Consumer Values and Behaviour in Australia

August 2019

Focusses on how people see the world and themselves in it. Reviews shifting consumer traits and values of different consumer segments and how these influence their purchasing and consumption behaviours. What do consumers within Australia value?

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Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Australia report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Australia report answers:

  • How is the consumer mindset in Australia changing? In Australia, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Australia purchase decisions?
  • Where and how do consumers shop in Australia?
  • What health-related activities do consumers in Australia participate in?
  • What megatrends should I focus on in Australia (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?

CONSUMER VALUES IN Australia

Life priorities
Life priorities by age
My place in the world
My place in the world by age
Green values
Family and life at home by age: female
Family and life at home by age: male
Attitudes towards work and social life by age
Working life by age (1)
Working life by age (2)
Finances and shopping
Finances and shopping by age
Technology in everyday life
Technology in everyday life by age
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Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.

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