threat of marginalisation.

Jul 2011 | $525| Add to cart | View details ›

Company Profile

Unilever in Hot Drinks

Unilever remains the market leader in global tea. However, tea as a small but staple business is not a core category in Unilever's vast fmcg businesses. The company mainly relies on organic growth and has done little M&A activities to grab market ...

Jun 2011 | $525| Add to cart | View details ›

Country Report

Tea in South Korea

In 2010, most tea types suffered declines in off-trade volume sales. Green tea and black tea recorded off-trade volume sales declines throughout the review period as the popularity of tea waned. Leading manufacturers recorded retail value sales ...

Jun 2011 | $900| Add to cart | View details ›

Country Report

Tea in Egypt

Tea continues to be a major factor in the Egyptian diet, as it is part of the Egyptian culture to offer tea as a greeting drink for visitors in homes, as well as public places, offices and cafés. Drinking tea is also a customary habit after meals and...

Jun 2011 | $900| Add to cart | View details ›

Country Report

Tea in Saudi Arabia

The tea culture remains very strong in Saudi Arabia. Although coffee shows faster volume growth, tea remains the preferred type of hot beverage. The share of unpackaged tea is very large, although more consumers are switching to packaged tea. Saudi ...

Jun 2011 | $900| Add to cart | View details ›