This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PPT.
Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Japan report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Japan report answers:
- How is the consumer mindset in Japan changing? In Japan, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Japan purchase decisions?
- Where and how do consumers shop in Japan?
- What health-related activities do consumers in Japan participate in?
- What megatrends should I focus on in Japan (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Japan
Consumers in Japan are concerned about the rising costs of daily products
Younger generations feel comfortable expressing identity with friends and family
Over 30% of consumers research the products and services they consume
Younger generations want products and services tailored to them
Consumers foresee that their current level of happiness will improve in the future
Younger generations are hopeful that their standard of living will improve
At home, consumers in Japan exercise
Over 40% of consumers prefer to heat up or get a pre-packaged meal
Consumers in Japan say that another person in at home is responsible for cooking for them
Many Millennials assert that they are not skilled at cooking
24% of consumers look for healthy ingredients in food and beverages
Millennials want to have a job within a short distance from their residence
Consumers in Japan primarily desire to guarantee a sense of safety in career
Younger generations say they uphold a division between their job and private life
Japanese pursue shopping as a pleasurable pastime
Gen Z are most likely to visit the cinema
Consumers in Japan primarily seek value for money when travelling
Generation Z are most likely to prioritise convenient travel options
Japanese consumer engage in walking or hiking for exercise
Younger generations use a bicycle as a means of exercise
Consumers are interested in massages to reduce stress
Consumers are worried about climate change
Consumers actively engage in more sustainable behaviours
Consumers are motivated to repair broken items, rather than replace
Consumers purchase products from companies that endorse their social and political causes
Japanese tend to buy or shop more often where they have a loyalty card/membership
Older generations tend to buy or shop more often where they have a loyalty card/membership
Consumers in Japan frequently search for affordable and store-brand items
Younger generations are more interested in acquiring items that have been previously owned
Consumers subscribe to online streaming services
Consumers are set to increase spending on travel/holidays
Younger generations foresee increasing spending on education the most
Many Japanese consumers are unease about their current monetary status
Older generations are the most comfortable with their current financial situation
Younger generations plan to save money over the next 12 months
Japanese consumers express discomfort with personalised advertisements
Younger generations prefer to engage in online communication
Consumers in Japan watch videos online
Younger generations regularly purchase products or services online
Younger generations are more likely to compare prices online
Consumers in Japan show support for companies by following their social media updates
Younger generations boost a brands' online visibility
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!