Accra and Kumasi are Ghana’s most economically vibrant cities. The cities’ economic strength is partially supported by higher consumer expenditure, compared to other cities in Ghana. Moreover, Accra holds the greatest potential for future economic growth. However, challenges for the country’s cities will persist – in the near term, increasing global inflation, and in the longer run, burdens on cities’ infrastructure, due to large and increasing populations.
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The report is based on Euromonitor’s City Scorecard. The scorecard is a benchmarking tool used to evaluate the consumer and economic performance of 1,000+ largest cities globally. The scorecard considers indicators across eight key pillars that are at the core of a city’s consumer market development. The scorecard is built by ranking cities in a country/regional context and provides an easy-to-understand system to quickly identify city-specific risks and opportunities. Euromonitor’s City Scorecard covers over 30 indicators in eight pillars:
The report helps to evaluate potential market size by city and formulate a more informed image of the urban consumer. Key economic indicators combined with income, spending and employment data help businesses map potential market sizes. Comparative data and newest city insights will help businesses customize and tailor country market entry strategies pinpointing the cities with the most future potential.
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This cities review originates from Passport, our Cities market research database.
Inform your marketing, brand, strategy and market development, sales and supply functions This cities review originates from Passport, our Cities market research database.
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