Tea

Market research on the tea industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Strategy Briefing

Strategy Briefing

The Dynamics of Growth in Global Tea

Jun 2018

Tea growth can be broadly broken down into four types. In developed markets, premiumisation is leading to continued value growth even at a time when increasing volumes is proving difficult. Developing markets are seeing a more complex situation, with...

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Strategy Briefing

Strategy Briefing

Hot Drinks Quarterly Briefing Q2 2018

May 2018

Q2 of 2018 was a positive one for the global hot drinks industry, with all major subcategories seeing upwards revisions from baseline thanks to good economic news in Brazil, China, and the US. In corporate news, cold coffee, sustainable approaches to...

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Strategy Briefing

Strategy Briefing

Tea in 2018: Annual Market Overview

May 2018

Prospects are looking bright for the world’s most consumed hot drink. Premiumisation is keeping tea value growth strong in developed markets, while growing populations and rising consumer incomes are boosting consumption in developing regions. Tea is...

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Strategy Briefing

Strategy Briefing

Hot Drinks Global Industry Overview

Apr 2018

This report examines the outlook for the global hot drinks industry over the next five years. Recent and forecast growth prospects are considered by category and region, including analysis of top- performing companies. This briefing also introduces ...

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Country Report

Country Report

Tea in Japan

Mar 2018

Busy modern consumers have come to prefer packaged RTD tea drinks for their convenient and portable format, which has taken consumers away from hot tea products. Tea is served in a packaged format for portability, rather than the consumer spending ...

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Country Report

Country Report

Tea in Kenya

Mar 2018

Kenyan consumers in 2017 continued to explore new tea flavours and variants with health and wellness benefits. This was particularly noticeable among millennials, who tend to be more health-conscious, thus seeking functional teas with energy ...

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Country Report

Country Report

Tea in Bolivia

Mar 2018

As Bolivian consumers are increasingly concerned about health and wellbeing, they are seeking products that meet their desire for a healthier lifestyle. Middle- and high-income consumers are more informed about and interested in the healing ...

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Country Report

Country Report

Tea in India

Mar 2018

Tea in India posted slower growth in 2017 due to a dip in production of black tea due to poor weather conditions. Some of the smaller players, including Organic India and Assam Tea Co, had to increase their prices, with this resulting in a small drop...

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Country Report

Country Report

Tea in Thailand

Mar 2018

Tea is generally perceived as a healthier beverage than coffee. With increasingly hectic lifestyles and rising stress levels, more consumers are willing to drink hot tea for its health benefits. In 2017, green tea continued to register the strongest ...

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Country Report

Country Report

Tea in Germany

Mar 2018

Many German tea drinkers are keen to try out new products in a category which has seen various innovations of late and growing demand for specialities. White tea and oolong tea are expected to see growing demand due to rising awareness of these ...

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Country Report

Country Report

Tea in Dominican Republic

Mar 2018

Herbal/traditional medicinal teas are the most popular among local consumers. These are mainly prepared at home using fresh herbs, flowers, spices and other natural products and are seen as remedies for certain ailments. For example, many families ...

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Country Report

Country Report

Tea in Guatemala

Mar 2018

Of all the hot drinks categories in Guatemala, tea remained the smallest in 2017. Tea is consumed in the country but most people continue to use natural ingredients to prepare herbal teas at home rather than buying packaged products. Those with low ...

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Country Report

Country Report

Tea in New Zealand

Mar 2018

2017 saw a notable reduction in the shelf space allocated to loose tea in supermarkets as manufacturers focused on the more convenient bag format. With the acquisition by Jacobs Douwe Egberts of BrewGroup, loose black tea brands were quickly ...

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Country Report

Country Report

Tea in Costa Rica

Mar 2018

As a boarder base of local buyers from all socioeconomic segments continue to become interested in adopting healthier lifestyles, tea demand maintained its positive growth momentum. Even traditional and mature coffee drinkers are now consuming tea, ...

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Country Report

Country Report

Tea in Australia

Feb 2018

Organic green tea saw the strongest value growth in tea in 2017. This was because consumers were attracted to the health and sustainability credentials of these products, such as being cultivated without the use of pesticides. Similarly, green tea ...

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Country Report

Country Report

Tea in Egypt

Feb 2018

Tea is the most popular hot drink in Egypt. It is also the most widespread, being available and consumed in every region. It is preferred by Egyptians when in meetings, at social gatherings and special events. All income classes drink tea, with each ...

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Country Report

Country Report

Tea in Ecuador

Feb 2018

Fruit/herbal tea is the most important category in terms of value sales within tea. New premium brands entered with innovation focusing on this category. The offer includes mixed flavours, functional products and organic premium options. Dehydrated ...

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Country Report

Country Report

Tea in Bulgaria

Feb 2018

The health and wellness trend stimulated the purchase of herbal teas in pharmacies and drugstores in 2017. These retailers also expanded their product variety and increased the visibility of herbal medicinal teas. Health benefits such as detoxifying,...

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Country Report

Country Report

Tea in Georgia

Feb 2018

A third of volume sales of tea occur in regions of Georgia which are densely populated by ethnic Azerbaijanis. Many live in communities which are slightly different in terms of traditions and habits compared to Georgians. One of the important ...

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Country Report

Country Report

Tea in Romania

Feb 2018

The performance of tea in 2017 was the result of economic growth and recovery of incomes, leading to growing consumer interest in the potential health benefits of tea. Fruit/herbal tea and green tea represent healthy options. Fruit/herbal tea has ...

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