Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Colombia report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Colombia report answers:
- How is the consumer mindset in Colombia changing? In Colombia, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Colombia purchase decisions?
- Where and how do consumers shop in Colombia?
- What health-related activities do consumers in Colombia participate in?
- What megatrends should I focus on in Colombia (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer landscape in Colombia 2026
Personal traits and values
Consumers are worried that the cost of everyday goods is rising
Time to for children is most prioritised by Gen X
Consumers in Colombia feel it is important to experience cultures other than their own
Consumers like to try new products and services
Younger generations are hopeful that their life will be better in future
Personal traits and values survey highlights
Home life and leisure time
Cleaning and domestic chores are common home activities among older generations
Most consumers socialise with friends weekly
Consumers in Colombia desire value for money when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Baby Boomers are most likely to monitor what they eat
Half of Baby Boomers say that another person in at home is responsible for cooking for them
Millennials look for snacks that are convenient to eat outside home
Gen Z are most likely to be allergic or intolerant to certain foods
Consumers are willing to pay more for products with health and nutritional properties
Eating and dietary habits survey highlights
Working life
Gen Z want to work for companies that prioritise health and safety
Consumers in Colombia want to have a job that allows for a strong work-life balance
Gen X seek to guarantee a sense of safety in career
Many Colombians would like to work from home
Working life survey highlights
Health and wellness
Respondents walk or hike for exercise
Sleep aids remain a popular stress-reduction activity among Gen Z
Consumers think that health and nutritional properties is an influential product feature
Baby Boomers are most likely to own a fitness wearables
Health and wellness survey highlights
Shopping and spending
Consumers love searching for discounts
Younger generations regularly buy themselves small treats
Younger generations seek niche brands that are hard-to-find or unique
Baby Boomers say they try to repair items instead of purchasing new ones
Consumers often donate used items to charity
Younger generations often purchase an item through social networking sites
Younger generations are most likely to buy online
Consumers expect to increase spending on health and wellness the most
Younger generations rely on financial support from friends or family
Shopping and spending survey highlights
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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