Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in France report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in France report answers:
- How is the consumer mindset in France changing? In France, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in France purchase decisions?
- Where and how do consumers shop in France?
- What health-related activities do consumers in France participate in?
- What megatrends should I focus on in France (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer landscape in France 2026
Personal traits and values
French consumers are looking for ways to simplify their life
Time for work is prioritised the most by Gen Z
Gen Z are most likely to give back to those in need
Younger generations seek curated experiences that are tailored to their tastes
Gen Z anticipate an improvement in their quality of life
Personal traits and values survey highlights
Home life and leisure time
Virtual connection with friends and family is a common Gen Z home activity
Younger generations visit of update social media sites most frequently
Consumers in France look for value for money when planning a trip
Home life and leisure time survey highlights
Eating and dietary habits
Gen Z are most likely to keep track of the calories they eat
Baby Boomers are most likely to have someone else in the house to cook for them
Half of consumers cook or bake dishes themselves at least once a day
Gen Z are most likely to be vegetarian
Consumers in France are willing to pay more for products with superior taste
Eating and dietary habits survey highlights
Working life
Gen Z want to work for a company that gives utmost importance to the health and safety
French seek to have jobs that allow for a strong work-life balance
Younger generations want to be given the option to work overseas
French workers would like to have flexible start and finish times
Working life survey highlights
Health and wellness
French participate in walking or hiking
Yoga remains a popular stress-reduction activity among Gen Z
Respondents think all natural is the most influential product feature
Younger generations use apps to track health or fitness
Health and wellness survey highlights
Shopping and spending
Consumers in France have a fondness for great bargains
Younger generations regularly buy themselves small treats
Older generations seek niche brands that are hard-to-find or unique
Gen Z say they often rent items for specific occasions instead of buying them
French often sell used or second-hand items
Gen Z say that they regularly get discounts through their social media accounts
Younger generations are most likely use AR/VR to enhance a shopping experience
Consumers expect to increase spending on education the most
Younger generations are most likely to rely on credit cards for everyday costs
Shopping and spending survey highlights
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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