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Playing With Time: Consumers Expect More Flexibility From Business Services

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Gina Westbrook Bio

This article is part of a series highlighting the Top 10 Global Consumer Trends 2021 report. 

A positive impact of the coronavirus pandemic is that many consumers have more flexibility in their daily lives. Working from home and traveling less is giving people the capacity to multitask during the day, from running errands, dropping children off at school, or doing exercise online.  

Companies catering to Playing with Time stand to be seen as partners, helping consumers adapt to a new way of life whereby activities are scheduled in a non-conventional order to suit individual time demands. 

Consumers are reprioritising themselves 

Consumers are reprioritising themselves and their home life, with 51% choosing “time for myself” among their top three life priorities in 2020. People are now both able and forced to be more creative with their time in order to get everything done. 

Businesses need to respond swiftly to consumers’ increasing flexibility and interest in ‘me’ timeproviding solutions that maximise time, especially with products and services that can be accessed from or near the homeDeveloping a 24-hour service culture allows organisations to tailor and provide offerings around consumers’ schedules. Always-available virtual services like on-demand workouts and entertainment offer consumers similar experiences in their own homes on their own time. 

Download the full Top 10 Global Consumer Trends 2021 report to learn more about emerging and fast-moving trends that are expected to gain traction in the year ahead. 

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