Health and Beauty We examine the trends underlying the growth of the global marketplace in health, beauty and hygiene. Our analysts will point the way forward by highlighting critical innovations and behaviours that are driving industry evolution.

Cannabis: The New Beauty Disruptor

Shane MacGuill Profile Picture
Shane MacGuill Bio

This article originally appeared on Beauty Packaging.

Cannabis is the latest ingredient disrupting every consumer industry and beauty and personal care is no exception. As regulation on the substance lightens, beauty products infused with CBD (cannabidiol) are on the rise.

Hemp beauty and personal care products have been present on the market for decades, a notable example being the Body Shop’s hemp range of skin care. However, the new generation of hemp-derived products launched over the last two years carry no reference to hemp, instead being replaced by CBD. This new superhero ingredient in beauty offers anti-oxidising, oil-balancing, anti-inflammatory, and soothing properties.

While only a handful of beauty products contain THC (in countries where this is legal), in the long term, hemp-derived beauty products are expected to give way to CBD, as both consumer knowledge and product availability increase. In addition, consumer trends such as health and wellness, personalisation, sustainability, ethical living, and indulgence are all expected to play a part in priming consumers for cannabis.

CBD-infused beauty launches are largely prevalent in skin care. Euromonitor International expects skin care brands operating in the therapeutic and dermocosmetics space to drive cannabis beauty growth, as it responds well to current holistic and health-aligned beauty trends of repair, protection and therapy.

Most of the beauty players in the cannabis space have been small companies, such as Milk Makeup and MGC Derma. Larger established beauty brands are increasingly jumping on the CBD bandwagon, such as Unilever with its Murad serum, Estée Lauder with its Origins face mask, or L’Oréal with its Kiehl’s facial oil, all including hemp seed oil as part of their ingredients. Within the next five years, it is expected that most major beauty players will explore cannabis beauty as part of their portfolio.

Interested in more insights? Subscribe to our content

Shop Our Reports

Skin Care in Asia Pacific

Skin care in Asia Pacific, after declining in 2020, when Coronavirus (COVID-19) first hit the region, was back to recording positive growth in real value terms…

View Report

Global Healthcare Trends: Inflation Surge

The briefing examines how the top global healthcare trends such as shifting consumer health behaviours, personalisation, the transformation of medicinal…

View Report

World Market for Retail Tissue

The retail tissue industry is expected to see continued growth after a temporary slowdown in 2021, driven in large part by enduring above pre-pandemic level…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More