This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Argentina report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Argentina report answers:
- How is the consumer mindset in Argentina changing? In Argentina, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Argentina purchase decisions?
- Where and how do consumers shop in Argentina?
- What health-related activities do consumers in Argentina participate in?
- What megatrends should I focus on in Argentina (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Argentina
Argentine consumers are worried about the soaring prices of everyday items
Older generations take health and safety precautions when leaving the home
Consumers are inclined to experiment with new merchandise and offerings
Baby Boomers like to buy from companies and brands they trust
Consumers expect they will be better off financially in the next five years
Younger consumers expect they will be happier in the next five years
While at home, consumers in Argentina connect with friends or family virtually
Argentine consumers show a strong preference for home cooking and baking
Over 20% of Argentinians state they do not have time to cook
Older generations are less inclined to cook their own meals
Over half of Argentinians look for healthy ingredients in food and beverages
Over half of Millennials look for a strong work-life balance
Earning a high salary is a top priority for many Argentinians
Argentinians claim to keep their professional and personal lives distinctly separate
Consumers socialise with friends through digital means
Older generations are more likely to connect with friends in person
Value for money is a top consideration for Argentinians while traveling
Baby Boomers favour both safety and relaxation
Most Argentinians engage in frequent walking or hiking
Younger generations engage the most in weight lifting/strength training
Almost half of Argentinians are interested in meditation to improve wellbeing
Argentinians express concern over the impact of climate change
Consumers actively engage in reducing plastic use
Baby Boomers are motivated to repair broken items
Over 40% of Argentinians share their options on social and political issues
Over half of consumers in Argentina like to find bargains
Older generations like to browse in stores even if they do not need to buy anything
Many consumers try to lead a minimalist lifestyle
Older generations are more likely to avoid buying new items unless necessary
Over half of consumers subscribe to online platforms for streaming media
Many consumers in Argentina would like to increase spending on travel/holidays
Generation Z foresee increasing spending on clothing and footwear the most
40% of consumers show apprehension regarding their current financial condition
Older generations are more likely to rely on credit cards and account over drafts
Younger Argentinians intend to increase savings over the next 12 months
Almost half of consumers control the sharing of data and manage privacy settings
Younger generations prefer to communication online
Many consumers in Argentina utilise messaging apps and platforms
Older generations are less likely to access bank accounts online
Younger consumers are more likely to buy an item or service online
Many Argentinians engage with businesses' social media content
Younger generations contribute to product promotion by sharing content about them online
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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