Euromonitor International publishes the world's most comprehensive market research on the tea industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information. 

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City Market Report

Soft Drinks in Bangalore

Jul 2017

Bangalore has the largest number of fresh fruit juice shops in the country. The city’s residents are ardent coffee drinkers. Freshly-brewed filter coffee is preferred over tea in most of the traditional households. The city is also one of the largest...

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City Market Report

Soft Drinks in Shanghai

Jul 2017

Due to its comparatively higher disposable income level, consumers in Shanghai are able to pay more for premium non-alcoholic drinks brands with added value rather than spending on basic necessities, compared with other regions in China. With the ...

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Strategy Briefing

Hot Drinks in the CIS in 2017

Jun 2017

Following years of economic turmoil, consumers in the 11 countries of the Commonwealth of Independent States (CIS) are seeing growing incomes once again. With hot drinks spending levels unusually high in the CIS states, great opportunities exist in ...

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Strategy Briefing

Does Hot Drinks Vending Have a Future?

May 2017

The sale of coffee, tea and other hot drinks through retail vending machines is a format in decline. This mini report explores the future prospects of the hot drinks vending channel with a focus on the current problems that must be addressed and also...

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Strategy Briefing

Hot Drinks: Quarterly Statement Q2 2017

May 2017

Q2 saw only minor revisions to forecast growth projections, with a global upgrade of just USD13 million from the 2021 baseline. JAB Holdings continued to actively build its coffee portfolio, contributing to the increasing consolidation of global ...

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Strategy Briefing

Hot Drinks Global Industry Overview

May 2017

The hot drinks industry experienced another year of positive growth in 2016, fuelled by added-value coffee and volume growth in emerging regions. While single-serve coffee pod growth slows, high-value instant coffees and premium blends perform well. ...

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Company Profile

Jacobs DouweEgberts in Hot Drinks

Apr 2017

Jacobs Douwe Egbert (JDE), the world’s second largest coffee company, was founded in 2015 and controls such major brands as Jacobs, Tassimo and Senseo. This report looks at the formation of JDE, its hot drinks portfolio and current market positioning...

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Country Report

Tea in India

Apr 2017

Demonetisation at the start of November 2016 had a heavy impact on informal trade and cash payments in India, resulting in many facing cash shortages. For much of the review period, consumers had been shifting from unpackaged to packaged tea, due to ...

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Strategy Briefing

Tea in Eastern Europe

Apr 2017

Eastern Europe is home to the highest level of tea consumption in the world, which helped it to reach annual retail sales of USD4 billion in 2016. The region is led by Russia, where black tea was able to ride out years of economic difficulties to ...

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Country Report

Tea in Kenya

Mar 2017

Sustained consumer loyalty promoted continued tea consumption in many households in Kenya as a strong tea culture prevailed in the country during 2016. Furthermore, affordability of tea products, long-term usage among households, wide variety of pack...

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Country Report

Tea in Morocco

Mar 2017

In 2016 the country witnessed an increase in overall health-consciousness among Moroccans. This is expected to have been due to various programmes and awareness campaigns by the Moroccan Ministry of Health that encouraged people to reduce their ...

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Country Report

Tea in Uruguay

Mar 2017

While off-trade volume sales of black tea continued to see both positive and negative growth, the two smaller segments of fruit/herbal tea and green tea saw steady growth in the review period. More expensive than any of the black tea varieties, ...

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Country Report

Tea in South Korea

Feb 2017

Green tea and other tea remained by far the largest tea categories in South Korea in retail volume sales terms in 2016. However, in line with the evolution of the local tea-drinking culture and the wider trend towards premiumisation in hot drinks, ...

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Country Report

Tea in Pakistan

Feb 2017

Population growth and the shift from unbranded to branded tea due to increased affordability fuelled sales of branded tea in Pakistan during 2016....

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Country Report

Tea in Taiwan

Feb 2017

Tea is a traditional beverage in Taiwan, and it remains very popular among local consumers. In recent years, however, retail demand for tea products has been constrained somewhat by competition from RTD tea and on-trade tea kiosks, as well by growth ...

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Country Report

Tea in Vietnam

Feb 2017

Instant tea and fruit/herbal tea were the fastest developing tea categories in retail volume growth terms in 2016, with both recording increases of 8%. While instant tea benefited greatly from the emergence of instant matcha latte and milk tea ...

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Country Report

Tea in Tunisia

Feb 2017

A major control campaign was imposed in recent years when the government discovered a relationship between the black market and terrorism which helped smugglers from the period of the Tunisian revolution until the end of the review period to smuggle ...

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Country Report

Tea in Russia

Feb 2017

In 2016, disposable incomes in Russia continued to drop, making consumers search for cheaper alternatives of their usually selected brands. Noticeably, consumers are not willing to reduce their tea consumption; however, they try to spend less on tea....

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Country Report

Tea in Nigeria

Feb 2017

Tea in Nigeria grew well over the review period as there was an increase in the formal working culture, with tea generally consumed in offices. Competition and advertising activities also helped to drive growth in 2016. Whilst generally Unilever ...

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Country Report

Tea in Romania

Feb 2017

Both volume and value sales of tea rose in 2016. In spite of recent news scandals about the quality of tea bag from major players, overall off-trade volume and value sales grew by 9% and 4%, respectively. The reports related to samples from tea bags ...

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