Loyalty Redefined: Turbocharge Customer Retention with High-Value Programmes
Euromonitor International
In Collaboration with Visa, we unlock the future of Loyalty. Explore how to harness the full potential of loyalty programmes and turbocharge the path to lasting customer retention.
Five Strategies for Navigating Volatile Consumer Markets
Jana Rude
Concurrent market flashpoints, such as climate change, economic deterioration and societal shocks, have an amplified negative effect on consumption due to their interrelated nature. Navigating through the new polycrisis reality means drawing lessons from past errors, proactively anticipating future challenges, fostering consumer trust, and adopting a thoughtful approach to communication.
Navigating Inflation: How to Win in Private Label – Lessons from France, Germany and the UK
Alexandre Loeur
Private label products – retailers’ alternatives to brands – tend to benefit from inflation. However, despite record inflation in France, Germany and the UK, the market share of private label in the three countries remained broadly stable across FMCGs in 2022. This is changing in 2023. This briefing analyses the reasons for the lukewarm performance of private label in 2022, how 2023 is different, and outlines key steps to capitalise on the positive tailwinds to win in private label going forward.
How to Segment Your Target Audience
Jana Rude
Consumer segmentation is a powerful tool that helps you better understand and reach the right audience. But demographic or geographic traits are just the starting point. In this quick video, you'll learn about two types of indicators that can improve your marketing strategies. You can also find different types of shoppers to target in our report, Eight Types of Consumers for Targeted Marketing.
How to Prepare for Economic Shifts
Lan Ha
The global economic environment has become more volatile during the last few years, with many risks clouding the outlook. Business leaders now need to focus on building resilience, improve efficiency and enhancing market foresight to prepare themselves for macroeconomic shocks and identify new growth opportunities.
Key Trends in Home and Garden: Western Europe and Asia Pacific Case Studies
Jeremy Roberts
Sustained high inflation has hit sales of home and garden products across most of Western Europe, as well as in many countries in the Asia Pacific region. With consumer confidence shaken by rising prices, exerting downward pressure on people’s purchasing power, shoppers are postponing purchases of big-ticket items like furniture, as they prioritise spending on daily essentials.
ファッション小売業界に持続可能性が欠かせない理由とは
Euromonitor International
世界の大半の地域では高インフレが生活費を押し上げている。また、定期的に発生する経済ショックによって世界の消費者は、将来に対して不安を感じている。こうした中、消費者の多くは、予期せぬ出費に備えて無駄な支出を抑え、貯蓄をするようになると同時に、より安価なブランドや割安な販売チャネルを利用するようになった。また、彼らは、自身の予算の中で商品を入手するためにリペア、リセール、リサイクル、レンタルといった代替方法も自らの選択肢として考えるようになっている。
East Africa - The Rising Economic Jewel of Sub-Saharan Africa
Fransua Vytautas Razvadauskas
Between 2022-2040, East Africa is predicted to record faster economic growth than sub-Saharan Africa at large and other Asian economies that are experiencing rapid industrialisation. However, like in other parts of sub-Saharan Africa, the region will still need to grapple with major challenges, including widespread poverty and political instability.
Money 20/20 USA
Euromonitor International
Money20/20 USA is the world’s biggest, most influential gathering of the global money ecosystem.