Consumer Lifestyle

Consumer Lifestyles in Colombia

68 pages, Mar 2017

US$2,100

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

After several years enjoying the benefits of a booming economy, Colombian consumers are facing increased economic uncertainties that are having an impact on their lifestyles and spending patterns. While Colombians look forward to a new period of peace, their attitudes towards certain political and social topics are becoming increasingly polarised. The tax reform introduced by the Colombian government in 2017 will also add to economic challenges and prompt consumers to adapt their behaviour.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Colombia.

In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.

A consumer segmentation section in the report breaks down the Colombia’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.

Use the Consumer Lifestyle in Colombia report to answer questions including:

In what types of stores do consumers shop for food and drink?
Do commuters drive cars to work or take public transport?
How do ethnic groups influence consumer preferences and expenditure trends?
How many households own microwave ovens? Personal computers? Refrigerators?
On the whole, are the Colombia’s consumers spenders or savers?
Where do consumers go on holiday and how much do they spend?
How well are consumers served by the Colombia’s healthcare system?

Buy Consumer Lifestyle reports to:

Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in Colombia with relevant data conveniently laid out in a single, easy-to-read document
Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of Colombia consumers as they shop for and buy needed products and services
Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in Colombia
Quickly grasp the dynamics and direction of Colombia’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers

Want to find out more about this report?

Request more information

Consumer Lifestyles in Colombia

LIFESTYLES IN COLOMBIA

Chart 1 Lifestyles in 2016

TOP FIVE CONSUMER TRENDS

Economic downturn affecting consumer spending behaviour

Consumers embrace internet retailing

Strong demand for domestic tourism continues to grow

More Later-Lifers must work to earn income

Strong consumer preference for local brands and products

CONSUMER SEGMENTATION

Babies and Infants

Colombian parents seeking quality

Chart 2 Number of Babies and Infants (Aged 0-2) and Average Age at Childbirth

Kids

Branded toys continue to gain popularity
Malnutrition remains a significant problem
Chart 3 Number of Kids (Aged 3-8)

Tweenagers

Tweenagers are avid users of technology
Growing concerns over eating habits
Chart 4 Number of Tweens (Aged 9-12)

Teens

Technology has become crucial in Teens’ lives
Chart 5 Number of Teens (Aged 13-17)

Young Adults

The number of Young Adults still living with their parents is increasing
Spending patterns of Young Adults are adjusting due to economic slowdown
Chart 6 Number and Priorities of Young Adults (Aged 18-19)

Middle Youth

Colombian parents want a better work-life balance
Middle Youth in Colombia are spending more money on nostalgia
Chart 7 Distribution and Priorities of Middle Youth (Aged 30-44)

Mid-Lifers

Attitudes of Colombian Mid-Lifers remain conservative
Traditional media still appeals to Mid-Lifers
Chart 8 Distribution, Priorities and Preferences of Mid Lifers (Aged 45-59)

Later-Lifers

Shortcomings in the country’s pensions system continue to affect Later-Lifers
Low incomes prompt many Later-Lifers to continue working
Chart 9 Number, Priorities and Preferences of Later-Lifers (Aged 60+)

EATING AND DRINKING

Eating Habits

More Colombians are seeking to improve their eating habits
Colombians have become used to eating out

Case Study: Colombina adapts its products to cater for new preferences

Chart 10 Consumer Spending, Preferences, Preparation, and Consumption of Food and Non-Alcoholic Drinks

Drinking Habits

Demand for spirits continues to decline
The “culture of coffee” continues to expand in Colombia
Chart 11 Consumer Spending on Alcohol and Consumption Outside the Home

HEALTHY AND ETHICAL LIVING

Attitudes to Health and Wellbeing

Obesity rates have continued to rise
Smoking prevalence in the country is declining
Chart 12 Health-related Spending, Activities and Concerns, Including Obese and Overweight Population

ETHICAL LIVING

Initiatives to encourage ethical living are increasing
Fair trade products enjoy good reputation
Chart 13 Eco-Attitudes and Willingness to Pay for Environmentally-friendly Product Features

SPORT AND FITNESS

Popularity of cycling continues to increase
Gym memberships in Colombia are on the rise
Chart 14 Frequency of Exercise Activities and Bicycle Ownership

