Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in United Kingdom report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in United Kingdom report answers:
- How is the consumer mindset in United Kingdom changing? In United Kingdom, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in United Kingdom purchase decisions?
- Where and how do consumers shop in United Kingdom?
- What health-related activities do consumers in United Kingdom participate in?
- What megatrends should I focus on in United Kingdom (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer landscape in the UK 2026
Personal traits and values
Consumers in the UK are concerned about the cost of everyday items rising
Consumers feel it is important to priorities time for themselves
Younger generations purchase from brands and companies that they have trust in
Consumers in the UK enjoy experimenting with new products and services
Younger generations are looking forward to a brighter future
Personal traits and values survey highlights
Home life and leisure time
Playing video games are a popular Gen Z home activity
Younger generations use generative AI to assist with daily activities
Brits seek getting the best value for money when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Millennials are most likely to want to reduce their alcohol consumption
Gen Z are most likely to state that someone else cooks for them
Millennials are most likely to eat snacks while watching TV
Baby Boomers are most likely to reduce their meat consumption
Some consumers are willing to pay more for products with superior taste
Eating and dietary habits survey highlights
Working life
Older generations want to work with like minded people
Consumers in the UK want to have a job that allows for a strong work-life balance
Younger generations want to receive good training
Consumers expect to work from home in the future
Working life survey highlights
Health and wellness
Respondents walk or hike for exercise
Yoga remains a popular stress-reduction activity among younger generations
Brits consider health and nutritional properties to be the most influential product feature
Millennials use apps to track health or fitness
Health and wellness survey highlights
Shopping and spending
Consumers in the UK have a fondness for great bargains
Millennials regularly buy themselves small treats
Younger generations pick their travel destinations based on the quality of shopping there
Baby Boomers are most likely to purchase from local stores
Brits often share/swap items or services
Millennials are most likely to buy an item for a social media platform
Many consumers trust recommendations for their children
Consumers in the UK expect to spend more on groceries
Gen Z are most likely to count on financial aid from close associates or relatives
Shopping and spending survey highlights
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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