Essity AB In Tissue and Hygiene

December 2021

Essity AB is investing heavily in innovation on multiple fronts: from how its products are produced and what materials are used to how they are actually used by the end consumer. This has allowed Essity to maintain its position as the third ranked company in the tissue and hygiene industry in value sales terms. Looking ahead, focusing on sustainability and in-demand product features will be crucial to continued growth for the company, with emerging markets also expected to play a big role.

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Overview:

Euromonitor International's report on Essity AB delivers a detailed strategic analysis of the company's business, examining its performance in the Tissue and Hygiene market and the global economy. Company and market share data provide a detailed look at the financial position of Essity AB, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Essity AB.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Essity AB provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Tissue and Hygiene research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Introduction

Scope
Executive summary

State of Play

Top companies at a glance
Essity’s global footprint
Company overview
Growth decomposition

Exposure to Future Growth

Impact of COVID-19 on Essity AB
Impact of COVID-19 on Essity AB
Essity’s growing their offer of sustainable products
Accurately understanding consumers key for future growth
Exposure to growth
Projected rankings

Competitive Positioning

Relative performance
Western Europe key to Essity’s sales

Retail Tissue

Retail tissue sales by region
Top countries by category: Toilet paper drives value sales
Projected retail tissue sales
Tissue production from alternative fibres

Retail tissue

Paper tissue as a safer option: Campaign by Tork

Retail Hygiene

Retail hygiene sales by region
Top countries by category
Projected retail hygiene sales
Erosion of taboos in sanitary protection
Digitalisation of adult incontinence
Sustainable solutions in sanitary protection

Key Findings

Key findings

Appendix

Projected company s ales – FAQs
Projected company s ales – FAQs
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