Farhat Hanif

Farhat Hanif Research Manager

london

English

About Farhat

Farhat is Research Manager at Euromonitor, where he leads on industries pertaining to services, payments and fashion.

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Expertise

Farhat manages a team of analysts responsible for conducting market research and analysis for services, payments and fashion industries, with a focus on Western Europe. He advises clients across this region and has a special interest in innovative tools, new methodologies and process re-imagination. Farhat previously worked as a Product Manager with Euromonitor Consulting, looking after a team of analysts redefining productised solutions.

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Article

Social Roles as a Product Positioning Strategy: The Case of Balanced Nutrition

29 May 26

Most claim strategy is trendspotting and activation. Brands scan the cultural landscape for what consumers are currently anxious about or aspiring towards and build claims around that signal. Clean label, gut health, immune support, stress relief; each of these has had its moment, and each has faded or been diluted as the cultural mood shifted and the category filled with me-too competitors. The underlying logic is demographic and attitudinal: find a segment, find their current focus or fear, match your claim to it. There is a more durable, sticky alternative. Alongside following trends, we should follow roles.

Miri Eliyahu

Miri Eliyahu

Article

Lessons From Past Global Crises for the Iran War

27 Apr 26

As the Iran war brings economic disruption to global consumer markets, Euromonitor looks back at previous crises – the 2008 global financial crisis, the COVID-19 pandemic and the war in Ukraine to understand how each of these crises changed consumer markets.

Camilla Butler

Camilla Butler

Webinar

Next Asian Wave: Strategies influencing global markets

7 May 26 | SGT: 11:00 AM

Join our experts as we break down the expansion playbooks of leading Chinese and Korean brands, revealing how they adapt to local markets, build ecosystem advantages and leverage authenticity to capture new demand.

Euromonitor International

Euromonitor International