Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PPT.
Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in South Africa report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in South Africa report answers:
- How is the consumer mindset in South Africa changing? In South Africa, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in South Africa purchase decisions?
- Where and how do consumers shop in South Africa?
- What health-related activities do consumers in South Africa participate in?
- What megatrends should I focus on in South Africa (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer landscape in South Africa 2025
Personal traits and values
Consumers in South Africa look for ways to simplify their life
Time for children: Most prioritised by older generations
Consumers feel comfortable expressing their identity with friends and family
Consumers in South Africa prefer to explore innovative products and services
Older generations foresee an increase in their financial wellbeing
Personal traits and values survey highlights
Home life and leisure time
Hobbies: Most popular among Baby Boomers as home activity
Socialising with loved ones in person is top leisure activity
Garage/indoor parking: Most desired home feature by Baby Boomers
Location with limited air pollution: Most desired external feature by older generations
Consumers in South Africa desire getting the most value for money when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Consumers in South Africa look for healthy ingredients in food and beverages
Younger generations more likely to order food for delivery based on convenience
Consumers in South Africa prepare meals for themselves regularly
Gen X look for healthy ingredients in food and beverages
Consumers are ready to pay more for products with health and nutritional properties
Eating and dietary habits survey highlights
Working life
Employees want a company that places a high value on wellbeing and safety
Consumers in South Africa want to have a job that allows for a strong work-life balance
Younger generations want to be given the option to work overseas
Consumers expect to work from home in the future
Working life survey highlights
Health and wellness
Respondents walk or hike for exercise
Gen Z most likely to practice meditation as a stress-reduction activity
Respondents think health and nutritional properties is the most influential product feature
Younger generations frequently visit health-related or medical sites
Health and wellness survey highlights
Shopping and spending
Consumers like to find bargains
Millennials regularly buy themselves small treats
Millennials seek products with easy to understand labels
Younger generations willing to purchase second had or previously-owned items
Consumers often share/swap items or services
Gen Z regularly share their shopping activities
Consumers in South Africa highly trust friends and family recommendations
Consumers in South Africa expect to spend more on education
Baby Boomers count on financial backing or government subsidies
Shopping and spending survey highlights
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!