What Your Category Data Isn’t Telling You
9 Oct 26Explore eight market signals that contextualise the growth story behind your category data.
Jana Rude
Inside the AI Recommendation Shelf: How Brands Get Discovered
7 Oct 26Two in three consumers globally are using ChatGPT to search for products, according to Euromonitor International's Voice of the Consumer: Digital Shopper Survey, fielded March 2026. Unlike traditional search, where shoppers navigate pages of results, AI assistants narrow the consideration set to a smaller selection of products. Understanding how a brand enters and exits a recommendation is therefore becoming a crucial new dimension of digital visibility. To explore this, Euromonitor tested 1,000 shopper-style scalp care prompts across ChatGPT and Gemini in the UK and US, varying persona, tone, and writing style. Every response was coded for the brands mentioned, the language used to describe them, and the sources cited.
Rabia Yasmeen
The Rise of Chinese Beverage Brands in Southeast Asia
6 Oct 26Southeast Asia remains an attractive region for Chinese beverage companies to expand and grow their global footprint. Following the footsteps of Chinese coffee and tea shops like Luckin and Chagee, beverage players like Eastroc Beverages and Nongfu Spring are expanding into Southeast Asia, becoming global beverage brands. Retail value sales of soft drinks in Southeast Asia will record a 3% CAGR over 2025-2030, hitting USD29.7 billion in 2030.
Nathanael Lim
Bank Loyalty is Shifting from Rewards to Relationships
2 Oct 26The importance of customer data integration into making smarter, more appealing offers to bank customers has never been more important. Financial institutions and technology partners are working to combine behavioural cues, attribute preferences, and transactional metrics to optimise the customer experience and create long-term lifetime value.
Greg Curtiss
Prime Days 2026 Signal Saturation in the US Though Many Brands Gain
2 Oct 26This year, when Amazon moved its Prime Day period from July to June, competitors again followed, though sales declined for Amazon when comparing June 2026 to July 2025 among industry categories tracked by Euromonitor. Only beauty and personal care realised gains, growing 1.6% overall. Nevertheless, Prime Day still offered a lift for many brands, revealing a consumer cohort on the lookout for niche labels marketing clean ingredients, non-toxic formulations, and wellness.
Leah Boston
K-Beauty Tech Sees Challenges Adapting to US Consumption
2 Oct 26Since COVID-19, technology innovations and the adoption of cross-cutting consumer behaviour across countries have sharpened, through the impact of influencers on TikTok etc. Accessibility to trends worldwide consistently generates outsized impact within entire categories and industries. K-beauty devices substantially underlie these growth rates, with LED masks gaining popularity among US consumers. But what does that mean for K-beauty devices overall?
Benjamin Bahena
2026-2027年の美容・パーソナルケア市場を左右するトレンドTOP5
2 Oct 26世界の美容・パーソナルケア市場は、2026年に6,698億米ドルへ達し、名目ベースで前年比6.1％の成長が見込まれている。この成長の背景には、消費者の選択眼が一段と厳しくなっていることがある。一部カテゴリーでは購入量が減少している一方で、健康志向やクリーンビューティー、コミュニティとのつながりといった価値観に合致する商品への支出は維持、あるいは拡大している。
Euromonitor International
Top Five Trends Shaping Pet Care in 2026
1 Oct 26Global pet care approaches USD225 billion in retail value in 2026, expanding 5% year-on-year in current terms. Value gains continue to outpace volume growth as affordability pressures constrain spending. Future growth will increasingly come from cat food, emerging markets and affordable premium propositions. Against this backdrop, five trends are redefining the industry's growth opportunities and competitive landscape.
Sahiba Puri
The Fibre Opportunity: What We Can Learn From Protein
1 Oct 26High protein is the widest-diffusing functional claim of the last decade in food and drink, and the cautionary tale attached to it is now visible in the numbers. Full diffusion delivered tonnage but eroded margin. Fibre is the next claim on that road, and its slower, more conditional climb is not a weakness – handled well, it is what will protect its pricing power.
Karine Dussimon
Diapers, Periods and Dignity: Latin America's Hygiene Shift
1 Oct 26Few categories reveal as much about Latin American consumers as those that accompany some of life’s most intimate stages: baby diapers, menstrual care and adult incontinence. Their development across the region is being reshaped by demographic shifts, evolving lifestyles, new consumer priorities and cultural barriers that still limit access. In a challenging environment for the industry, these categories invite us to look beyond the product and open a much-needed conversation about wellbeing, access and dignity.
Jorge Araya
Dairy Products and Alternatives: Key Trends into 2027
1 Oct 26Dairy is moving from premiumisation to mass-premiumisation. Brands must deliver affordable quality that retains mainstream consumers and drives value, making price more decisive than before.
Emil Fazira
Pharmaceutical Cues Shape Precision Beauty
1 Oct 26Beauty’s shift towards efficacy is changing the role of packaging. As consumers seek more targeted and results-driven solutions, brands are turning to pharmaceutical-inspired formats that reinforce precision, convenience and scientific credibility.
Aishwarya Rajpara
Beyond the Roll: Latin America's Tissue Reset
1 Oct 26Abstract for Preview tab: With more cautious consumers, changing households and a growing search for value, tissue in Latin America must find new growth sources. Retail and away-from-home (AFH) tissue are evolving amid category shifts, market pressure and new expectations around value, performance and efficiency.
Jorge Araya
The Selective Luxury Era: How the Americas Is Redefining Luxury Growth
30 Sep 26As luxury brands increasingly look beyond China, the Americas is emerging as a critical growth market. Yet future success will depend less on scale and ownership and more on relevance, authenticity, emotional value and experiences. As consumers become more discerning, luxury brands must justify their value through deeper, more meaningful connections.
Fflur Roberts
Canada’s “Associate EU Member” Status Won’t Immediately Remove the Real Barriers to Canada-EU Trade
30 Sep 26Closer Canada-EU ties will not transform trade overnight, as regulatory differences, logistics costs and deep US supply-chain integration remain significant barriers. However, Canada’s push to diversify exports and new tariffs on US goods are creating selective opportunities for EU suppliers and Canadian exporters, particularly where CETA provides tariff advantages and businesses can meet certification and margin requirements.
Aiste Bijune
World Cup Lessons for US Travel and Mega-Events
30 Sep 26With the FIFA World Cup now firmly on the scoreboard, organisers and host cities alike are reflecting on the tournament’s tourism impact. The results reveal more than just the power of a singular football tournament, providing important insight into the state of the US tourism market and the power of mega-events to drive meaningful tourism impact.
Dorothy Calba
What Latin America's Home Care Market Demands
24 Sep 26Latin American home care is evolving in response to economic pressure, global uncertainty and changing consumer habits. Like elsewhere in FMCG, brands are being challenged to deliver value in relevant and compelling ways for today’s consumers. What matters most when it comes to household cleaning? What drives product choice? And are current value propositions keeping pace with consumer needs? In this context, affordability, scent and time-saving performance are increasingly important in shaping demand across the region.
Jorge Araya
The Invisible Marketplace: What Amazon’s Perplexity Setback Means for the Future of E-Commerce
24 Sep 26For two decades, e-commerce has been built around destinations. Consumers searched, browsed and transacted inside retailer websites, marketplaces and apps. GenAI challenges that model, illustrated by Amazon’s legal battle with Perplexity.
Rabia Yasmeen