Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in United Kingdom report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in United Kingdom report answers:
- How is the consumer mindset in United Kingdom changing? In United Kingdom, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in United Kingdom purchase decisions?
- Where and how do consumers shop in United Kingdom?
- What health-related activities do consumers in United Kingdom participate in?
- What megatrends should I focus on in United Kingdom (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Consumer landscape in the UK 2025
Personal traits and values
UK consumers look for ways to simplify their life
Time for myself: Most prioritised by Gen X
Consumers say that expressing their identity openly with friends and family comes naturally
Older generations prefer engaging in virtual reality rather than in the physical world
Millennials expect their life will be better in future
Personal traits and values survey highlights
Home life and leisure time
Hobbies: Popular home activity among Baby Boomers
Older generations explore digital platforms for meeting potential partners
Outdoor/Street parking: Most desired home feature by Baby Boomers
Proximity to public transport: Most desired external feature by Baby Boomers
Respondents desire maximising the benefits while minimising the cost when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Gen Z consumers are on diets trying to lose weight
Millennials most likely to claim not having time to cook as major barrier to cooking
Younger generations often snack during the day in between meals
Gen Z closely read nutrition labels
Consumers in the UK are ready to pay more for products with superior taste
Eating and dietary habits survey highlights
Working life
Gen X want to work for a company that prioritises employee health and safety
Consumers in the UK want to have a job that allows for a strong work-life balance
Gen X seek job security
Consumers expect to work from home in the future
Working life survey highlights
Health and wellness
Consumers in the UK participate in walking or hiking
Meditation most popular stress-reduction activity among all generations
UK consumers consider free range to be the most influential product feature
Gen Z frequently visit health-related or medical sites
Health and wellness survey highlights
Shopping and spending
Consumers love finding discounts
Baby Boomers willing to buy fewer, but higher-quality items
Gen Z consumers seek niche brands that are hard-to-find or unique
All generations say they try to repair items instead of purchasing new ones
UK consumers often sell used or second-hand items
Older generations often acquire products using a social media platform
Consumers in the UK highly trust friends and family recommendations
UK consumer s set to increase spending on groceries the most
Millennials sometimes rely on credit cards or account overdrafts to cover everyday expenses
Shopping and spending survey highlights
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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