This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Australia report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Australia report answers:
- How is the consumer mindset in Australia changing? In Australia, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Australia purchase decisions?
- Where and how do consumers shop in Australia?
- What health-related activities do consumers in Australia participate in?
- What megatrends should I focus on in Australia (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Australia
Many consumers are concerned about the rising costs of daily products
Older generation are the most concerned about the rising costs of everyday items
Consumers prefer to buy from companies and brands they trust
Younger generations research the products and services they consume
Almost half of Australian consumers expect they will be happier in five years
Younger generations anticipate an improvement in their financial situation
While at home, consumers in Australia exercise
Australian consumers prefer to prepare a meal themselves
Almost 20% of Australians would rather allocate their time to pursuits other than cooking
Almost a third of Baby Boomers do not like to cook
Many Millennials look for healthy ingredients in food and beverages
Gen X expect to have a job that allows for a strong work-life balance
Generation X primarily desire a sense of safety in their career
Consumers say they maintain a clear separation between their professional and personal life
Consumers in Australia interact with their friends virtually
Gen Z pursue shopping as a pleasurable pastime
Consumers’ most important travel feature is value for money
Older generations expect immersing in nature options when on vacation
Over half of consumers walk or hike for exercise
Younger generations engage in group athletic activities
Australians are interested in meditation to improve wellbeing
Consumers in Australia try to have a positive impact on the environment
Consumers are actively working towards greener and more sustainable practices
Consumers are motivated to use products designed to reduce energy consumption
Generation X make purchases based on companies' social and political values
Consumers prioritise searching for discounts
Baby Boomers enjoy going to retail centers
Consumers in Australia are interested in acquiring items that have been previously owned
Older generations consistently look for products with private labels and lower prices
Australians subscribe to online streaming services at a higher rate than the global result
Consumers are set to increase their spending on groceries and education
Older generations foresee increasing spending on groceries the most
Australians are concerned about current financial situation
Baby Boomer are most comfortable with their current financial situation
Millennials are expected to increase overall spending the most
Consumers in Australia are proactive in managing data sharing and privacy settings
Over half of Millennials prefer to communicate online
Almost half of Australians access social media accounts every day
Millennials regularly check their personal banking information
Younger generations are more likely to buy a product or service online
Over a quarter of Australians follow or like companies' social media feed or posts
Younger generations are more likely to share or retweet a product online
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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