The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreSep 2018
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While there have been a few recent economic bumps in the road, the middle class continues to grow and the income inequality gap continues to narrow, boosting consumer spending and expansion of modern retail. Relatively low internet penetration will, spurring changes in consumers’ shopping expectations and experiences. The growing number of older Peruvians is expected to alter the consumer profile in coming years and drive demand for a wide range of age-specific goods and services.
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A consumer segmentation section in the report breaks down the Peru’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.