Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Colombia report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Colombia report answers:
- How is the consumer mindset in Colombia changing? In Colombia, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Colombia purchase decisions?
- Where and how do consumers shop in Colombia?
- What health-related activities do consumers in Colombia participate in?
- What megatrends should I focus on in Colombia (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer landscape in Colombia 2025
Personal traits and values
Colombians take health and safety precautions when they leave home
Time with parents: Most prioritised by Gen Z
Consumers say their identity is accepted by society
Older generations value online virtual experiences
Older generations anticipate to have more free time for themselves in future
Personal traits and values survey highlights
Home life and leisure time
Exercising: Popular home activity for older generations
Consumers enjoy interacting with friends face to face
Outside space: Most desired home feature by Baby Boomers
Access to green spaces: Most desired external feature by Baby Boomers
Consumers in Colombia desire relaxation when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Older generations more likely to be on a diet
Baby Boomers claim not to have time for grocery shopping
Consumers cook or bake for themselves
Baby Boomers closely read nutrition labels
Colombians are ready to pay more for products with health and nutritional properties
Eating and dietary habits survey highlights
Working life
Younger employees emphasise being able to feel comfortable expressing their identity
Colombians seek to have a job that allows for a strong work-life balance
Younger generations want to receive a generous income
Consumers expect to work from home in the future
Working life survey highlights
Health and wellness
Consumers in Colombia walk or hike for exercise
Yoga remains popular stress-reduction measure among Millennials
Health and nutritional properties the most influential product feature among Colombians
Millennials most likely to own fitness wearables
Health and wellness survey highlights
Shopping and spending
Colombians enjoy discovering good deals
Older generations consistently search for established or renowned names
Baby Boomers seek products with easy to understand labels
Baby Boomers try to purchase locally-sourced products and services
Consumers in Colombia often donate used items to a charity or non-profit
Millennials regularly engage with businesses' social media content
Millennials use a price comparison websites
Colombians set to increase spending on education the most
Older generations depend on monetary assistance provided by loved ones or acquaintances
Shopping and spending survey highlights
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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