Wine market research

Euromonitor has the world’s most comprehensive research on the wine category within the alcoholic drinks industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organization’s awareness of the wine market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our wine market research answer questions such as:

What is the market size of wine?
What are the major brands in wine?
How do sales of new world wine perform in comparisons to old world wine?
Which countries are the main wine exporters and importers?
Is wine mainly consumed in on- or off-trade channels?
Have other sparkling wines like cava and prosecco benefited during the recession at the cost of champagne?

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Total: (102)

Country Report

Wine in Cameroon

Historically, traditional alcoholic beverages such as wine raffia or palm liquor made ??from corn were served at social gatherings like parties, weddings and funerals in Cameroon. In recent years, however, it has become increasingly fashionable to ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Wine in Kazakhstan

According to national statistics, since 2005 local wine producers have seen a drastic decline in the country. This is largely due to a decrease in the acreage allocated to winemakers. In recent years the Kazakh Government has consistently put as a ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Wine in Kenya

Wine continued to moderately grow with a 4% increase in volume terms in 2011. There is a perception that wine is expensive and only for middle- and upper-income consumers. This was reinforced by the rampant inflation witnessed in the country at the ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Wine in Hungary

Per capita wine consumption reduced over the past five years, from over 24 litres to under 24 litres. This trend is more perceptible in sparkling wine, less than quarter of champagne consumed than five years ago. On the other hand, still light grape ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Wine in Slovakia

The wine category in Slovakia has suffered since the economic crisis impacted country. The average wine consumer remains price sensitive, and decides rather according to price than wine type or quality. However, more educated consumers can afford ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Wine in Romania

The decline in wine volume sales in 2011 was mainly the result of government austerity measures and the consequent drop in consumer purchasing power. On the other hand, increased branding activity boosted value sales. Branding activity has shown ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Wine in Sweden

The general trend in Sweden towards more consumption of organic and Fair Trade food and drinks has also influenced sales of wine. Sales increased rapidly, as did the number of brands. In 2010, organic wine sales increased by 40% to reach about nine ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Wine in Azerbaijan

Intensified efforts by local manufacturers to revitalise local wine sales were witnessed in 2011 and enlivened a longstanding traditional wine drinking culture in Azerbaijan. This could be observed in rebranding by several players, as well as growing...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Wine in Malaysia

New World wines continue their ascendancy as the consumers’ choice in Malaysia, with products from Australia, New Zealand, Chile, and the US leading sales during 2011. Brands like Lindeman’s and Jacob’s Creek from Australia continue to lead overall ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Wine in Dominican Republic

Wine has gained importance in the alcoholic drinks market in comparison to other categories in recent years. This effect in the Dominican Republic may be due to several factors: a change to a healthier lifestyle, as wine is seen as healthier than ...

Feb 2012 | $900| Add to cart | View details ›