Apparel and Footwear 2027: Where Growth Opportunities Are Emerging
30 Oct 26Today, geopolitical tensions, disruption in the Strait of Hormuz, challenging macroeconomic conditions, climate change and persistent uncertainty continue to cloud the outlook. Apparel and footwear is particularly exposed: its sourcing base remains concentrated in Asia and heavily reliant on imports, while consumers are reassessing discretionary spending and adopting more value-conscious, selective shopping habits.
Marguerite LeRolland
Tracking the Key Ingredients Driving Global Innovation in 2026
30 Oct 26New product launches tracked by Euromonitor International fell by 25% across the first three quarters of 2026, pointing to a more selective innovation environment. Against this backdrop, ingredient-level analysis reveals where formulation activity is retaining momentum. Analysis of global online SKU data reveals two primary growth areas: established botanicals like citrus oils and vanilla extract finding new applications across beauty and food, and targeted functional actives such as gotu kola (Centella asiatica), panthenol and adenosine addressing specific concerns like skin barrier health. Tracking these ingredient shifts across categories highlights where product development retains momentum.
Jared Conway
Why Southeast Asia Is E-Commerce’s Next Big Opportunity
29 Oct 26Retail e-commerce across Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam reached USD172.5 billion in 2025, up 21% year on year. These six markets, referred to here as Southeast Asia, are about three times the size they were in 2020. They are home to more than 600 million consumers. As brands decide where to place their next big bet in Asia Pacific, Southeast Asia is hard to ignore. The harder task is understanding how its markets differ.
Rabia Yasmeen
The shift to value: Identifying high-value demand inside and beyond Europe
26 Nov 26 | GMT: 09:00 AMStarting with Europe’s economic outlook, this session maps demand across several consumer categories and examines their reliance on imports and role in exports.
Euromonitor International
Euromonitor’s Monthly Roundup: October 2026
28 Oct 26Stay updated on industry trends, market dynamics, economic shifts and consumer behaviour with our free resources—sourced from our experts and market research knowledge hub, Passport. Here are your must-read insights for October 2026.
Euromonitor International
Trends Redefining the Future of Car Rental
26 Oct 26The global car rental industry is evolving beyond its traditional role of providing short-term vehicles for travellers. While tourism remains an important demand driver, operators are increasingly navigating rising fleet costs, higher financing expenses and changing consumer expectations. Success is no longer determined simply by fleet size or branch coverage. Instead, rental companies are being challenged to deliver greater flexibility, more seamless customer experiences and stronger operational efficiency.
Rasa Vaiciuniene
A Leader’s Guide to the Decision Era
26 Oct 26Download this guide and start shortening the path from business question to strategic action without sacrificing confidence in the age of AI.
Euromonitor International
Guía para líderes sobre la era de las decisiones
26 Oct 26Descarga esta guía y empieza a reducir la distancia entre una pregunta de negocio y una acción estratégica, sin sacrificar la confianza en la era de la IA.
Euromonitor International
Um guia para líderes sobre a era das decisões
26 Oct 26Baixe este guia e comece a encurtar o caminho entre uma pergunta de negócio e uma ação estratégica sem abrir mão da confiança na era da IA.
Euromonitor International
Euromonitor International
Euromonitor International
The Trillion Litre Channel: Why Small Grocers Hold The Key
16 Oct 26Globally, soft drinks sales are on course to reach one trillion litres by 2030. Yet very little of that growth will come from supermarket aisles in Europe or North America. It will instead come from kiranas, warungs, tiendas and kiosks across Africa, Asia and Latin America - markets where preserving affordability and entry-level brand accessibility are key. New AI-powered shelf audits can show what it takes to win in this fragmented, under-measured channel.
Howard Telford
Euromonitor International launches its first Innovation Awards to recognise the FMCG signals shaping what’s next
15 Oct 26Euromonitor International will present its first Innovation Awards at the Global Innovation Forum in London on 18 November 2026. Under the theme Signals of What’s Next, the awards will recognise FMCG innovations that offer compelling evidence of where markets and categories are heading.
Egle Tekutyte
What AI-Powered Discovery Means for Travel Loyalty Programmes
15 Oct 26AI is becoming a more common part of the travel consideration journey, particularly among shoppers comparing multiple brands. However, discovery alone is not enough. Using Euromonitor's travel clickstream analysis and Loyalty Index, this article examines how AI use differs between shoppers focused on a single travel brand and those comparing multiple brands, how travellers engage with loyalty rewards once they reach different hotel websites and how companies can benchmark their strategic emphasis on loyalty relative to competitors. As AI increasingly influences shopper research, ensuring loyalty benefits are visible and compelling may become a key source of differentiation.
Jared Conway
IFA 2026: AI, Robotics and Blurring Product Lines
15 Oct 26The annual trade fair IFA 2026 showed consumer appliances moving beyond connectivity towards AI-orchestrated ecosystems. The strongest launches combined intuitive automation with energy management, interoperable platforms, space-efficient design and new forms of robotics, while AI also began reshaping how consumers discover and buy products.
Veronika Kandusova
What Your Category Data Isn’t Telling You
9 Oct 26Explore eight market signals that contextualise the growth story behind your category data.
Jana Rude
Inside the AI Recommendation Shelf: How Brands Get Discovered
7 Oct 26Two in three consumers globally are using ChatGPT to search for products, according to Euromonitor International's Voice of the Consumer: Digital Shopper Survey, fielded March 2026. Unlike traditional search, where shoppers navigate pages of results, AI assistants narrow the consideration set to a smaller selection of products. Understanding how a brand enters and exits a recommendation is therefore becoming a crucial new dimension of digital visibility. To explore this, Euromonitor tested 1,000 shopper-style scalp care prompts across ChatGPT and Gemini in the UK and US, varying persona, tone, and writing style. Every response was coded for the brands mentioned, the language used to describe them, and the sources cited.
Rabia Yasmeen
The Rise of Chinese Beverage Brands in Southeast Asia
6 Oct 26Southeast Asia remains an attractive region for Chinese beverage companies to expand and grow their global footprint. Following the footsteps of Chinese coffee and tea shops like Luckin and Chagee, beverage players like Eastroc Beverages and Nongfu Spring are expanding into Southeast Asia, becoming global beverage brands. Retail value sales of soft drinks in Southeast Asia will record a 3% CAGR over 2025-2030, hitting USD29.7 billion in 2030.
Nathanael Lim