Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in China report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in China report answers:
- How is the consumer mindset in China changing? In China, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in China purchase decisions?
- Where and how do consumers shop in China?
- What health-related activities do consumers in China participate in?
- What megatrends should I focus on in China (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer landscape in China 2025
Personal traits and values
Chinese consumers take health and safety precautions when they leave home
Time with spouse or partner: Prioritised by all generations
Consumers in China feel it is important to experience cultures other than their own
Consumers in China are in the habit of testing out fresh merchandise and offerings
Gen X planning to have a greater amount of time available for personal use
Personal traits and values survey highlights
Home life and leisure time
Connecting with loved ones: Popular younger generation home activity
Consumers in China enjoy shopping for leisure
Multifunctional space: Most desired home feature by younger generations
Access to green spaces: Most desired external feature by Millennials
Chinese seek finding peace and releasing tension when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Consumers are willing to pay more for healthy food features
Gen X most likely to say they do not have time to cook
Millennials often snack during the day in between meals
Baby Boomers more likely to be vegetarian
Consumers are willing to pay more for products with health and nutritional properties
Eating and dietary habits survey highlights
Working life
Chinese workers demand employee health and safety in the workplace
Chinese seek to have a job that enables an equilibrium between work and personal life
Gen Z seek to be presented with the chance to work in foreign countries
Chinese would like to have flexible start and finish times
Working life survey highlights
Health and wellness
Respondents walk or hike for exercise
Sleep aids most popular stress-reduction measure among Millennials
Chinese consider health and nutritional properties to be the most influential product feature
Younger generations use apps to track health or fitness
Health and wellness survey highlights
Shopping and spending
Consumers purchase more frequently when there is a loyalty programme or membership
Millennials like to browse in stores even if they don't need to buy anything
Older generations seek products with easy to understand labels
Older generations try to shop in locally-owned stores
Consumers often donate used items to a charity or non-profit
Younger generations often talk to companies through social media platforms
Millennials read consumer reviews online
Consumers in China expect to spend more on health and wellness
Younger generations resort to using credit cards or overdrafts to cover expenses
Shopping and spending survey highlights
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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