Alixa Sharkey

Alixa Sharkey Senior Research Manager

chicago

English, Spanish, Castilian, French

About Alixa

Alixa leads a team of analysts responsible for conducting market research in the services, channel, home, and tech industries in North America. She also supports global editorial strategy for the travel and retailing industries.

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Expertise

Alixa is a Senior Research Manager at Euromonitor International with a focus on services and channel research. Based in Chicago, she has more than 15 years of international research experience. In her previous roles within the company, Alixa pioneered Euromonitor’s research in several Latin American countries, establishing the research methodology and best practices for industries in those markets.

Related to Services

Event

Informa x EMI Business Breakfast Meeting: Melbourne

Tim Foulds

Tim Foulds

Prince Deck, The Prince Hotel 31 May 24 | AET: 10:00 AM

Business Breakfast events are designed for industry professionals to participate in engaging insights-driven panel sessions delivered by industry partners, and to take advantage of the networking opportunity – all in under an hour across various cities!

Article

Decoding Channel Preferences in Consumer Foodservice

Mikaely Correa

Mikaely Correa

18 Apr 24

After the pandemic, despite players' expectations that circulation restrictions imposed during the crisis would stimulate consumers' desire to seek more out-of-home experiences, foodservice on-premises consumption (global value in USD current terms) has not yet returned to the levels seen in 2019 (pre-pandemic).

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ByteDance - TikTok’s Parent’s Financial Expansion Objectives: Where Does Union Mobile Pay Acquisition Fit?

David Zhang

David Zhang

15 Apr 24

In April 2024, ByteDance was reported to acquire Union Mobile Pay (UMP) for CNY1.4 billion (USD200 million), pending regulatory approval. ByteDance operates popular social media and commerce platforms (TikTok and Douyin). This article analyses its strategic objectives of financial expansion, and the key threats and opportunities in relation to financial industries. UMP is considered to be a key chess piece of the game.

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