Alixa Sharkey Senior Research Manager
chicago
English, Spanish, Castilian, French
About Alixa
Alixa leads a team of analysts responsible for conducting market research in the services, channel, home, and tech industries in North America. She also supports global editorial strategy for the travel and retailing industries.
Expertise
Alixa is a Senior Research Manager at Euromonitor International with a focus on services and channel research. Based in Chicago, she has more than 15 years of international research experience. In her previous roles within the company, Alixa pioneered Euromonitor’s research in several Latin American countries, establishing the research methodology and best practices for industries in those markets.
Related to Retail
Inflation Fatigue: Latin America's Smarter Shoppers
17 Jul 26The post-pandemic price spikes have eased across much of Latin America, but 2026 is no clean recovery: inflation has settled near 4% and prices keep rising. Years of stacked increases have changed how people shop. This is inflation fatigue – consumers are not just spending less, they have become tactical, and the winners will adapt to it.
Ivan Salazar
AI-Powered Commerce: What China’s Path Reveals About the West
22 Jun 26One in two consumers globally are using ChatGPT to search for products in 2026. Nearly four in five say AI has introduced them to a brand they hadn't considered before. And yet, we ask a shopper in Shanghai and a shopper in Seattle how they use generative AI to buy things, and there are two different stories that barely resemble each other.
Rabia Yasmeen
Navigating rapid AI adoption in European retail
15 Jun 26 | GMT: 12:00 PMAI is becoming retail’s new front door, transforming how consumers discover, evaluate and choose products. Now, retailers and brands face a critical question: can AI move beyond discovery and start rewiring the rest of the shopper journey?
Euromonitor International