From rising disposable income levels and increasing taste sophistication, especially among young consumers, to the rapid expansion of local chained specialist coffee shops, Asia Pacific has seen a dynamic coffee shop environment, By analysing the landscape of both local and international chained specialist coffee shops across various markets in Asia Pacific, this report serves to evaluate their success, as well as outline strategies for thriving in the long term.
This report comes in PPT.
Growing sophistication in tastes and rising urban disposable incomes across Asia Pacific, especially in China and Vietnam, have seen greater demand in cities for premium fresh coffee, especially among young consumers seeking to socialise in cafés. Consumers in cities are increasingly willing and able to pay more for single-origin and premium Arabica coffee.
While international chained specialist coffee shops, like Starbucks are popular in Asia Pacific, they now face stiff competition from newly opened local chained specialist coffee shops, which are typically located in places with high footfall, and offer lower prices for fresh coffee.
Both international and local specialist coffee shops, such as Starbucks, Luckin Coffee and Kopi Kenangan, have developed their own mobile apps. This not only saves time, as consumers can use the app to make purchases, but it enables coffee shops to provide coffee beyond the coffee shop space, with delivery and takeaway services supported by attractive discounts and promotions.
Unlike international chained specialist coffee shops, which are focusing on premiumisation and the café experience, local chained specialist coffee shops tend to prioritise grab-and-go services located in places with high footfall. Because of the small outlet space, this business model caters to large volumes of consumers who order for takeaway, as well as reducing operational and rental costs.
This is the aggregation of Coffee, Tea, and Other Hot Drinks.See All of Our Definitions
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!