Headquarters - London
English
Shane's key responsibilities as Global Lead include assessing and interpreting Euromonitor nicotine and cannabis data and industry trends to provide insightful guidance to clients, liaising with research teams to produce data and analysis of the highest possible quality and developing the company's research in areas of emerging, cross-industry resonance such as need states.
Shane conducts research and provides strategic analysis on all aspects of the global nicotine and cannabis industries, working with a range of industry stakeholders including brand owners, public health organisations and companies in the supply chain, to plot the evolution of these complex spaces. Shane has a Bachelor of Arts degree in Philosophy and Political Science from Trinity College, Dublin and subsequently engaged in legal training with the Law Society of Ireland. He is a frequent contributor to the mainstream and business media on tobacco-related topics, including CNBC, Reuters, France 24, BBC, the Economist, Bloomberg, The Financial Times and The Times of London.
The global nicotine industry is no longer defined by a single product or category. Structural forces are accelerating portfolio transformation, shifting consumer behaviour, and changing how value is captured.
Global cannabis is at a pivotal juncture, shaped by regulatory uncertainty, the ongoing rise of telemedicine, and ever-changing product innovation. As governments grapple with policy, companies must adapt to a landscape where new product features, emerging channels and the rise of hemp-derived intoxicating drinks (HDICs) are redefining both risks and opportunities. This article distils five critical trends currently shaping the sector and what they mean for FMCG stakeholders.
The USD3 trillion wellness industry is no longer just about green juices, yoga mats and incremental optimisation. A new frontier is emerging, one that challenges long held taboos around substances, mental states and self experimentation. Euromonitor defines this shift as transgressive wellness.