Tea market research

Euromonitor has the world’s most comprehensive research on the tea category within the hot drinks industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organisation’s awareness of the tea market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our tea market research answer questions such as:

What is the market size of tea?
What are the major brands in tea?
Is loose leaf tea available?
Is there a shift from unpackaged to packaged tea?
Is there a market for tea pods?
What is the market size for different tea flavours (green tea, black tea, herbal tea, etc.)?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Filter Results

Total: (85)

Company Profile

Associated British Foods in Hot Drinks

Associated British Foods (ABF) appears to be more dynamic in exploring opportunity beyond its comfort zone in 2011. The expansion in malt-based drinks in Brazil and the rapid diversification into green tea shows its diversification strategy. The ...

May 2012 | US$525| Add to cart | View details ›

Country Report

Tea in Norway

Tea continues to increase in popularity in Norway, particularly options with perceived health benefits such as green tea, chai and rooibos. This is apparent from the relatively strong growth seen in categories such as fruit/herbal tea compared to ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Tea in Kenya

Tea put in an improved performance in 2011, posting total volume growth of 5%, up from 2% in 2010 and a review period CAGR of 4%. Even though tea remains a popular hot drink in Kenya, inflation remains a key challenge for the category.

May 2012 | US$900| Add to cart | View details ›

Country Report

Tea in Uzbekistan

Tea consumption is a traditional habit among Uzbek consumers. Both the old and young generations consume tea at breakfast, lunch and dinner. Tea is also a popular drink to quench the thirst. In rural areas in particular, both hot and self-prepared ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Tea in Ecuador

While tea is not the most important category within hot drinks, the review period saw its prominence grow on the shelves of modern grocery retailers such as supermarkets and hypermarkets. Sources point out that the shelf space for displaying tea in ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Tea in Poland

The model of tea consumption continues to be on the way towards greater sophistication and diversification. A part of the Poles are still strongly aspiring, and thirsty for what manifests their status. The need for small indulgences and the snob ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Tea in Ukraine

In Ukraine tea is a traditionally popular drink, consumed by all generations. The older generations value tea as it is considered to offer good value for money and they believe it to be beneficial to health (as they grow older many Ukrainians switch ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Tea in Tunisia

In 2011, tea posted off-trade current value growth of 6% compared to a 6% review period CAGR. This increase can be explained by the fact the people started to meet up more following the revolution to debate and discuss politics, which was previously ...

Apr 2012 | US$900| Add to cart | View details ›

Company Profile

Tata Global Beverages Ltd (TGBL) in Hot Drinks

TGBL is building a global beverage business from an India-based tea specialist, which reflects a significant culture change. It has started to integrate and grow recently-acquired brands. The recent joint ventures with Starbucks and PepsiCo will ...

Apr 2012 | US$525| Add to cart | View details ›

Country Report

Tea in Chile

Although standard black tea remains highly popular in Chile, the area recorded negative growth during the review period. The increased amount of varieties and premium products has captured the attention of not only traditional consumers but also ...

Apr 2012 | US$900| Add to cart | View details ›