Glass Packaging in Latin America

May 2023

Glass packaging in Latin America is seeing growth, owing to rising consumption of drinks in the region, as well as the on-trade recovery. However, beer – the top application for glass packaging – saw a decline in the number of retail units in the latter part of the review period, mainly due to supply chain issues and growth in metal can packaging, as purchasing channels changed. Sustainability issues have led to carbonates manufacturers increasing the use of glass packaging.

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This report comes in PPT.

Key Findings

Glass packaging is driven by sales of drinks

Drinks, in particular alcoholic drinks, are the top applications for glass packaging in Latin America. Beer is the largest user of glass retail packaging in the region; however, it saw a decline in the number of retail units in the latter part of the review period. Glass packaging’s dependence on the performance of drinks makes it vulnerable to competing packaging options.

Supply chain disruptions made for challenging years

A fire at Verallia’s glass bottle factory in Mendoza in 2021, along with increasing demand for wine and beer packaged in glass, disrupted supply chains and rising energy prices, have placed stress on glass production. It s expected that such issues will continue to impact the industry in the short term, with repercussions over the forecast period as a whole.

Returnable systems and sustainability can help glass

Glass has a good reputation in terms of sustainability, particularly as there is a relatively high penetration of returnable glass packaging in the region, with Colombia leading the way. Coca-Cola’s launch of its “one bottle” strategy in 2021 has helped increase the penetration and usage of returnable glass packaging in the region.

On-trade recovery in beverages helps glass packaging

Glass packaging has an important role in on-trade consumption, as a premium pack type for both beer and carbonates, as well as being the standard packaging for wine and spirits. The on-trade’s recovery after the pandemic has boosted sales of packaging for the channel, and will continue to do so in the forecast period, as consumers look to bring some of their out-of-home consumption back to the home in a challenging economic climate. Competition for glass comes mainly from metal cans, as a convenient alternative for bars and restaurants.


Key findings
Latin America is a key region for the global glass industry
Glass in context
Spirits and soft drinks have fuelled the recent growth in glass packaging
Glass bottles is the leading category within glass packaging
Market penetration and usage of glass varies widely in the region
Retail growth in Mexico is driving the rise in glass packaging
Historic growth by country
Glass bottles are benefiting from growth in alcoholic drinks and soft drinks
Glass is a premium alternative for foods
Metal crowns and plastic screw closures enjoy wide adoption in drinks
Use in beer packaging gives metal crowns a clear advantage
Glass bottles see widespread use across pack sizes
Significant growth for returnables in carbonates
Growth in drinks will continue to drive growth in glass packaging
Glass packaging to benefit from growth in beverage categories
Glass in food categories will see a mixed performance
Penetration of retail glass packaging in food will decline in the forecast period
Fragrances will lead growth in beauty and personal care glass packaging
Argentina: Market context
Argentina: Pack types by top 10 categories
Brazil: Market context
Brazil: Pack types by top 10 categories
Chile: Market context
Colombia: Market context
Colombia: Pack types by top 10 categories
Mexico: Market context
Mexico: Pack types by top 10 categories
Peru: Market context
Venezuela: Market context


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