Euromonitor International publishes the world's most comprehensive market research on the wine industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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Strategy Briefing

Alcoholic Drinks: Key Trends for 2017

Apr 2017

Disruption is taking hold of the alcoholic drinks industry in more ways than one. From political volatility and fresh economic headwinds to radical packaging, distribution and positioning formats , the risks are as many as the opportunities within an...

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Strategy Briefing

Alcoholic Drinks: Quarterly Statement Q1

Mar 2017

Beyond reiterating Euromonitor’s key baseline projections, this latest update in our forecasting model highlights the markets and categories positioned favourably or defensively in the evolving alcoholic drinks arena. From where are the momentum and ...

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Strategy Briefing

Wine in Western Europe

Mar 2017

Thanks to the maturity of many subcategories, economic woes, weak demographics and more eclectic consumer tastes, wine at Western European level has seen volumes decline in recent years. However, as the economic woes have lessened so have the ...

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Company Profile

Constellation Brands Inc in Alcoholic Drinks

Jan 2017

Constellation Brands is the world’s second largest vintner and the leading player in the US premium lager segment. This profile analyses the company’s premiumisation strategy across its wine, beer and spirits operations, examines its response to the ...

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Strategy Briefing

Alcoholic Drinks Overview: Thirst for Growth: Part 2 – the Category Angle

Oct 2016

As micro offerings enter the mainstream against a sobering backdrop of sustained economic weakness and macro maturity, wine is finding its legs, English gin is rising as a flagbearer of momentum within spirits, cider is facing the gravitational pull ...

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Strategy Briefing

Luxury Alcoholic Drinks: The Spirit of Premiumisation

Oct 2016

In more recent years, distillers have increased their focus on value sales as volumes, particularly in core mature markets, slowed down. This has meant a greater emphasis on premium and above priced spirits. This global briefing looks the key ...

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Company Profile

PernodRicardGroupe in Wine

Oct 2016

Pernod Ricard is working to adapt its wine operations to evolving millennial demand, influenced by the rise of digital media and the expansion of the craft movement. This profile analyses the company’s efforts to attract younger consumers to wine, to...

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Company Profile

E&J Gallo Winery Inc in Wine

Oct 2016

The 2016 acquisition of Orin Swift Cellars highlighted key elements of E&J Gallo’s development strategy. This profile analyses the company’s efforts to move its offer upmarket and enhance its focus on evolving Millennial demand in both wine and its ...

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Strategy Briefing

Alcoholic Drinks Overview: Thirst for Growth : Part 1 - The Regional Angle

Sep 2016

Fresh geopolitical, macroeconomic and legislative headwinds are hitting emerging markets once hailed as the engine driving the global alcoholic drinks industry’s relative resilience. At the same time, Western markets are battling lingering maturity ...

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Company Profile

Bacardi & Co Ltd in Spirits and Wine

Sep 2016

The world’s sixth largest spirits producer and 16th largest vintner, Bacardi faces significant challenges, including seeing its eponymous rum brand and core wine brand, Martini, both fall out of step with evolving demand in key markets. This profile ...

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Country Report

Wine in India

Sep 2016

There were two main trends benefiting wine in 2015. Firstly, there was a marked rise in excise duty in many states for spirits towards the end of the review period, while some states such as Kerala increasingly restricted the distribution of spirits....

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Country Report

Wine in New Zealand

Aug 2016

Following on from a record grape harvest, the 2015 New Zealand vintage was down on 2014 by 27%, and comparable to 2013 levels. Whilst Chardonnay and Pinot Noir harvest volumes were comparable, Sauvignon Blanc harvest levels were well down from 2014. ...

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Country Report

Wine in Japan

Aug 2016

Still light grape wine recorded total volume growth of 1% in 2015. Ongoing growth can be attributed to the continued expansion of the category’s product range, including variants such as “healthier” wines which are low in calorie. In addition to the ...

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Country Report

Wine in Morocco

Aug 2016

Wine registered a positive performance in Morocco in 2015 and this improved performance was the result of the political and economic stability which prevails in the country. The Moroccan economy witnessed healthy growth in 2015 and it is set to ...

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Country Report

Wine in Georgia

Aug 2016

Currency fluctuations from the third quarter of 2014 resulted in 30% devaluation of the Georgian lari by the end of 2015. Devaluation made consumers more cautious about spending and reduced the demand for less traditional wines. Many consumers ...

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Country Report

Wine in Denmark

Jul 2016

In 2015, wine sales maintained positive momentum from the previous year, with the category continuing to record volume growth, rising by 2%. The key factor behind the volume growth was a low increase in the average unit price of wine. In 2012, wine ...

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Country Report

Wine in Cameroon

Jul 2016

Consumer confidence and growth in sales of wine were negatively impacted as unit prices increased in 2015, following a rise in excise duty on all alcoholic beverages. In a category in which consumer awareness is relatively low compared with beer, and...

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Country Report

Wine in the United Arab Emirates

Jul 2016

Wine continued to post positive growth in 2015, increasing by 6% in total volume over the course of the year. Despite the political and military conflicts which plague much of the Middle East and North Africa region, the United Arab Emirates is ...

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Country Report

Wine in Norway

Jul 2016

After the new duty free quota for alcoholic beverages was introduced in mid-2015, wine posted its first total volume decline in well over a decade. New rules allow travellers to exchange their tobacco quota for two extra bottles of wine, amounting to...

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Country Report

Wine in the US

Jun 2016

Higher-quality wines continue to be trending upwards in the US wine market. Driving premiumisation is an underlying growth in interest from the youngest alcohol-consuming generation, millennials, who have shown a preference for higher-quality goods ...

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