CES, the annual tech extravaganza, has always been a window into the future of consumer appliances and electronics. CES 2025 promises to be no different, with key trends centred around artificial intelligence (AI), sustainability, and the evolving relationship between humans and technology.
AI remains the star of the show
AI is poised to be the undisputed star of CES 2025. Its integration into virtually every product category will be a defining trend. With the potential market for smart homes expected to be greater than USD600 billion in 2030, companies are only accelerating their AI efforts.
TVs and laptops that anticipate your preferences, home appliances that optimise energy consumption based on a user’s habits, and healthcare devices that provide personalised diagnostics and treatment plans. AI-powered servitization enhances company revenues by enabling personalised, data-driven services that increase customer satisfaction, retention, and lifetime value, leading to recurring revenue streams. This includes optimising service delivery through AI to reduce costs and improve efficiency. Furthermore, AI fosters interactive engagements and personalised experiences, strengthening brand loyalty and driving revenue growth.
Sustainability as a core value
30% of global consumers prefer to buy from brands that support social and political issues that are aligned with their own values
Source: Euromonitor International’s Voice of the Consumer: Lifestyles Survey, fielded January to February 2024
With growing concerns about climate change among many consumers, sustainability will be a key theme at CES 2025 and is becoming a critical pillar of a company’s strategy. Companies will showcase their commitment to eco-friendly practices and products at CES 2025.
Panasonic HD Group CEO, Yuki Kusumi, is to deliver his keynote speech at CES 2025. The keynote will focus on the future of environmental and family wellbeing. Panasonic’s "WELL into the Future" initiative highlights the company’s focus on both sustainability and individual wellbeing. Panasonic has pivoted its business objectives towards the development of green energy technologies and circular economy practices to address climate change, as well as its focus on innovative technologies that enhance the health, comfort, and safety of individuals and families.
A variety of eco-friendly appliances are expected to be showcased. Made from recyclable materials, and designed to have a reduced impact on the environment, starting from the manufacturing process, appliance brands will be taking sustainability to the next level.
Digital health and wellness
The convergence of technology and healthcare will be a major highlight of CES 2025, with AI playing a crucial role in revolutionising digital health and wellness. AI-powered diagnostics, personalised medicine, and remote patient monitoring will take centre stage, empowering individuals to take control of their health. Wearable health tech will continue to evolve, with devices that track everything from sleep patterns and stress levels to more complex physiological data, providing users with deeper insights into their wellbeing. Mental wellness will also be a key focus, with innovations in meditation apps, stress management tools, and virtual therapy platforms aimed at improving mental health.
Companies like Samsung are pushing the boundaries of AI-driven wellness by integrating AI with existing health platforms. For example, linking Samsung Health with Samsung AI can create a holistic wellness adviser, offering personalised recommendations and guidance based on individual health data. This integration of AI with personal health data has the potential to transform preventative care and personalised medicine, paving the way for a future where technology empowers individuals to achieve optimal health and wellbeing.
Companies to watch
Large corporations are poised to make a splash at CES 2025. The Korean chaebols of Samsung and LG received 29 and 24 awards, including recognition for their AI-powered advancements in home appliances. LG's OLED TVs continued their winning streak, securing a third consecutive Best of Innovation award for their picture quality and display technology. Sony Honda Mobility (SHM) is likely to showcase its Afeela EV, generating significant buzz in the automotive sector.
Beyond the big players, CES 2025 will also be an opportunity for start-ups to shine. Eureka Park, the dedicated start-up area, will be a hotbed of innovation. Nuvilab wins its third CES Innovation Award for NutriTrex, an AI-powered solution analysing meals to provide personalised nutrition coaching for youth. EcoPeace secures an award for its "Healing Boat", an autonomous robot that removes algae from waterways, promoting cleaner water and healthier ecosystems. Keep an eye out for companies like BionicM, with its groundbreaking robotic prosthetic leg, and Hydrific, with its smart water sensor that promotes water conservation. These innovations demonstrate the potential of technology to improve wellbeing and environmental sustainability.
Looking ahead to 2025 and beyond
The trends showcased at CES 2025 will shape the consumer electronics industry for years to come. AI, sustainability, and the metaverse will continue to be driving forces, with hyper-personalisation and seamless integration becoming increasingly important. CES 2025 promises to be an exciting showcase of the latest technological advancements. Beyond just showcasing a company’s innovation and technological prowess, it is critical to ensure that technology is meant to improve our lives, connecting us to each other, and building a more sustainable future.
For discussion on a related topic, read our article, Servitization: Boosting Revenue and Customer Loyalty in Appliances.