Consumer Values And Behaviour in Argentina

November 2021

This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in Argentina.

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Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Argentina report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Argentina report answers:

  • How is the consumer mindset in Argentina changing? In Argentina, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Argentina purchase decisions?
  • Where and how do consumers shop in Argentina?
  • What health-related activities do consumers in Argentina participate in?
  • What megatrends should I focus on in Argentina (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Consumer values and behaviour in Argentina
Consumers like to try new products and services
Millennials and Generation X have a stronger penchant for new products
Generation X are more willing to spend money to save time
Argentinian consumers have a positive outlook on the future
Outlook on more activities shifting to in-person higher than global
Generation Z feel they will work more and have less free time than others
Over a third will be more engaged in their community in future
Less optimistic outlook on future political unrest than global average
Generation Z have a higher expectation of more engagement with community
Millennials and Generation X exercise more at home than other cohorts
Energy efficiency is a key home feature for over a third of consumers
Access to outdoor space is a key home feature for households
Despite high levels of home cooking, ready meals are popular
Lack of time is biggest barrier to cooking at home
Generation Z have the lowest confidence in their cooking skills
Consumers put high value on healthy ingredients
Healthy ingredients are more important for older cohorts
Jobs that offer work-life balance more appealing than home working
Working from home appeals more to older generations
Economic uncertainties drive workforce to prioritise high salaries
High salaries more important than job security to younger cohorts
Nearly 70% of consumers are looking for ways to simplify their lives
Millennials feel under most pressure to get things done
Socialising with friends online surges during the pandemic
Millennials are the most active online socialisers
Leisure shopping most popular regular activity
Millennials like to go to sporting events more often than other cohorts
Over half of respondents say they walk or hike for exercise every week
Cycling is more popular exercise routine than walking or jogging
Women more engaged with stress-reduction and wellbeing activities
Sleep aids appeal more to Generation Z and millennials than to other cohorts
Consumers trust recyclable labels more than other types
Older cohorts are trying to have a more positive impact on the planet
Most focus is on reducing use of plastics and combating food waste
Older cohorts more actively engaged with reducing use of plastics
Nearly half of respondents say they are using sustainable packaging
Baby boomers more inclined to use more energy-efficient products
Consumers are highly vocal on social and political issues
Generation Z focused on buying from brands that are aligned with their values
Bargain hunting appeals to over half of consumers
Generation X and baby boomers more focused on finding bargains
Consumers are cutting back and willing to buy previously-used items
Millennials more ready to adopt a more circular economy
Consumers still more comfortable buying personal care items in-store
Millennials more likely to use their smartphones to purchase items
Consumers focus on increasing spend on travel and education
Generation Z intend to increase spending on clothing, footwear and tech
Over half actively manage data sharing and privacy settings
Millennials more likely to share their data to receive personalised offers
Over 40% of consumers engage with companies’ social media posts
Millennials more likely to buy something via a social media platform
Over 50% use mobile banking services every week
Millennials and Generation X make more in-store mobile payments

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Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.


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