With the recent signing of a peace agreement to end the country’s long-standing civil war, as well as a growing middle class and a brighter economic outlook, Colombia stands on the brink of a new era. However, poverty is still rife, and consumers remain cautious. Also impacting lifestyles are the still vast informal economy; a rapidly ageing population; a rise in single-person households; digitalisation and e-commerce growth; and an increasing awareness of health and sustainability issues.
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