France: Consumer Profile

May 2023

The French population is sustained by an influx of immigrants, while businesses are becoming more diverse and inclusive. Consumer trends and consumption patterns sparked by the pandemic are still observed in 2022, and consumers are increasingly concerned about the environment and social equality. Inflation and economic inequalities are putting pressure on consumers, making them more conscious about their purchasing decisions.

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Overview:

Consumer Profiles  reports  provide key insights into the country's consumer landscape and uncover related business opportunities in 40 countries.

The Consumer Profiles offer valuable statistics and insights into key consumer indicators, linking household size, age, income, and spending patterns to behavioral trends and consumption habits. Utilizing a wide range of socioeconomic data, these reports quantify behaviors, preferences, and motivations both presently and forecasted across 40 markets. Analysis also encompasses Euromonitor’s lifestyles survey results, alongside the examination of longer-term shifts in consumer attitudes and behavior, analyzing their impact within each of the 40 countries. Consumer profiles are constantly changing, influenced by both socioeconomic factors and behavioral changes. Understanding these shifts is imperative for businesses to maintain competitiveness and adapt in order to capitalize on emerging opportunities.

The Consumer Profiles in France report includes:

A high-level analysis of socioeconomic data, including insights on demographics, income and expenditure, households, and consumer lifestyles backed by both in-house statistics and survey data. It also provides a concise compilation of socioeconomic data, offering a snapshot of the consumer landscape today (2022) and in the future (2040). The report is also illustrated with relevant and actionable case studies

The Consumer Profiles in France report answers:

  • How consumers in France are changing? 
  • What are key changes in France population, society and generational structure and how it is affecting businesses?
  • What is the household structure in France and how it is changing consumer landscape?
  • What are key income groups in France? What is the outlook for the future?
  • Where consumers are  spending the money in France? 
  • How is the consumer mindset in France changing?
  • In France, what are consumer attitudes towards “green” and sustainable products?
  • Where and how do consumers shop in France?
Download Table of Contents
Scope
Key drivers affecting consumers in France in 2022
How developments today shape the consumer of tomorrow
Key findings
Today 2022: Baby Boomers are getting too large to ignore
Today: Ageing population pressures social system, weighing on consumer finances
Baby Boomers are not interested in online brand engagement, yet value trusted companies
Tomorrow 2040: Millennials will become the largest population cohort
Tomorrow : Millennials the largest cohort in 2040, Gen Z will become key influencers
Tomorrow : Despite declining population, Paris will remain the most attractive French city
Areas of opportunity
Case study: Silver Normandie facilitating innovation in the silver economy
Today 2022: Child-free and single households are becoming increasingly more popular
Today 2022: Child-free and single households are becoming increasingly more popular
Despite contracting household size, the French seek more spacious homes
Energy efficiency is a top priority for home features, especially for Baby Boomers
Tomorrow 2040: Childless families and single households to dominate French market
Majority of French households will remain headed by elder males
Digitalisation to continue witnessing robust developments, boosting digital consumption
Areas of opportunity
Case study: Carrefour simplifies grocery shopping with voice command
Today 2022: Shrinking middle class and slower gross income gains
Cost-of-living crisis pressures French middle class
Younger generations to demonstrate higher intentions to increase their future spending
Tomorrow 2040: Elder generations to witness fastest gross income growth
Tomorrow 2040: Late-Lifers to continue dominating top income band, shaping luxury market
Tomorrow 2040: Paris leads French consumer market, despite recent slip in buying power
Areas of opportunity
Case study : L’O ré al’s YSL Scent- sation using tech to encourage in-store engagement
Key findings consumer survey
Younger generations are more positive about their future, yet expect to work more
French feel rather satisfied with their financial situation, yet rising inflation poses concerns
Environmental issues are worrisome for over half of French consumers
While work-life balance matters, salary remains the top work priority for French
While continuing to look for bargains, the French increasingly value quality over quantity
Case study: Henkel’s Le Chat launches next-generation “Power Bars”
Areas of opportunity
Key findings
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