Chloe Zhu Analyst
shanghai
Chinese, English
About Chloe
Chloe is a Research Analyst based in Shanghai. She has a comprehensive understanding of the Chinese market in beauty and fashion. Equipped with solid skills and client-facing experience, she has also accumulated strong regional knowledge covering these industries.
Chloe’s key responsibilities include primary and secondary research, market sizing, data manipulation, competitor analysis and project management. Chloe holds a bachelor’s degree in Economics from Zhejiang University and a master’s degree in Engineering from Columbia University. Prior to Euromonitor, she worked as a consultant in New York and Shanghai.
Related to Beauty and Personal Care
Latin America’s Beauty Consumers Are Digital First, but Not Digital Only
1 Jul 26Latin America’s beauty and personal care e-commerce channel has expanded at a rapid pace, the fastest globally. While growth is beginning to moderate, one thing is clear: the strategic focus is evolving. Winning is no longer about simply building an online presence. Brands must aim for omnichannel presence, seamlessly integrating across every consumer touchpoint, from discovery to purchase, to remain relevant in an increasingly competitive landscape.
Carmen Silva
Unlocking Innovation in Vitamins and Dietary Supplements with Premium Health Claim Combinations
18 Jun 26As innovation in the US vitamins and dietary supplements market becomes more selective, brands must justify value more clearly at launch. This article examines how health claims and, particularly, claim combinations serve as a key mechanism for communicating that value. Using a large SKU-level dataset, the analysis identifies which combinations are most closely associated with higher pricing, highlighting the growing importance of claim architecture in supporting premium positioning.
Jared Conway
Social Roles as a Product Positioning Strategy: The Case of Balanced Nutrition
29 May 26Most claim strategy is trendspotting and activation. Brands scan the cultural landscape for what consumers are currently anxious about or aspiring towards and build claims around that signal. Clean label, gut health, immune support, stress relief; each of these has had its moment, and each has faded or been diluted as the cultural mood shifted and the category filled with me-too competitors. The underlying logic is demographic and attitudinal: find a segment, find their current focus or fear, match your claim to it. There is a more durable, sticky alternative. Alongside following trends, we should follow roles.
Miri Eliyahu