In Collaboration with Visa, we unlock the future of Loyalty. Explore how to harness the full potential of loyalty programmes and turbocharge the path to lasting customer retention.
Concurrent market flashpoints, such as climate change, economic deterioration and societal shocks, have an amplified negative effect on consumption due to their interrelated nature. Navigating through the new polycrisis reality means drawing lessons from past errors, proactively anticipating future challenges, fostering consumer trust, and adopting a thoughtful approach to communication.
Private label products – retailers’ alternatives to brands – tend to benefit from inflation. However, despite record inflation in France, Germany and the UK, the market share of private label in the three countries remained broadly stable across FMCGs in 2022. This is changing in 2023. This briefing analyses the reasons for the lukewarm performance of private label in 2022, how 2023 is different, and outlines key steps to capitalise on the positive tailwinds to win in private label going forward.
Consumer segmentation is a powerful tool that helps you better understand and reach the right audience. But demographic or geographic traits are just the starting point. In this quick video, you'll learn about two types of indicators that can improve your marketing strategies. You can also find different types of shoppers to target in our report, Eight Types of Consumers for Targeted Marketing.
The global economic environment has become more volatile during the last few years, with many risks clouding the outlook. Business leaders now need to focus on building resilience, improve efficiency and enhancing market foresight to prepare themselves for macroeconomic shocks and identify new growth opportunities.
Sustained high inflation has hit sales of home and garden products across most of Western Europe, as well as in many countries in the Asia Pacific region. With consumer confidence shaken by rising prices, exerting downward pressure on people’s purchasing power, shoppers are postponing purchases of big-ticket items like furniture, as they prioritise spending on daily essentials.
Between 2022-2040, East Africa is predicted to record faster economic growth than sub-Saharan Africa at large and other Asian economies that are experiencing rapid industrialisation. However, like in other parts of sub-Saharan Africa, the region will still need to grapple with major challenges, including widespread poverty and political instability.