Consumer Lifestyles in France

August 2022

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in France.

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This report comes in PPT.


Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in France report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in France report answers:

  • How is the consumer mindset in France changing? In France, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in France purchase decisions?
  • Where and how do consumers shop in France?
  • What health-related activities do consumers in France participate in?
  • What megatrends should I focus on in France (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Consumer landscape in France 2022
Life priorities
Fewer French respondents spend time with their parents than the global average
French prioritise time for work much less than the global average
Consumers in France want uniquely crafted and personalised products
Curated experiences and uniquely tailored products appeal to Generation Z
French consumers like to try new products but will only buy from trustworthy companies
Younger generations more likely to extensively research products before they buy
Home life
French consumers regularly work and study from home less often than the global average
Generation Z more active than millennials in regular home video gaming
Access to outside space most desirable for French households
Eating habits
Preference for home-cooked meals far exceeds ready-to-eat food
Superior taste most sought-after attribute in foods for French consumers
Flexitarian eating habits feature strongly among all generations
French consumers follow similar eating patterns during weekdays and weekends
Generation Z snack more than other generations as their mealtimes vary
Working life
Earning a high salary is the most important work-related factor for half the workforce
Generation X covet the most a job that offers a strong work-life balance
Generation X expect the most to earn a good salary, work near home and have job security
Low percentage expect to work from home compared with global counterparts
Generation Z have higher ambitions to start their own company in future
Leisure habits
Weekly socialising online more popular than meeting up in person
Taking a day trip overtakes going shopping as a leisure activity on a weekly basis
Millennials more likely than other cohorts to go shopping for leisure
Generation Z manages to rack up the most domestic leisure trips
French consumers choose holidays based on the ability to relax when they get there
Relaxation and outdoor activities appeal to all generations
Health and wellness
Women more likely to take health supplements/vitamins daily than men
Over half of respondents walk or hike for exercise at least weekly
Group fitness classes most popular among millennials
French consumers prefer using herbal remedies for stress reduction
Generation Z and millennials at either end of the spectrum when choosing herbal remedies
Sustainable living
French consumers have most trust in recyclable labels
Baby boomers working hardest to have a more positive impact on the environment
Reducing food waste is top of the agenda for French consumers
Energy-efficient products appeal to green consumers
Consumers less likely to share opinions but will boycott brands that don’t support their values
All generations choose to buy from brands that support their values
Shopping habits
Consumers are focused on buying better quality over quantity, preferably locally sourced
Baby boomers ahead in the desire for locally-sourced but high-quality products
French shoppers far less likely to rely on outside influences than their global counterparts
Generation Z and millennials more likely to trust friends/family to provide recommendations
Convenience of subscription services most motivating for consumers
Over half of baby boomers enjoy the convenience that subscription services offer
French consumers driven to shop in-store for satisfaction of immediate purchase
Baby boomers most motivated to shop in-store to see and try before buying
Consumers look for best prices and free delivery when shopping online
Generation X shop online for best prices
Spending habits
Baby boomers have much lower expectations to increase their spending than Generation Z
Generation Z have high intentions of saving more over the coming months
Respondents do not feel it is as important to cultivate their personal brand online
Millennials more actively manage their data sharing and privacy settings
Lower level of ownership of smart appliances than the global average
Ownership of fitness wearables and smartwatches low in comparison with global average
Consumers use health-related/medical sites less than the global average
Millennials most active on social networking sites, but Generation Z biggest video gamers

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