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Consumer Lifestyles in Peru

November 2022

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Peru.?

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This report comes in PPT.


Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Peru report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Peru report answers:

  • How is the consumer mindset in Peru changing? In Peru, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Peru purchase decisions?
  • Where and how do consumers shop in Peru?
  • What health-related activities do consumers in Peru participate in?
  • What megatrends should I focus on in Peru (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Consumer landscape in Peru 2022
Life priorities
“Time for myself” is most prized, but family time is still highly important
Gen Z put time for their favourite activities at the top of their priorities
High percentage of consumers seek curated and tailored experiences
Millennials want products and services that are uniquely tailored to their tastes
Majority of Peruvians like to try new products and services
All generations highly focused on buying from companies and brands they can trust
Home life
Consumers like to socialise with friends and family virtually when at home
Younger generations regularly study and exercise at home
Urban/inner city location is more important for older generations
Eating habits
Millennials more likely to order food for delivery or pick up readymade food to eat at home
Low cost and healthy foods appeal to Peruvian consumers
Millennials more likely to have a “flexitarian” approach to food, and eat less meat
Consumers snack more on weekends after their main meals
Older consumers more likely to eat their meals at the same time everyday
Working life
Peruvians value jobs that allow for a strong work-life balance
Gen Z have lower expectations of flexible working arrangements
Gen Z aim for jobs that offer high salaries over other attributes
Twice the % of Peruvians expect to start their own company than the global average
Gen Z most keen to explore work opportunities abroad
Leisure habits
A high percentage of consumers socialise online every week
Peruvians enjoy shopping as a leisure activity
Millennials enjoy shopping during their leisure time more than other cohorts
Younger generations take more domestic and foreign trips than other cohorts
Peruvians like to relax and engage in outdoor activities when on holiday
All-inclusive holiday packages appeal more to Gen X
Health and wellness
Women take health supplements and vitamins more often than men
Peruvians have high interest in walking or hiking for exercise
Gen Z and Millennials find running the best exercise
Traditional remedies more common than global average
Gen Z and Millennials meditate more than other cohorts
Sustainable living
Consumers mostly trust labels that say products are eco-and environmentally-friendly
All generations are worried about climate change, especially Baby Boomers
Older generations are working to reduce their use of plastics
Older generations use more sustainable packaging
Peruvians much more vocal on social media than global average
Gen X is more inclined to buy from brands that support social and political issues
Shopping habits
Peruvians like visiting shopping malls more than their global counterparts
Baby Boomers prefer quality over quantity
Consumers highly reliant on friends and family recommendations
All cohorts are far less influenced by company advertisements than by friends and family
Peruvians like the variety of new products from subscription services
Baby Boomers use subscription services recommended by family and friends
Consumers like to see and try products when shopping in-store
Older generations are more motivated to shop in-store than younger cohorts
Immediate purchase and best price are the main motivators to shop online
Best price is more appealing to Gen X than other cohorts when shopping online
Spending habits
Millennials have higher expectations of increasing their spending on health and wellness
Younger generations ahead of Baby Boomers in their intentions to save money
Consumers are active in managing their data sharing and privacy
Millennials most likely to share their data to receive personalised offers
Peruvians have high rates of smartphone ownership across all generations
Ownership of wired and wireless earphones/headphones above global averages
Peruvians visit health-related/medical sites at higher rates than the global average
All generations actively engaged on social networking websites

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Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.


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