Alixa Sharkey

Alixa Sharkey Senior Research Manager

chicago

English, Spanish, Castilian, French

About Alixa

Alixa leads a team of analysts responsible for conducting market research in the services, channel, home, and tech industries in North America. She also supports global editorial strategy for the travel and retailing industries.

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Expertise

Alixa is a Senior Research Manager at Euromonitor International with a focus on services and channel research. Based in Chicago, she has more than 15 years of international research experience. In her previous roles within the company, Alixa pioneered Euromonitor’s research in several Latin American countries, establishing the research methodology and best practices for industries in those markets.

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One in two consumers globally are using ChatGPT to search for products in 2026. Nearly four in five say AI has introduced them to a brand they hadn't considered before. And yet, we ask a shopper in Shanghai and a shopper in Seattle how they use generative AI to buy things, and there are two different stories that barely resemble each other.

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Webinar

Navigating rapid AI adoption in European retail

15 Jun 26 | GMT: 12:00 PM

AI is becoming retail’s new front door, transforming how consumers discover, evaluate and choose products. Now, retailers and brands face a critical question: can AI move beyond discovery and start rewiring the rest of the shopper journey?

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The World Cup as a Digital Commerce Funnel

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The FIFA World Cup has long been one of the biggest stages for brands. It brings together mass audiences, national pride and shared cultural attention in a way few global events can. But the nature of that attention and the commercial infrastructure beneath it is fundamentally changing.

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