In 2022, consumer foodservice in Middle East and Africa was continuing to recover from the major dip in sales seen in 2020 when COVID-19 first hit the region. However, as one of the most badly hit industries by the restrictions in place during the pandemic, there is a lot of ground to recover. This is being made more difficult by high inflation rates, which are forcing industry players to push through price rises at the same time as negatively impacting consumers’ purchasing power.
This report comes in PPT.
Among the drivers of growth for consumer foodservice in Saudi Arabia in 2022 was the post-pandemic resumption of the Hajj and Umrah pilgrimages. Also boosting the performance of the general economy, including the foodservice industry, is the government’s Vision 2030 strategy.
Staff shortages remained a major problem throughout consumer foodservice in Israel in 2022, with many former employees refusing to return to the industry post-pandemic. This has seen a number of players, including Oshi Oshi, piloting robot waiters to great success, with this trend expected to continue.
PayShap, South Africa’s Rapid Payments Programme, which was launched in 2023, will facilitate the ease of digital payments across income groups in the country, including the unbanked. Alongside the influx of affordable smartphones, PayShap will accelerate the integration of omnichannel models, with delivery and click-and-collect offerings becoming standard.
Most countries in the region have been afflicted by high inflation in the post-pandemic period. This is putting pressure on small and independent players as they find it hardest to avoid passing on at least some of these rising costs to their customers. The hope is that inflationary pressures will begin to ease over the course of 2023, going into the forecast period.
Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks.
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