Pet care is a fast-growing industry. Mars and Nestlé remain global leaders, but their shares are being eroded by others at the top or smaller brands with innovative solutions. Developed regions are still the main arena, but interest and investments in emerging regions are growing. This report will show how top companies expand their markets, through which categories or claims, regions or pets, including both consumer and company responses to inflation.
This report comes in PPT.
Pet care’s historic resilience to economic turmoil bodes well for its prospects. Top companies grow through momentum and acquisitions while some packaged food manufacturers are also keen to enter pet care and benefit from promising growth rates through to 2027.
The US is the principal battleground for top pet care players as pet owners seek human-like products and are provided with such by top brand owners. Two players, Mars and Nestlé, generate 30% of global pet care value sales. However, their shares are being eroded, and developing regions represent a major avenue of opportunities for pet care players.
Most leading companies are highly dependent on their top three brands. Mars, Nestlé, JM Smucker and Spectrum are present with the most diverse portfolios. This means less consolidation which helps spread risk. Within pet care, pet products is the most consolidated in the market.
Leading companies expand in three main ways: through specialisation in pet food and pet healthcare; by investing in developing regions which represent a major avenue of opportunities; and via encompassing most pet care categories in an attempt to become a one-stop shop solution.
The premium price segment remains the most dynamic. Companies strengthen their positions in this segment by addressing demand for health, value-added products and sustainability.
Resilience does not mean complete immunity. Immediate inflationary strategies increase unit price, revise pack size, ingredients and overall brand portfolios in the longer term.
This is the aggregation of pet food and pet products.See All of Our Definitions
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