This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in South Korea report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in South Korea report answers:
- How is the consumer mindset in South Korea changing? In South Korea, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in South Korea purchase decisions?
- Where and how do consumers shop in South Korea?
- What health-related activities do consumers in South Korea participate in?
- What megatrends should I focus on in South Korea (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in South Korea
Consumers in South Korea worry about the increasing prices of everyday items
Baby Boomers feel comfortable expressing identity with friends and family
Consumers in South Korea favor branded merchandise over non-branded substitutes
Younger generations want products tailored to their needs
Consumers expect they will be happier than they are now
Millennials are hopeful that their standard of living will improve
While at home, consumers in South Korea exercise
Consumers prefer to cook or bake a dish themselves
Over 35% of consumers state they do not cook very well
Younger generations are more likely to lack cooking skills
39% of consumers in South Korea look for healthy ingredients in food and beverages
Older generations prefer to determine their own work timetable
Consumers primarily desire to have a job security
South Koreans say they have a strict boundary between work and personal life
Consumers in South Korea go shopping for leisure
Younger generations are most likely to socialise with friends online
Consumers in South Korea primarily seek quality food when travelling
Baby Boomers look for safe destinations when travelling
Most South Koreans walk or hike for exercise
Millennials are most likely to engage in weight lifting/strength training
South Koreans are interested in sleep aids to improve wellbeing
South Koreans are worried about climate change
Consumers actively engaged in adopting more sustainable behaviors
Consumers are motivated to choose products designed to use energy more efficiently
Consumers in South Korea express their beliefs through various communication platforms
Almost half of South Koreans search for discounts
Gen X prefer purchasing fewer, higher quality things
Over a quarter of consumers look for personalised or tailored shopping experiences
Baby Boomers are most likely to look for reputable or popular brands
Consumers in South Korea subscribe to online platforms for streaming media
South Koreans expect to increase spending on health and wellness
Millennials are set to increase spending on education
Over 35% of consumers in South Korea can regularly save a part of their income
Older generations are more satisfied with their current financial standing
Younger generations expect to increase overall savings in the next 12 months
Consumers in South Korea are proactive in managing data sharing and privacy settings
Gen Z prefer to communicate via the internet
Consumers in South Korea watch videos online
Younger generations use communication or messaging apps
Younger generations are more likely to buy goods and services online
Over a quarter of South Koreans follow or like companies' social media feed or posts
Gen Z are most likely to buy and share products information on social media
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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