The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreNov 2018
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With the recent signing of a peace agreement to end the country’s long-standing civil war, as well as a growing middle class and a brighter economic outlook, Colombia stands on the brink of a new era. However, poverty is still rife, and consumers remain cautious. Also impacting lifestyles are the still vast informal economy; a rapidly ageing population; a rise in single-person households; digitalisation and e-commerce growth; and an increasing awareness of health and sustainability issues.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
A consumer segmentation section in the report breaks down the Colombia’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.