HOUSE AND HOME

Home Ownership

Government support is helping more families to buy their own home
Chart 15 Overview of Households

Household Profiles

The number of female-headed households is growing
Colombians continue to spend more on their pets
Chart 16 Households by Type, Occupants and Pet Ownership

Running Costs

Households continue to suffer from rising energy prices
More initiatives from the public and private sector to promote recycling
Chart 17 Household Costs and Housing-related Spending Intentions

LEISURE AND RECREATION

Leisure Time

Popularity of video streaming services is rising
Cinema attendance is still low but it is rising rapidly
Chart 18 Leisure Time and Life Stress Concerns

Vacations

The emergence of low-cost airlines is changing vacation travel habits
Peace Agreement is expected to support domestic tourism
Chart 19 Holiday Time and Domestic and International Trips

Opportunities for Celebrations and Gift-Giving

TECHNOLOGY

The Internet

Tax Reform will increase prices of mobile Internet services
Chart 20 Digital Internet Access and Common Activities

Attitudes towards Social Media and Networking

Popularity of WhatsApp is surging
Chart 21 Daily Social Activities on Computer vs. Mobile Phone: 2016

GROOMING AND APPEARANCE

Investing in Yourself: Female Personal Grooming and Hygiene

Colombian women prefer premium personal care products
Chart 22 Consumer Expenditure By Men and Women and Daily Time Spent on Grooming Activities by Women

Investing in Yourself: Male Personal Grooming and Hygiene

Colombians maintain their love for plastic surgeries
Chart 23 Daily Time Spent on Grooming Activities by Men: 2015

Style Icons and Celebrity Influences

Chart 24 Social Media and Celebrity Influences

SHOPPING

Main Household Shop

Shopping malls have changed habits of Colombian families
Chart 25 Shopping Habits, Attitudes and Influencers

Shopping for Big-Ticket Items

Weaker economy is affecting demand for durable and non-durable goods

Shopping Online

Chart 26 Internet Retail Shopping and Motivations for Shopping Online vs In-store

SPENDING AND SAVING

Attitudes towards Spending

Higher penetration of banking services is changing methods of payment
Chart 27 Discretionary Item or Service Spending Intentions: 2016-2017

Attitudes towards Savings

Attitudes towards Loans

Colombians’ demand for credit is slowing down
Chart 28 Overview of Spending and Savings

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Consumer Lifestyle

Consumer Lifestyles in Colombia

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Colombia.

Use the Consumer Lifestyle in Colombia report to answer questions including:

Buy Consumer Lifestyle reports to:

Want to find out more about this report?

Table of Contents

Consumer Lifestyles in Colombia

LIFESTYLES IN COLOMBIA

TOP FIVE CONSUMER TRENDS

Economic downturn affecting consumer spending behaviour

Consumers embrace internet retailing

Strong demand for domestic tourism continues to grow

More Later-Lifers must work to earn income

Strong consumer preference for local brands and products

CONSUMER SEGMENTATION

Babies and Infants

Colombian parents seeking quality

Kids

Tweenagers

Teens

Young Adults

Middle Youth

Mid-Lifers

Later-Lifers

EATING AND DRINKING

Eating Habits

Case Study: Colombina adapts its products to cater for new preferences

Drinking Habits

HEALTHY AND ETHICAL LIVING

Attitudes to Health and Wellbeing

ETHICAL LIVING

SPORT AND FITNESS

HOUSE AND HOME

Home Ownership

Household Profiles

Running Costs

LEISURE AND RECREATION

Leisure Time

Vacations

Opportunities for Celebrations and Gift-Giving

TECHNOLOGY

The Internet

Attitudes towards Social Media and Networking

GROOMING AND APPEARANCE

Investing in Yourself: Female Personal Grooming and Hygiene

Investing in Yourself: Male Personal Grooming and Hygiene

Style Icons and Celebrity Influences

SHOPPING

Main Household Shop

Shopping for Big-Ticket Items

Shopping Online

SPENDING AND SAVING

Attitudes towards Spending

Attitudes towards Savings

Attitudes towards Loans

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Consumer Lifestyles

Future Demographics

Recently Viewed

Complete Catalogue

Consumer Lifestyles

Future Demographics